Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

NPR Optimizes Audio Files For Search Engine Purposes

Staff Writer
Published: 2004-05-27

WebProNews RSS Feed

National Public Radio, in an effort to make their audio content crawlable, has begun transcribing audio news streams into text files. These efforts appear to be paying off for NPR; these transcriptions have begun appearing on Google and Yahoo News, complete with links to source audio file.

In an extensive article by News.com, NPR online director Maria Thomas stated, "our site is primarily full of rich audio, and we want people to find it when it's relevant. The big search engines' technologies don't have the ability to get inside the audio or video. With the little bit of text we have on NPR, it's not always good enough to find our content, and reference the page."

The shortcomings of search engines is what caused NPR to consider audio transcription. Currently, search engine technology is geared towards finding contextual, keyword-related content. Because of this, major search engines are not capable of crawling multimedia content, unless there is a textual representation available.

Yahoo-owned AltaVista is a search engine that offers audio and video searches. However, it too crawls the text associated with these multimedia files. According to CNet, a handful of companies are attempting to create software that actually extracts portions of audio and video files in order to determine relevance.

Since NPR has begun transcribing their audio content, the site has increased its visitors in what is being referred to as "record spikes." Although, Thomas did not release specific traffic figures.

In order to accomplish the transcription, NPR is using StreamSage, a speech recognition software that was introduced last year. StreamSage also uses a contextual analyzer that parses the language into themes. It then generates a text file similar to a table of contents that can be spidered and indexed by search engines.

For accuracy purposes, NPR then replaces StreamSage's transcriptions, which can be inaccurate and garbled, with a human version.

The obvious goal would be the ability to search these files without having to wait for the text version. In News.com's article Jay Webster, chief technology officer of interactive agency Fathom Online, said, "where it gets cool is if you could search on any keyword and find it within audio and that audio would come up in search results. But I don't think we're there yet."

Receive Our Daily Email of Breaking eBusiness News

About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us