Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

BURST Media Partners With Tacoda For Behavioral Targeting

WebProNews
Staff Writer
Published: 2004-05-24

WebProNews RSS Feed


Keeping with the Kanoodle/24/7 Real Media merger theme, BURST Media has announced a partnership with Tacoda for behavioral targeting purposes. The agreement sees BURST making use of Tacoda's Audience Management System to track its audience.

This agreement makes the second company that is trying to incorporate behavioral marketing with search engine style text ads. AMS will enable BURST to identify and track large segments of its 39.4 million audience that are particularly attractive to advertisers.

Currently, BURST serves its own ads to over 2,000 specialty web sites. Tacoda's AMS will enable BURST to develop targetable audience segments across its entire network based on more finite criteria such as which stories users read, what kind of ads they click on, and how often they return to similar kind of content.

BURST will also offer the behavioral targeting aspects of AMS in its AdDesktop, a licensed ad serving technology. Current customers of BURST's AdDesktop deliver over 100 million ads per month and each may choose to target ads behaviorally within their site.

"When you have a total audience the size of BURST's, the more you know about your users, the better you can serve them ads that they want to see. Better targeted ads means higher click-throughs and sales for our advertisers," says Jarvis Coffin co-founder of BURST and President and Chief Executive Officer. "While we can infer a great deal about our audiences because the sites we represent have highly specialized content, Tacoda will enable us to build audience segments based on demonstrable user interests. We can then target ads to users anywhere on our network."

Studies have shown that Tacoda's behavioral marketed ads generate a higher rate of inquiries, higher in-store traffic, and higher actual sales compared to ROS online advertising.

"This is exactly the kind of environment Tacoda's AMS was designed to work best in," says TACODA CEO Dave Morgan. "An audience-centric approach to ad sales is a complement to contextual sales and frees BURST to create new ad inventory outside of high demand sections that may often be sold out. We have several studies that show when visitors see ads in context then later are served a similar ad when they are in a different part of the site, the advertisers get a tremendous lift in response."

Receive Our Daily Email of Breaking eBusiness News


About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us