Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Google Somewhat Lifts Oceana Ad Ban

Staff Writer
Published: 2004-05-17

WebProNews RSS Feed

Environmental group Oceana appears to have had a Google-issued ban of its AdWord campaign lifted. Partially. The search engine has allowed the group to display an ad praising Royal Caribbean cruise lines for its clean up effort. Although, in the same stroke, Google denied Oceana from displaying ads calling for other cruise companies to follow Royal Caribbean's lead.

Google's reason for disallowing the new set of ads from Oceana was that it does not permit ad text that "advocates against any individual, groups, or organizations." Oceana states they have done no such thing.

The first of the new ads reads: "Oceana Victory: Royal Caribbean to Stop Dumping Poorly Treated Sewage into the Oceans." The second, before it was banned, read: "One Cruise Line Down: Royal Caribbean is cleaning up its act. Shouldn't they all?"

Andrew Sharpless, Oceana's Chief Executive Officer said, "Google told us we needed to have something positive to say about ocean polluters if we wanted to place an ad on their Web site. Fortunately, now we do. Despite Google's ban on our ads, we won our campaign with Royal Caribbean, and we congratulate them for doing the right thing. We're happy that Google thinks that at least one of our new ads is positive enough to accept our business. But it is mystifying how they can continue calling our ads negative when we're simply calling for cleaner oceans."

Despite the anti-free speech criticism Google received for pulling Oceana's ads, they were never restored. Google further confused matters by allowing one of Oceana's newer ads.

"Whether accepting our new ad means they've had a change of policy or a change of heart is not for us to say," said Sharpless. "We'd like to put the past behind us and establish a good relationship with Google, but this policy is impossible to decipher. They pulled down our ad in February for linking to a Web site that linked to another Web site that clarified the cruise industry's environmental record. Now they're accepting an ad that links directly to the very same site while banning another for no clear reason. Google either needs to clarify its policy, or find another one that actually works."

According to the press release, you could view Oceana's newest ads by searching for "Royal Caribbean" on Google. As of this moment, that is not the case. The only ads visible for Royal Caribbean are for ticket sales for future cruises.

Receive Our Daily Email of Breaking eBusiness News

About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us