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Web Shopping Search Engine Use Jumps During Mother's Day

WebProNews
Staff Writer
Published: 2004-05-13

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Web users were out enmasse this past Mother's Day weekend. Nielsen//NetRatings released a study that showed the amount of traffic to shopping-based search engines rose, in some cases, as much as 91%. The study also found that nearly 13 million unique visitors used online shopping directories and search engines.

AOL Shopping saw an increase of 91% of visitors during the weekend in question. The weekend before found 718000 visitors at AOL's shopping portal. Mother's Day weekend saw traffic increase on AOL to 1.4 million visitors. Froogle, Google's shopping search site, saw an increase of traffic by 80%

"The strong performance of comparison shopping sites during the last six months provides yet one more indication of how search technology has gone mainstream," said Leslie Marable, senior analyst, Nielsen//NetRatings. "Comparison shopping sites address shoppers' needs to find the perfect Mother's Day gift at the best price."

The following is a table of the top 5 sites that saw traffic growth during the period measured by Nielsen//NetRatings.

Brand or Channel
Unique Audience (000) 5/2/2004
Unique Audience (000) 4/25/2004
% Growth
1. AOL Shopping
1374
718
91%
2. Froogle
613
340
80%
3. MSN Shopping
901
668
35%
4. MySimon
311
274
14%
5. Quixtar
285
263
8%


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