Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Survey Finds Google Advertisers Want Lower Rates For Gmail Ads

Staff Writer
Published: 2004-05-10

WebProNews RSS Feed

According to a survey completed by Mosaic Media, 57.1 percent of Google AdWords advertisers want their ads to appear contextually in Google new email service, Gmail.

Google has stated that they intend on placing contextual AdWord ads into incoming and outgoing Gmail mailings. The basis for the ad placement comes from Google performing an automated scan of an email and placing an ad related to the email's content.

This stated practice has caused a large amount of vocal criticism from the advertising and privacy protection worlds, alike.

Mosaic Media, Inc., an Illinois-based publisher, conducted the survey. It revealed that advertisers don't want to pay as much for Gmail ads as they pay for ads that appear alongside search results.

Only 30 percent said they are willing to pay the same cost-per-click (CPC) as they pay for search-results ads. A full 50 percent said no to idea of paying the same rate as search ads. But if the rates are lower for Gmail, advertisers support Gmail placing ads within emails.

Of the people surveyed, the majority are currently advertisers with Google. Most respondents expressed an interest in trying Gmail as long as the costs were not equal to search engine ad rates.

"It sounds very targeted to me," said one respondent. Another noted that an ad that appears in search results is more valuable since the searcher is seeking results. "Gmail should be less expensive since it's not like a search in which information is being requested."

Receive Our Daily Email of Breaking eBusiness News

About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us