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Overture Extends Agreement With CNN

Staff Writer
Published: 2004-04-05

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Yahoo owned Overture Services, a provider of Internet marketing services, extended its search agreements with CNN.com and ESPN.com. In addition to extending its existing deals, Overture has also signed an ad distribution agreement with Wall Street Journal Online.

As part of the agreement, Overture will be replacing CNN.com's existing search engine. Search results will now be powered by Yahoo's search engine. Overture will also be providing Content Match, its contextual advertising product, CNN's sites.

Speaking to Yahoo News, Bill Demas, senior vice president and general manager of Overture's Partner Business and Solutions Group, said, "our comprehensive suite of sponsored search, Content Match and Yahoo Search products enables us to offer partners the customized search solutions that meet their individual needs."

Besides using Content Match ads, Overture's agreement with WSJ.com will also allow visitors access to sponsored search results provided by Yahoo's search technology. The agreement with ESPN calls for the same provisions.

"By establishing and deepening relationships with leading publishers like CNN.com, ESPN.com and WSJ.com, Overture can now provide advertisers even more ways to connect with customers," said Demas.

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