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Yahoo's SmartView Adds Visualization To Search

Staff Writer
Published: 2004-03-09

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Internet media leader Yahoo! announced today its SmartView Technology, a mapping tool taking web content searches to the next level.

SmartView, the newest feature of Yahoo! Maps, brings interaction and visualization to the process of searching for content on the Internet.

View a discussion on this topic at WebProWorld.

Bringing a new edge to the search experience, SmartView enhances the search by dividing map locations into categories and easily allowing users to view specific "local points of interest" based on the services they offer. This is quick and convenient for users seeking anything from an ATM machine to the nearest Chinese restaurant.

"As the number one destination for local information on the Web, we are in a unique position to innovate, improve and redefine the way people search for local content online," said Paul Levine, general manager of Yahoo!'s local services. "SmartView is a great example of how we can leverage Yahoo!'s breadth and depth of content to provide a truly differentiated search experience that enables users to find what they are looking for faster and easier than before."

Utilizing information from the rest of the Yahoo! network, including Yahoo! Search, Yahoo! Yellow Pages, Yahoo! Travel, and Yahoo! Movies, this new feature is part of Yahoo! Search's efforts to improve relevancy and customer satisfaction while competing with Google for dominance over the search industry.

"Today's announcement marks yet another in a continuing line of innovations designed to fulfill our mission of providing the highest quality search experience on the Web," said Jeff Weiner, senior vice president of Yahoo! Search and Marketplace.

Expanding on recent innovative Yahoo! Maps improvements, Weiner says SmartView "is just one of many new features consumers can expect from our local initiative going forward."

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