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Topix.net Takes Local Search A Step Further

Staff Writer
Published: 2004-03-09

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News aggregation site Topix.net officially launched Monday, boasting 150,000 pages of topical news in strong contrast with Google News's eight pages.

Furthering the user experience, the topical news pages are conveniently sorted into categories through an intuitive Artificial Intelligence (AI) engine that determines where each story belongs. This patent-pending categorization engine operates at a higher level than other sites' search technologies, which are keyword-based.

Topix.net also stands apart from competitors such as Google, Yahoo, and MSN in that it's the first site aspiring to localize disparate audiences through content. Striving to become a leader in localization, the site features news stories derived from 3,600 online sources and offers local stories for every United States zip code - although not all categories are up-to-date yet.

The potential appeal of Topix stretches beyond users to the advertising industry, where businesses can target and reach demographics by location, profession, or interests.

"We're connecting people to the most relevant news about their work, life and interests," said Rich Skrenta, chief executive officer of Topix.net. "With 150,000 micro-focused news pages, we connect advertisers with targeted audiences in a completely new way."

Could Topix.net pave the way for the future of local and topical search?

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