Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Don't Underestimate Search Advertising

WebProNews
Staff Writer
Published: 2004-03-04

WebProNews RSS Feed


During this week's Search Engine Strategies conference it was stated that search engine marketers currently make up 22% of the people buying online advertisements, often bidding on thousands of search terms with million dollar budgets.

It was also stated that 75% of the primary goal for search engine marketers is online media sales.

Don't underestimate search advertising. The online inventory is growing and there's more to be bought and sold. To give people an idea of how quickly the market can grow, Jupiter Research Analyst Niki Scevak said that Google advertisement spending in the United States currently equals one half of all direct mail spending in France. I found that very thought-provoking.

He believes expectations for contextual advertisements are too high. This kind of online media is very effective, he said, but it's different from paid search. Furthermore, half of big budget marketers currently see no benefit from contextual advertising.

See what e-Business professionals are saying about this article on WebProWorld.

Carolyn Griffin, Director of Search Engine Marketing, Carat Interactive, brought up the great point that search engines are a global channel. However, it's important to realize that as a global channel they don't necessarily fit all markets. Search might not necessarily work for insurance companies and real estate, for example.

Google's National Sales Director Christina Elwell said sometimes low traffic words can be the best converters because they're the most targeted. Her advice is to think like a direct marketer. Make sure any ad copy appearing in the search engine is very well written. I've heard this several times at this conference. Also, don't just dump people directly onto a homepage. Have your advertisements link directly to a specific page so people don't get lost or frustrated trying to find what they're looking for on your site.

Where is the traffic coming from? Despite the recent popularity of paid inclusion, Scevak said that approximately 5/6 of commercial referrals are still organic.

Overture's Dan Boberg said it's possible to predict the future of marketing judging from the past twelve months. Many experts agree prices will continue to increase and Scevak said 50-60% of marketers plan to increase their budgets this year. Boberg has the following advice to offer marketers: "If you do a great job of optimizing you may keep your CPC steady."

Discuss this article on WebProWorld, your forum for e-Business news and information.

Receive Our Daily Email of Breaking eBusiness News


About the Author:
WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.

WebProNews RSS Feed

More Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us