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Are Your Emails Getting Blocked By AOL?

Staff Writer
Published: 2004-02-16

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Could the world's leader in interactive services be blocking your emails?

Brett Tabke of the popular online forum WebMasterWorld sends mailings to his subscribers on a regular basis. However, Tabke has reported that out of the 15 mailings that were sent last week, only one of those mailings made it through AOL's strict filters.

Even though this is bad news for legitimate e-Business mailing lists, it should come as no surprise. AOL has recently started to take a strong and very public stance against illegitimate unsolicitated email, otherwise known as "spam."

Referring to spammers as "the bad guys," AOL prides itself on its customizable email filter, which it considers to be a "powerful security safeguard."

"Other tests concurred that email from sites such as SlashDot, WebmasterWorld, and most vbulletin based forums were not making it through the filters either," Tabke says.

Much of AOL's success can be accredited to the fact that the ISP giant promotes itself as being "so easy to use, no wonder it's number one." Of course, that also causes many industry professionals to worry that AOL, which has over 35 million members worldwide, makes it all too easy to block automatically generated emails with the click of a button - even when those emails are legitimate.

"AOL's current system is entirely inadequate and in great need of some serious overhauls," says Jay Drake, a member of WebProWorld, a forum for e-Business professionals, "but you do have to admit they are at least trying to do something that they and everyone else should do."

So what can an e-Business do to try to remain on AOL's "white list"?

Read this discussion on WebProWorld to find out how to prevent your emails from being blocked by AOL 9.0 and feel free to add your own advice.

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