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Forrester: Google Worth Far Less Than Speculated

Staff Writer
Published: 2004-02-11

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Forrester has shot down recent speculations that rumors of Google's unconfirmed IPO will raise the company's value to over $15 billion.

Forrester's George F. Colony has stated that the search engine giant is not worth tens of billions after all. According to industry estimates, the company's annual revenues are much less, between $500 million and $1 billion.

The $15 billion value estimates are based in large part on Google's undisputed dominance over the search engine industry, but Colony is quick to point out that competitors such as Microsoft are currently making efforts to step up to the bat. He also notes that "the web is changing" and it's easy for new competitors to enter the search engine world.

Some e-Business professionals on WebProWorld have speculated that Google has been successful so far due to its highly relevant results and its easily usable interface.

As long as that continues, many experts believe Google will remain on top, regardless of the competition.

Click here to discuss this issue with e-Business professionals and experts at WebProWorld.

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