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Another Banner E-Com Year Expected
E-tailers who experienced the online holiday retail growth in 2002 should be prepared - analysts are already anticipating increased e-commerce spending by the end of 2003.
Directory: > News > eBusiness News
Date: 2003-04-25
 
STUDY OF DOT-COM MARKETING FINDS MAJOR IMPROVEMENTS
NEW YORK (AdAge.com) -- Stamps.com topped the list of dot-com irrational exuberance in 1999 by plowing $98 into marketing for each dollar of revenue. Last year, it spent 15 cents on marketing for each dollar of revenue -- leaving enough money to pay for postage.
Directory: > News > eBusiness News
Date: 2003-04-16
 
Yahoo's Q1 Ad Revenue Grows
NEW YORK Yahoo recorded a 38 percent year-over-year rise in first-quarter advertising revenue, thanks in part to an increase in sponsored-search services. The Sunnyvale, Calif.-based Web portal said Wednesday that Q1 revenue from marketing services totaled $190 million, up from about $138 million in the same period a year ago. The boost resulted from a combination of a strong increase in revenue from its sponsored search services, as well as growth in the balance of its global marketing services revenue. In fourth-quarter 2002, Yahoo's ad revenue reached $177.5 million.
Directory: > News > eBusiness News
Date: 2003-04-16
 
Life Is But a Stream?
It must be a sign of the times. Over the past two weeks, companies claiming they can solve all our budget allocation woes have inundated us. They claim budget nirvana lies in streaming media over the Internet. Their formula seems quite simple: Take a mass medium such as the Internet, add a 30-second commercial produced for television, and stream it online. Traditional planners and buyers will "get it." No need to produce customized creative, and budgets will just flow from television to the Internet. Right?
Directory: > News > eBusiness News
Date: 2003-04-16
 
Commercial Overkill
One of the few things I like about spam mail is that it's so obvious. On the very first line there are usually block capitals and dollar symbols, letting me know that this is junk and I can trash it immediately. As the dotcom industry struggles to make money, I'm noticing the same negative signals cropping up on an increasing number of Web sites too. "Ignore me. I'm junk."
Directory: > News > eBusiness News
Date: 2003-04-16
 
DoubleClick Posts Profit
DoubleClick (Quote, Company Info) returned to profitability with its first-quarter results Tuesday, after spending a painful year recasting its business. The company, which jettisoned its media business to focus on technology tools, reported a $1.4 million profit for the quarter on $60.1 million of revenue. While the revenue figure was down from last year's first quarter, the profit stood in contrast to the $6 million loss the company suffered in that period -- an improvement attributable to cost cutting.
Directory: > News > eBusiness News
Date: 2003-04-16
 
Mystery links New Web advertising tool gets results, draws criticism
After Douglas Hoppe downloaded the hot new online file-sharing program called KaZaa two weeks ago, random yellow hyperlinks began appearing on his fledgling music site. Hoppe became hopping mad when he realized words such as "jazz" and "hip hop" had become hyperlinks, sending potential customers to the site of BMG Music, one of the world's biggest record labels.
Directory: > News > eBusiness News
Date: 2003-04-16
 
WEB VIDEO BATTLE RAGES AMONG WAR NEWS SITES
NEW YORK (AdAge.com) -- While many in the advertising and marketing industry debate whether to continue advertising during wartime, RealNetworks is taking advantage of huge traffic surges at Web news sites to aggressively sell its RealOne Superpass video service.
Directory: > News > eBusiness News
Date: 2003-04-09
 
AOL Entices Users With Madonna Exclusives
NEW YORK In yet another example of how America Online is trying to lure new subscribers and broadband users with exclusive content, the AOL Time Warner Internet unit this month is offering access to Madonna and her music.
Directory: > News > eBusiness News
Date: 2003-04-09
 
FORBES.COM TO FLOG ITS ONLINE AD SUCCESS
NEW YORK (AdAge.com) -- Eight months ago Forbes.com raised more than a few eyebrows with an offer of "guaranteed" brand improvement results to advertisers or their money back.
Directory: > News > eBusiness News
Date: 2003-04-09
 
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