Breaking eBusiness and Search News Advertise | Newsletter | Sitemap | News Feeds   Part of the iEntry network   Gmail Slips Web Clips Into Inbox A quietly performed update now has a new information bar appearing at the top of the inbox view in Gmail. Directory: > Inside Search > Inside Search Date: 2005-08-31 MSN Chips Phishing Filter Into Toolbar Two new add-ins for the MSN Search Toolbar provide phishing protection and one-click access to online MSN games. Directory: > Inside Search > Inside Search Date: 2005-08-31 Fake Yahoo Games Site Phishes For Users Someone apparently set up a site on Yahoo's GeoCities hosting to try and scam people into entering login information. Directory: > Inside Search > Inside Search Date: 2005-08-31 Yahoo Yammys Cruise NYC, LA The online video awards created by Yahoo serve as a big promotion for the portal's video search service. Directory: > Inside Search > Inside Search Date: 2005-08-31 Google’s Flipping Through the Classifieds It looks like Google's getting into the want-ads business adding to their already lucrative online advertising line. Google pays for just about everything through advertising so it stands to reason they'd look for ways to expand. Directory: > Inside Search > Inside Search Date: 2005-08-31 Zooming Sales For Online Ads The first half of 2005 has seen a big rise in online advertising spending, but not as high as some predicted. Directory: > Inside Search > Inside Search Date: 2005-08-31 Chirac Helps Fund New European Search Engine Telegraph reported that French president Jacques Chirac has pledged to aid the funding of a new European Internet search engine to compete with Google and Yahoo. Directory: > Inside Search > Inside Search Date: 2005-08-31 blinkx Bubbles Over, Doubles Partner List The boys and girls and blinkx said they've added a few new friends to their list, doubling the number of content partners and in the process, adding quite a bit of video content to their already large database. Directory: > Inside Search > Inside Search Date: 2005-08-31 Google Printing Money With Print Ads Advertisers have been chasing their audiences from traditional media to the online world; Google has passed them going in the other direction. Directory: > Inside Search > Inside Search Date: 2005-08-31 MSN Boosts Feed Searching With 2 New Commands MSN Search has reportedly made efforts to amp up its searching within RSS and Atom feeds, with two new commands for feed searching. Directory: > Inside Search > Inside Search Date: 2005-08-31 New Shortcuts For Google's Mobile Search Google has made three new search features available for users of its mobile web search (XHTML) service including easy ways to find movie showtimes, weather conditions, and stock prices. Directory: > Inside Search > Inside Search Date: 2005-08-31 MSN Offering "Blog This" Button on News Stories Wow, it's about time the big sites started doing this. Spotted over on the Microsoft Monitor weblog ... Directory: > Inside Search > Inside Search Date: 2005-08-31 Yahoo! Kicks Off Best Of Promotion Are you the unofficial tour guide of your hometown? Do you know the ins and outs, the nooks and crannies, the well-kept secrets, the best late night haunts, the fastest way to get to the other side? If you're an amateur concierge, Yahoo! wants your input and may give you a car for your efforts. Directory: > Inside Search > Inside Search Date: 2005-08-31 Educators Think Google’s Doing Evil A group of educators created a petition holding Google to task for some of their customers in the ad programs like AdWords/AdSense. The petition accuses Google of undermining education because of a number of advertisers showing up in AdSense market prewritten essays and term papers and in so doing, promotes academic fraud and plagiarism. Directory: > Inside Search > Inside Search Date: 2005-08-31 School Kids Search Too One week left. That's it. One week from the time this piece is being written the school doors open and the dog-days come to a close. Directory: > Inside Search > Inside Search Date: 2005-08-31 MSN Adds RSS Search Operators Making MSN Search more blog friendly, the number 3 search engine pushed out two new search operators for RSS and Atom feeds, eliminating the need for complex queries. Directory: > Inside Search > Inside Search Date: 2005-08-31 Earthlink Versus Microsoft: Phishing Contest Microsoft announced yesterday the launch of the first ever add-in phishing protection, currently in a beta version. It helps provide "powerful dynamic protection" against the phishermen of the net. Earthlink has a bone to pick with the Seattle slew however. They say they've had a free tool available for over a year. Directory: > Inside Search > Inside Search Date: 2005-08-31 Google Takes the UK to the Movies Google UK now has a feature that has been available in the U.S. since February - the movie showtime and review feature. Directory: > Inside Search > Inside Search Date: 2005-08-31 First Print Ads, Then The Google Wallet Google's actions as the middleman between advertisers and publishers have yielded a fresh batch of Wallet rumors. Directory: > Inside Search > Inside Search Date: 2005-08-31 Phrase Research For Search Optimization Selecting keywords is just the start of a search engine marketing campaign, especially for the advertiser with an eye on global sales. Directory: > Inside Search > Inside Search Date: 2005-08-31 Yahoo Debuts Mail Search Features Yahoo begins rolling out new mail search features to some of its users today, and plans to have it available to all in the coming months. Directory: > Inside Search > Inside Search Date: 2005-08-30 Google Wants Lee Contract Dismissed The saga of Kai-Fu Lee continues as his new employer seeks summary judgment in federal court. Directory: > Inside Search > Inside Search Date: 2005-08-30 You Are Google's Passive Job Recruit Not content with bringing Kai-Fu Lee out of Redmond, Google seems intent on bringing other Microsoft staffers in from the cold. Directory: > Inside Search > Inside Search Date: 2005-08-30 SEO Recovery Plans During the last couple of days on the WebProWorld forums, a gentlemen running a website faced a difficult task, getting relisted. According to some posters, the site was loaded with spam and Google dropped them from the listings. Getting dropped from Google while not total destruction can be difficult to overcome. What do you do? Directory: > Inside Search > Inside Search Date: 2005-08-30 Adobe Changes Image Adobe announced they've added four new collections to its stock photo service. All these images will be added into the Adobe Creative Suite 2 and include a number of major image groups to choose from the JupiterImage collections and you can help maneuver through all these photos with their new search tool. Directory: > Inside Search > Inside Search Date: 2005-08-30 Coremetrics Combines Google, Yahoo SEM Management The web analytics firm has unveiled a product that consolidates management of SEM across search engines. Directory: > Inside Search > Inside Search Date: 2005-08-30 Feedster CEO Scott Rafer Responds One of the unique things about blogs is their uncanny ability to get information in the hands of the people that need it most. Of course the information needs to be good information, otherwise it's useless dribble. Directory: > Inside Search > Inside Search Date: 2005-08-30 Baidu Bad To Google Though its stock price has settled well below Google's, Baidu has made gains in search engine share on its minority stakeholder. Directory: > Inside Search > Inside Search Date: 2005-08-30 Geez, the Search Guys Really Don't Talk to the Ad Guys, Do They? Anyone in the SEO game is by now reading Matt Cutts' blog, and well they should. The "real insider Googleplex scoop" is so often what emanates from Matt - and for those of us who don't get to "that part" of the conferences, it's really illuminating reading. Directory: > Inside Search > Inside Search Date: 2005-08-30 Hot Recording Google Talk I installed Hot Recorder on my new Dell PC today, which I use for recording occasional Skype conversations for the For Immediate Release podcast. Directory: > Inside Search > Inside Search Date: 2005-08-30 The Power of the Link On of the aspects of blogging that I love is the way in which a link can change a persons life in so many ways (some of them big, others small). Directory: > Inside Search > Inside Search Date: 2005-08-30 New "Goodies" At Google Search giant, Google.com, recently expanded their reach yet again by offering new and expanded services going far beyond simply searching the Internet for relevant information. Directory: > Inside Search > Inside Search Date: 2005-08-30 Yahoo! Mindset Widget Corey Porter from Yahoo! Research Labs has created a Widget to get at Yahoo! Mindset. Directory: > Inside Search > Inside Search Date: 2005-08-30 Google Launches Mobile Sitemaps If you design web pages designed for mobile users or if you develop two versions of your web pages, one for the web users and one for the mobile users, then Google has a tool designed to make acceptance into Google's mobile web index all the more easier. Directory: > Inside Search > Inside Search Date: 2005-08-30 Copyscape Searches For Scraped Content Having your content stolen or scraped for search engine purposes can lead to duplicate content penalties that can result in search engine index removal. Conversly, while your site may escape being punished, the fact that someone else stole your hard work and is presenting it as original content cannot be a pleasing discovery. Directory: > Inside Search > Inside Search Date: 2005-08-30 ZabaSearch: A Good Way To Get Reporters In Trouble Shh! Don't tell Elinor Mills over at CNet about this, she'll just cause more trouble. ZabaSearch, a search engine geared toward finding personal information on anybody, is soon to offer a blogging feature that will no doubt produce more gossip than a quilting bee. Directory: > Inside Search > Inside Search Date: 2005-08-30 Forbes Issues E-Gang List Being acknowledged for the work you do can be quite rewarding, especially when it comes from a publication as notable and respected as Forbes. Directory: > Inside Search > Inside Search Date: 2005-08-30 Blog Readership Near Mainstream Status With 50 million US-based readers in the first quarter of 2005, blogs have moved beyond a simple self-publishing niche. Directory: > Inside Search > Inside Search Date: 2005-08-29 Robert Scoble Goes To Google What would happen if Robert Scoble visited Google? Is the animation style made famous by Comedy Central's South Park an effective vehicle to present speculation...? Directory: > Inside Search > Inside Search Date: 2005-08-29 Aaron Wall Sued Over SEOBook Blog Comments Who is responsible for the content found on a blog entry? The author, right? How about the comments made by the blog entry readers? Is the author responsible for this content, from a legal point-of-view, as well...? Directory: > Inside Search > Inside Search Date: 2005-08-29 Google Thinks I'm a Wiener An Oscar Mayer Wiener to be exact. Here's a fun example of the power of blogs, and search engines. Directory: > Inside Search > Inside Search Date: 2005-08-29 Google Blogger: More Splog Than Blog? Phillip of Google Blogoscoped did an unscientific study, in which 30 of 50 random Blogspot blogs were discovered to be spam, a 60% splog rate. I once hit the "Next Blog" button seven times before I could find a real blog. Directory: > Inside Search > Inside Search Date: 2005-08-29 Content Match Needs A Reality Check Advertisers with contextual ads appearing on CNN.com just received a lesson in Negative Keywords 101, courtesy of Hurricane Katrina. Directory: > Inside Search > Inside Search Date: 2005-08-29 Everybody Does the Blogosphere: comScore Blog Scores Who blogs? Apparently a lot of people according to the new study released by comScore networks. Who reads those blogs? Even more people and the demographics involved are highly sought after by marketers of all levels. With over 50 million U.S. Internet users visiting the blogosphere, that's a lot of market to aim for. Directory: > Inside Search > Inside Search Date: 2005-08-29 Google's Blogger Appears To Be Full of Spam One of the growing complaints surrounding the blogosphere is the ever-growing threat of blog spam. Blog-spam normally appears in two forms: comment spam and content spam. Comment spam is much like a email spam because it comes from outside sources and tries to trick people into click-thrus. Directory: > Inside Search > Inside Search Date: 2005-08-29 A Clever Way To Up Inbound Links There is a wealth of SEO techniques we haven't thought of yet. And sometimes that makes us mad because the premise is so simple. Need to up your website's link-to factor? Write a two-part article, submit the first part to an article distribution service with a link to the second part. Kind of makes you go, "Duh!" Directory: > Inside Search > Inside Search Date: 2005-08-29 PubSub Celebrates Football Season Hear that sound? The sound of pads hitting together signifying It's almost time for the gridiron giants to resume their modern day re-enactment of the gladiator competitions from so long ago? Yes folks, it's almost time for football season to start. Directory: > Inside Search > Inside Search Date: 2005-08-29 High Oil Prices An Online Retail Opportunity The threat of persistently high prices for crude oil through the winter could be a boon to web-based retailers. Directory: > Inside Search > Inside Search Date: 2005-08-29 Yahoo Ad Problems Persist The post-update issues plaguing Yahoo advertisers have continued to rear their heads two weeks later. Directory: > Inside Search > Inside Search Date: 2005-08-29 Pandora Music Search Survives My Seven-Day Test I've been listening to Pandora all evening. Steve Gillmor thinks it's not gonna be big. Sorry, Steve, this is awesome. Directory: > Inside Search > Inside Search Date: 2005-08-28 Google Earth And The Hurricane Asa Dotzler asks the question many may have been wondering during today's, "moderately" difficult weather condition ... Directory: > Inside Search > Inside Search Date: 2005-08-28 Gmail Opens Up in More Ways Than One Yay to Google for opening up Gmail to external POP3 e-mail accounts. Sort of. Without fanfare, Google recently rolled out the ability to customize the "from:" address when sending mail through Gmail. Directory: > Inside Search > Inside Search Date: 2005-08-27 AOL Enjoys A Sticky June The June 2005 figures from Nielsen//NetRatings show AOL users spent over six hours per person using its sites. Directory: > Inside Search > Inside Search Date: 2005-08-26 MSN Discovers The Joys Of Whitespace White is the new blue, as MSN experiments with a new look for its home page with a beta test. Directory: > Inside Search > Inside Search Date: 2005-08-26 Jeeves Told You Where To Go, Mate The Ask Jeeves search engine adds maps and driving directions to its offerings, but only for users of its UK site. Directory: > Inside Search > Inside Search Date: 2005-08-26 Time For The Morning Moos: Surf Mor Cowz There's nothing in the morning more heart warming than a strong MOO. It's particularly relevant when conducting a search, especially when you're a cow. The new search engine Mloo is banking on it with their prediction that by the end of 2005, 23% of internet users will be cows. Directory: > Inside Search > Inside Search Date: 2005-08-26 Putting ContextWeb In Context The year-old New York-based contextual advertising company has seen rapid growth and an influx of new VC funding. Directory: > Inside Search > Inside Search Date: 2005-08-26 Perfect 10 Sues Google Over Image Search Results The hotlinking of images is a concern for web owners who have bandwidth issues to consider. Because of this, a number of smaller sites have resorted to blocking one of the biggest hotlinking "offenders," Google's image search. Directory: > Inside Search > Inside Search Date: 2005-08-26 RealPages Nets High Search Volume For July Proving that local search is indeed taking off (quite exponentially I might add), RealPages.com, the Bell South Yellow Pages search engine issued a report of searches done during last month (July 2005). Directory: > Inside Search > Inside Search Date: 2005-08-26 Google: Um, Make That 9 Things Google does search. Period. They're not a portal. And three things they don't do are horoscopes, financial advice, or cha…what was that? Oh, forget I said anything. Directory: > Inside Search > Inside Search Date: 2005-08-26 Yet Another Google UI Test? Whenever Google alters the appearance of their search engine results (among other things), the news outlets covering the search industry responds (case in point, right here). Directory: > Inside Search > Inside Search Date: 2005-08-26 Power House Linked to Power Houses Search engine marketing gurus Eric Ward and Debra Mastaler put together a two-day link building seminar for October in Charlotte. Their PowerHouse Seminar is designed to help folks get the most out of link building and in the process take websites up to another level. Directory: > Inside Search > Inside Search Date: 2005-08-26 Yahoo, Music Publishers Battle To A Draw ASCAP and NMPA reps announced they have broken off talks with the heads of Yahoo and other digital subscription companies. Directory: > Inside Search > Inside Search Date: 2005-08-26 Yahoo Checks Out New Checkout Small businesses will get a choice of single or multiple page checkout options for their Yahoo stores. Directory: > Inside Search > Inside Search Date: 2005-08-26 Google Raises Bar With New Lawyers The search engine company has added lawyers from a high-powered firm that has represented Grokster and Frank Quattrone. Directory: > Inside Search > Inside Search Date: 2005-08-25 In The News: Yahoo, AOL, And Google While Google News and its mechanistic approach to headlines has been very popular, it seems even more people prefer services from Yahoo and AOL. Directory: > Inside Search > Inside Search Date: 2005-08-25 Dialing Up Gmail To Get Google Talk It's now possible to sign up for a Gmail account without needing to receive an invite from an existing Gmail user first. Directory: > Inside Search > Inside Search Date: 2005-08-25 Advertisers Ready For Google Talk Ads The AdSense and AdWords programs will have even greater interest once Google starts placing ads in its Talk client. Directory: > Inside Search > Inside Search Date: 2005-08-25 Yahoo Broadband Yahoo has made a couple of interesting moves this week as it works to become the network advertising provider of choice for much of corporate America . Directory: > Inside Search > Inside Search Date: 2005-08-25 Results May Vary by Date UK researchers have revealed that one out of three women use various search and communication tools to scope out new boyfriends, blind dates and potential partners. Directory: > Inside Search > Inside Search Date: 2005-08-25 Content Spammers Help You Overcome Prostitute Phobia Ah, spammers. Sometimes their creative wily ways come back to the bite them. And when it does, it's always good for a laugh. Over at Boing Boing, a directory for wonderful things indeed, we are treated to a path that will lead us to a life free of the fear of prostitutes. Directory: > Inside Search > Inside Search Date: 2005-08-25 Don't Limit Hispanic Optimization To Site Translation Whenever I have any topics relating to optimizing for the Hispanic online population, I normally consult a friend who know a great deal more about the Hispanic search market than I do to get a better grasp of what has been done and what else needs to be done to make a site an attractive option for the Hispanic audience. Directory: > Inside Search > Inside Search Date: 2005-08-25 Google Talk Is Impressive After downloading the application and installing it (for Windows only at the moment), I chatted with Fredrik in Sweden. Directory: > Inside Search > Inside Search Date: 2005-08-25 Yahoo to Offer Publishers Content… and Ads There is a good, 5 question interview over at Search Views with David Zito of Yahoo's Publisher Network where he talks a little about YPN's beta test. Directory: > Inside Search > Inside Search Date: 2005-08-25 Yahoo Will Televise The Revolution With the help of an open standard called Media RSS, Yahoo makes it easier for small video makers to get noticed. Directory: > Inside Search > Inside Search Date: 2005-08-25 Pumping Up Your Search Skills How good are you at finding what you need on the Internet? Are you fluent in the language of search? The Illinois Mathematics and Science Academy (IMSA) has produced a tutorial to help you finely hone your web investigation skills. Directory: > Inside Search > Inside Search Date: 2005-08-25 Matt Cutts On Dashes and Underscores In HTML Filenames One of the questions from people who are conducting optimization tasks on their web site is the proper way to name their HTML files. Should they feature dashes? Underscores? None of the above? Directory: > Inside Search > Inside Search Date: 2005-08-25 MS Desktop Search Gets Smart Information overload is driving everybody to offer ways of organizing the blog explosion and constant news generation. Adding to the recent deluge of better ways to keep news junkies from being buried in bookmarks, is Viapoint's Microsoft Desktop Search adapter. The adapter creates virtual folders to aid in organizing files, emails, news and blog content. Directory: > Inside Search > Inside Search Date: 2005-08-25 Yahoo! Upgrade Causes Downtime Media Post reports that an attempt to upgrade Yahoo! Search Marketing this weekend inadvertently caused some glitches in the system, making it especially difficult for some advertisers and search marketing firms to manage their sponsored search campaign. Directory: > Inside Search > Inside Search Date: 2005-08-25 Newsweek Embraces Blogosphere Newsweek magazine's web site will work with blog search engine Technorati to provide links and integration of blog content into stories. Directory: > Inside Search > Inside Search Date: 2005-08-25 Baidu Bubble Bleeding Badly Rampant speculation that drove up shares of the Chinese search engine has dwindled as investors take profits. Directory: > Inside Search > Inside Search Date: 2005-08-25 Google Sidebar Tops Apple Dashboard A Gartner analyst finds lots to like about Desktop 2, and favors it over the widgets of Yahoo and Apple. Directory: > Inside Search > Inside Search Date: 2005-08-24 Google Talk Taking Page From Microsoft Playbook After having watched Microsoft enter new markets with bland first release products, it's odd to see Google do the same thing. Directory: > Inside Search > Inside Search Date: 2005-08-24 Skype Takes Note Of Google Talk After Google made its IM and voice application available, Skype announced it would let its products be integrated into software apps and web sites. Directory: > Inside Search > Inside Search Date: 2005-08-24 Microsoft Chats Up MSN Messenger Version 7.5 of MSN Messenger quietly debuted recently, with support for text, voice, and video chat. Directory: > Inside Search > Inside Search Date: 2005-08-24 Gmail Adds New Feature Another brick in the virtual Googleplex, giving users yet another reason to never use anything without the Google stamp on it, Nathan Weinberg tips us off to a new Gmail feature called "Send mail as." Directory: > Inside Search > Inside Search Date: 2005-08-24 WebmasterWorld To Host Vegas Conference Bright lights, gambling, dancing girls, and Search nerds galore will be found in Las Vegas this November as Webmaster World's Search Engine & Internet Marketing PubCon conference pounds the Vegas strip. Directory: > Inside Search > Inside Search Date: 2005-08-24 Dammit GIM, I’m A Search Engine, Not Portal As everyone in this business is well aware of by now, Google unleashed its instant messaging service. But this brings to mind a question, now that Google offers a news site and an instant messaging service and Gmail and a MyGoogle site does this still just make Google a search engine? Directory: > Inside Search > Inside Search Date: 2005-08-24 Google Backlash Rearing Its Head This question has been tossed around recently because it seems there are some who are trying to knock the current big dog down a few pegs. Directory: > Inside Search > Inside Search Date: 2005-08-24 Feelin’ Flickrlicious? In a never ending search for quality search, this writer through every fault of his own, stumbled upon a most excellent and tranquil website. The search on this site is extremely focused but quite entertaining. Directory: > Inside Search > Inside Search Date: 2005-08-24 A Round of Applause for AOL Now here's an interesting trick. How do you simultaneously illustrate exactly which business practices not to do and yet remain the world's largest Internet provider and 4th most popular search portal? Maybe it's a combination of being fathered by Time Warner, aggressive direct CD-to-drink-coaster marketing, seduction of the pre-teen masses, AND according to the latest news, not letting anybody cancel their overpriced Internet service. Directory: > Inside Search > Inside Search Date: 2005-08-24 SBC Joins Online Music Fray SBC and Yahoo! added a few more steps to their corporate tango launching a new online music service today, making Yahoo! Music Unlimited more, well, unlimited…as unlimited as 7 bucks a month gets you anyway. Directory: > Inside Search > Inside Search Date: 2005-08-24 Retailers Further Their Embrace Of The Hispanic Online Market As the Hispanic penetration into the online world continues, slowly but surely retailers and site owners are being more conscience of this audience and the spending power they can provide. Directory: > Inside Search > Inside Search Date: 2005-08-24 Ask Jeeves Goes to 6 In Search Engine Ranks Nielsen NetRatings put out their new numbers for July. Things didn't shift much but there were a couple of surprises. The biggest was Ask Jeeves dropping down to 6th in the search engine rankings. Directory: > Inside Search > Inside Search Date: 2005-08-24 Today Google Searches, Tomorrow Google Talks Rumors of a forthcoming Google instant messaging and voice platform get a boost from the LA Times. Directory: > Inside Search > Inside Search Date: 2005-08-23 AdSense Gets Relevant Google AdSense customers can define portions of their sites as sections AdSense should target. Directory: > Inside Search > Inside Search Date: 2005-08-23 Search Engine Marketing Guides When undertaking a search engine marketing campaign, it is wise to equip yourself with as much knowledge as possible. Understanding what your options are and how each option operates is extremely important to any successful venture. Directory: > Inside Search > Inside Search Date: 2005-08-23 Viacom To Nick Yahoo Content Yahoo and Viacom announced a deal where Yahoo search and marketing will appear on Viacom's web properties. Directory: > Inside Search > Inside Search Date: 2005-08-23 Best of Yahoo Promotions The kids out in Sunnyvale usher in their new promotion scheme with the "Best of Yahoo Sweepstakes." The sweep part comes in when you win a new Mazda5 or an MX-5 Miata or one of three trips going to L.A., New York, or Hawaii. Directory: > Inside Search > Inside Search Date: 2005-08-23 Jeteye Jetpak’s Wiki-d Geeked Up Search Thing We are all going to OD on cool stuff you can find on the Internet. Just as you get all of last week's feature updates downloaded and configured, somebody else comes along with something you have to get on account of its coolness. Enter Jeteye Inc. with some wiki-d "Jetpaks" into your online vocabulary. Directory: > Inside Search > Inside Search Date: 2005-08-23 Shopzilla Research Into Online Apparel Trends Online retailer search engine Shopzilla just release a study covering Apparel trends for online buyers. Their BizRate Research division said casual clothing is the current trend in the work place. Directory: > Inside Search > Inside Search Date: 2005-08-23 Google, What’s the Forecast for August 25, 2007? I have a challenge for the information science minds at Google or Yahoo! or any other star hopeful who wants to make a profound contribution to long-range event planners everywhere. Create an index that calculates probabilities of weather for any given day or time in the future. Directory: > Inside Search > Inside Search Date: 2005-08-23 Healthcare Sites Struggle With Organic Search One of the bigger dilemmas facing sites owners and web masters is the most effective way to promote a site. Should the company or individual in question devote their budget to PPC advertising or concentrate their efforts on search optimization? Directory: > Inside Search > Inside Search Date: 2005-08-23 ClickZ Climbing Aboard BlogWagon ClickZ jumped on the blogwagon today with their first blog entry. Executive editor Rebecca Lieb posted the first entry and discussed it in detail. Directory: > Inside Search > Inside Search Date: 2005-08-23 Google Introduces Sidebar Plug-ins It seems as if Internet companies, especially search engines, are releasing utilities that allow users to "mod" them (develop 3rd party add-on widgets) by using software development kits (SDK) and application programming interfaces (API). Directory: > Inside Search > Inside Search Date: 2005-08-23 Verizon, Yahoo! Team Up For DSL Verizon Communications Inc. and Yahoo! will announce today their launch of a joint DSL service that is, according to the AP, half as fast but just as expensive as Yahoo!'s SBC Communications link-up. At least the DSL service will still be cheaper than AOL's $23.90 a month dial-up. One day AOL should change its name to AWOL (America Waiting Online). Directory: > Inside Search > Inside Search Date: 2005-08-23 Google Secures Patent For Geocoding Today, Google was awarded the geocoding patent, which will allow them to issue geocodes (longitude and latitude readings) for postal addresses they've gathered from documents and web sites, among other places. Directory: > Inside Search > Inside Search Date: 2005-08-23 Google Chats Tomorrow? Rumors still circulate on whether Google's long awaited leap into instant messaging will happen on Wednesday. While other companies like MSN, Yahoo and AOL have instant messaging services and make a ton of money, Google hasn't offered it yet but many say they will and more than a few say it will happen on Wednesday. Directory: > Inside Search > Inside Search Date: 2005-08-23 Yahoo Draws Up Free Sitemaps When Google debuted its Sitemaps to allow for faster spidering, many wondered when Yahoo would do the same. Directory: > Inside Search > Inside Search Date: 2005-08-23 Very Good, Jeeves Smart Answers from Ask Jeeves offers quick facts on countries, planets, and most importantly, NASCAR drivers. Directory: > Inside Search > Inside Search Date: 2005-08-23 Google Desktop Beta Gets A Sidebar An updated beta version of the Google Desktop search tool has a new look and a new module to gather web content. Directory: > Inside Search > Inside Search Date: 2005-08-22 Lee Says He Never Saw MSN Search Code The saga of Dr. Kai-Fu Lee continues, as he seeks to escape the clutches of Microsoft by denying he ever had access or made contributions to MSN search technology. Directory: > Inside Search > Inside Search Date: 2005-08-22 Arigato! Yahoo Japan Streaming Music For Free Yahoo welcomes Apple to the digital music business in Japan by utilizing the time-tested "first one's free" marketing strategy. Directory: > Inside Search > Inside Search Date: 2005-08-22 Truth Or Lies? Google Isn't Saying CNN discussed the real buzz at the Google Dance party held during SES 2005, and learned the truth is out there. Directory: > Inside Search > Inside Search Date: 2005-08-22 Google’s Ready to Chat About IM For quite a while, many have speculated about Google getting into the instant messaging business. The New York Times ran an article focusing on Google's new stock offering and mentioned deep into the story, Google's launch of a "communications platform" on Wednesday. Directory: > Inside Search > Inside Search Date: 2005-08-22 Ask Jeeves Ads Appearing In SERPs In one of the more surprising moves of 2005 (so far), Ask Jeeves announced they would be launching an Ask-owned advertising service, while slowly moving away from their previous ad partner, Google's AdWords service. Directory: > Inside Search > Inside Search Date: 2005-08-22 Google Tattoo Shows Who Owns The Hearts of Searchers There was a time when tattoos were the exclusive property of the outlaw, the misfit, the guys and gals that parents warned their children about. We've come along away in the acceptance of corporal adornment and geekdom takes it to a whole new level as the Enterprise and the Imperial Insignia graces the pasty freckled arms of those whose fantasy world is a little more, well, detailed. And now, a Google tattoo. Directory: > Inside Search > Inside Search Date: 2005-08-22 Windows of Opportunity For Google Google has launched version 2.0 of Google Desktop, the free software that lets you do a load of things from your PC in addition to searching for files. Directory: > Inside Search > Inside Search Date: 2005-08-22 Googler Effervesces Preview Bubbles For Gmail As Hotmail and Yahoo! Mail gear up to offer preview panes for their mail services, Googleplex native Mihai Parparita, makes a shareware offering that enables the same feature on Gmail. Directory: > Inside Search > Inside Search Date: 2005-08-22 Aaron Wall Launches Back Link Analyzer The ability to see what sites are linking to us is valuable one in the world of SEO. Unfortunately, when a backlink query is searched (link:www.nameofsite.com) the major search engines only return a cross-section of the sites that are linking to query site, not the entire list. Directory: > Inside Search > Inside Search Date: 2005-08-22 Google Increases Support To 116 Languages One of Google's missions is to bring the ability of web search to all the corners of globe and this includes supporting as many languages as possible. Directory: > Inside Search > Inside Search Date: 2005-08-22 LexisNexis Working On Copyright Protection LexisNexis and iParadigms teamed up to create a product called CopyGuard to help detect plagiarism and copyright infringement and protect intellectual property. At a time where people and companies are having real problems with copyright protection, this may be a suitable solution for protecting their properties. Directory: > Inside Search > Inside Search Date: 2005-08-22 MSN Hunting For AdCenter Marketers It looks like one doesn't have to be a google-eyed scientist to work for MSN, where marketing jobs abound. Directory: > Inside Search > Inside Search Date: 2005-08-22 gVisit Allows Users To See Location of Site Traffic Knowing what region of the globe your traffic is coming from can be important knowledge, especially if you use your site for money-making purposes, but who really wants to read through server logs...? Directory: > Inside Search > Inside Search Date: 2005-08-22 IceRocket Tests Out Link Tracker For Blogs Asking the question, "how many bloggers love me?" may be a self-esteem reducing exercise, but IceRocket thinks you should know. For IceRocketeer Mark Cuban, the more commonly used method for rating a blog's popularity, counting the number of links to it, is lacking. A truer method is counting the number of visitors, which is why IceRocket is working out the kinks in its new linktracker feature. Directory: > Inside Search > Inside Search Date: 2005-08-22 Yahoo And Google Want Classified Ads The massive search firms look like they were searching for the same thing. They both want classified ad space, specifically the firm Trader Classified Media. Other rumors circulate too about who might want the company including Ebay and several others. Directory: > Inside Search > Inside Search Date: 2005-08-22 The RSS Debate: What’s in a name? RSS. It is exactly the sound a match makes when you put it out with your fingers. Add "feed" (rssfeed), and you have the cymbalist's drum roll finale. Even with the name's limitations, RSS developer David Winer's righteous anger toward those who would change it is understandable. After all, what if all things "rubenesque" were suddenly referred to as "fatgirlish?" To an artist or creator, that's heresy. Directory: > Inside Search > Inside Search Date: 2005-08-22 A Look At AdWords Conversions Versus Yahoo's While all in-depth analyses should use a number of sources to present a point, it's also beneficial to see how a respected member of the SEM community is fairing when using both advertising services. Directory: > Inside Search > Inside Search Date: 2005-08-22 Google Deskbar Observations So, I've been trying out the various features of the new Google Desktop 2, and one thing that grabs me is the Deskbar. Since I find the Sidebar takes up too much space without doing enough, I've been running the Deskbar instead. Directory: > Inside Search > Inside Search Date: 2005-08-22 NCSA Calls a Do-Over On Yahoo! Google Comparison The National Center for Supercomputing Applications (NCSA) found itself cleaning up after a pair of Illinois college students after they published (loudly) their dispute of how big Yahoo! total index was. It is unknown whether they were slapped or not. Directory: > Inside Search > Inside Search Date: 2005-08-22 Search Engines Swap Bids For Trader Print publisher Trader Classifieds Media has become the love object of Google and Yahoo. Directory: > Inside Search > Inside Search Date: 2005-08-22 Ask May Be Fishing For Grouper Barry Diller's search engine Ask Jeeves may soon tuck file-sharing company Grouper into the IAC/InterActive creel. Directory: > Inside Search > Inside Search Date: 2005-08-22 Musing On New Google Stock Sale Google has big plans for those big bucks, and WebProNews has uncovered a plan for you to consider. Directory: > Inside Search > Inside Search Date: 2005-08-19 Blogger Captchas Round Two Versus Comment Spam Hot on the heels of enabling the Flag button to tag objectionable content comes an option to require word verification for comments. Directory: > Inside Search > Inside Search Date: 2005-08-19 Push Comes to Shove MarketingSherpa has a study that newsletter open rates have dropped 10% in the past year, but I almost didn't get the message because I hardly ever read those emails anymore... which sort of explains why my company didn't make it into this year's SEM Buyer's Guide (Paid Search Version), in case you're wondering why Page Zero Media doesn't show up in Sherpa's guide to paid search management firms. Directory: > Inside Search > Inside Search Date: 2005-08-19 SEO Business: Real World Marketing SEO as search engine optimization is commonly called, is my main business. My blog provides information, and helps others to succeed. That is the purpose of the blog. Directory: > Inside Search > Inside Search Date: 2005-08-19 What’s In A Google Stock Offering Right now, the tech and business world are all speculating about what's in the future for Google with them getting the huge quantities of funding they're going to receive from this new stock offering they're planning. Directory: > Inside Search > Inside Search Date: 2005-08-19 Google Testing SERP Changes Google appears to be in a major retooling effort of their results pages. Just a day after the buzz leapt from search blog to search blog about Google putting 3 sponsored links at the top instead of two, Media Post's Shankar Gupta tells us that may just be the tip of the iceberg. Directory: > Inside Search > Inside Search Date: 2005-08-19 Yahoo Adds Y!Q Button To Toolbar What do you do if you are a search engine company with few search presences you are testing and each presence has its own toolbar and people are commenting about this fact? In the case of Yahoo, you can consolidate these features onto the flagship toolbar and release an update, which is exactly what Yahoo has done. Directory: > Inside Search > Inside Search Date: 2005-08-19 Monkeying Around With Clicks Committing click fraud offers a sure-fire way to get booted out of an online advertising program. Here's a site that helps you get started. Directory: > Inside Search > Inside Search Date: 2005-08-19 Google Tops In July Market Share Not much surprise with the release of comScore's qSearch analysis for last month, as Google and Yahoo top the list. Directory: > Inside Search > Inside Search Date: 2005-08-19 Jeeves’ A Trek Fan Too Trekkers or Trekkies, depending on your choice of monikers, are everywhere man. Came to find out that Jeeves is a Trekker too. When one visits their website, they get a nice image of Jeeves holding the Enterprise and a line below signifying Gene Roddenberry's birthday. Directory: > Inside Search > Inside Search Date: 2005-08-19 You’ll Go Blind! Do you suffer from GAD (Google Adsense Disorder), where you have to check the rolling dollars on your AdSense account every 5 stinking minutes? Can't wait to see that number flip from 14 cents to 17 cents? Allen G. Hollman may have saved your obsessive vision by open sourcing Adsense Notifier for Firefox. Directory: > Inside Search > Inside Search Date: 2005-08-19 Google's Matt Cutts And JavaScript Redirects There are a number of different optimization techniques webmasters use to try and improve their search engine rankings, some acceptable (white hat SEO), some not (black hat SEO). Directory: > Inside Search > Inside Search Date: 2005-08-19 Google Builds War Chest for Proliferation of Non-Evil What do you do when things are good? Roll out a secondary offering, of course. :) Wow, GOOG shares are taking a real pounding as the market hears about this impending dilution. The company is now valued at "only" $77.5 billion.;) Directory: > Inside Search > Inside Search Date: 2005-08-19 Feed Your Readers RSS offers the web site publisher an effective way to get the news about updated content out to users. Directory: > Inside Search > Inside Search Date: 2005-08-19 Google Spurs Speculation On Demand The world of search engine speculation has been abuzz with the deeper meaning of the latest news about Google. Directory: > Inside Search > Inside Search Date: 2005-08-19 Library Of Congress Readies Thomas Upgrade After ten years of work, the LOC will have a prototype ready to replace the legislative search engine. Directory: > Inside Search > Inside Search Date: 2005-08-19 Google – Now With 50 Percent More Sponsored Links Two sponsored ads atop search result pages for popular searches may be joined by a third sponsored link. Directory: > Inside Search > Inside Search Date: 2005-08-18 Blogger Flags Hurtful Blogs A new option that will let users immediately report "objectionable content" to Blogger works by clicking the Flag button. Directory: > Inside Search > Inside Search Date: 2005-08-18 Yahoo Messenger Calls On Voice Feature A few updates to the Sunnyvale company's messenger client adds support for voice calls and other features. Directory: > Inside Search > Inside Search Date: 2005-08-18 Google Offers An Additional 14.16 Million Shares Google has filed a request with SEC regulators that would allow the search engine to sell 14.16 million shares of class A common stock. The filing was completed today (8-18-05). Directory: > Inside Search > Inside Search Date: 2005-08-18 Google To Sell $4 Billion in Shares Just when you hear rumors that Google is branching out into other things, a tidbit comes your way that transforms a rumor into near prophecy. Google announced this morning that it would be selling up to 14.16 million shares of Class A common stock to free up $4 billion in capital for "general corporate purposes." Directory: > Inside Search > Inside Search Date: 2005-08-18 Are You Sneaky? It's largely considered bad form to look for another job while on the clock at your current job. And perhaps it goes without saying that job searching at work could spur on your search a little more rapidly than you had planned. Work Magazine has developed a downloadable plug-in that makes job hunting appear to be legitimate work. Directory: > Inside Search > Inside Search Date: 2005-08-18 Google Blogs Response To Geico Ruling Apparently, the ability to make lemons into lemonade is one of Google's strong points, or it could be they are living by the whole "beauty is in the eye of the beholder" thing. Directory: > Inside Search > Inside Search Date: 2005-08-18 Rupert Murdoch Eyes Blinkx Last week the big news was that Rupert Murdoch's News Corp was in talks to acquire an established but unnamed entity. Directory: > Inside Search > Inside Search Date: 2005-08-18 Discussing Search Optimization With Jill Whalen When it comes to writing optimized content, there are a number of resources and experts worth consulting. One of the more known being Jill Whalen of HighRankings.com (and Search Creative). Last Thursday, Mike and I had the opportunity to speak with Jill to get her opinions on a number of topics like content optimization and her impression of this year's conference. Directory: > Inside Search > Inside Search Date: 2005-08-18 Yahoo’s “Huge” Music Unlimited Yahoo officially launched their Music Unlimited music service today with a multimedia ad campaign called "This Is Huge" and it features a lot of music and the "Mini-Pop" stars that sing them. Directory: > Inside Search > Inside Search Date: 2005-08-18 SEO Product Add-in Helps Index Dynamic Sites A Torrance, CA e-commerce software firm will include the SEO Catalog Generator in an upcoming release. Directory: > Inside Search > Inside Search Date: 2005-08-18 AdSense Blog Goes Beyond First Post Rob from Google Product Marketing has placed post number 2 on the AdSense blog, where they discuss variations in the number of ads. Directory: > Inside Search > Inside Search Date: 2005-08-18 Click Fraud Fighting: Calling Out Search Engines After doing some surfing, Brad Hill over at theunofficialgooglweblog picked up on a Wired article about click fraud. The article by Adam Penenberg may have opened up a can of worms by suggesting search companies like Google and Yahoo Overture have no interest in stopping click fraud. Directory: > Inside Search > Inside Search Date: 2005-08-18 Google Needs Better PR Google's name gets in the news a lot. They are the dominant search engine in the industry. They've undertaken a lot of goals and sometimes, regardless of intent, the perception appears that a company like Google has done something wrong. It comes down to being able to control one's image. Directory: > Inside Search > Inside Search Date: 2005-08-18 Add Vivisimo’s Clustering Technology To Your Site If you run a site that features a great deal of content, having an effective site search function can be a deal breaker for visitors and for potential customers. Directory: > Inside Search > Inside Search Date: 2005-08-18 AOL AIM Upgrade Flawless? American Online (AOL) rolled a package deal on Thursday with the update to AIM 5.9, AIM.com and a new companion screen AIM Today. This launch was worldwide and it launched flawlessly or did it? Directory: > Inside Search > Inside Search Date: 2005-08-18 Yahoo Raise Y!Q Quotient The Yahoo search blog says the new Yahoo Messenger and an updated Toolbar contain support for the Y!Q Contextual Search function. Directory: > Inside Search > Inside Search Date: 2005-08-18 Cuban Smoking Out Blog Spam Broadcast.com founder turned billionaire basketball owner Mark Cuban wants to ban blog spam from his IceRocket search engine. Directory: > Inside Search > Inside Search Date: 2005-08-18 Toys For Those Who Like SEM Quite a few little applications can help search engine marketing efforts; this is a quick look at a few. Directory: > Inside Search > Inside Search Date: 2005-08-18 Yahoo Local In Every City The search engine and portal company has unveiled the next generation of Yahoo Local, and claim to have every place covered. Directory: > Inside Search > Inside Search Date: 2005-08-17 Google Enhances Froogle Mobile Price comparison shopping via Google's Froogle service is now just a phone call away for mobile users. Directory: > Inside Search > Inside Search Date: 2005-08-17 Earth Delivered In A Flash A developer has created a Flash-based interface portal for Google Earth and MSN Virtual Earth. Directory: > Inside Search > Inside Search Date: 2005-08-17 Chinese Search Engine Drops Music Search NetEase has bowed to US concerns on music piracy and disabled a music search service from its Chinese portal. Directory: > Inside Search > Inside Search Date: 2005-08-17 Google Didn't Lose Google vs. Geico As far as Judge Brinkema was and is concerned, using trademarked keywords in an ad serving system to trigger relevant, non-deceptive ads is perfectly legal. Google won that case. Directory: > Inside Search > Inside Search Date: 2005-08-17 Amazon Services To Offer Search Engine Marketing In a move that is being called an effort to maximize their marketing investment, Amazon Services will begin offering search engine marketing services, courtesy of Efficient Frontier. Directory: > Inside Search > Inside Search Date: 2005-08-17 Search Engines And Streams A Hitwise report for August on US search engines shows who depends on their portals to feed their search boxes. Directory: > Inside Search > Inside Search Date: 2005-08-17 Yahoo And Google Almost Tied In Customer Satisfaction There are many ways to measure the effectiveness of web property, especially sites with such broad reaches that their name recognition is almost second nature. Directory: > Inside Search > Inside Search Date: 2005-08-17 Microsoft and Google: Courtroom Enemies, Software Buddies While the legal teams of Google and Microsoft butt heads in court over defector Kai-Fu Lee, and as the two rivals bout for search supremacy, the two leviathan companies find win-win cozy situations when it comes to Google plug-ins for Microsoft programs. Directory: > Inside Search > Inside Search Date: 2005-08-17 Amazon Enters SEM Fray The online retailer will offer a search engine marketing solution from Efficient Frontier to its clients. Directory: > Inside Search > Inside Search Date: 2005-08-17 SMARTpages Gets Smarter SBC Communications has upgraded several features on its Internet Yellow Pages web site. Directory: > Inside Search > Inside Search Date: 2005-08-17 Yahoo Takes A Village Women's interest site iVillage.com will switch from Google's AdSense to Yahoo's Content Match service in September. Directory: > Inside Search > Inside Search Date: 2005-08-17 Of Course Size Matters! I've been trying to stay out of the size debate for the last few days while I digest what others have been saying. Now that I've done that, I get to react to a few of the things I've been reading. Directory: > Inside Search > Inside Search Date: 2005-08-17 Spam Blogs Obscure Real Blogosphere The total blogosphere has been doubling in size every five months or so for the past couple of years. That's 80,000 new blogs set up everyday. IceRocket's Mark Cuban questions in his blog, though, about how many of these blogs are legit and how to index them. Directory: > Inside Search > Inside Search Date: 2005-08-17 Father-Daughter Team Crack “Deep Web” If you've ever filled out an online job application, you know they're often complicated. Often adding to the headache is just getting to application stage to begin with. If the jobs aren't advertised on major services like Monster.com, then those posted positions can be lost in the so-called "Deep Web" or the "Invisible Web." But don't turn around, the Komissarchiks in town (uh-oh, uh-oh). Directory: > Inside Search > Inside Search Date: 2005-08-17 Mamma To Put Copernic In Its Cradle The self-proclaimed "Mother of all Search Engines" signed a letter of intent and will pay cash and stock for desktop search tech company Copernic. Directory: > Inside Search > Inside Search Date: 2005-08-17 Google Testing Simplified AdWords Pricing Quality counts the most when composing an ad, as one AdWords user found when logging into the ad system today. Directory: > Inside Search > Inside Search Date: 2005-08-17 Android Gets Googled Google bought a cell phone company called Android. Android was put together by Andrew Rubin. Andrew Rubin also founded Danger. Danger makes the Hiptop. Hiptop lets you search the web and chat via AOL instant messenger. Search brings us back to Google. Is there a pattern here? Directory: > Inside Search > Inside Search Date: 2005-08-17 A9 Adding Block Views To Maps Twenty-four cities have had A9 trucks rolling down their streets, photographing building fronts for the A9 Maps search engine. Directory: > Inside Search > Inside Search Date: 2005-08-16 Search Engine Maven Calls For Relevance Danny Sullivan again says Google and Yahoo need to dispense with the whole index size issue. Directory: > Inside Search > Inside Search Date: 2005-08-16 Watson 2.0, The New Butler of Personal Search The world of search software is getting cooler and cooler. Available in beta until the end of the summer Chicago-based Intellext has released Watson 2.0, a sort of "search butler" standing alongside you as you work, searching for relevant topics as you go. Directory: > Inside Search > Inside Search Date: 2005-08-16 Feedster Introduces List of Top 500 Blogs With the exploding popularity of all things blogs, keeping track of which ones are the most popular can be difficult task. It's been estimated that there are 30-80 thousand new blogs created daily, with 500-900 thousand* new posts being made as well. With this bulk of information being delivered daily, finding which blogs are considered popular, unless you have a list to guide you. Directory: > Inside Search > Inside Search Date: 2005-08-16 RSS Still Little Known But Growing While the blog is growing faster than Kirstie Alley at a Chinese buffet, RSS awareness is still has reach a level more on par with Kate Moss. But it is growing, according to the latest Nieslon/NetRatings report. Directory: > Inside Search > Inside Search Date: 2005-08-16 Miva Settles Overture Case With Yahoo The performance marketing network company will pay Yahoo, which holds Overture as a subsidiary, $8 million to settle a patent infringement suit. Directory: > Inside Search > Inside Search Date: 2005-08-16 Yahoo Puts Out Patent For Social Networking Yahoo published their patent application for what looks like their Yahoo 360 social networking product. The application, filed last week with the United States Patent and Trademark Office (USPTO), works on how users look at info in a social network. Directory: > Inside Search > Inside Search Date: 2005-08-16 Google 166.9 Percent Greater Than Yahoo! Researchers at the University of Illinois at Urbana-Champaign studied Yahoo's claims of a 20 billion item index and found them lacking. Directory: > Inside Search > Inside Search Date: 2005-08-16 MSN Introduces Weather Add-in For Search Toolbar It appears as if MSN Search will continue to focus a good amount of their development skills on the MSN Search Toolbar, which is famous for finally introducing tabbed browsing to the Internet Explorer environment. Directory: > Inside Search > Inside Search Date: 2005-08-16 Searching For the Size of the Matter Yahoo made a statement recently about having the biggest base of items to draw upon in the search world. This claim had been held by Google for quite a while and now Yahoo claims otherwise. Many of the voices in the search world say that size doesn't matter, it's all about relevance. Directory: > Inside Search > Inside Search Date: 2005-08-16 Yahoo Aiming To Outservice Google In a recent study conducted by the University of Michigan for the American Consumer Satisfaction Index (ACSI), it reported Google and Yahoo were running almost tied for customer service on e-business websites. Directory: > Inside Search > Inside Search Date: 2005-08-16 Google Dickering With Adwords Prices Google told Adwords customers today they were dickering with the prices. WebMasterWorld had the skinny with their AdWords Advisor giving much of the low down. When people logged onto their Adwords today, they got a new message. Directory: > Inside Search > Inside Search Date: 2005-08-16 AOL Reveals Top Back To School Searches It's that time of year to round your kids up and get them ready to return to the world of academia, otherwise known as Back to School. To many, this time of the year is as big of shopping period as any of the other spending holidays, save Christmas. Directory: > Inside Search > Inside Search Date: 2005-08-16 Google/Blogger Launches Blogger For Word Toolbar In an effort to reduce the amount of step between writing and publishing your latest blog entry, Google/Blogger has developed a new toolbar that was designed to do just that. Directory: > Inside Search > Inside Search Date: 2005-08-16 Google Maybe In Hot Water Down Under Australian authorities conduct investigations into the a number of search engines with Australian domains for violations of gambling laws tied to the Internet. Google was one of the names mentioned in the investigation. Directory: > Inside Search > Inside Search Date: 2005-08-16 Google Under Fire For Oz Gambling Ads In Australia, it's illegal to display gambling advertisements on Australian web sites, and Google Australia may be in violation. Directory: > Inside Search > Inside Search Date: 2005-08-16 4INFO For Your SMS Info Another entrant in the SMS search engine and services field has announced a panoply of partnerships and offerings. Directory: > Inside Search > Inside Search Date: 2005-08-16 Google, GEICO Get 30 Days To Settle A recent ruling in US District Court calls for the search engine and the insurance company to try and settle their AdWords battle. Directory: > Inside Search > Inside Search Date: 2005-08-15 Music May Be The Apple Of Google's Eye Reports last week contend Google will disclose a deal with Apple that sees the iTunes Music Store available from the Google site. Directory: > Inside Search > Inside Search Date: 2005-08-15 Google Takes A Break From Print The highly-criticized Google Print Library project has been put on hold until Novemeber. Google will use this break to find out which copyright holders don't want their property included in the project. Directory: > Inside Search > Inside Search Date: 2005-08-15 Yahoo! Health Taps Celeb Brain Power For Charity You've been itching to know what Tom Green has to say about health issues, haven't you? Me neither, but Green is just one among several D-list celebrities who've been tapped to participate in Yahoo!'s latest health blog initiative. Directory: > Inside Search > Inside Search Date: 2005-08-15 Ask Jeeves What’s In A Name? Some speculation around the search engine industry focuses on a possible name change by Ask Jeeves. Many have their thoughts on what the new name might be but this is also a bit of PR for the 4th ranked search engine. Directory: > Inside Search > Inside Search Date: 2005-08-15 Kai-Fu Lee: The Miracle of Google In a recently translated letter from Dr. Kai-Fu Lee to family and friends, Lee confessed that his move from Microsoft to Google was a matter of following his heart, trading a company he saw as limiting to his contribution to the world for a company that embodies youth and freedom. Directory: > Inside Search > Inside Search Date: 2005-08-15 Google WiFi A Possibility According to Om Malik of Business 2.0, Google may be quietly gathering up orphaned fiber-optic cables across America as a precursor to a Google WiFi service. If what he says is true, a free nationwide broadband network could save consumers and Google some money while putting serious heat on other telecom companies. Directory: > Inside Search > Inside Search Date: 2005-08-15 Thoughts On The San Jose SES As many of you know, Mike and I attended the San Jose leg of the Search Engine Strategies conference last week. There certainly was a deluge of information we had to wrap our heads around and I hope the tips, tricks, and strategies we detailed last week served you guys well. Directory: > Inside Search > Inside Search Date: 2005-08-15 Murdoch Blinkx: News Corp’s Search For Search Media Monster Rupert Murdoch said he wanted in on the search business and he might just be getting there. The LA Times reported Monday that Murdoch's News Corp. is negotiating for the acquisition of Blinkx, a media based search engine. Directory: > Inside Search > Inside Search Date: 2005-08-15 Size Does Matter, At Least A Little The major search engines recently had their semi-annual round and round over who's got the biggest index in the industry. Yahoo! left Google agog as to just how its rival was able to achieve indexing some 19 billion pages, while the people's champion, Google, assumed it was sitting pretty with 8 billion. Meanwhile, just under the booming echoes, a voice asks, "what about relevancy?" A question that goes unanswered while giants duke it out. Directory: > Inside Search > Inside Search Date: 2005-08-15 Fuzzy Search Engine Math: Who’s Really Bigger? Just when you thought someone was going to settle this once and for all, you're thrown a curveball. Yahoo! says they've got a bigger index. Google says, "We don't buy it." And now a third party comes out on the side of Google, but has some suspect research methods. This is really, really confusing. Directory: > Inside Search > Inside Search Date: 2005-08-15 Did Google Admit To Having A Sandbox At SES? Apparently they did, or at least they didn't deny it when asked about it. For those who may not know, the Google sandbox has been the subject of many discussions. Directory: > Inside Search > Inside Search Date: 2005-08-15 HPShopping Says Google AdWords Better Buy Than Yahoo! According to a news brief from Internet Retailer, not all search engines are created equal when getting the most bang for you advertising buck. HPShopping.com seems to suggest that Google is better. Directory: > Inside Search > Inside Search Date: 2005-08-15 Google Vs. Geico: Trademark Wars United States District Judge Leonie Brinkema ruled in favor of Geico in the AdWords trademark case Geico filed against Google and Yahoo. Yahoo settled back in December but Google continued on and was given 30 days to settle up or else they head to trial. Directory: > Inside Search > Inside Search Date: 2005-08-15 Gmail Now 3 Gigs This may have been in place for a while but I noticed it just now - Gmail now provides 3 gigabytes of email storage ... Directory: > Inside Search > Inside Search Date: 2005-08-15 Googling In the Sandbox Elinor Mills over at CNET blogged today about Google's method of review period of some new websites and called it that horrendous profanity of the search world, sandboxing. Directory: > Inside Search > Inside Search Date: 2005-08-15 DIY GoogleMaps First of all : this method hasn't been approved by any logical thinking human being, and notice the fact one of the categories this post is in is ‘humor'. Directory: > Inside Search > Inside Search Date: 2005-08-13 Technorati Rumor Tracked Matthew Hurst is tracking the rumors of Technorati's sale. Just for the record, Dave Sifry, Technorati's founder/CEO, has not answered my email inquiries ... Directory: > Inside Search > Inside Search Date: 2005-08-13 Has Yahoo Publishing Network led to Higher Adsense Click Values? Jason has a theory that click values in Adsense have increased since the introduction of the Yahoo Publishing Network and writes ... Directory: > Inside Search > Inside Search Date: 2005-08-12 Dos And Donts Of Content Optimization CORRECTION In an article posted on 8/10/05 regarding information gleaned from a Search Engine Strategies session hosted by Jill Whalen of HighRankings.com and Heather Lloyd-Martin of WebSourced, Inc., some critical errors were made among the relay from notes to print. In this posting, we will address the errors and Jill's thoughtful correction of those errors. Jill emphasized that there were no absolutes in SEO. Directory: > Inside Search > Inside Search Date: 2005-08-12 Secondary Sources of Targeted Traffic: All Part of the Game Leslie Walker of the Washington Post homes in on what she terms web "clutter" -- sites and pages that may be little more than parked domain names with limited content and a lot of paid listings, not all of which are relevant to what the user is looking for. Directory: > Inside Search > Inside Search Date: 2005-08-12 An interview with Wendell Davis of Meetro. What's up with Meetro? Randy: Meetro's cool. I downloaded it and tried it out myself, but most of my readers have never heard of Meetro. Can you summarize what Meetro is for my readers? Directory: > Inside Search > Inside Search Date: 2005-08-12 Publishers Put Google Out Of Print Continued complaints from the publishing industry via its trade association have brought a pause to the Google Print Project. Directory: > Inside Search > Inside Search Date: 2005-08-12 Are Search Engines Altering Reality? Fresh from the hazy archives of Amsterdam scholarly research, a group of Dutch scholars have presented a concept that may indeed cause spastic synaptic misfires-a meltdown, even. The group maintains that because of the way search engines index the Web (as a subsystem of a greater system, the Internet), they may be altering time and space by creating multiple "presents." Huh? Wait, there's more. Directory: > Inside Search > Inside Search Date: 2005-08-12 ValueClick Fastclicks To Online Ad Leadership The purchase of tech firm Fastclick will make ValueClick the biggest online advertising network. Directory: > Inside Search > Inside Search Date: 2005-08-12 Rumors Abound: What’s Happening With Technorati? Right now the rumors are flying hot and heavy about the future of Technorati. A number of search oriented blogs picked up this thread on Friday and have been speculating exactly where these companies might go. Directory: > Inside Search > Inside Search Date: 2005-08-12 Publishers Have A Problem With Google's Method Google is taking a break from its Google Print Library project until November. Google will use this time to try and figure out which books' copyright holders want their property included in the project. Directory: > Inside Search > Inside Search Date: 2005-08-12 MSN Local Search Available For Mobiles The MSN Search blog has divulged a beta test for a mobile version of its local search function. Directory: > Inside Search > Inside Search Date: 2005-08-12 Doing The Google Dance Mike McDonald and Chris Richardson from WebProNews took some time away from the fun and games at SES 2005 and ventured out to the Googleplex for the Google Dance after-party. Directory: > Inside Search > Inside Search Date: 2005-08-11 The SES In-House Forum On SEM Mike McDonald kept himself occupied before Google Dance by taking in a roundtable Q&A at SES 2005 on driving SEM in house. Directory: > Inside Search > Inside Search Date: 2005-08-11 Link Buying – The Search Engines Respond Google, Yahoo, and Ask have a much different take on link buying than do the SEMs. Chris Richardson of WebProNews sat in on this Q&A at SES 2005. Directory: > Inside Search > Inside Search Date: 2005-08-11 Google Earth Continues To Raise Security Concerns It was just a few days ago that Australia's nuclear power chief was complaining to Google about the detailed images of a nuclear reactor near Sydney accessed by Google Earth. And now, as reported this morning on NBC's Today Show, the US military forces in Iraq are even more concerned. Directory: > Inside Search > Inside Search Date: 2005-08-11 Website Usability Leads to Conversions Known as the web's Usability Czar, Jakob Nielsen is one of the Internet's most respected consultants, authors and commentators. Directory: > Inside Search > Inside Search Date: 2005-08-11 Google China Becomes Pirate Ship A detailed how-to on this blog informs readers on how to download pirated software from Google China. Apparently finding warez on the Chinese version is surprisingly simple, even if you can't read Kanji. Directory: > Inside Search > Inside Search Date: 2005-08-11 Everybody’s Still Kai-Fu Fighting—Recycle Bin Revelations Dr. Kai-Fu Lee, the center of a legal rhubarb between Google and Microsoft, left a tidy trail of bread crumbs to the Recycle Bin of his old Microsoft-stationed computer. In it, Microsoft's legal team reportedly dug up some interesting communication between Lee and Google. Directory: > Inside Search > Inside Search Date: 2005-08-11 Ask.com Presents Virtual Neptune Being a site where the purveyors of the Ask Jeeves search engine offer an in-depth look at the solar system's eighth planet. Directory: > Inside Search > Inside Search Date: 2005-08-11 Yahoo On The Road To China Yahoo announced they're going to chunk down a cool $1 billion for a fat stake in the Chinese Internet company known as Alibaba. Yahoo's 40% share in China's largest ecommerce company and 35% voting rights will put Yahoo in a strong position to grab market share in China. Directory: > Inside Search > Inside Search Date: 2005-08-11 Answers Found In Opera Nope, this isn't a story about the "Three Tenors". Opera Software added GuruNet's Answers.com to their browser. Opera signed a partnership with the search engine to add an exclusive search feature to their browser. Directory: > Inside Search > Inside Search Date: 2005-08-11 Is Murdoch Foxing His Way Into Search? The Internet rumor mill is working overtime as forums light up with speculation about Fox Interactive Media's apparent interest in acquiring a search engine among other portals, especially after News Corp.'s $580 million purchase of Intermix Media, the owner of MySpace.com. Directory: > Inside Search > Inside Search Date: 2005-08-11 B2B Or Not B2B, That’s An Easy Question It's great to get customers, but it's even better to get business customers. Mike McDonald of WebProNews took in a morning SES 2005 session on Business To Business Tactics. Directory: > Inside Search > Inside Search Date: 2005-08-11 Google Needs No Meetroduction Last week, reports of Google's interest in an instant messaging service called Meetro or their parent company based out of Chicago surfaced and number of news groups, including this one, reported that interest. Directory: > Inside Search > Inside Search Date: 2005-08-11 Hitwise Says Google Gets Most Hits Marketing research firm Hitwise just released numbers for July discussing search engine rankings. The information from a press release on Tekrati says Google is still the top dog for search, more than double the number of searches of their closest competitor, Yahoo. Directory: > Inside Search > Inside Search Date: 2005-08-11 Firefox Browser News Channel A company called VoIPAction announced today their launch of daily news channel featuring coverage for Mozilla and the Firefox browser from 2000 news sources. Directory: > Inside Search > Inside Search Date: 2005-08-11 Interview: Michael Rotkin President/CEO Universityloveconnection.com I was interested in getting some feedback from a conference attendee's perspective and I ran into Michael Rotkin President/CEO of universityloveconnection.com and Hydroponicswholesale.com. Michael's take on the conference was interesting to me given the nature of his sites. Directory: > Inside Search > Inside Search Date: 2005-08-11 Google Geeks Beat Microsoft - Poetic Justice? This is pretty funny. Out at LinuxWorld the Google Geeks went up against the Microsoft Voles in a battle of geek wits. Directory: > Inside Search > Inside Search Date: 2005-08-11 Technorati Sale? B.L. Ochman thinks she has the inside word on the impending sale of Technorati to a large search engine - interesting times we live in. Directory: > Inside Search > Inside Search Date: 2005-08-11 Joining Yahoo In Search Marketing Alliance Anyone who's been following the SES knows the search marketing is a tough business because marketing can be tough enough on its own but when you add competitors from all over the world and it gets tougher. Yahoo's taking a shot at a Search Marketing Alliance Program to help people navigate their way through the world of SEM. Directory: > Inside Search > Inside Search Date: 2005-08-11 Is Google Getting Into Behavioral Targeting, or Not? It's interesting to juxtapose the formal and informal statements of Google staffers (on panels, and in the hallway) on the question of making more behavioral targeting available to advertisers ... Directory: > Inside Search > Inside Search Date: 2005-08-11 Google News – Now With RSS, Atom Feeds! It took a while for Google to make feeds available from its well-known news aggregator page. Directory: > Inside Search > Inside Search Date: 2005-08-10 More Yahoo, Google Ad Features Near Debut Yahoo's LinkSpots contextual ads, and further Google tweaks to AdSense and AdWords, will be forthcoming. Directory: > Inside Search > Inside Search Date: 2005-08-10 Google Fills In The Blanks An update to the Google algorithm allows for better wildcard pattern matching in user queries. Directory: > Inside Search > Inside Search Date: 2005-08-10 AdSense Tricks: How to Increase CTR An increase in CTR can mean a lot to AdSense Revenue. To increase AdSense revenue, either you have to increase traffic or increase CTR. Directory: > Inside Search > Inside Search Date: 2005-08-10 Release from Google Sandbox Only to Search the Playground The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. Directory: > Inside Search > Inside Search Date: 2005-08-10 AskJeeves Automated Ads Available August 15th A new service called Ask Jeeves Sponsored Listings will become available to all advertisers on Monday. Directory: > Inside Search > Inside Search Date: 2005-08-10 Google Countersuit Taken Out of Googleplex Backyard Understandably, Microsoft is playing hardball with Google's countersuit regarding the legitimacy Kai-Fu Lee's non-compete agreement by working to disallow Google a home field advantage in California court. California laws do not recognize non-compete agreements, which is the basis for the countersuit, and Microsoft has asked that the case be taken up by a federal court instead. Directory: > Inside Search > Inside Search Date: 2005-08-10 What Did We Learn From The Great Search Engine Experiment? Last Week I did a Search Engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe. Directory: > Inside Search > Inside Search Date: 2005-08-10 Quigo Printing Money In Newspaper Ads The search marketing and advertising company announced at SES 2005 a newspaper-focused version of its AdSonar Exchange product. Directory: > Inside Search > Inside Search Date: 2005-08-10 The Do's and Dont's of Content Optimization - SES (EDITED) In a quite informative session at the Search Engine Strategies Conference, Heather Lloyd-Martin, director of search strategies for WebSourced Inc., and Jill Whalen, owner of HighRankings.com, dealt with one of the most fundamental, but perhaps most important aspect of the search engine industry: producing web copy that it is appealing to your target audience while at the same time being search engine friendly. Directory: > Inside Search > Inside Search Date: 2005-08-10 SES 2005 Executive Roundtable Mike McDonald of WebProNews reports from SES 2005 on a discussion held with several big names in attendance. Directory: > Inside Search > Inside Search Date: 2005-08-10 Turning Visitors Into Customers – SES One of the oldest questions in sales is how to convert visitors into buyers. This question applies to any type of business, whether a car dealer or an ad agency or a great online store with some really groovy products. Chris Richardson attended the session and did a few conversions of his own. Directory: > Inside Search > Inside Search Date: 2005-08-10 ‘Round Here Marketing—Marking Territory in Local Search -SES Just in case you forgot, there is a business world outside of cyberspace where sites are made of brick and wood and have doors that people walk through looking to spend some money. With that in mind, it's a good idea to assure your place in the various local search engines so people in your hometown can find your store when they want to drop by. Directory: > Inside Search > Inside Search Date: 2005-08-10 Google Insider Cutts Into Blogging One of Google's software engineers, Matt Cutts, has a blog up and running. The latest post has a great personal reply to someone questioning him on why their site wasn't showing up on the engine. Cutts gives a lengthy reply as to why that was, and it didn't look good for the site operator. Directory: > Inside Search > Inside Search Date: 2005-08-10 Working Together At SES 2005 Mike McDonald of WebProNews took in the afternoon session on Working Together, which focused on getting everyone on track with SEO initiatives. Directory: > Inside Search > Inside Search Date: 2005-08-10 Buying And Selling Links Chris Richardson of WebProNews is in San Jose for SES 2005. Today, he stopped by a session that is part of the Linking Track on today's agenda. Directory: > Inside Search > Inside Search Date: 2005-08-10 Lockergnome: Redux In regard to the article that ran in WebPro concerning Chris Pirillo of Lockergnome ... Directory: > Inside Search > Inside Search Date: 2005-08-10 How To Feed Your Blog To Hungry RSS So you've got the best blog in the world and now you're ready to make the world your oyster. I attended the seminar on "RSS, Blogs, And Search Marketing," on how to do just that. Many times seminars of any kind can be extraordinarily boring if not presented well but this one had a lot of interesting and relevant information. Directory: > Inside Search > Inside Search Date: 2005-08-09 Yahoo Now Indexing 20 Billion Items The search engine and portal company indexes nearly double the items its rival, Google, does. Directory: > Inside Search > Inside Search Date: 2005-08-09 How To Avoid The Google.com Duplicate Content Filter? More and more webmasters are building websites with publicly available content (data feeds, news feeds, articles). Directory: > Inside Search > Inside Search Date: 2005-08-09 YahMac Attack! Yahoo instant messenger is now available for use with Macs. The YahMac 1.0b1 is available for download and installation. The main requirement is a Mac OS X 10.3 or later. Directory: > Inside Search > Inside Search Date: 2005-08-09 This Week On “Google Law” The line to sue Google begins on Wall Street and, like Google stock, has been growing exponentially since the company went public. The latest pair of Jack Horners trying to get their thumbs in the Google pie are Miami-based Updated.com and Minnesota-based CLRB Hanson Industries, both filing in California courts last week amid allegations of advertising misconduct. Directory: > Inside Search > Inside Search Date: 2005-08-09 Is Google Gunning For Directories? Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault... Directory: > Inside Search > Inside Search Date: 2005-08-09 Google Feeds Its News Google announced on Tuesday that Google News will be available for feeds either through Atom or RSS. Any section of Google News is available for the feed system whether it's entertainment, business or world news. Directory: > Inside Search > Inside Search Date: 2005-08-09 Google May Break The Ice With Meetro Sources say the search engine company may be ready to acquire introware company Meetroduction. Directory: > Inside Search > Inside Search Date: 2005-08-09 SES – Search Engine Ad Buys The heart and soul of the search engine industry is advertising. It's how those great and wonderful searches get paid for. At this year's SES: San Jose, a seminar on how get started in search ads as well as how to improve what you have already. WebProNews' own Chris Richardson sent in a lot of information. Directory: > Inside Search > Inside Search Date: 2005-08-09 RSS Strategies From SES San Jose I sat in on the RSS, Blogs & Search Engine Marketing session at the Search Engine Strategies Conference in San Jose today. Directory: > Inside Search > Inside Search Date: 2005-08-09 SES-A Better PPC Campaign Keyword aficionados Matt Van Wagner and Tim Ash had a few key words of their own at the Search Engine Strategies Conference about creating an effective pay-per-click campaign. The keywords of their delivery: slow down, organize, track, evaluate, and adjust. Directory: > Inside Search > Inside Search Date: 2005-08-09 Myths And Facts of Link Building During the "Link Building Basics" session at SES, Debra Mastaler came up with a great list of facts and fiction regarding link building. It's great information to take with you as you embark on your SEO journey. The veterans might even find some new info too. All this information is based on notes directly from the session taken by Chris Richardson. Directory: > Inside Search > Inside Search Date: 2005-08-09 Learning Links: School’s In Session At SES The "Link Building Basics" session proved Mike Grehan is the professor of SEO-logy in this business. Even though Grehan wasn't the only speaker in this session, he's knowledge is phenomenal. He and the others covered a lot of good ground on the important of links to building a site in this class on link building basics. Directory: > Inside Search > Inside Search Date: 2005-08-09 Searching the Blogosphere -SES Nobody really saw the blog coming back in 2003, when Blogline's Mark Fletcher had a couple of hundred blog bookmarks and was frantically looking for a better way to deal with information overload. And certainly, nobody realized the blogosphere would be a firebomb, doubling in size every 5 months for 2 ½ years. Foreseeable or not, the information in these blogs, as our own Mike McDonald put it, "takes targeted marketing to a place its never been before." Directory: > Inside Search > Inside Search Date: 2005-08-09 Successful Site Setups Satisfy Search Chris Richardson of WebProNews attended this afternoon's Successful Site Architecture session, and sent some tips along exclusively to WPN readers. Directory: > Inside Search > Inside Search Date: 2005-08-09 Landing Pages Make Or Break Sites Mike McDonald of WebProNews is at SES 2005 in San Jose, and took in an afternoon session on landing pages. Directory: > Inside Search > Inside Search Date: 2005-08-09 IBM Offering New Search Concept The technology firm plans to give away search solutions capable of sifting through concepts and facts in a corporate environment. Directory: > Inside Search > Inside Search Date: 2005-08-08 Google Finds Partner For China AdWords Sales The search engine company, which recently announced operations in mainland China, will sell advertisements through China Enterprise. Directory: > Inside Search > Inside Search Date: 2005-08-08 Yahoo Bidding For China E-commerce Stake The portal and search engine company may grab 35 percent of Alibaba.com, a Chinese e-commerce firm, for $1 billion USD. Directory: > Inside Search > Inside Search Date: 2005-08-08 Google Toolbar AutoLinks Addresses To Maps A new feature in the Google Toolbar takes a street address and converts it to a link to an online map. Directory: > Inside Search > Inside Search Date: 2005-08-08 MSN Filter - Reactions There has been a bit of a buzz around the blogging community in the past few days with the release of Microsofts blog publishing network ... Directory: > Inside Search > Inside Search Date: 2005-08-08 Yahoo Extends APIs To Analytics Firms Yahoo! Search Marketing has entered into agreements with four web analytics providers to better enhance its reporting and help fight click fraud. Directory: > Inside Search > Inside Search Date: 2005-08-08 Google AdSense Fraud - How to protect Your PPC Account It's worthwhile to examine Google's definition of Google AdSense and Click Fraud , before delving deeper into "AdSense Fraud" . Directory: > Inside Search > Inside Search Date: 2005-08-08 New Ad Impression Counting On Yahoo! Yahoo announced the development of a new system of accurate and consistent of counting ad impressions. The Sunnyvale goliath said they were implementing the new platform add another layer of accountability to the measurement of online graphical advertising. Directory: > Inside Search > Inside Search Date: 2005-08-08 Verizon Rings Up Pay For Calls SEM System Verizon plans to announce an updated version of pay-per-click at this year's Search Engine Strategies Conference and Expo in San Jose, California, according to Pandia's Paul Bruemmer. SuperPages.com will feature ads that link directly to businesses' phones to help seal the deal on a more personal level though a system Verizon calls "Pay For Calls." Directory: > Inside Search > Inside Search Date: 2005-08-08 Google Sitemaps - 7 Benefits You Can't Ignore Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits. Directory: > Inside Search > Inside Search Date: 2005-08-08 Mike's Wacky Journey to SES San Jose I am alive and well in San Jose for SES. How was the trip? Well... lemme tell you. Directory: > Inside Search > Inside Search Date: 2005-08-08 Google Total Brings Options To The Masses The search engine company has a lot to offer its multitude of users. One blogger has crafted a page that combines those options into one page. Directory: > Inside Search > Inside Search Date: 2005-08-08 Shopping Man-itized: Fashion Search Engine Sizes Up Customers Men (and women, I suppose), your shopping experience has just been streamlined. Intellifit Corporation launched a pilot program in six malls around the country utilizing search and body scanning technology to size up customers and locate clothing for them. Directory: > Inside Search > Inside Search Date: 2005-08-08 Inceptor Debuts BidCenter At SES The search marketing technology company will be in San Jose to discuss its Pay-Per-Click campaign management tool. Directory: > Inside Search > Inside Search Date: 2005-08-08 SES: Search Engine Marketing Heading Up Forecast Says With the SES: San Jose starting today, JupiterResearch, a division of Jupitermedia put out its online advertising forecast for 2005 as one of the first pieces of information from the conference. The forecast predicts online advertising will continue its growth well into the future. Directory: > Inside Search > Inside Search Date: 2005-08-08 Aussies Want Nuclear Reactor Images Stricken From Google Earth From News.com.au, aerial images of Australia's Lucas Heights nuclear reactor on Google Earth soon may no longer be available if the head Oz' nuclear agency has his way. Head Aussie nuke honcho, Ian Smith announced he would be asking Google to remove or censor those images. Directory: > Inside Search > Inside Search Date: 2005-08-08 King Of All Media Suing King Of Search Engines Howard Stern is part of a lawsuit filed August 3rd against Google on an AdWords budget issue and seeks class action status. Directory: > Inside Search > Inside Search Date: 2005-08-08 DoubleClick Indexing Search Engine Marketing Campaigns The company has unveiled the Performics 50 index to reflect overall activity of of the search market. Directory: > Inside Search > Inside Search Date: 2005-08-08 Indeed, New York Times Interested In Company Job search engine Indeed.com announced a joint venture including the New York Times has invested $5 million USD in the business. Directory: > Inside Search > Inside Search Date: 2005-08-08 More On Jupitermedia Sale of SES I chatted briefly with Lisa DiGiacomo at the SES conference about the sale of Clickz and the SES trade show to UK-based Incisive Media. Directory: > Inside Search > Inside Search Date: 2005-08-08 IBM Conceptualizing Search IBM said today they are giving away search software concentrating on factual information and concepts over traditional keyword searches used by most of the main search engine entities out there. Directory: > Inside Search > Inside Search Date: 2005-08-08 SES - How Search Algorithms Work (Probably) The heart of search engine optimization is, of course, procuring a high ranking on any given search engine. These rankings are determined by closely guarded algorithmic formulas. The task is then left to search engine marketers to use deductive reasoning to decipher bits of information from search engine patent applications, trial and error, and general consensus from those who keep up. Directory: > Inside Search > Inside Search Date: 2005-08-08 Google's Pregnancy Discrimination Suit -- A Pregnant Business Owner Weighs In A report released in July 2004 by The National Partnership for Women & Families found that pregnancy discrimination complaints have increased 39% from 1992 to 2003, even though the nation's birthrate has dropped by nine percent. Directory: > Inside Search > Inside Search Date: 2005-08-08 SES - Managing Your Search Engine Marketing Campaign I attended the Search Term Research & Targeting session, which featured a Q&A with John Slade, Yahoo! Search Marketing's director of Product Management. Directory: > Inside Search > Inside Search Date: 2005-08-08 Analyze This: Yahoo! To Provide Web Analytics To Advertisers In an effort to provide advertisers with better search marketing information and protection from click fraud, Yahoo! Search Marketing has partnered up with four top web analytics companies. Now getting cozy with Yahoo!'s application program interfaces (APIs): Coremetrics, Omniture, WebTrends, and WebSideStory. Directory: > Inside Search > Inside Search Date: 2005-08-08 Incisive Media Talks About SES Acquisition Tim Weller, chief executive officer of Incisivemedia led the just-completed acquisition of the Search Engine Strategies circuited conference, Clickz and the online search engine journal SearchEngineWatch from Jupitermedia. The purchase raised more than a few eyebrows in the search engine world as the SES conferences are a major venue for the industry. Directory: > Inside Search > Inside Search Date: 2005-08-08 Google Wants To Make A Meetroduction Google's been searching for a method of getting people to spend more quality time in their world. One of Yahoo's primary methods has been the instant messaging service and it looks like Google may have picked up on this as they are expected to announce the purchase of Meetroduction. Directory: > Inside Search > Inside Search Date: 2005-08-08 Eurekster Offers Personalized Search For Your Site Eurekster, Inc., a behavioral search technology firm, announced it is making a personalized search platform available for website publishers. Entitled Eurekster SearchPublisher ™, the service enables website operators to provide users with a tailored search option unique to visitors. Directory: > Inside Search > Inside Search Date: 2005-08-08 MSN Search Playing In Silicon Valley Sandbox They're a distant third to Google and Yahoo, but Steve Ballmer says they're going to be a search contender. Tonight they'll tell you why over drinks in San Jose. Directory: > Inside Search > Inside Search Date: 2005-08-08 Make Friends With Search Engines Mike McDonald of WebProNews sits in on Search Engine Friendly Design, and finds a sensible approach works best for site owners. Directory: > Inside Search > Inside Search Date: 2005-08-08 Viewing The Search Engine Landscape Chris Richardson of WebProNews sat in for the Search Engine Landscape session at the SES 2005 conference, and found out local search blurs the line between fixed content and dynamic results. Directory: > Inside Search > Inside Search Date: 2005-08-08 KnowledgeStorm Readying Vertical Search Engine Chris Richardson of WebProNews spoke with Amber Reed, Public Relations Manager for KnowledgeStorm, at SES 2005 about that company's plans for a tech-focused search engine for the B2B market. Directory: > Inside Search > Inside Search Date: 2005-08-08 Yahoo: Even Though Ours Is Bigger, Size Doesn’t Matter In the ongoing onslaught for search engine superiority, Yahoo is out to prove size does matter. On Yahoo's blog today, they said their search engine indexed over 20 billion items. While Yahoo claims not to like to talk about their size, they certainly laid out the numbers. Directory: > Inside Search > Inside Search Date: 2005-08-08 Next Up for the SES Today was a big day for the SES: San Jose. A lot of topics were covered and participants had a lot of fun but Tuesday promises to be bigger and better with even more events planned. Directory: > Inside Search > Inside Search Date: 2005-08-08 Google Authorized Resellers in China Google has announced that it is endorsing three Authorized Resellers in China. China Enterprise, China Source, and Hotsales have become Google Authorized Resellers and will provide sales and support for Google AdWords ads in China. Directory: > Inside Search > Inside Search Date: 2005-08-08 Freakonomics At Google The Google Blog has a post on the Freakonomics guys giving a presentation that was apparently very popular at the Googleplex. Directory: > Inside Search > Inside Search Date: 2005-08-07 Buying Text Link Ads Stephan Spencer has posted a good piece on buying text links to help promote your blog and to build it's ranking in Search Engines ... Directory: > Inside Search > Inside Search Date: 2005-08-07 Google Not Talking To CNET - A PR Lesson This was bouncing around in the blogs last week, but now it's in the New York Times. Google PR is not talking to CNET until July 2006 ... Directory: > Inside Search > Inside Search Date: 2005-08-07 Please shut up about Google and CNet I'm getting tired of this story. It was amusing for a minute or two, but seems to have stuck around far, far longer than it should have. Directory: > Inside Search > Inside Search Date: 2005-08-06 MSN Keywords: “Holiday Pilot” Ads delivered as part of MSN's new contextual advertising offering should start hitting MSN search engine result pages in October. Directory: > Inside Search > Inside Search Date: 2005-08-05 Is Google Taking Descriptions From Alexa? In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. Directory: > Inside Search > Inside Search Date: 2005-08-05 Baidu IPO Price Raised China's biggest search engine, Beijing's Baidu.com launched its initial public offering (IPO) selling at $27 per American depository share (ADS). Directory: > Inside Search > Inside Search Date: 2005-08-05 Google Exercises Right To Remain Silent To CNET The tech industry journalism giant CNET moved on to Google's "Do Not Call List" A recent story by CNET discussing the amount of personal information Google retains on its users has angered the search engine giant. Directory: > Inside Search > Inside Search Date: 2005-08-05 Yahoo Not Playing Games With Search Future Yahoo! isn't lying down in the battle for search supremacy. They're in it tooth and nail, scrapping with Google and MSN to build a search engine reflective of the $500 million annual engineering budget allocated to procuring the brightest talent from college campuses as well as more high profile search masters like Prabhakar Raghavan. Raghavan's goals are lofty, stuffed with rhetoric that includes ambitions of Nobel Prize winning search technology. Directory: > Inside Search > Inside Search Date: 2005-08-05 Search Engine Strategies 2005 – San Jose Why go to San Jose in August? A chance to learn about the latest and greatest ways to benefit from the potential offered by search engines, that's why. Directory: > Inside Search > Inside Search Date: 2005-08-05 IBM At SES With Big Blue Book Of SEM IBM Press will promote its new book, "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site," at Search Engine Strategies 2005 in San Jose. Directory: > Inside Search > Inside Search Date: 2005-08-05 SES - Let's Get This Party Started What is the best part of these Search Engine Strategies conferences? Is it the all of the helpful business information? Maybe it is the awesome parties. Directory: > Inside Search > Inside Search Date: 2005-08-05 Baidu Soars On IPO Opening The first day of trading for the Chinese search engine company on NASDAQ leaped from $27 to a close of $122.54. Directory: > Inside Search > Inside Search Date: 2005-08-05 Yahoo Speaks To Audio Search Fans A beta version of Yahoo's Audio Search will let users find, among other things, music from services like iTunes and Napster as well as its own Music Unlimited. Directory: > Inside Search > Inside Search Date: 2005-08-04 Factiva Introducing Big Brother To Blogosphere The company announced a new search engine tool designed to help corporations find what is being said about them in blogs and other media. Directory: > Inside Search > Inside Search Date: 2005-08-04 Copernic Desktop Search Available Version 1.6, recently out of beta testing, can search the desktop from its toolbar on Internet Explorer. Directory: > Inside Search > Inside Search Date: 2005-08-04 Korea Gets First Taste of Yahoo's Blog Search Yahoo is currently testing its blog-search in Korea. When Yahoo releases the blog-search in other countries such as the United States, it will pose a competitive threat to other blog search engines like Technorati. Directory: > Inside Search > Inside Search Date: 2005-08-04 MSN, Google's Dr. Lee Lawsuit SERPs Vastly Different As everybody in the Google and Microsoft camps has been Kai-Fu fighting, the logical thing to relay to you this morning was the report that Google anticipated a lawsuit and was prepared to pay Dr. Lee, lawsuit or not, work or not, for up to a year. But as I was searching for these court documents, I came across something very interesting. MSN and Google are delivering search results about the case with opposing messages. Hmmmmm. Directory: > Inside Search > Inside Search Date: 2005-08-04 Yahoo Seeks Sound Search Yahoo's makin' a lotta noise with their new audio search. Other search engines have audio searches but Yahoo is the biggest one to pick up the audio search so far. This search will include downloadable music, podcasts, news interviews, historical recordings and lots of others. The one basic rule is no peer to peer listings. Directory: > Inside Search > Inside Search Date: 2005-08-04 A Brief History of Search The SEO Consultants Directory is a useful resource for search marketers and potential clients of SEM firms. Directory: > Inside Search > Inside Search Date: 2005-08-04 Yahoo Publisher Network to Compete with AdSense For the past four years, Google has been the undisputed leader in search. Its rivals, Yahoo!, MSN and Ask Jeeves have spent the past few years working to narrow the vast technological and popularity gap between them and the great Google. Directory: > Inside Search > Inside Search Date: 2005-08-04 Google Searching For A Few Good Chefs Or perhaps just a couple. As many of you may realize, the Google facility (Googleplex) efforts to be as self-sustaining as possible. Part of the strategy towards their employees is to provide whatever necessities they may need. Directory: > Inside Search > Inside Search Date: 2005-08-04 Yahoo Publisher Network: A One-Way Street? Some great posts around the web following up on Yahoo's decision to extend their content matching ad program to smaller publishers, a la Google AdSense. Directory: > Inside Search > Inside Search Date: 2005-08-04 Factiva Knows … Time get out the tinfoil hat and pour yourself a cup of dandelion tea because Factiva knows everything else you're doing online and they're willing to sell that information. The newest tool in search for corporations could change a lot of things about the Internet. Directory: > Inside Search > Inside Search Date: 2005-08-04 Google Experiments With Longer AdWord Descriptions No one could ever accuse Google of letting their services become stagnant. The company, much like their competitors, is constantly looking for ways to improve their existing products. This MO even applies to their primary moneymaker: the Google advertising system, which consists of AdWords and AdSense. Directory: > Inside Search > Inside Search Date: 2005-08-04 Searching In 7 Seconds So you want to your site to be noticed. Better be quick about it because the searchers sure are. They do it in 7 seconds. Recent studies delve into the behavior of the standard Googlite when they search, not only by speed but a number of factors that come into the equation. Directory: > Inside Search > Inside Search Date: 2005-08-04 Why Daniel Brandt No Longer Recommends Firefox Recently, the Mozilla Foundation announced they would be introducing a corporate version of Mozilla, which some feel is designed to capitalize off Firefox's exploding popularity. However, one pundit believes this is a move that puts them in a position of being potential Google fodder and therefore, he can longer recommend using Mozilla's browser. Directory: > Inside Search > Inside Search Date: 2005-08-04 MSN Keywords Program To Launch In October According to inside sources, Microsoft will announce that its new MSN Keywords program will begin beta invitation-only testing in October with 500 advertisers and search engine marketers. Similar to Google's AdWords program, MSN Keywords will be based on a bidding system. Directory: > Inside Search > Inside Search Date: 2005-08-04 Languages a Factor in Google's Urchin Purchase? Back in the Spring, Google, which is well known to be very multilingual, bought Urchin as you probably know. Urchin itself is translated into 11 languages. Directory: > Inside Search > Inside Search Date: 2005-08-04 Big Blue Writes The Book On Search Marketing IBM Press, the publishing division of the Big Blue announced their "Search Engine Marketing, Inc.: Driving Search Traffic To Your Company's Web Site." They call it the definitive source on how to implement the most effective and competitive search engine marketing . Directory: > Inside Search > Inside Search Date: 2005-08-04 Gmail Introduces Additional Language Support Gmail's world domination tour continues full force, or at least it certainly appears that way. One of the clearest indicators of Gmail's continuing expansion is when Google introduces more language support, which is what they've done today. Directory: > Inside Search > Inside Search Date: 2005-08-04 Brilliant Shopper Adds VC Cash To Cart Additional funding will enable the shopping search engine site to continue developing its technology. Directory: > Inside Search > Inside Search Date: 2005-08-04 Microsoft Initiates Start.Com The preview release of the personalized homepage site makes big-time use of remote scripting...I mean Ajax and DHTML. Directory: > Inside Search > Inside Search Date: 2005-08-04 SES - The Real Reason For the SES The real reason most people will be attending the Search Engine Strategies Conference in San Jose will be to party hard with Jeeves. No longer content to merely be the butler to answer all your questions, he's moving into the jet set to actually make San Jose hotter than it already is. Directory: > Inside Search > Inside Search Date: 2005-08-04 Yahoo Audio Search - Google To Follow Suit You know it's interesting how information has an intrinsic desire to be free. Kind of like the same way life is described in Jurasic Park. Directory: > Inside Search > Inside Search Date: 2005-08-04 Yahoo Imitates Google On Contextual Ads The Yahoo Publisher Network will provide its advertisers with a service similar to Google's AdSense program. Directory: > Inside Search > Inside Search Date: 2005-08-03 Yahoo Shopping APIs Available The search and portal company has made three application programming interfaces available for developers creating shopping-related applications. Directory: > Inside Search > Inside Search Date: 2005-08-03 A9 Toolbar Can Search Any Site The search options under the A9 Toolbar allow users to search a site or page they are currently visiting. Directory: > Inside Search > Inside Search Date: 2005-08-03 Jupitermedia Offers Bluelight Special On ClickZ, SES ClickZ, which Jupitermedia had purchased for nearly $20 million USD, and the Search Engine Strategies trade shows, went to UK-based Incisive Media for $43 million. Directory: > Inside Search > Inside Search Date: 2005-08-03 Inside the Yahoo! Publisher Network Beta with JenSense I thought Jen at Jensense was very quiet about Yahoo's Publishing Network Launch and suspected she must have had the inside word and now it's clear she did as she's announced she's part of YPN's beta test. Directory: > Inside Search > Inside Search Date: 2005-08-03 An SEO Client Adds Blog Component A business blog component as part of every online business is one of my main SEO recommondations. Because of the search engine power of business blogs, it's a natural addition for every website. Directory: > Inside Search > Inside Search Date: 2005-08-03 Oops, Said the Algorithm. Didn’t Mean To Put That There! Contextual advertising has a ways to go yet. There is a certain coolness to technology that can read content and then instantly grab an ad to go with it, but the day remains as to when these algorithms will be able to exercise good judgment. Currently, contextual ads are the guy at the party who brought the beer and the music, but hushes the crowd on occasion of his inappropriate humor-cracking wheelchair jokes at the Special Olympics. Directory: > Inside Search > Inside Search Date: 2005-08-03 Yahoo Bets on Citizen Journalism Over the past few months Yahoo has been recruiting a slew of veteran online journalists. Directory: > Inside Search > Inside Search Date: 2005-08-03 Yahoo Beta’s Publisher’s Network Yahoo launched a somewhat exclusive beta on Wednesday for their Publisher's Network contextual ad program. The program was created to combat Google's dominance of the small and medium publisher market but the initial beta is by invitation only. Directory: > Inside Search > Inside Search Date: 2005-08-03 Yahoo to launch blog ad network Wednesday It looks like Wednesday is the day that Yahoo will launch its Publishing Network if this article at CNET is right. Directory: > Inside Search > Inside Search Date: 2005-08-03 Should Keyword Arbitrage Be Called "Click Pimping"? I have a friend who calls keyword arbitrage - the practice of buying cheap clicks on one PPC engine and then collecting a higher CPC based on ads served (and clicked often enough) on a content-oriented site - "click pimping." Directory: > Inside Search > Inside Search Date: 2005-08-03 How Does Flickr Rank Your Interestingness? Yahoo's photo sharing service, Flickr, added a couple of interesting features yesterday to help surfers navigate the immense number of photos uploaded onto the site. The more, um, interesting feature rates a photo's "interestingness." Other words you didn't know existed: frogery, abligurition, euneirophrenia, flocinaucinihilipiliphication, and zenzizenzizenzic. Directory: > Inside Search > Inside Search Date: 2005-08-03 Should You Steer Clients Towards Local Search? When providing SEO/SEM services for clients (or doing it for yourself), do you target, or at least pay attention to the growing number of local search presences? If so, is this something you consider worthwhile and if not, would you ever consider doing so...? Directory: > Inside Search > Inside Search Date: 2005-08-03 Smarter Move In China Los Angeles-based MeziMedia announced its Smarter.com product comparison site will set up operations in Shanghai. Directory: > Inside Search > Inside Search Date: 2005-08-03 Did Ask Partner With Looksmart For New Ad Service? Since the announcement of Ask Jeeves launching their own branded search advertising service, many were surprised Ask would elect to leave Google's AdWords service seeing how financially successful the partnership was for both parties. Directory: > Inside Search > Inside Search Date: 2005-08-03 Rocketinfo Launches RSS Enterprise A beta version of the company's Enterprise RSS Services Platform offers a customizable experience to businesses. Directory: > Inside Search > Inside Search Date: 2005-08-03 MSN Keywords: “Contextual Ad Profits” Microsoft will reportedly begin a test of its ad placement service in the US at MSN Search. Directory: > Inside Search > Inside Search Date: 2005-08-03 SES San Jose: What All The Gossip Just a few short days until the Search Engine Strategies Conference in San Jose and there's some anticipation about the various buzzing issues floating around the tech and more specifically the search community. What might some of those topics be? Directory: > Inside Search > Inside Search Date: 2005-08-03 Dogpile Fetches MSN Search Results The metasearch engine combines results from Google, Yahoo, and Ask Jeeves with MSN, citing minimal duplication in their answers. Directory: > Inside Search > Inside Search Date: 2005-08-02 Jupitermedia's Search Engine Strategy: Sell! SearchEngineWatch.com and the Search Engine Strategies trade shows now have a new owner. Directory: > Inside Search > Inside Search Date: 2005-08-02 Yahoo Wants User-Specific Vertical Search For Itself Yahoo has filed several patent applications, including one for user-specific vertical search, but Yahoo may or may not be so lucky as to have that patent granted. Directory: > Inside Search > Inside Search Date: 2005-08-02 Google To Set Up Shop in Russia? The Russian media has reported that Google may be interested in setting up operations at a new IT park in St. Petersberg. Directory: > Inside Search > Inside Search Date: 2005-08-02 Dogpile Releases Study Favorable Toward…Dogpile Wagging its tail as it chews on a meaty bone of statistics, meta-search engine Dogpile.com conducted a study in conjunction with the University of Pennsylvania and Pennsylvania State University that shows Dogpile.com is better than everybody else. If you're interested, I did a study of my own showing that Einstein was an imbecile when compared to the electrifying brainpower emitting from my gargantuan cranium. Directory: > Inside Search > Inside Search Date: 2005-08-02 MarketingExperiments Survey Finds High Click Fraud Levels One of the biggest scourges to the pay-per-click method of advertising is the threat of fraudulent clicks and with the growth of things like foreign click fraud farms, this concern has become even more magnified. Directory: > Inside Search > Inside Search Date: 2005-08-02 Google, Microsoft To Compete In Golden Penguin Bowl at LinuxWorld In a move that can show off each competitor's knowledge of open-source computing, both Microsoft and Google will be participating in the Golden Penguin Bowl quiz session at the upcoming LinuxWorld conference, which is scheduled for August 8-11 in San Fransisco. Directory: > Inside Search > Inside Search Date: 2005-08-02 SearchForVideo.com Debuts With RSS Feeds FUSA Media has made a beta version of its online video search engine available for testing. Directory: > Inside Search > Inside Search Date: 2005-08-02 Users Have Two Words For Search Engines A study by real-time web analytics firm OneStat.com claims most users submit two-word queries to search engines. Directory: > Inside Search > Inside Search Date: 2005-08-02 Next Gen Search: Thinking Engines For those who've been keeping up, keyword relevance-based searches will soon look like top-loading VCR's; they still may work but who has the time? Soon search engines will think, as evidenced by Engenium's latest patented application, Semetric V.4.0. Directory: > Inside Search > Inside Search Date: 2005-08-02 Google And Instant Messaging? Instant messaging is incredibly popular and continues to grow in popularity. Some suggest that Google should seriously consider it because the metrics would certainly warrant that consideration. Directory: > Inside Search > Inside Search Date: 2005-08-02 Yahoo Introduces Shopping API If you've ever wanted to integrate comparative shopping information from Yahoo's shopping network, you know have the ability to do so, thanks to Yahoo's release of their Shopping API. Directory: > Inside Search > Inside Search Date: 2005-08-02 Yahoo Goes After AdSense Yahoo plans on launching a new ad service on Wednesday according to a story from CNET and Yahoo has designed to compete with AdSense from Google. The small publisher market continues to grow and Yahoo wants some of that business currently pretty much exclusive to Google. Directory: > Inside Search > Inside Search Date: 2005-08-02 Ask Jeeves To Revamp Search Pages With Less Advertising Now that Ask Jeeves has acknowledged they are going ahead with their own search advertising service, in order to celebrate the switch, apparently Ask is going to revamp the appearance of their search engine result pages in order to reflect these changes. Directory: > Inside Search > Inside Search Date: 2005-08-02 Ask Jeeves Opens Bidding For Ads The process of bidding for search placement will work in a similar fashion to programs used by Google and Yahoo. Directory: > Inside Search > Inside Search Date: 2005-08-01 Terminated Google Blogger Now Simply Fired Mark Jen, who ran afoul of Google's policies on posting internal information and was terminated in January, encourages others to tell their fired stories and compete for a cruise. Directory: > Inside Search > Inside Search Date: 2005-08-01 TVEyes Sees Podcast Indexing In Its Future The company's Podscope search engine will index podcasts, enabling users to search for words spoken within them. Directory: > Inside Search > Inside Search Date: 2005-08-01 LexisNexis Adds Video Search To AlaCarte The news and legal information providers will partner with Critical Mention to provide print and video search via the LexisNexis AlaCarte service. Directory: > Inside Search > Inside Search Date: 2005-08-01 Yahoo Gets CNN, ABC News Video News feeds from the two news media companies will be featured on Yahoo's web site in two forms. Directory: > Inside Search > Inside Search Date: 2005-08-01 IceRocket Ices BlogScour Rumors Last week, it was reported that IceRocket was to become BlogScour, but it turns out that the information was false. IceRocket CEO Blake Rhodes told SearchEngineJounal the facts. Directory: > Inside Search > Inside Search Date: 2005-08-01 Gigablast Offers Toolbar for IE, But Not Yet Firefox Gigablast is now offering a new toolbar for Microsoft's Internet Explorer. The toolbar allows users to conveniently search over 2 billion pages. Directory: > Inside Search > Inside Search Date: 2005-08-01 Blogger.com Hijacked (Briefly) What looks like a "just because we could" type of hack, Google's Blogger.com was hijacked through the "Blogger Developer Network Blog" page. The hack allowed anyone administrator status and the priveledges that come with it. Directory: > Inside Search > Inside Search Date: 2005-08-01 Google Maps HYDESim Show Detonation Effects As it has often been discussed, since the launch of the Google Maps service, especially the satellite image aspect, there have been a number of hacks and utilities developed that further the usability of Google's popular tool. Directory: > Inside Search > Inside Search Date: 2005-08-01 Successful Pay Per Click Ad Copy Writing outstanding ad copy for pay-per-click advertising campaigns is critical if a webmaster wants to be successful. Why waste money on clicks from people who aren't going to buy what a webmaster has to sell? To be as targeted as possible descriptive titles and effective ad copy are needed. Since the webmaster is paying for each click it's very important to have ad copy which conveys the right message to the right person. Directory: > Inside Search > Inside Search Date: 2005-08-01 Ask Jeeves Debuts Sponsored Listings Ask Jeeves announced the launch of their sponsored listing advertising program on Monday. This foray marks a major step for the Oakland based search company that will allow advertisers a new venue ad campaigns on Ask Jeeves. Directory: > Inside Search > Inside Search Date: 2005-08-01 Google Celebrates Swiss National Day During Google's rise to the top of the search engine world, one of their standard operating procedures has to do with the alteration of their logo in order to celebrate particular holidays. Directory: > Inside Search > Inside Search Date: 2005-08-01 News In Yahoo In News: ABC & CNN Video On Board Sunnyvale perennial portal power Yahoo announced on Monday its collaboration with CNN.com and ABC news to provide video news feeds for Yahoo's news page starting in September. Directory: > Inside Search > Inside Search Date: 2005-08-01 Google, Gore And Current TV Today saw the launch of CurrentTV, a hip new television network put spearheaded by former Vice-President and Senator Al Gore. So what does that have to do with the world of search? Well Google is right in the middle of the whole thing. Directory: > Inside Search > Inside Search Date: 2005-08-01 Alan Meckler On Why He Sold Search Engine Strategies and ClickZ I love it. Alan Meckler, CEO of publicly traded Jupitermedia, is blogging today about why his company sold some of its most well known online and offline properties. Directory: > Inside Search > Inside Search Date: 2005-08-01 Advertisement TOP NEWS WebProBlog The official blog of WebProNews. 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