Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

SES NY: The Click-Happy Searcher

Jason Lee Miller
Staff Writer
Published: 2006-03-01

Subscribe to my feed, WebProNews: Insider Reports Insider Reports RSS Feed


Research is showing that the bulk of Internet users make snap judgments about websites and what links to click. Surfing is instinctual, not calculated. In fact the only ones doing any calculations are marketing researchers who say that a website has an astonishing 50 milliseconds to make an impression, and if no impression is made, the mouse trigger finger gets itchy and starts clicking at will.

Is your website impressive? What changes have you made to keep users who arrive on your site? Impress us at WebProWorld.

"We don't really consider our online interaction, we just click," said Enquiro President and CEO Gord Hotchkiss, moderating a searcher behavior question and answer session at the Search Engine Strategies Conference in New York City.

The panel assembled was an all-star market research team consisting of Alan Rimm-Kaufman of Rimm-Kaufman Group; Diane Rinaldo of Yahoo! Search Marketing; and Greg Sterling of the Kelsey Group.

The group intimated that measuring click-behavior was tricky business because there doesn't seem to be any rhyme or reason to it. The ease of the back button, or tabbed browsing in some cases, plus the growth of high-speed connections has caused a Boomhauer-type click-happy experience:

"Yeah man, I tell ya what, man. That dang ol' Internet, man. You just go on there and point and click. Talk about W-W-dot-W-com. An' lotsa nekkid chicks on there, man. Click. Click. Click. Click. Click. It's real easy, man," says Boomhauer.

One of the panelists caused a chuckle in the crowd when he said, "you could run an ad that said 'bad prices, bad products' and people would keep clicking."

The challenge this type of clicking behavior presents is that it becomes difficult to find order in chaos. Getting inside the searchers head to find their intent is a murky business.

Hotchkiss did echo the "Men are from Google, Women are From Yahoo!" sentiment by stating that the way we interact with search engines is a male-type interaction-men find what they're looking for and leave. Women, who respond better to MSN than Google according to Hotchkiss, more often seek out communities like Women.com.

But the main point, especially considering the short length of time a web-marketer has of making an impression, is finding a way to get the customer in a mindset that you are getting them closer to their intent and not farther away.

---


Drag this to your Bookmarks.

Add to | DiggThis | Yahoo! My Web

Technorati:



Receive Our Daily Email of Breaking eBusiness News


About the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.

Subscribe to my feed, WebProNews: Insider Reports Insider Reports RSS Feed

More Insider Reports Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us