Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Cringely Sees Google Trucking Along

David Utter
Expert Author
Published: 2005-11-18

Subscribe to my feed, WebProNews: Insider Reports Insider Reports RSS Feed

Pundit Robert X Cringely, who recently keynoted WebMasterWorld's PubCon in Las Vegas, claims to know what Google wants with all the dark fiber it's reportedly purchased, but we think there's another reason.

Cringely Sees Google Trucking Along
Keep On Google Truckin'

He's found a deep dark secret in the Googleplex, our Cringely has. Lurking in places where even Googlers may not tread, rests an item of such significance, it could change the Internet and finally connect all those GoogleNet threads in one logical tie-up:

The probable answer lies in one of Google's underground parking garages in Mountain View. There, in a secret area off-limits even to regular GoogleFolk, is a shipping container. But it isn't just any shipping container. This shipping container is a prototype data center. Google hired a pair of very bright industrial designers to figure out how to cram the greatest number of CPUs, the most storage, memory and power support into a 20- or 40-foot box. We're talking about 5000 Opteron processors and 3.5 petabytes of disk storage that can be dropped-off overnight by a tractor-trailer rig. The idea is to plant one of these puppies anywhere Google owns access to fiber, basically turning the entire Internet into a giant processing and storage grid.

Forget about latency if Google drops one of these off at a peering point near you. High-bandwidth and low cost means Google can deliver streaming video content without a hiccup.

While Cringely mentions the potential for these portable data centers to house the "coming AJAX office and other productivity apps," he didn't mention the single bit of content that makes Google a $117 billion company - advertising.

Google has been toiling away at its Video project. A touchstone of Google development is make the cool product first, make money off of it later. Imagine if AdWords and AdSense could deliver video ads, and promise advertisers a certain level of reliability and delivery.

The lack of ad inventory affecting rivals Yahoo, AOL, and Microsoft doesn't have an impact on Google's network of sites that display contextual ads. We've noted an increase in broadband adoption this year over past years. Google's datacenters-on-trucks could be the way the company maintains its lead in search advertising over its competitors.

Receive Our Daily Email of Breaking eBusiness News

About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.

Subscribe to my feed, WebProNews: Insider Reports Insider Reports RSS Feed

More Insider Reports Articles

Contact WebProNews


Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.

 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.

Ten most recent posts.

Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEO iPod
Adsense XBox
PR Adobe

iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us