Welcome to WebProNews Breaking eBusiness and Search News
Advertise | Newsletter | Sitemap | News Feeds News Feed 
 WebProNews Search Part of the iEntry network iEntry inc. 

Getting Listed In German Search Engines

Garrett French
Staff Writer
Published: 2004-02-04

Subscribe to my feed, WebProNews: Insider Reports Insider Reports RSS Feed


How does one get listed in Google.de? If you're in the US Google will you automatically show up in Google.de? What other German search engines or directories are there for sites who want German-speaking visitors?

Boiling with questions, I contacted Mike Grehan, the European Managing Director for iProspect. He spoke at the Chicago Search Engine Strategies Organic session with Brett Tabke.

Here's our q&a. If you have more questions, please post them and I'll make sure we get some answers.

WPN: If a US website has a section in German, and they can find that site in Google.com, will Google.de be able to find those pages?

iProspect: If the pages on the US site in German language are important enough to attract quality linkage, then most certainly they would be found in google.de. It should be remembered though, that google.de is servicing German language users in Austria, Luxembourg and even Belgium too. So there will be variations in use of language, dialect etc., to consider.

The same can be said in return. If a German site has English language pages which are important enough to attract quality linkage then they can be found searching on the google.com site.

Generally speaking, it's not a question of where the pages are hosted. It's about how important that content is in the community it exists in.

WPN: Do you know if Google's algorithm is the same in their foreign language sites? Did you notice a change during the Florida update on the foreign Googles?

iProspect: Google's algorithm is Google's algorithm. If it changes across the data centres, then it changes across the regional sites.

WPN: Does Google have different bots for different languages?

iProspect: Crawlers don't understand languages. They can detect character sets and indexers can spot language patterns. But the direct answer is that Google has a fleet of crawlers bringing down 15 million pages (or more) each day. Those pages are in foreign languages, jargon etc. etc. all of which are classified and categorised, with language being one criterion.

WPN: What are the three major non-us search engines/directories in Germany?

iProspect: The only crawler based country specific search engine in Germany is fireball.de

The directory sites are supported by the majors such as Yahoo, Open Directory as well as some smaller independent vertical directories.

There are regional crawler based sites supported by the majors, again such as Google, Alta Vista, Yahoo etc.

WPN: What recommendations would you give companies seeking German markets through Google.de?

iProspect: Obviously, having pages in the native language of the target group is of primary importance. And if you want to benefit from a "Germany only" search at Google.de for instance, then having a de domain will help, as those searches are biased towards the domain extension.

However, there are many, many German language sites which are hosted on com and other domains.

The other consideration would simply be that, if you're expecting a lot of country specific traffic, then it's wise to host your site on a server in that country for load balance purposes.

Receive Our Daily Email of Breaking eBusiness News


About the Author:
Garrett French is the editor of iEntry's eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.

Subscribe to my feed, WebProNews: Insider Reports Insider Reports RSS Feed

More Insider Reports Articles

Contact WebProNews
Advertisement





TOP NEWS

Targeted Information for Business
WebProNews is part of the iEntry network

Internet Business: Marketing: Small Business:
WebProNews MarketingNewz SmallBusinessNewz
WebProWorld AdvertisingDay PromoteNews
EcommNewz SalesNewz EntrepreneurNewz

Software: Search Engines: Web Design:
WebMasterFree Jayde B2B DesignNewz
NetworkingFiles SearchZA FlashNewz
SecurityConfig SearchNewz WebSiteNotes

Developer: IT Management: Security:
DevWebPro ITManagement SecurityProNews
DevNewz SysAdminNews SecurityConfig
TheDevWeb NetworkingFiles NetworkNewz

The iEntry Network consists of over 100 web publications reaching millions of Internet Professionals. Contact us to advertise.
eBUSINESS RESOURCES






 Advertise | Contact Us | Corporate | Newsletter | Sitemap | Submit an Article | News Feeds
 WebProNews is an iEntry, Inc. ® publication - $line) { echo $line ; } ?> All Rights Reserved
About WebProNews
WebProNews is the number one source for eBusiness News. Over 5 million eBusiness professionals read WebProNews and other iEntry business and tech publications.

WebProNews provides real-time coverage of internet business.

Free Email Newsletters:
WebProNews SearchNewz
WebProWorld DevWebPro
Marketing SecurityNews
Plus over 100 other newsletters!

Send me relevant info on products and services.


WebProWorld
Ten most recent posts.

NetworkingFiles
Featured Software

WebProNews in the News
View all recent mentions of WebProNews from around the world!

Recent Articles On ...
Google eBusiness
Yahoo Ask Jeeves
MSN Blogs
Search Engines Blogging
Affiliate Programs Marketing
eCommerce Advertising
eBay Sun Microsystems
AOL Adsense
Microsoft Adwords
Oracle IBM
Amazon Apple
SEM Mac
SEO iPod
Adsense XBox
PR Adobe



iEntry.com WebProWorld RSS Feed WebProWorld Contact WebProNews Print Version Email a friend Bookmark us