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Google Has Your Link Love
Valentine's Day is approaching fast, and Google has already given site publishers the equivalent of a basket full of Godiva chocolates with a Webmaster Central update featuring a much larger sample of backlinks than has been available.
Directory: > Insider Reports > Search Insider
Date: 2007-02-06
Link Buying: The Unadulterated Truth
There's no denying that the number of inbound links is one of the most critical elements to optimizing a site to rank well in search. The methods employed in obtaining those links, however, is a platform for both ethical and practical debate. With all factors considered, is buying links a good idea?
Directory: > Insider Reports > Search Insider
Date: 2007-02-06
Google Works On PowerPoint Clone Presently
The presentation software used by millions of project managers and consultants, Microsoft's PowerPoint, will have a competitor from Google called "Presently" as the company builds yet another piece of the office suite everyone expects will challenge Office, once it actually has enough features.
Directory: > Insider Reports > Search Insider
Date: 2007-02-05
Google's Shuman Clarifies Click Fraud Points
A couple of numbers regarding click fraud have been in play and widely discussed: ClickForensics' 14.2 percent claim and Google's internal assessment of less than 2 percent. Those numbers don't tell the whole story either.
Directory: > Insider Reports > Search Insider
Date: 2007-02-02
Five Tips To Prepare For Yahoo Panama
The day after the Super Bowl is coming fast, and with it will be the formal, no-kidding, here it is, launch of the new Yahoo advertising system. Yahoo wants you to be ready for the switch.
Directory: > Insider Reports > Search Insider
Date: 2007-02-02
Where's The Fire? It's On Technorati
Our favorite three-letter acronym has been adopted by Dave Sifry as the newest feature on his blog search site, giving it a little social media flavor by allowing people to write about current topics and others to vote on the best commentary.
Directory: > Insider Reports > Search Insider
Date: 2007-02-01
SEO 500: An Updated View On Copy
Traditionally, the magic word count for SEO has been around 300 words. As Google gets more particular about what it picks up due to higher concentrations of MFA (made-for-AdSense) pages, that new optimal count may be 500-600 words with a long tail.
Directory: > Insider Reports > Search Insider
Date: 2007-02-01


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