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Google Reads Up On Book Downloads
Visitors to Google Book Search will have the opportunity to download and print classic titles from the service. Sometime today, Google Book Search should open its virtual doors to literary fans and allow them to download PDF copies of certain titles, and to print them.
Directory: > Insider Reports > Search Insider
Date: 2006-08-30
 
Danny Sullivan Leaving SEW And SES
Money appears to be the big factor, as Sullivan cited on his personal blog that "I needed some long-term incentive for helping (Incisive Media) continue to grow and strengthen the site and conferences."
Directory: > Insider Reports > Search Insider
Date: 2006-08-29
 
Danny Sullivan Speaks On Incisive Move
News of the search expert's departure from the website and conference most strongly identified with him has the search engine community buzzing with commentary.
Directory: > Insider Reports > Search Insider
Date: 2006-08-29
 
Yahoo Blog Search To Be Continued
Although the blog results component for Yahoo News searches has vanished from the site, it should return after some tweaking to it has been completed.
Directory: > Insider Reports > Search Insider
Date: 2006-08-28
 
Google, Yahoo Profiting In China
Search advertising has become a booming market in China, a result that will hearten executives at search engines who have been criticized over their involvement in the country.
Directory: > Insider Reports > Search Insider
Date: 2006-08-24
 
Google Pitching Jobs To SciFi Geeks
When the World Science Fiction Convention, best known as WorldCon, starts up in Anaheim today, some Googlers will be in attendance. One would think Google's presence at a well-known international conference would be enough to justify sending this writer out to Anaheim to cover the event.
Directory: > Insider Reports > Search Insider
Date: 2006-08-23
 
AOL Data Leaked Google Secrets
If anyone in the world of search engine marketing or optimization ever doubted the importance of a top five organic ranking, a look at AOL's search data, served up by Google, should remove any question of that.
Directory: > Insider Reports > Search Insider
Date: 2006-08-21
 
NetRatings Gives Google A Lift
July's search market share reported by Nielsen//NetRatings pegs Google at just under 50 percent, given their methodology; the top five looked the same as those featured in comScore's report on search share in the US as well.
Directory: > Insider Reports > Search Insider
Date: 2006-08-21
 
Google's Neven Buy Prods Conspiracy Theories
Neven Vision has been absorbed into the secretive bowels of the Googleplex, and Neven's background in biometrics used by the government and law enforcement has prompted whispers of possible implications of the acquisition.
Directory: > Insider Reports > Search Insider
Date: 2006-08-17
 
Google Analytics Is Really Open
No more waiting list, no more invitations, Google finally has its freely available Analytics service open for site publishers to try. Part of the desire to try will depend on how far a given site publisher trusts Google.
Directory: > Insider Reports > Search Insider
Date: 2006-08-16
 
Google Says Googling Is Inappropriate
Recently, the Washington Post received a letter, on paper, hand-addressed, and in the mail, from Google attorneys asking the newspaper to avoid using Google as a verb. Perhaps paper makes a demand seem more serious than email. The Post responded, only slightly mocking in tone, snickering at the legal use of the word "hottie."
Directory: > Insider Reports > Search Insider
Date: 2006-08-14
 
Google Video Makes The Homepage
Froogle and Groups have been relegated to the out of sight, out of mind dustbin (well, to the More link, really) as Google's Marissa Mayer formally announced the video link we have been seeing atop the Google search bar for the past few days.
Directory: > Insider Reports > Search Insider
Date: 2006-08-11
 
SES 2006: Pimp That Site!
Most sites could benefit from a little nip and tuck, and when that can increase their search engine visibility from nil to above-the-fold in the SERPs, the impact on a site can be dramatic.
Directory: > Insider Reports > Search Insider
Date: 2006-08-10
 
SES 2006: The School Of Link Bait
Creating link bait, or Web content so compelling it spreads faster than a stomach flu on a cruise ship, is a lot like developing a sense of humor - or like figuring out when its okay to use a metaphor and a simile in the same sentence.
Directory: > Insider Reports > Search Insider
Date: 2006-08-10
 
SES 2006: Importance Of Quality Scores
Both Google and Yahoo plan to place more emphasis on quality scores when ranking sites, and that topic quickly dominated the Search Algorithm Research session at SES 2006.
Directory: > Insider Reports > Search Insider
Date: 2006-08-09
 
SES 2006: Search Engines, Friend Or Foe
The best thing about search engines is how they make it easy to find relevant content out of millions of web sites; that may be the worst thing about them too.
Directory: > Insider Reports > Search Insider
Date: 2006-08-09
 
SES 2006: Searchonomics
Speakers at the Searchonomics: Serious & Fun Stats panel on day one of the Search Engine Strategies conference in San Jose covered ad spends, prom dresses, and the eternal surprise in retailers' minds.
Directory: > Insider Reports > Search Insider
Date: 2006-08-08
 
SES 2006: SERP Sharp-Shooting
Earlier we reported that presence was an essential part of the online shopping process. It's not so much about the clicks as it is about branding. Our man about San Jose, Doug Caverly, continues this theme, reporting from the Search Behavior track at the Search Engine Strategies Conference. Further eye-tracking studies shows that position is everything.
Directory: > Insider Reports > Search Insider
Date: 2006-08-08
 
SES 2006 Kicks Off Today
The Search Engine Strategies 2006 conference in San Jose begins today, and we plan to bring some inside coverage of the sessions to our readers throughout the week as a variety of noteworthy speakers deliver valuable insights to attendees.
Directory: > Insider Reports > Search Insider
Date: 2006-08-07
 
SES 2006: Social Search Overview
Search Engine Watch executive editor Chris Sherman hosted the session on social search, which covered the impact of human knowledge and activity on search engines.
Directory: > Insider Reports > Search Insider
Date: 2006-08-07
 
IAB, Google, Yahoo Defining Clicks
The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.
Directory: > Insider Reports > Search Insider
Date: 2006-08-03
 
Google/AP Deal To Spawn New Product
For many publishers and news providers, being included in the Google News index is a good thing. It's a traffic driver. For the Associated Press, it's another matter because AP content is syndicated in publications worldwide. Google has agreed to a licensing agreement with the not-for-profit organization to avoid further legal entanglements.
Directory: > Insider Reports > Search Insider
Date: 2006-08-03
 
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