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Google Revenue Jeopardized By Keyword Case
Searching for Edina Realty on Google returns a top-of-the-page sponsored link run by TheMLSonline.com, and Edina Realty has sued the advertiser over use of its trademark.
Directory: > Insider Reports > Search Insider
Date: 2006-03-30
Matt Cutts On Bigdaddy, RK, And Emmy
The Google engineer who webmasters have learned to love and fear tackled a slew of questions posted to his blog recently. There are only four or five live Matt Cutts sightings in a given year...
Directory: > Insider Reports > Search Insider
Date: 2006-03-29
Verizon, Google Ink Lucrative Ad Deal
Under the arrangement, sales representatives from Verizon will be able to offer potential advertisers not only print ads, but AdWords campaigns too.
Directory: > Insider Reports > Search Insider
Date: 2006-03-28
Yahoo Builds Tools For Toolbar
Updates to the Yahoo Toolbar for Internet Explorer and Firefox provides tabbed browsing to users of IE 5 and 6, and several improvements based on user feedback for the Firefox version.
Directory: > Insider Reports > Search Insider
Date: 2006-03-27
Google Base Storms Into Europe
Google wants to drag the clock builders and chocolate makers out of their Old Europe brick-and-mortar mindset into the gleaming silicon-driven online marketplace, preferably with a Google Base account at the foundation of those efforts; we suggest a partnership that could help make this happen.
Directory: > Insider Reports > Search Insider
Date: 2006-03-16
Google Drops Video Into RSS Feeds
An alpha test of using RSS to deliver results from Google Video quietly began with a post to its newsgroup last week.
Directory: > Insider Reports > Search Insider
Date: 2006-03-14
MSN Search Goes Mad In March
Another sports-driven arrangement between Microsoft and Fox Sports will deliver men's basketball tournament information to users of MSN Search with the site's Instant Answer technology.
Directory: > Insider Reports > Search Insider
Date: 2006-03-10
AdWords Addresses Click Fraud Questions
Google's Shuman Ghosemajumder, Business Product Manager for Trust & Safety, provided answers for some common questions about click fraud after Google disclosed it was nearing a settlement in a lawsuit filed against it over the problem.
Directory: > Insider Reports > Search Insider
Date: 2006-03-09
Windows Live Shows ETech A Pair
Microsoft upped the ante in the quest for more users with a couple of updates to Windows Live that offer new search capabilities and toolbar functionality.
Directory: > Insider Reports > Search Insider
Date: 2006-03-08
Google Drive Steers Theories
A section of text in a Google PowerPoint presentation described the concept of storing 100 percent of a user's data; what started as a one-off observation made by a blogger rocketed all the way to a lengthy mention in the Wall Street Journal.
Directory: > Insider Reports > Search Insider
Date: 2006-03-07
MSN Not Beating Google In Six Months
After stirring up the search engine world with comments that MSN Search will be more relevant than Google in six months, Microsoft Europe president Neil Holloway backpedaled from his remarks.
Directory: > Insider Reports > Search Insider
Date: 2006-03-06
SES NY: Bluegrass Boys Bite The Big Apple
Stereotypes aside, Kentucky ain't New York. Business, especially e-business, brings all types to the Big Apple. Mike McDonald and I were just two of those types who gathered there for the Search Engine Strategies Conference. When we weren't jaw-agape or horrified by something, we were dutifully taking notes and chatting up attendees.
Directory: > Insider Reports > Search Insider
Date: 2006-03-03
Searching For Anonymity: Now, It’s Personal
Until the four major US search engines were subpoenaed by the government, searcher anonymity and privacy was a yawn of concern for most, even if there were a few Paul Reveres out there. After complying with the order, though MSN and others promised no personally identifiable information was given, the slippery slope got a whole lot slicker.
Directory: > Insider Reports > Search Insider
Date: 2006-03-02
SES NY: The Click-Happy Searcher
Research is showing that the bulk of Internet users make snap judgments about websites and what links to click. Surfing is instinctual, not calculated. In fact the only ones doing any calculations are marketing researchers who say that a website has an astonishing 50 milliseconds to make an impression, and if no impression is made, the mouse trigger finger gets itchy and starts clicking at will.
Directory: > Insider Reports > Search Insider
Date: 2006-03-01


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