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Yahoo Ups Ante With Site Explorer
Yahoo launched their much-anticipated Site Explorer on Thursday. Yahoo discussed the Site Explorer during SES San Jose but at the time, it was just talk. Now, intrepid explorers may hack through the jungles of URL by visiting both the sites and the inlinks.
Directory: > Insider Reports > Search Insider
Date: 2005-09-30

Search Engine Advertising Choices
Search advertisers are offered two basic marketing models, paid-ads and free organic ads. While there are advantages and disadvantages to both models, one clearly stands out as a better advertising option than the other.
Directory: > Insider Reports > Search Insider
Date: 2005-09-29

Yahoo Desktop Search Leaves Beta
Yahoo has added the contextual Live Words web search feature to "automagically" find relevant results.
Directory: > Insider Reports > Search Insider
Date: 2005-09-28

Microsoft Goes From Ad Buyer To Seller
The technology empire prepares to take on Yahoo and Google in the search advertising market.
Directory: > Insider Reports > Search Insider
Date: 2005-09-26

MSN Search Relevance Roiling Microsoft
Microsoft asked Keynote Systems not to make a survey of search engine users available to the public.
Directory: > Insider Reports > Search Insider
Date: 2005-09-23

Making A Case For Metasearch
Search engines have caused users to become dependent on their functions, even to the point of becoming "fans" of one or another; that does users a disservice.
Directory: > Insider Reports > Search Insider
Date: 2005-09-22

Google Building Alternative Internet
Google is working on its most ambitious project to date, the creation of a global data transfer network that could effectively serve as a private Internet.
Directory: > Insider Reports > Search Insider
Date: 2005-09-22

Authors Guild Sues Google
A class action suit against Google was filed today in federal court in Manhattan on behalf of the Authors Guild, two authors, and a poet, alleging massive copyright infringement as a result of Google Print for Libraries project.
Directory: > Insider Reports > Search Insider
Date: 2005-09-21

Google Print Has Legal Support
Though copyright law predates the Internet, case law has been established regarding the indexing of copyrighted material, and it has come out in favor of the indexer. Publishers who have issues with Google's Print for Libraries project may end up with little more than hurt feelings.
Directory: > Insider Reports > Search Insider
Date: 2005-09-20

FoxNews Discovers Googlebombing
One big network arrives just a teensy bit late to the search engine party as it discovers odd links to "failure."
Directory: > Insider Reports > Search Insider
Date: 2005-09-19

Google Wants To Be Ma Bell
Providing wireless Internet looks like one potential for all the fiber Google has bought, but maybe they want to be more than that.
Directory: > Insider Reports > Search Insider
Date: 2005-09-16

Instant Search With Yahoo
Yahoo searches while you type, saving countless nanoseconds wasted by pushing a Submit button.
Directory: > Insider Reports > Search Insider
Date: 2005-09-15

Vint Cerf Talks Google
Last week Google hired a net-god, Vinton Cerf, as its "chief Internet evangelist". Google's hiring of Cerf has set off a wide range of speculation among Internet watchers.
Directory: > Insider Reports > Search Insider
Date: 2005-09-15

Google Enriches College Experience
How much easier would college life be if all the Internet-related tools you need were available in one place? Thanks to Google's newest service, you can now find out.
Directory: > Insider Reports > Search Insider
Date: 2005-09-14

Google, Yahoo Crushing Print Ad Revenue
The migration from print to online for news and business information has pushed down the money made from print ads.
Directory: > Insider Reports > Search Insider
Date: 2005-09-13

Google Could Upset Advertising Model
Greater extensions by Google into traditional advertising media could mark a sea change in ad buying.
Directory: > Insider Reports > Search Insider
Date: 2005-09-09

Google Adjusts Site Targeting
In a recent issue of Page Zero Advisor, I argued (in part) as follows on the subject of Google's new Site Targeting version of the content targeting program ...
Directory: > Insider Reports > Search Insider
Date: 2005-09-08

Searching The Internet For Information The Google Way
The Internet today is an ever growing database of knowledge. But as with almost anything in life there are some negative things attached to this aspect of Internet.
Directory: > Insider Reports > Search Insider
Date: 2005-09-07

Google OS Rumors Persist
A USB drive containing a customized Linux distro will boot users into a Google branded environment, or so one web site claims. The next experiment out of Google Labs or merely wishful thinking from the anti-Microsoft crowd?
Directory: > Insider Reports > Search Insider
Date: 2005-09-07

You Can Be Banned By Google For Using You Own Website
Silly. Yes it may sound so. But it is not. And when your revenue is heavily depending on Google you cannot take risk of ignoring this bad habit residing in you.
Directory: > Insider Reports > Search Insider
Date: 2005-09-07

Time To Check Your Google Ranking
One of the more important tasks in relation to search engine indices involves the keeping this content fresh and up to date. To accomplish this, search engines have developed a number of procedures designed to refresh and update their respective databases. In all likelihood, the most popular of these events has to be when Google performs a backlink and PageRank update, which happens throughout the year at determined intervals.
Directory: > Insider Reports > Search Insider
Date: 2005-09-06

Seeing Into Google's Future
Google may plan to redefine the term PPC to mean "pay-per-call" as it focuses on dominating local search markets.
Directory: > Insider Reports > Search Insider
Date: 2005-09-02

Yahoo! And Google Meet A Fork In The Road
With all the literature generated regarding the great battle between Yahoo! and Google, it is easy (and misleading) to assume the two search giants are heading in the same direction. But in light of recent events, 2005 seems to be where the road forks. One path is a virtual on-ramp, while the other is the expressway to everywhere-if everywhere is where you'd like to go.
Directory: > Insider Reports > Search Insider
Date: 2005-09-01

Pay for Performance Pricing Models for Search Engine Optimization
I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting.
Directory: > Insider Reports > Search Insider
Date: 2005-09-01