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Microsoft Buys Place At VoIP Table
The Windows maker has purchased privately held San Francisco-based Teleo, a VoIP provider.
Directory: > Insider Reports > Search Insider
Date: 2005-08-31

Google’s Quiet Revolution
We are witnesses to the seed planting of revolution. As the masses look for escape clauses in their SUV leases, real life distractions keep their thoughts focused elsewhere-Google's impact upon the world and its tech future is an obscure byline in the Wall Street Journal, or less, an industry news portal. Certainly the Paul Reveres of the tech world are shouting "Revolution!" and few are noticing.
Directory: > Insider Reports > Search Insider
Date: 2005-08-30

Google’s New World Order
No doubt about it, Google has Gates-like ambitions. Bill Gates told Fortune magazine in a discussion about Google, …"they are more like us than anyone else we have ever competed with." Clearly, Google is the biggest threat to Microsoft dominance that Microsoft has ever seen.
Directory: > Insider Reports > Search Insider
Date: 2005-08-30

Flickr Users Displeased With Yahoo Focus
Some users of the popular photo sharing service aren't big fans of Flickr's new owner, Yahoo, and a forthcoming terms of service change. Wired Magazine notes the emergence of a small group of Flickr users who do not want to become Yahoo users, despite the fact Yahoo purchased Flickr earlier this year.
Directory: > Insider Reports > Search Insider
Date: 2005-08-29

Linking Strategies: Do's And Don'ts
In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links. Yes. I mean those few little words that are underlined in blue. In the right order they give the key to your website door to the world. In the wrong order, they don't budge the cylinders in the lock.
Directory: > Insider Reports > Search Insider
Date: 2005-08-26

Feedster 500 List Is Dead Wrong
Okay so I took some time to review the first 100 blogs on the Feedster 500 [top 500 blogs in popularity as Feedster sees it]. Let me tell you, we've got a long way to go in blog search, ranking and categorization... this list is a great example of just that.
Directory: > Insider Reports > Search Insider
Date: 2005-08-26

Expanding on Usability
Two weeks ago, I used this space to write about the importance of usability in website design. The article was supposed to act as a lead-in to a short series of articles on the basics of search engine optimization and as a gentle suggestion for webmasters concerned with converting visitors into buyers.
Directory: > Insider Reports > Search Insider
Date: 2005-08-25

Google Talk Is Live
Ladies and gentlemen, check out Google Talk, instant messaging done by Google, and done right with an open protocol. Sign in with your Gmail account. Installing…
Directory: > Insider Reports > Search Insider
Date: 2005-08-24

Web Design Templates and Search Engine Optimization
Reader Question: Our Web developer uses page templates for our Web site. I am worried that "code bloat" and other template issues might interfere with our search engine optimization (SEO) efforts. Are Web page templates good or bad for search engine optimization?
Directory: > Insider Reports > Search Insider
Date: 2005-08-23

Google Releases Desktop 2
Google has released a new version of its desktop search product, now called Google Desktop 2, and now back in beta. The big difference in this new version is a sidebar which goes on the side of your desktop and gives you access to your Gmail, news, weather, photos (not from Picasa, but folders and RSS feeds), stock quotes, RSS headlines (or Web Clips), a Scratch Pad (for quick note-taking) and a Quick View list for web pages and files you use often.
Directory: > Insider Reports > Search Insider
Date: 2005-08-22

Size Less Important Than User Utility
Last week saw the resumption of the search engine size wars in which one major search engine claims to be larger than its rivals, prompting those rivals to rapidly upsize themselves. Yahoo fired the first round at Google, claiming to have over 20 billion objects accessible in their database. Google, which can only claim about 13 billion objects fired back with questions about measurements, basically stating Yahoo was mistaken or misleading in its claims.
Directory: > Insider Reports > Search Insider
Date: 2005-08-19

eBay UK Bids On Affiliates For Expansion
Wherever your site may be found, you can enjoy the benefits of membership in the eBay UK Affiliate Program.
Directory: > Insider Reports > Search Insider
Date: 2005-08-18

Quality Matters
Danny's fed up with the search engine index size wars, and proposes that the biggies duke it out on a more important front: relevancy (or relevance as we like to call it over here). He proposes that they all agree on some sort of standard test and to have an independent institute or consortium run the tests.
Directory: > Insider Reports > Search Insider
Date: 2005-08-17

Yahoo Open or Yahoo Closed?
Well, it seems that I get to quote Greg Linden a second time today. He points to the Yahoo's Personality Crisis article that's been stirring up a bit of discussion about whether Yahoo! will be opened or closed.
Directory: > Insider Reports > Search Insider
Date: 2005-08-16

Dissecting Technorati Top 100 & Blog Ranking Algorithms
About 9 months ago I started working on a document describing the technical differences in blogs versus a standard website. I began that doc in order to determine how a search engine like Google might apply a different variant of it's PageRank algorithm to blogs than it does for websites.
Directory: > Insider Reports > Search Insider
Date: 2005-08-15

Are You a Natural? Organic SEO
A nice Q and A session with those in the know at SES San Jose shed some light on organic listings and the various methods that can be used to improve them. As site owners pelted the forum panel with questions, it became clear that a site's best weapon is pure legitimacy.
Directory: > Insider Reports > Search Insider
Date: 2005-08-12

Getting The Kinks Out of Links
Links to and from your site can make a big difference in your business. The "Buying and Selling Links" session gave a lot of great information with an informative Q&A session at the end. The chairs were full and the crowd was quiet at the masters of SEO bequeathed their wisdom to eager students.
Directory: > Insider Reports > Search Insider
Date: 2005-08-11

The Scoop On Search Based News
One of the final sessions of the day was the "Meet The News Search Engines" and I decided to check out the session. While there weren't huge numbers of people like at some of the other sessions, the information gave some great insight into how the news gathering aspects of the search engines come together.
Directory: > Insider Reports > Search Insider
Date: 2005-08-10

The Fourth Network Of Search
A party and a keynote figured prominently from Ask Jeeves at Search Engine Strategies 2005 in San Jose.
Directory: > Insider Reports > Search Insider
Date: 2005-08-09

Search Engine Optimization Tips for Blogs
Search Engine Optimization is something that makes many blogger's heads spin - I know this because every time I write an SEO article I get comments from bloggers telling me that its too big a topic and that they'd rather just write ‘quality content'.
Directory: > Insider Reports > Search Insider
Date: 2005-08-08

Search Engine Strategies Conference: Day 1
In wrapping up the first day of the SES Conference, I have for you a brief summary of all the articles that have been written so far. We have had lots of interesting information coming in from the conference, and hopefully no one has missed any of it. If that isn't the case don't worry, I've taken care of you.
Directory: > Insider Reports > Search Insider
Date: 2005-08-08

Surviving The Search Wars - Local Directories
Innovation in the competitive search engine and directory markets: how the internet is the perfect medium for David to take on Goliath. The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years.
Directory: > Insider Reports > Search Insider
Date: 2005-08-05

Discussing The Google Sandbox
Monitoring how your site performs with respect to the search engine industry is a key aspect of business in today's era. As a result, the growth of SEO-related services has been tremendous in recent years. Once SEO services are administered, being the creatures of instant gratification that we are, site owners expect to see results immediately.
Directory: > Insider Reports > Search Insider
Date: 2005-08-04

Behavioral Analysis: Is Claria Building the Next Great Search Engine?
Claria's RelevancyRank, a search technology under development, challenges Google, Yahoo, and MSN with a comparison of where they would rank the sites that RelevancyRank (based on behavioral indicators that Claria gathers by following users around with its adware) would rank in the top ten for the phrase "cheap tickets."
Directory: > Insider Reports > Search Insider
Date: 2005-08-03

Microsoft’s Google Challenge
The defection of Dr. Kai-fu Lee to Google is the first digit to fall from the leprous giant, Microsoft-the outward manifestation of a bigger problem long in the making. That which made the software giant tall, the nourishment of cutting edge engineering, is also the chief repast of the unexpected rival in Google. The nervous tapping of billionaire fingers can be heard all the way from Redmond.
Directory: > Insider Reports > Search Insider
Date: 2005-08-02

SEO Secret That Everybody Ignores
Search engine optimization is a very critical task in the success of any website. In recent times search engines seem to have complicated this task further by their frequent changes in rules. This has caused lots of anxiety as some of these changes have seen some sites lose virtually all their regular traffic instantly as their rankings have tumbled.
Directory: > Insider Reports > Search Insider
Date: 2005-08-01