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MSN, Google Searchers More Likely To Buy
Just in case you were wondering which search engines had users with money in the bank (and I know you were), comScore Networks, Inc. reports that in the month of June, MSN searchers were 48% more likely to buy online than the average Internet user. Googlites were 42% more likely.
Directory: > Insider Reports > Search Insider
Date: 2005-07-29
 
Does Google Weigh Backlinks Differently?
Does Google place varying levels of value on the types of links pointing to a site when it comes to ranking considerations? This is one of the most oft discussed topics on the subject of Google linking strategies. Will Google punish what it may perceive as too many links too quickly? Are relevant links the only ones given weight?
Directory: > Insider Reports > Search Insider
Date: 2005-07-28
 
Yahoo, MSN, Google Lost in a Sandbox
Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.
Directory: > Insider Reports > Search Insider
Date: 2005-07-27
 
MSN Launches Screensaver With Search, RSS
When pundits speculate about the future of Internet technologies and the evolution of search, RSS is often mentioned. The ability to syndicate and "broadcast" original content is catching on at quite the pace; with both content producers and content consumers.
Directory: > Insider Reports > Search Insider
Date: 2005-07-27
 
Local Search Getting More Granular
In doing a quick search for the San Jose Hilton, I noticed there was a fair bit of info available through Google Local, like how many rooms, whether pets are accepted, parking situation, etc. It's not clear, though, that the hotel has gone into Google Local Business Center to enter this info.
Directory: > Insider Reports > Search Insider
Date: 2005-07-26
 
Virtual Earth First Looks
Wow! Virtual Earth is impressive. I just went to the website, clicked on the 'Locate Me' button, told it to find me using my computer's IP address, and it did just that in less than three seconds.
Directory: > Insider Reports > Search Insider
Date: 2005-07-25
 
Stats, Facts and Organic SEO
Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own successes and get a reckoning on what's going on around them.
Directory: > Insider Reports > Search Insider
Date: 2005-07-22
 
The Future of Search: Finding Your Place in the Hive
The Internet is changing. In the near future, the "web" concept may prove too primitive to properly describe the evolutionary nature of the beast. Something more abstract perhaps, like Jung's collective unconscious model-a digital beehive of collective information, honeycombs stacked high and deep with information. And so, searching the nectars of the hive should also change as spiders evolve into honeybees.
Directory: > Insider Reports > Search Insider
Date: 2005-07-21
 
Internet Archiving By Search Engines Illegal?
A number of friends have been talking about the kerfuffle about the Canadian bill that would protect the copyright of web publishers against the archiving activities of search engines.
Directory: > Insider Reports > Search Insider
Date: 2005-07-20
 
SEO Sales and Services - Consulting Cuts Complexity
Over the past two years, both the business and practice of search engine marketing have become much more complex. The same is true of the websites search engine marketers work with. The evolving design techniques and technologies that have made the website of today far more versatile than those of previous years, have also made them harder to work with for third party service vendors such as SEOs.
Directory: > Insider Reports > Search Insider
Date: 2005-07-15
 
Google Print For Libraries Proves Challenging
Details, details-such is the Achilles' Hell of the visionary temperament. When Google put forth a massive online literary digitization effort, the scholar, the literati, the purist self-educator, the mousey, bucked-toothed, four-eyed little girl in all of us cheered the soon-to-be nearer reach of all those words. But visions, especially the grandiose, face the speed bumps, the hurdles, of real world logic-or worse, lawyers.
Directory: > Insider Reports > Search Insider
Date: 2005-07-14
 
Arachnophilia, the Joy of Playing with Spiders
Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo's Slurp and MSNBot.
Directory: > Insider Reports > Search Insider
Date: 2005-07-13
 
Yahoo, The DMCA, And Blackhat Techniques
Apparently, through the use of a DMCA (Digital Millennium Copyright Act) complaint, you can have sites thrown out of Yahoo's search index. If you file a DMCA report against a site, Yahoo will remove the "offending" site from Yahoo Search altogether, leaving no trace of the site in its index.
Directory: > Insider Reports > Search Insider
Date: 2005-07-12
 
Playing in Googlebot's Sandbox with Slurp, Teoma & MSNbot Spiders Display Distinctly Differing Personalities
There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect."
Directory: > Insider Reports > Search Insider
Date: 2005-07-12
 
The Portal Threat To Verticals (and How To Beat It)
There are a lot of exciting developments in specialized search these days. Shopping search, job search, social bookmarking, classifieds, local search, and more. Quite a few startups have gained enough momentum to attract funding and followings of loyal early adopters.
Directory: > Insider Reports > Search Insider
Date: 2005-07-11
 
Yahoo And The Quest For Mobile Search Supremacy
It appears as if the mobile communications sector is the next frontier for the search engine industry. As more and more users discover the abilities many of these newer mobile phones have, mobile Internet use, and therefore mobile search use, will continue to increase.
Directory: > Insider Reports > Search Insider
Date: 2005-07-08
 
Zen And The Art of Viral Marketing
Let's begin with some simple tenets we can agree on. Free is better than paying. Cheap is better than expensive. An invitation is better than a command. A smile attached to the eyeballs you want scanning your site is better than a disappointed scowl.
Directory: > Insider Reports > Search Insider
Date: 2005-07-07
 
Using External Coding To Improve Search Engine Placement
Do you have lots of JavaScript coding in the header section of your web pages? Do you re-list your CSS styles at the top of every page? Do you have JavaScript coding spread throughout your web pages? If you answered yes to any of these questions your site may be driving away search engine spiders and losing search engine position ranking.
Directory: > Insider Reports > Search Insider
Date: 2005-07-05
 
Christmas Time for Search Marketing
Christmas is coming. Six months from [June 25th], retailers and E-Tailers relying on a strong holiday season will be assessing the bounties of the season. The winter holiday season is the most important segment of the year for North American retail businesses, often accounting for more than half of annual revenues.
Directory: > Insider Reports > Search Insider
Date: 2005-07-01
 
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