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Is MetaWebs White Hat Or Black Hat?
A software release from SEO "expert" Nathan Anderson, claiming to offer "The First White Hat Software Tool" has been met with some contempt. The program is supposedly able to "(generate) non-foot-printable, traffic-generating-websites the search engines absolutely love…"
Directory: > Insider Reports > Search Insider
Date: 2004-11-23
Optimizing For MSN Search
Inevitably, with the launch of a new search engine, especially one the size of MSN Search, there is an outcry of people wanting to know how to improve their result position. Questions like "How do I optimize my site to rank well?" and "Does this engine base more relevance on in-bound links or on-page content?" are quite common.
Directory: > Insider Reports > Search Insider
Date: 2004-11-19
Gauging Reactions To MSN Search
Last Thursday, MSN announced the official beta launch of their search engine. Although a preview had been available on their sandbox site, the launch marked the official unveiling of the company's proprietary search technology to the general public. Reaction to what many view as Microsoft's challenge to Google's throne was swift.
Directory: > Insider Reports > Search Insider
Date: 2004-11-18
Relationship Between PageRank And Number Of Backlinks
On the forums or by email I am often asked the following sort of question: "How many Backlinks do I need to get in order to have PR5?". The answer is simple and always the same one: "This question cannot be answered because the PR doesn't only depend on the number of backlinks, it also and above all depends on the PR of each of those links..." Or to put it differently, a page can have PR5 with a single backlink whereas another one can have 3,000 backlinks and PR5 too.
Directory: > Insider Reports > Search Insider
Date: 2004-11-16
Google Launches Additional Tools For AdWords Clients
Google has announced the launch of some new AdWords tools designed to assist webmasters and search engine marketers in creating successful ad campaigns. The program, called Google Advertising Professionals, was "designed for professionals who currently manage or want to manage multiple AdWords client accounts, the Google Advertising Professionals program can help you become a more successful ad manager - for free."
Directory: > Insider Reports > Search Insider
Date: 2004-11-12
Microsoft Crawling Google Results For New Search Engine?
I was questioned today by a developer who was watching a particular IP address scan his site. The IP was and is registered to Microsoft Corp. located at One Microsoft Way, Redmond, Washington 98052. This visitor was not sending the normal header information associated with a crawler to the web server such as an http robot name or identifying info or even a browser name.
Directory: > Insider Reports > Search Insider
Date: 2004-11-11
Are Links Hurting Search Relevance?
According to conventional SEO wisdom, link building is the key to a successful search engine ranking. The rationale is simple; with more links pointing to your site, your site has a better chance of getting noticed by search engines as they crawl the web populating their index. Because search engines are thought to value links, site owners have been scrambling to acquire links pointing to their web presence. However, has this mad dash to acquire links also damaged the importance of links as an indicator of relevance? Or has it damaged the quality of Internet content has whole? Some think both scenarios have occurred.
Directory: > Insider Reports > Search Insider
Date: 2004-11-09
Google Results Vs Yahoo Results
According to a Nielsen//Netratings study, Google holds the top spot for search engine destinations. However, if you take a closer look at N//N's findings, you see that Yahoo and MSN share the second and third positions, respectively. Because MSN search is still using Overture to serve their search results more people are vicariously using the Yahoo method of search than they do Google.
Directory: > Insider Reports > Search Insider
Date: 2004-11-05
Is Yahoo’s Directory Worth Submitting To?
There are numerous reasons for webmasters to submit their sites to various web directories populating the Internet. The positives of having your site listed in a popular directory have been discussed in previous articles and on a multitude of search-related forums.
Directory: > Insider Reports > Search Insider
Date: 2004-11-04
The Google Economy
Understanding the nature of Google can be quite a daunting task. Clients ask frequently why it takes so long to see good results in Google, and why it can often times can be near impossible to achieve a top 10 ranking for a highly competitive keyword on the world's largest search engine.
Directory: > Insider Reports > Search Insider
Date: 2004-11-01


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