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Info.com: Consumer Focused Meta Search
Recently, a new meta search engine was launched under the name of Info.com. For those unaware, meta search engines pool the results of other search engines (Google, Yahoo) into a single result set. This approach to web search is an attempt to present the most relevant results as meta engines focus on filtering out extraneous listings. Otherwise, users would be flooded with millions of result pages (depending on the keyword's popularity).
Directory: > Insider Reports > Search Insider
Date: 2004-10-29
RSS Ads A Growing Trend?
Really Simple Syndication (RSS) is one of the fastest growing methods of content distribution associated with Internet technologies. Because creating feeds is not too complicated, the ability to present on-page information to subscribers has been embraced by bloggers and business sites alike. Many users also recognize the value of RSS when it comes to improving search engine ranking. Links that appear within subscription feeds are given relevance, which is essential for enhancing SERP position.
Directory: > Insider Reports > Search Insider
Date: 2004-10-28
Can PageRank Be Taken Away
When discussing a site's PageRank, talk usually focuses on ways of increasing it; "How can I go from a PR 3 to a PR 7" or "If I exchange a link that has a higher PR site, will my site benefit". Because of the public perception of Google/Stanford's formula, rarely do you come across an individual looking for ways to lower PageRank.
Directory: > Insider Reports > Search Insider
Date: 2004-10-26
Google Rekindling the Microsoft Fire
Google … The All Powerful Microsoft Killer … Tell us it ain't true Bill. The revenue growth, the huge profits and great new products like Desktop Search have created a buzz like the Internet has not seen since Marc Andreesen stumbled upon Netscape.
Directory: > Insider Reports > Search Insider
Date: 2004-10-22
Is A Google IM Imminent?
Expanding on services associated with a well-received name brand can be a risky move. You run the risk of neglecting what made you popular in the first place. However, when you have the track record of Google (the Google-touch?), expanding business horizons can also solidify a company's position, although, since Google began to expand their operations, every move has been scrutinized and criticized like no other.
Directory: > Insider Reports > Search Insider
Date: 2004-10-21
Blogger Used to Spam Google
There are numerous, unscrupulous methods with which to spam search engines in an attempt to improve SERP ranking. Hidden text, doorway/cloaked pages, and keyword stuffing are just a few of processes tried by those not wanting to use approved (tolerated?) SEO techniques. With the proliferation of blogging as a form of web publishing, there appears to be another method that spammers are willing to use in an effort to trick search engines into yielding higher rankings.
Directory: > Insider Reports > Search Insider
Date: 2004-10-19
The Googlebot Assault Continues
Now that the long-awaited PR update has come and gone, there are reports of the Google's indexing spider continuing to perform comprehensive site scans. Recently, WebProNews ran an article discussing these types of scans and the majority of the speculation pointed towards the upcoming PR update. Now that this quarter's update is complete, why is the Googlebot continuing to bombard sites?
Directory: > Insider Reports > Search Insider
Date: 2004-10-14
The Blog Marketing Explosion
There are literally thousands of blogs by eBusiness insiders. This has changed the landscape of guerrilla marketing. At first it was seen as just something cool to do ... but blogs are now being used to build personal and corporate credibility that will eventually attract customers (they hope!).
Directory: > Insider Reports > Search Insider
Date: 2004-10-05
Is Click Fraud Ruining PPC Ads?
With reports that over 50% of PPC ad revenue comes from fraudulent clicks, it appears that the Google/Overture cash cow may be experiencing some growing pains. Around the search engine forums, quite a few posters have reported that their keywords are getting a large number of clicks, while receiving very little conversions.
Directory: > Insider Reports > Search Insider
Date: 2004-10-01


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