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In Defense Of DMOZ
Last week, WebProNews featured an article concerning the submission/approval process of the Open Directory Project, DMOZ. Featured in the article were comments from various forums about negative experiences people had while waiting for their site to be accepted or denied. After the article was posted, there were immediate reactions, pro and con, concerning DMOZ, editors, and the approval process.
Directory: > Insider Reports > Search Insider
Date: 2004-09-30
Did Google Unleash Additional Googlebots?
Apparently, Google has begun using another spider in their scanning and indexing of web sites. News of a second Googlebot was discovered by a number of site owners who, while studying their site logs, noticed two Google spiders; with different IP address ranges; visited and scanned their respective sites.
Directory: > Insider Reports > Search Insider
Date: 2004-09-28
Search Engine Wars: After the Smoke Clears Who's Still Standing?
There have been a lot of changes on the search engine front in the past year; so many that it's hard to keep track of who's still a major player, and who isn't. With so many services turning to "Pay for Submission" and "Pay per Click" models, there aren't a lot left that still accept free submissions. And of those that do, it's hard to tell exactly which ones are worth your time.
Directory: > Insider Reports > Search Insider
Date: 2004-09-27
DMOZ Isn’t Open After All
Directories can be quite beneficial for those trying to increase the number of backlinks. If PageRank is important, directory listings can help improve your score. Perhaps the most popular directory is DMOZ, an open directory project that employs human editors for the submission/approval procedure. The use of human editors is founded on furthering the quality of the directory content.
Directory: > Insider Reports > Search Insider
Date: 2004-09-24
Does W3C Validation Help In Search Rankings?
Validating the html and other codes in your website can be a time consuming task. Because validation simply checks the mark up language for proper syntax, some have wondered if using this process will benefit a site when it comes to search engine rankings, and as such, is it worth doing?
Directory: > Insider Reports > Search Insider
Date: 2004-09-23
Linking Psychosis is Treatable. Link Obsession & PageRank
Search Engine Optimization has become inextricably linked with linking schemes over the last couple of years.
Directory: > Insider Reports > Search Insider
Date: 2004-09-22
Is Microsoft Spamming Search Engines?
The use of doorway pages and cloaked websites is a popular search engine "optimization" technique where users attempt to trick search engines by creating pages designed solely for the purpose of gaining top SERP placement. Search engines frown upon these techniques and will usually ban sites employing these types of "black-hat" SEO methods.
Directory: > Insider Reports > Search Insider
Date: 2004-09-21
Why Business.com Was Banned
The need to include redirect in server access files is something many webmasters and site managers can come across. Including the correct text in order to inform visitors that the page or site they are looking for has moved is a relatively easy process. However, if search engine spiders and rankings are part of your web presence concern, there a few pointers that should be considered before altering your .htaccess file.
Directory: > Insider Reports > Search Insider
Date: 2004-09-08
Goooooogle Testing New AdSense Style
Google is testing a new look with their AdSense ads that feature the caption "Ads by Goooooogle" tag line. The tag introduces a few more letter o's in the Google name, which is similar to their search results logo that appears at the bottom of result pages. Reasons for this new look are unclear, however Google does mention the change on their Google AdSense: What's New page.
Directory: > Insider Reports > Search Insider
Date: 2004-09-03
Does SEO Hurt Result Relevancy?
While perusing the search engine forums, I came across an interesting thread about being disillusioned with SEO, particularly in the area of SERP relevancy. The concern is that sites with poor content are using optimizing "tricks" to receive top search engine rankings, which damage the relevancy of search engine results.
Directory: > Insider Reports > Search Insider
Date: 2004-09-02
The Google Backlink Dance Resumes
Yesterday, August 31, 2004, Google ran their backlink "update". This is the process of simply showing the amount of backlinks that are pointing to your site. This search is easily conducted by typing "link:www.mydomain.com" into Google's search box. The search results show a sampling of these links. Typically, when Google performs such an action, the search engine forums are lit-up like Christmas trees with people reporting their results of the "update."
Directory: > Insider Reports > Search Insider
Date: 2004-09-01


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