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AD:TECH - Where Are The Search Sessions?
I caught up with Kevin Lee of Did-It.com in the press room at the AD:TECH conference. He was about to give a presentation at a session on search but he squeezed in a little chat with me.
Directory: > Insider Reports > Search Insider
Date: 2004-05-27
 
AD:TECH - Marsteller Chairman Talks Marketing
I got up bright and early today and headed to the Palace for the last day of AD:TECH. The audience has thinned out considerably.
Directory: > Insider Reports > Search Insider
Date: 2004-05-26
 
Crawler Alert: Instant Notification When Google Visits
If you want to know the instant Google's bot visits your site then you're a severe algoholic. And Crawler alert will help you get your fix. Crawler alert will send you an email when any of the major search bots visit the page you specify.
Directory: > Insider Reports > Search Insider
Date: 2004-05-24
 
Cache Bashing: Google API Used In SEO War
The Nigritude Ultramarine seo contest just got nastier with the addition of an application that uses Google's API to scrape Google's cached pages of Nigritude Ultramarine sites. The wily creator of this app then cloaks the stolen pages as if they were his, and since he's got higher PageRank he kicks the site he copied out due to the duplicate site penalty.
Directory: > Insider Reports > Search Insider
Date: 2004-05-21
 
Lessons From The New Google Bomb
I've had several people write in asking about how to use the new method of Google bombing to raise your rankings, and many people in the forums have dropped their own little bombs to test out how it works.
Directory: > Insider Reports > Search Insider
Date: 2004-05-20
 
Search Optimization With Hyphenated URLs
It's widely believed that hyphenated urls that include your primary keywords can help you rank higher for those keywords. For my entomological supply site I might create a url like this: Butterfly-Nets.com, especially if I specialize in butterfly nets.
Directory: > Insider Reports > Search Insider
Date: 2004-05-19
 
Risky Tactics That Lure Search Bots Into Your Site
If you've got one or a few pages in Yahoo's index but are having trouble getting more pages indexed one thing that might work is putting links to your deeper, unindexed pages high in the code of the pages that are indexed.
Directory: > Insider Reports > Search Insider
Date: 2004-05-18
 
Tools For Checking Backlinks To Your Site
What's the best way of finding all the existing links to your site? It's widely acknowledged that Google doesn't show all the links when you do a "link:www.yoursite.com" search. Dave Hawley said that Google confirmed to him that they only ever shows a sample of the links to a given site.
Directory: > Insider Reports > Search Insider
Date: 2004-05-17
 
Google Berg Beheading Ads Gone
A tip from astute WebProNews reader William Hourihan revealed that someone had put up Nicholas Berg's beheading video for sale and bought Google ads for it. The ads have either been pulled or the advertiser ran out of money for the day.
Directory: > Insider Reports > Search Insider
Date: 2004-05-17
 
Google Ranking Benefit For Link Titles?
My recent article on the power of anchor tags sparked some interesting discussion in the WebProWorld forum, and revealed an aspect of anchor tag optimization I hadn't heard mentioned before.
Directory: > Insider Reports > Search Insider
Date: 2004-05-14
 
Gmail Spam Test
Aaron Pratt wants you to spam his Gmail account. He wants to know a)how long it takes to fill up a gig of space and b)how well Gmail's spam filters work. For the record, and the spam bots, his address is prattboy@gmail.com.
Directory: > Insider Reports > Search Insider
Date: 2004-05-14
 
New Google Bombing Method Found
On the 6th of May Philipp Lenssen of Google Blogoscoped started an experiment. He added a false parameter and keyword to a link to a high PR site to see if the site would appear for the key phrase. His test was http://www.cnn.com/?-gmail-account.
Directory: > Insider Reports > Search Insider
Date: 2004-05-14
 
How To Optimize Your Images For Image Search
Do the images on your website appear in Google's image search? If you're selling products they should. If you have pictures of yourself on your site those should appear in Google's (and Yahoo's) image search too.
Directory: > Insider Reports > Search Insider
Date: 2004-05-13
 
Google C++B Bug Fixed
I reported recently on a Google bug in which queries that included the letter "c" followed by two spaces and then the letter "b" caused an error in how Google parsed the urls in the results.
Directory: > Insider Reports > Search Insider
Date: 2004-05-13
 
Search Bots Behaving Badly
In a classic bit of Internet history (1998/12/30), a newsgroup member explained the GoogleBot to a poster complaining of its rude behavior.
Directory: > Insider Reports > Search Insider
Date: 2004-05-12
 
Nigritude Ultramarine: SEOs Clash For Top Ranking
DarkBlue, an affiliate network, has launched a SEO contest that has the SEO world churning out optimized pages and links (with optimized anchor text) for the selected term, Nigritude Ultramarine.
Directory: > Insider Reports > Search Insider
Date: 2004-05-12
 
Risky SEO Techniques With Non-Spam Intent
There are high risk techniques that, when employed without the intention of gaming search results, provide solutions for some difficult-to-rank pages. Alan Webb, of ABAKUS Internet Marketing, writes that, "there is unlikely to ever be a full consensus on what is or is not an acceptable search engine optimization technique. What you need to do is simply to ask yourself, am I trying to dupe Google here?"
Directory: > Insider Reports > Search Insider
Date: 2004-05-11
 
Google Building Enterprise Gmail?
A Google employee revealed to someone attending the Toronto Search Engine Strategies conference that Google has plans to launch an email product for the enterprise.
Directory: > Insider Reports > Search Insider
Date: 2004-05-11
 
Anchor Text Tips That Rocket Your Rankings
Google/Yahoo bombing is the practice of placing terms you want a given page to rank for in anchor text that links to that page. Huh? Ok, here's an example: if I wanted this page to rank highly for the term "President of the Internet" I'd create a link like this: President of the Internet and have all my friends and friendly readers post that link and text on their sites.
Directory: > Insider Reports > Search Insider
Date: 2004-05-10
 
How Search Engines Teach Users To Search
I recently had a conversation about search with my sister, who's a college librarian. It was interesting to (for once) think about search outside of its marketing potential. She told me about about students who type in natural language search queries (sometimes simply typing in the name of their class or assignment title) and dreamed of a search engine that will understand exactly what searchers are looking for.
Directory: > Insider Reports > Search Insider
Date: 2004-05-07
 
Google "SandBox Effect" Revealed
I reported recently on a Google ranking phenomenon in which newly listed sites rank well for two to three weeks and then drop completely out of the top 1000. Often these newly dropped sites have high page rank and don't show for even the least competitive of terms.
Directory: > Insider Reports > Search Insider
Date: 2004-05-06
 
Orkut Info Leak Update
Philipp Lenssen of Google Blogoscoped recently reported on leaked Orkut data. He'd found a non-Google site that allowed visitors to trace the relationships between Orkut members on a map of the United States.
Directory: > Insider Reports > Search Insider
Date: 2004-05-06
 
Click Fraud: The Google Killer
Google listed click fraud as one of the potential "worries" that would-be investors should consider. In fact, they admitted to regularly paying refunds because of click fraud and stated that they may have to make retroactive payments.
Directory: > Insider Reports > Search Insider
Date: 2004-05-05
 
Google URL Points To Blog Search
I recently wrote on a discovery by several bloggers that the Google bot was requesting non-existant files from root directories lately. Many think this indicates that Google has plans to launch their own blog search engine.
Directory: > Insider Reports > Search Insider
Date: 2004-05-04
 
Google: Popular Name In Domain Registrations
The building furor over Google's IPO may have inspired over 400 domain name registrations that included the name "Google" in April and the beginning of May. These domains were not registered by Google.
Directory: > Insider Reports > Search Insider
Date: 2004-05-04
 
Post-IPO SEO: Optimizing For A Public Google
Google finally announced their IPO after months of rumor and suspense leaving the world hungry for news about Google. But what will Google's status as a public company mean to the practice of optimizing your website for Google?
Directory: > Insider Reports > Search Insider
Date: 2004-05-03
 
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