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Tool Monitors Google's Datacenters
If you're an algoholic who can't stop watching Google's algorithm, then there's a good chance you watch their datacenters closely. Here's a program that will let you monitor them from your desktop so you can quit searching the datacenters individually to see if there's an update coming.
Directory: > Insider Reports > Search Insider
Date: 2004-04-30

Google Bug Skews URL
Astute WebProNews reader Diego Palacios Soto noticed an interesting bug in Google's result pages. He wrote recently to let me know that "when you search C + nº + B you get an error in the way Google parse the URLs of the results. Check it out."
Directory: > Insider Reports > Search Insider
Date: 2004-04-30

Orkut Community Info Leaked
An email posted on the Blogoscoped blog from Rolan Yang of New Jersey, "A while back, an associate of mine aquired a mirror of the entire Orkut website." He plugged the information into a data mapper to map out the relationships between Orkut members within the US.
Directory: > Insider Reports > Search Insider
Date: 2004-04-30

Google Patent Reveals New ReRanking Algorithm
A recently filed Google patent reveals a possible future change in Google's algorithm. The algorithm-chasers out there engaging in high-risk seo techniques should pay special attention.
Directory: > Insider Reports > Search Insider
Date: 2004-04-29

GoogleBot Heralding Blog Search?
GoogleBot's been requesting non-existant files from root directories lately, leading some to suspect that Google's planning a blog search addition to their results, possibly even a new link above the search box.
Directory: > Insider Reports > Search Insider
Date: 2004-04-28

BookMarklets: Tool For Monitoring Google's Index
BookMarklets, like their older siblings BookMarks, give you shortcuts to web content. Bookmarklets are different though because they are actually "JavaScript programs in URL form" that allow you a quicker means of searching.
Directory: > Insider Reports > Search Insider
Date: 2004-04-28

Google Now Reading Flash Files
While Google's

inclusion of Flash files in their index is not new, their ability to read the binary in the files themselves appears to be.
Directory: > Insider Reports > Search Insider
Date: 2004-04-27

Sites With Blocked PageRank
Some sites that sell text links get their PageRank banned - in other words, Google reduces the value of their outbound links to nothing. Their PageRank still appears at normal levels, but the PageRank is not passed to any pages they link to.
Directory: > Insider Reports > Search Insider
Date: 2004-04-27

Google's Broken Heart: PageRank Under Attack
"The heart of our software is PageRank." This quote, from Google's PageRank description page, contradicts opinions and hypothesis posted on forums, blogs and articles around the web. One search developer even called PageRank "a silly idea in practice." Evidence points to Google not using "classic PageRank" in their algorithm at all these days, and many consider it all but dead.
Directory: > Insider Reports > Search Insider
Date: 2004-04-26

Google's Ghost PageRank
A thread at the HighRanking forum discusses a Tripod site's rapid rise to a PageRank of 5. Jill Whalen, who owns the forum, suggested it could be a result of ghost PageRank.
Directory: > Insider Reports > Search Insider
Date: 2004-04-23

Yahoo Search Shortcuts
I've used Google shortcuts for a long time - you know, like "links:www.webpronews.com" to find out how many links to my site Google recognizes, and "define:guttural" to find definitions. They also recently launched a travel information shortcut, and a number range operator.
Directory: > Insider Reports > Search Insider
Date: 2004-04-22

New Sites Dropped From Google?
Some forums have reported that new sites take longer to rank well in Google - despite relatively high Page Rank.
Directory: > Insider Reports > Search Insider
Date: 2004-04-21

GoogleGuy Requests End To The GoogleGuy-Says Site
The GoogleGuy Says site, which I covered in GoogleGuy Says: Google's Forum Posts, received a WebMasterWorld posted cease and desist from GoogleGuy himself.
Directory: > Insider Reports > Search Insider
Date: 2004-04-21

Google Bug Exposed
While searching the term nissan armada headrest monitor, Jason Dowdell, of Global Promoter, discovered an interesting glitch in Google's results.
Directory: > Insider Reports > Search Insider
Date: 2004-04-21

No More Hats: High Risk vs. Low Risk SEO
There are seo techniques that can get your site banned from Google if you're caught or one of your competitors notices and turns you in for spamming. These techniques, commonly referred to as "black hat" techniques, are the topic of many forum threads, and have brought ruin to many an unsuspecting optimizer.
Directory: > Insider Reports > Search Insider
Date: 2004-04-20

Advocate's Gmail Arguments Largely Unfounded
The privacy debate continues to swell over Google's recently announced Gmail service, which offers enormous amounts of storage in exchange for the ability to scan incoming emails and place ads based on keywords there.
Directory: > Insider Reports > Search Insider
Date: 2004-04-19

Yahoo Results Now Reveal Your Destiny
A recent Onion article, "Yahoo Launches Soul-Search Engine," made satirical claims that Yahoo launched a soul-searching engine.
Directory: > Insider Reports > Search Insider
Date: 2004-04-16

AdWords Advice From Google
Mark Carey, who records GoogleGuy's posts on his site GoogleGuy Says, also records posts made by a Google employee who goes by AdWords Advisor. This article looks at the four posts that I thought were the most useful and widely applicable. These posts came originally from WebMasterWorld.
Directory: > Insider Reports > Search Insider
Date: 2004-04-15

Marketing With Amazon's A9 Search Portal
Amazon got the search world buzzing with the launch of their new search portal A9, but how will this new service affect the way that your customers interact with your brand?
Directory: > Insider Reports > Search Insider
Date: 2004-04-15

Gmail And Its Optimizers May Hurt Online Publishers
OK, how many times have you searched online today? Now, how many times have you checked your email? If Gmail passes through the gauntlet of privacy activists and gets the number of users it will take to provide real value to advertisers, then AdSense in Gmail will become a crucial product in the advertising mix.
Directory: > Insider Reports > Search Insider
Date: 2004-04-14

Amazon Enters Search Engine Fray With A9
Online retail giant Amazon has entered the search engine wars with their own search engine. Called A9, Amazon's search is built around the Google search engine and uses AdWord placements, but the similarities stop there.
Directory: > Insider Reports > Search Insider
Date: 2004-04-14

Tool Monitors Your Site's Google Ranking
If you're looking for an easy way to monitor and track your ranking for specific keywords in Google then you should consider using GoogleRankings.
Directory: > Insider Reports > Search Insider
Date: 2004-04-13

The Fractional PageRank Hypothesis
Those who watch their PageRank closely may be interested in this purely speculative concept from the fine folks at SEORoundtable - fractional PageRank.
Directory: > Insider Reports > Search Insider
Date: 2004-04-12

Latest Google PageRank Update
Google updated PageRank on the 7th, a fact noted in many forums, including WebProWorld.
Directory: > Insider Reports > Search Insider
Date: 2004-04-09

The Google Support Newsgroup FAQ
Tomi Häsä compiled all the frequently asked questions he's encountered as a member of the google.public.support.general newsgroup over the years and broke them down into seven sections on this useful but unglamorous site.
Directory: > Insider Reports > Search Insider
Date: 2004-04-09

Yahoo's Site Match Links Unveiled
Tim Mayer of Yahoo visited WebProWorld recently to set the record straight on the difference between how regular Yahoo results appear and how Site Match results appear.
Directory: > Insider Reports > Search Insider
Date: 2004-04-08

Smart Pricing Changes AdSense Payouts
In all the Gmail flurry last week Google sent around an email to their AdSense providers alerting them to a potential change in payouts known as "Smart Pricing."
Directory: > Insider Reports > Search Insider
Date: 2004-04-07

Google Gmail Review
Well, Gmail reviews are trickling onto the web (solely?) by way of Sean Palmer, author of the blog Miscoranda and one of 1000 official Gmail beta testers.
Directory: > Insider Reports > Search Insider
Date: 2004-04-07

New AdSense Tool Charts Channel Data
DigitalPoint, yes, the same company that brought you the Yahoo WebRank calculator (on the very day that WebRank unoficially debuted), recently released an AdSense tool that allows you to chart impressions, clicks, clickthrough percentages, earnings per click, and more.
Directory: > Insider Reports > Search Insider
Date: 2004-04-06

Google Indexes Document's First 101k
How big are your web pages? If you're creating especially long, text-heavy pages you might consider breaking up your site into smaller pieces. Into 101k size pieces to be exact, according to GoogleGuy.
Directory: > Insider Reports > Search Insider
Date: 2004-04-06

Google's Recent Changes: Expert Commentary
The launch of Gmail overshadowed many of the changes that Google announced recently. I spoke with several SEO experts recently about what they thought was significant about Google's changes.
Directory: > Insider Reports > Search Insider
Date: 2004-04-05

Don't Hoard Your Google PageRank
If you've been using JavaScripts on outbound links from your webpages in an effort to preserve your PageRank you should quit - for two reasons.
Directory: > Insider Reports > Search Insider
Date: 2004-04-02

Google Gmail Privacy Issue Overblown?
Privacy advocates are up in arms over Google's new free email service, Gmail. Their concern? Google plans to "read" each email and add relevant AdSense advertising.
Directory: > Insider Reports > Search Insider
Date: 2004-04-02

Hacking the Google Numrange Operator
For hardcore researchers Google launched a new number range search, allowing users to look for pages that contain numbers within a specified range. If you're looking for that one Phil Collins song you loved so much in the early 80s and can't remember the name simply type "phil collins 1980..1985" without the quotes.
Directory: > Insider Reports > Search Insider
Date: 2004-04-01

Elvis: First Known Gmail User
Google announced a new free email service at the end of their West Coast day yesterday, ensuring a media blitz on the holiest of hoaxter holidays - April Fools Day. Is this upcoming service the real deal?
Directory: > Insider Reports > Search Insider
Date: 2004-04-01