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Google Signaling The Decline of ODP?
Google moved the ODP off the front page, causing a bit of a stir in forums and articles around the web. Is this a big deal, and what does it mean for webmasters?
Directory: > Insider Reports > Search Insider
Date: 2004-03-31

Google Clarifies: No AdSense In Email
Contrary to the interpretation of some forum and blog posters, Google AdSense terms and conditions does currently forbid the use of AdSense ads in email.
Directory: > Insider Reports > Search Insider
Date: 2004-03-31

Looking Back: Google in 1997
In celebration of how Google looks now I'd like to invite you to check out how they looked back in 1997.
Directory: > Insider Reports > Search Insider
Date: 2004-03-30

Google AdSense In eMail?
By cloaking it may be possible now to serve AdSense ads directly into email, though the process is described as "tricky" in the DigitalPoint forum.
Directory: > Insider Reports > Search Insider
Date: 2004-03-29

Google Personalized: For The Search-Challenged
Google beta launched Google Personalized today, but it's going to take a lot more functionality to get me to use it rather than keywords to narrow my search.
Directory: > Insider Reports > Search Insider
Date: 2004-03-29

MapQuest Points To Future Of RealTime Marketing
MapQuest called recently to talk about the new MapQuest Advantage API that they're licensing. Craig Barton, Director of Product Management for MapQuest Business Solutions, shared some interesting current uses of the MapQuest API, as well as a tanalizing glimpse into the future of maps and marketing.
Directory: > Insider Reports > Search Insider
Date: 2004-03-26

New Tool Predicts Google PageRank
If you've been on a link building campaign lately and would like to check on the fruits of your labor (your PageRank) then click over to Rusty Brick's new PageRank predictor.
Directory: > Insider Reports > Search Insider
Date: 2004-03-26

GoogleGuy Says: Google's Forum Posts
GoogleGuy appears at the WebMasterWorld forums and talks with members about Google's constant changes. He can't tell all of Google's secrets, but he does offer some crumbs, and the occasional banquet, of search engine optimization wisdom.
Directory: > Insider Reports > Search Insider
Date: 2004-03-25

Google AdSense To Allow Multiple Ad Units Per Page
In the recent changes to Google's AdSense terms of service, many AdSense users noticed this statement: "multiple ad units may be displayed on each Web site page, but no ad unit shall contain any advertisement in common with any other ad unit."
Directory: > Insider Reports > Search Insider
Date: 2004-03-24

Kanoodle Ads To Appear On MSNBC
Kanoodle today announced its partnership with MSNBC, bringing over 200 new topics and over 300 million pageviews per month to their advertisers. The ads will appear in April.
Directory: > Insider Reports > Search Insider
Date: 2004-03-24

Kanoodle Interview: ClickFactor + Major Content Deal
Kanoodle, through ContextTarget, places contextually-relevant ads on participating content providers' websites. I spoke yesterday with Lance Podell, Kanoodle president, about their new ClickFactor system of determining ContextTarget relevance.
Directory: > Insider Reports > Search Insider
Date: 2004-03-23

Arrest Shows Google's Vulnerability
Michael Bradley, recently arrested for his boneheaded attempt to extort money from Google, is a wake up call to the PPC industry.
Directory: > Insider Reports > Search Insider
Date: 2004-03-22

Tool Tracks Google Ranking Changes
RankPulse tracks and publishes the daily changes in 1,000 different keywords at Google. They focus on high competition keywords like "cars" and "free domain name" and present their findings in graph format on their site.
Directory: > Insider Reports > Search Insider
Date: 2004-03-19

Yahoo Web Rank Determined Algorithmically
Web Rank, Yahoo's unlaunched answer to Google's PageRank, is in beta testing with a "small group" of Yahoo "companions," Yahoo PR told me today. It's also in unofficial beta test among a large group of webmasters and web marketers.
Directory: > Insider Reports > Search Insider
Date: 2004-03-19

Google Local: Finally Up To Yahoo Speed
Google graduated their local search to beta yesterday with the launch of Google Local. Google crosschecks their index with the Yellow Pages to deliver local stores and services.
Directory: > Insider Reports > Search Insider
Date: 2004-03-18

Search Trends: Creating A Google
The term "authority site" comes from a concept in "Hilltop: A Search Engine based on Expert Documents," an academic paper that some search optimizers speculate is a part of Google's algorithm.
Directory: > Insider Reports > Search Insider
Date: 2004-03-17

Yahoo Penalizing Affiliate Sites
From the WebMasterWorld forums comes word that Yahoo's cracking down on affiliate sites. The thread, six pages long at the time of this writing, includes snippets of letters from Yahoo to the forum members, many of whom have been banned.
Directory: > Insider Reports > Search Insider
Date: 2004-03-16

Tool Compares Google And Yahoo Algorithms
One of the coolest tools I've seen recently for comparing Google and Yahoo results lives over at the blog site langreiter.com.
Directory: > Insider Reports > Search Insider
Date: 2004-03-12

Yahoo Responds To Site Match Questions
Last week Yahoo launched Site Match, their controversial paid inclusion program. The Search Engine Strategies conference, and many online communities, buzzed with indignation at the new pricing structure, which requires businesses to pay both for being listed and for each click on that listing.
Directory: > Insider Reports > Search Insider
Date: 2004-03-11

Expert Insight On Search Engine Strategies
The conference is over, but the insights keep coming in. I want to share with you some of the highlights from interviews I had with Greg Jarboe, Dan Thies, Ben Pfeiffer, and Andy Beal (all authors of past WebProNews articles and attendees at the SES conference).
Directory: > Insider Reports > Search Insider
Date: 2004-03-11

Yahoo! Ahead In Local Search Race
Yahoo officially launched SmartView Tuesday, moving still farther ahead of Google in the race for local search. SmartView adds functionality and a wider choice to Yahoo's old "maps" page. Type in your zip code in the form on the top left of the page and a map of your neighborhood pops up.
Directory: > Insider Reports > Search Insider
Date: 2004-03-10

What The Experts Learned At The Search Conferences
To round out our conference coverage I asked several of my conference friends about what they learned. I talked with SEO experts, expo presenters, and Jackie Jahosky, who's gained fame for her in-session response to Site Match: "I just don't like it."
Directory: > Insider Reports > Search Insider
Date: 2004-03-09

Crawler Insights From Google and Yahoo!
My favorite sessions at the SES conference were those where Google and Yahoo appeared on the same panels. You could almost always count on some crackling tension between the two search giants. The "Meet The Crawlers" session was no exception.
Directory: > Insider Reports > Search Insider
Date: 2004-03-08

Internal Search: Unlocking the Search Within
Nacho Hernandez of Mexgrocer.com is excited about the future of search.
Directory: > Insider Reports > Search Insider
Date: 2004-03-05

Yahoo! Talks BlackHat Optimization And Search As Media
I had lunch with Tim Mayer of Yahoo yesterday. I'd heard he was "looking for me," at PubCon one night in the hotel bar, and figured it was because we broke news on the SiteMatch product a little earlier than Yahoo would have liked. So I kind of avoided him after that.
Directory: > Insider Reports > Search Insider
Date: 2004-03-05

Will the Government Intervene in Paid Online Advertising?
What are the major threats to growth in the online advertising marketplace?
Directory: > Insider Reports > Search Insider
Date: 2004-03-04

The Dark Side of the Force: Skanky Links
Yesterday's Advanced Link Building session of Search Engine Strategies featured WebGuerrilla President Greg Boser, an infamous Google spammer, on the same panel as Google's Director of Technology, Craig Silverstein.
Directory: > Insider Reports > Search Insider
Date: 2004-03-03

Google AdSense is Put on the Spot
Google AdSense representative Gokul Rajaram was put on the spot during last week's Webmasterworld PubConference in Orlando, Florida.
Directory: > Insider Reports > Search Insider
Date: 2004-03-01

Yahoo! Charges into Personalized Search
During last week's WebmasterWorld PubConference VI, Yahoo! representative Tim Mayer gave a highly informative speech and provided some useful facts and tidbits.
Directory: > Insider Reports > Search Insider
Date: 2004-03-01