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Google's Promises for the Future
In the days to come Google will be paying closer attention to search engine spam, said Google representative Matt Cutts at Webmasterworld's Publishers Conference today.
Directory: > Insider Reports > Search Insider
Date: 2004-02-27

Overture's Site Match Revealed
Here's the first breaking news from the WebmasterWorld conference: some very reliable sources have revealed the name of Overture's top secret new product.
Directory: > Insider Reports > Search Insider
Date: 2004-02-27

Blogs Mean Better Listings on Google
Rick Bruner, President of Executive Summary Consulting spoke at a session titled Blogs: A Powerful Tool for Gathering Market Intelligence. The session was part of the DMA/AIM net.marketing conference and exhibition, which focused on advances in interactive marketing.
Directory: > Insider Reports > Search Insider
Date: 2004-02-26

Yahoo vs. Google: Demographics
Following a PPC session at yesterday's DMA/AIM net.marketing conference, two experts offered their insight into the search engine world.
Directory: > Insider Reports > Search Insider
Date: 2004-02-25

The Secrets of Writing SEO Copy
At yesterday's DMA/AIM net.marketing conference, session director Heather Lloyd Martin, president of SuccessWorks, offered some powerful words of wisdom regarding SEO copywriting.
Directory: > Insider Reports > Search Insider
Date: 2004-02-25

Yahoo! Vs. Google: Algorithm Standoff
Studying the relationship between keyword density and your search ranking for those keywords can reveal interesting clues about how to write search engine friendly copy. Many SEOs believe this type of study, however, is a waste of time, as analysis typically reveals that our natural keyword densities are in line with what ranks well on Google.
Directory: > Insider Reports > Search Insider
Date: 2004-02-24

Yahoo To Exclude Inktomi Paid Inclusion
Andy Beal reported recently that Tim Mayer of Yahoo confirmed that Yahoo's using a search technology that is not actually Inktomi.
Directory: > Insider Reports > Search Insider
Date: 2004-02-23

Does Google Filter Results?
I've read many times over that Google's using a filter to help screen out results for certain search terms. GoogleGuy, Google's PR representative at WebMasterWorld, all but denies the existence of filters. Because of the continued filtering questions and adamant denials I decided to enlist some help from professionals and find out what a filter is, why Google receives filtering accusations, and what the implications of a filter would be.
Directory: > Insider Reports > Search Insider
Date: 2004-02-20

Optimizing For The New Yahoo
Well, it's official. Yahoo's now deploying their new algorithmic search technology and you'll see it rolling out across their network in the next couple of weeks. (Good timing for the Search Engine Strategies Conference, eh? Yahoo's sure to be the big buzz now.) The only question now is how do you optimize your site for the new Yahoo?
Directory: > Insider Reports > Search Insider
Date: 2004-02-18

Analysis Of Yahoo's New Algorithm
In an article from eWeek that he published in his blog, Andy Beal said that 15 people from his company spent the majority of Tuesday analyzing Yahoo's results.
Directory: > Insider Reports > Search Insider
Date: 2004-02-18

Yahoo Now Shows Inktomi Listings
We've heard the talk for months, and now they've gone and switched all the way. Yahoo now shows what we assume are Inktomi results, though it could be something of a Google cocktail (if you have thoughts on the results composition please post).
Directory: > Insider Reports > Search Insider
Date: 2004-02-17

Google's Brandy Update Exposed
If you're a forum regular you know by now that Google's results are changing again. I hope your rankings improve.
Directory: > Insider Reports > Search Insider
Date: 2004-02-17

A Look At Yahoo's New Algorithm
Yahoo's official announcement last month that they planned to drop Google results in Q1 brought about a wave of speculation on when they would actually make the switch. Some wonder if they'll ever fully make the switch, since Yahoo is a part Google owner.
Directory: > Insider Reports > Search Insider
Date: 2004-02-16

Why Is MSN Still Showing LookSmart Results?
After noticing the LookSmart directory results still in MSNsearch, I wrote to the guys at LookSmart to get some details.
Directory: > Insider Reports > Search Insider
Date: 2004-02-12

Analysts Predict Major Google Shift Next Week
Jim Hedger and Ross Dunn of Stepforth released their predictions today that Google rankings will undergo another change next week.
Directory: > Insider Reports > Search Insider
Date: 2004-02-12

False: The The "Google Dumping DMOZ?" Rumor
Is Google planning to drop the DMOZ directory? This search-shattering rumor came to my attention yesterday in this post from Minstrel, one of our moderators in WebProWorld.
Directory: > Insider Reports > Search Insider
Date: 2004-02-11

The Kelsey Group Talks Verizon And PPC
Greg Sterling, the Senior Vice President of the Kelsey Group, the prominant "provider of strategic research and analysis, data and competitive metrics on Yellow Pages, electronic directories and local media," answered some questions about the upcoming PPC offering from Verizon.
Directory: > Insider Reports > Search Insider
Date: 2004-02-10

Cracking Verizon's New PPC Product
Verizon recently announced the March launch of a pay-per-click product for sale from their SuperPages site. Curious about the PPC newcomer, I wrote to Troy Perkins of PayPerClickAnalyst.com to get his preliminary thoughts on Verizon and the viability of their new product.
Directory: > Insider Reports > Search Insider
Date: 2004-02-09

The Link Building vs. Content SEO Debate
The link building vs. content seo debate is still raging in the forums. John Scott, a staunch advocate of link building, keeps the thread hopping with his beliefs that, for competitive search terms, links are the only way to top rankings.
Directory: > Insider Reports > Search Insider
Date: 2004-02-06

Most Searchers Use Two Word Phrases
According to OneStat, a Danish web analytics software company, the 7 most used word phrases in search engines on the web are:
Directory: > Insider Reports > Search Insider
Date: 2004-02-05

Why Is Google Tracking SERP clicks?
In a recent phone interview Dan Thies informed me that Google has been tracking click throughs on their search engine result pages (serps) for some time.
Directory: > Insider Reports > Search Insider
Date: 2004-02-04

Getting Listed In German Search Engines
How does one get listed in Google.de? If you're in the US Google will you automatically show up in Google.de? What other German search engines or directories are there for sites who want German-speaking visitors?
Directory: > Insider Reports > Search Insider
Date: 2004-02-04

Does Google Favor Large Sites?
Dan's researching Google using their API, which allows programmers and other technical types to use the Google database for their own creative, non-commercial projects.
Directory: > Insider Reports > Search Insider
Date: 2004-02-03

Is Organic SEO Dead?
In an fiery post over at SEOroundtable, John Scott stated his opinions regarding what he calls the two styles of search engine optimization: Content SEO and Link Mongers.
Directory: > Insider Reports > Search Insider
Date: 2004-02-03