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Surviving Austin, Google's Latest Update
There are two SEO camps when it comes to Google updates. The first camp holds that Google updates are very exciting (and traumatic) events that are worth studying for the sake of better understanding the Google algorithm and how to rank higher.
Directory: > Insider Reports > Search Insider
Date: 2004-01-30
Booble Speaks: We Will Prevail
"We feel good about our chances of prevailing." - BoobleBob Google attorneys recently issued a "cease and desist" letter to adult search site Booble, challenging Booble's parody claims. Booble attorneys shot back a response, defending the parody and denying Google's demands for the Booble domain.
Directory: > Insider Reports > Search Insider
Date: 2004-01-30
Keyword Density Analysis
GoRank, an SEO tools provider, recently released a study of keyword density. I wrote them to ask if any of their results surprised them.
Directory: > Insider Reports > Search Insider
Date: 2004-01-29
Google Predictions for 2004
What will happen with Google in 2004? I wrote to some of the top search engine optimizers to get their predictions for the search engine industry in 2004. Today's blog focuses solely on their Google predictions.
Directory: > Insider Reports > Search Insider
Date: 2004-01-27
How to Monitor Google Datacenters
Google Datacenters: I heard that Google changed its datacenters recently from this post in WebProWorld that described a datacenter update. Of course, this led me to ask what exactly a datacenter was and what datacenters have to do with optimization.
Directory: > Insider Reports > Search Insider
Date: 2004-01-27
Google Algorithm Clues?
In an effort to impress job-seeking scientists with the quality of their intellectual community, Google recently published some of the academic papers written by their search scientists.
Directory: > Insider Reports > Search Insider
Date: 2004-01-26
How to Get in Eurekster
The Eurekster search engine launched recently with fanfare on many of the search industry sites and a big article in Danny Sullivan's Search Engine Watch.
Directory: > Insider Reports > Search Insider
Date: 2004-01-23
Is a Yahoo listing worth $299?
Our feature article today investigates a great way to increase sales (that doesn't involve a search engine... imagine that ;). Please read "Double Your Sales With A Customer Survey" to learn more. If you have questions for him feel free to send them in and I'll pass them along.
Directory: > Insider Reports > Search Insider
Date: 2004-01-22
The Google Pharmacy Ad Controversy
Search for "Vicodin" or "Oxycontin" in Google. Now buy some of these powerful opiates from Google's online pharmacy sponsors. You don't even need to visit a doctor first at some of their sponsors' sites, which makes these online pharmacies so popular with drug abusers.
Directory: > Insider Reports > Search Insider
Date: 2004-01-15
New Google Backlink Update
Google Rumors. Dan Thies wants to stop some dangerous Google rumors. Read his feature article here.
Directory: > Insider Reports > Search Insider
Date: 2004-01-13
Ranking Well With Inktomi
Inktomi Insight. I called Ross Dunn today, looking for some insight into Inktomi, Yahoo's search engine in waiting. Inktomi will soon replace Google as Yahoo's search engine. Ross is a WebProNews SEO veteran and a super nice guy.
Directory: > Insider Reports > Search Insider
Date: 2004-01-09
Is Google's Adsense Nonsense?
Contextual Ad Wars: Google vs. Overture
Directory: > Insider Reports > Search Insider
Date: 2004-01-08
Microsoft Search = Google Apocalypse?
I spoke with Dan Thies (author of today's feature article) earlier today about Microsoft Search and he shared a great observation: Microsoft's strategy is about squashing competition, not competing with it.
Directory: > Insider Reports > Search Insider
Date: 2004-01-06
Local Search Explodes
Happy New Year! Cheers to big clicks in 2004! In Tuesday's issue we looked at Google predictions for 2004. As we all know, Google's not the only search engine, and those of us whose rankings dropped after the Florida update learned that it's not profitable to expect traffic from Google.
Directory: > Insider Reports > Search Insider
Date: 2004-01-02


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