Breaking eBusiness and Search News Advertise | Newsletter | Sitemap | News Feeds   Part of the iEntry network   AD:TECH - Marketing Research Methods Bonny Brown of Vividence presented Tuesday on marketing research methods. She started with a concept that every brick and mortar company should consider. Directory: > Insider Reports > Marketing Insider Date: 2004-05-27 ADTECH - B2B Marketing Ideas From Siebel And Oracle Marketing tech is a tough business. Oracle and Seibel think they have it down pretty well. Bill Carper is the Sr. Director, Global Campaigns And Direct Marketing for the Oracle corporation. As he was on a panel with a representative from Siebel he opened his remarks with the quip, "those who came to see a blood match between Siebel and Oracle are going to be disappointed." Directory: > Insider Reports > Marketing Insider Date: 2004-05-26 AD:TECH - 3 Laws Of Ad Landing Pages Michael Grover is the Director of Marketing for CMP Media. He gave a pithy presentation on ad landing pages, and reminded us of a recent Marketing Sherpa finding - optimized landing pages can increase your sales or desired actions by 400%. He flashed a six foot high "400%" on the projection screen to emphasize this point. Directory: > Insider Reports > Marketing Insider Date: 2004-05-26 ADTECH: Word Of Mouth Marketing: Tips From Procter And Gamble What are you customers saying about you online? How does this affect your sales? "Measuring Word of Mouth (WOM) Effectiveness" brought together four experts in the WOM field, including Steve Knox of the Tremor Division of Procter and Gamble. Directory: > Insider Reports > Marketing Insider Date: 2004-05-25 ADTECH: Honda vs. Bad Blog Buzz: A Surprise Meeting Peter Blackshaw, the moderator for the "Measuring Word of Mouth Effectiveness" session, opened with a story about his Honda. Directory: > Insider Reports > Marketing Insider Date: 2004-05-25 ADTECH: Hewlett-Packard Customers Showing "Brand Love" Allison Johnson is the Senior Vice President, Global Brand and Communications for Hewlett-Packard and she delivered a keynote address this morning on "The Changing Role of Interactive in Global Marketing." Directory: > Insider Reports > Marketing Insider Date: 2004-05-25 AD:TECH - Online Marketing Advice From HP Mark Eddings is the Internet Manager of HP's Americas eBusiness Web Merchandising Unit. This means he's responsible for selling lots and lots of product. Directory: > Insider Reports > Marketing Insider Date: 2004-05-25 AD:TECH - Six Parties, One Night The real Ad:Tech got started once the sessions finally ended yesterday with Tribal Fusion's reception in the vendor hall. Directory: > Insider Reports > Marketing Insider Date: 2004-05-25 AD:TECH - The Horizons Of Advertising John Battelle moderated Monday's last session, and opened with his intention to discuss the coming five years in the world of advertising. Directory: > Insider Reports > Marketing Insider Date: 2004-05-25 AD:TECH - eBay Affiliates? They Have Those? So I was eating lunch today and waiting for Sunny from shntech.com. (We've been sharing notes between sessions so we can double our coverage.) As I was waiting, two similarly dressed youngish folks sat down and asked about WebProNews. Webmasters and marketers, I told them, interested in online marketing with an emphasis on organic search. Directory: > Insider Reports > Marketing Insider Date: 2004-05-25 AdTech Overview - Marketing To "The Social Web" I flew into sunny San Francisco this morning and first thing I scoped out the Ad:Tech venue - the ultra-swank Palace Hotel (marble escalators - enormous sunlit atrium with jazz band for Sunday brunch). I tried to get a sneak peek at the vendor's section too, but their guard dog informed me that only vendors are allowed today. Directory: > Insider Reports > Marketing Insider Date: 2004-05-24 ADTECH: Google Open Forum: Google Ads From The Mouths Of Clients The focus of this conference seems to be on getting the message through to the influentials. The Google Open Forum was an excellent example of how large companies are working this crucial group of people - this session was an extended ad for Google. Directory: > Insider Reports > Marketing Insider Date: 2004-05-24 Advertisement TOP NEWS WebProBlog The official blog of WebProNews. 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