The Business Value Of Social CRM And Common Use Cases
Last month we announced that we teamed up with Avectra to release a series of whitepapers on the topic of Social CRM. We already released our first whitepaper which looked at the business value of Social CRM. Today we are releasing the second whitepaper in the series which looks at several common real world Social CRM problems that organizations are faced with and how they can be solved.
Although the series of whitepapers is geared more towards associations, the content and the applications are relevant to any organization that has customers. Here is the planned content calendar for the rest of the whitepapers:
Six-Part White Paper Series
- The Business Value of Social CRM and Common Uses (March)
- Using Social CRM to Solve Common Real-World Business Problems (April)
- Crafting a Social CRM Strategy (May)
- Social CRM and Collaboration You and Your Members: How They Fit (July)
- Scaling and Sustaining Your Social CRM Initiatives (August)
- Top 10 Success Factors for Social CRM (September)
If you would like to get advanced notification for the entire series you can do so my visiting the Avectra registration page
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About the Author:
Jacob is the principal of Chess Media Group, a social business consultancy focused on developing Social CRM, Enterprise 2.0, and Social Media strategies for mid and enterprise size organizations. Jacob is also the author of Twittfaced, a social media 101 book for business. Jacob authors a top ranked blog on Social CRM and Enterprise 2.0 and can be found on Twitter @JacobM.
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