Looking To Customers For Content Inspiration

Shawna Seigel Expert Author Published: 2012-03-23 WebProNews RSS Feed

•  Go through your emails and look for questions about products. Use these questions to create a weekly or daily column.
  
  
  
  Example - You sell dog collars and customer asks you which size she should buy for her dog. This is a great blog article!
  
   


• Create a Weekly or Daily Column like the newspapers do it
  
  
  
  Example - I will be starting an ask Shawna Column (aka blog post). Readers send in questions about their Yahoo Store, SEO, conversions, etc. I answer the question on our blog and everyone gets to learn.
  
   


• Ask your customers to contribute to your blog
  
  
  
  Examples:
  
  
  
  Have a dog store? Have customers send in pictures of their dogs wearing their fancy new collars.
  
  
  
  Have a makeup or hair products store? Have customers send in pictures all prettied up and even explain how they got the look.
  
  
  
  Have a quilt or knitting store? Have customers send in completed projects and/or submit tutorials.
  
  
  
  Have a camping store? Have customers send in pictures of their last adventure.
  
  
  
  Have a store that sells to children? Have moms share pictures of their children, challenges they have ever faced, and how they worked through them.