Softbank Invests $150 Million In Zynga
Social game maker Zynga and Softbank have announced a joint venture to develop and distribute social games in Japan.
In conjunction with the announcement, Softbank has completed a $150 investment in Zynga. With this agreement, Zynga and Softbank will tighten their relationship as business partners.
"Zynga is a leader in social games and I am delighted to partner with them to introduce their social games to Japan," said Masayoshi Son, chairman and CEO of Softbank.
"We share the same vision as Zynga in social games and look forward to working together to create a social game powerhouse."
The joint venture extends Zynga's reach to a wider global audience and marks the company's first foray into the rapidly growing Internet and mobile market in Japan. Based in Tokyo, Zynga Japan will tap into Japan's history of gaming and leverage Softbank's mobile and Web technology to produce the best social games in the market.
"We're excited to partner with Softbank to bring Zynga's social games to Japan and gain insights from the Japanese market," said Mark Pincus, CEO and Founder of Zynga.
"As one of the most innovative technology companies in the world, Softbank is bringing the mobile internet to consumers making the social web more accessible to people everywhere."
Zynga has over 230 million monthly active users playing its games on Facebook, MySpace, Yahoo and the iPhone. The games include FarmVille, Treasure Isle, Mafia Wars, Zynga Poker, Caf World, FishVille, PetVille, and YoVille.
View All Articles by Mike Sachoff
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