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Updates to Google Webmaster Tools’ Sitemaps
Recently Google announced the an update to Webmaster Tools sitemaps.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-31
 
Google Updates Webmaster Tools Sitemaps
Recently Google announced the an update to Webmaster Tools sitemaps.
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Date: 2012-01-31
 
Plan ahead. Announce it. Then ship it!
Have you ever noticed how some people are great at announcing things, yet less good at actually launching them and following through?
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Date: 2012-01-31
 
The App Internet – Disruptive Technology For Google Search

Disruptive Technology

In case the title is a little baffling, we'll go step by step through what it means.  Apologies to those who wish to proceed more rapidly.  A disruptive technology is defined as follows:
Directory: > Expert Articles > Expert Articles
Date: 2012-01-31
 
5 Trends That Will Change CRM
I was recently asked to join a group of experts to contribute thoughts on trends driving the evolution of CRM over the next five years. I must say, that it's a group of individuals whom I not only respect, but also am lucky enough to know in the real world.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-31
 
How and Why I Use Buffer
One of the services I believe marketers should provide their followers and community members these days is that of filtering and aggregating good, relevant content.
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Date: 2012-01-30
 
Properly Loading SWF Object in Chrome
As some of you may already know, I run and maintain a few of my own products, the most popular of which being Scribblar which pushes hundreds of sessions every day..
Directory: > Expert Articles > Expert Articles
Date: 2012-01-30
 
Matt Cutts HangsOut With Indian Webmasters
Recently, the head of Google's Webspam Team, Matt Cutts went on a trip to India and did a ‘HangOut' with Indian Webmasters from Hyderabad. This HangOut was a part of his webmaster outreach program with a group of Googlers involved in the same. In order to interact better with the Indian siteowners, this is how Matt welcomed them to ask questions on his Google+ profile, "I'm here in Hyderabad, India, and I might try to do a Google+ hangout in a few minutes to answer some questions from Indian webmasters. If you have SEO questions that you'd like for me to answer, just leave a question in the comments!"
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Date: 2012-01-27
 
Nimble Adds Social Data to CRM
I had an intriguing demonstration yesterday from social CRM vendor Nimble. Since "social CRM" could mean just about anything, it's important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts.

Directory: > Expert Articles > Expert Articles
Date: 2012-01-26
 
How Google Chooses Your Title Tag for Search Results
Addressing the concerns of many webmasters who find that Google sometimes show alternative titles in the organic search results, Google's Pierre Far has given an explanation.
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Date: 2012-01-26
 
Google Explains Title Changes
Addressing the concerns of many webmasters who find that Google sometimes show alternative titles in the organic search results, Google's Pierre Far has given an explanation.
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Date: 2012-01-26
 
The True Worth of Copywriting
When starting out as a copywriter, there is one question that always remains firmly in your mind - how on earth do I price my services?
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Date: 2012-01-25
 
How Do You Price Your Services?
When starting out as a copywriter, there is one question that always remains firmly in your mind - how on earth do I price my services?
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Date: 2012-01-25
 
5 Ways to Use Other People's Content in Your Marketing
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
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Date: 2012-01-24
 
How Can You Use Content From Other People?
You need lots of content, you know that, but you also know that content creation is one of the more time intensive marketing activities you have to tackle.
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Date: 2012-01-24
 
The Right Tool for the Job
It is always important to plan your application before beginning to write it, but one thing that often gets overlooked is the choice of programming language. All tradesmen have a "toolbox" in which they keep the tools of their trade. Developers are a bit different in that our toolboxes are the languages we use to create our applicaitions.
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Date: 2012-01-24
 
How To Improve Landing Page Optimization
Want your website to yield more sales conversions? If so, use this 12-step for landing page optimization. This checklist offers "recovery" measures you can take, to create a vibrant, well-trafficked website - and a healthier ROI site to match!
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Date: 2012-01-23
 
Landing Page Optimization
Want your website to yield more sales conversions? If so, use this 12-step for landing page optimization. This checklist offers "recovery" measures you can take, to create a vibrant, well-trafficked website - and a healthier ROI site to match!
Directory: > Expert Articles > Expert Articles
Date: 2012-01-23
 
The Power of Traditional Marketing Channels
While new marketing channels are probably here to stay, don't disregard the power of traditional marketing channels. Direct mail with targeted GIS marketing, trade shows, newspaper advertising, radio and television, Email and telesales won't be out of the picture soon, if ever.
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Date: 2012-01-23
 
Blogging, Feedback And Improving
If you want to grow your blog into a lead generating machine for your business, you will need to have an open mind when it comes to feedback. This post explains why and what the pay-off is for you and your business if you get it right.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-23
 
How Do You Keep Up-To-Date For Your Business?
Online Marketing is all about information. And people. Making connections that solve marketing problems in today's environment of social and technological innovation can be challenging. Like many readers of this blog, a big part of what I do as an Internet Marketer centers around being able to consume large amounts of information or better, the right information, synthesizing it and using insights to help others make sense of the challenges and opportunities they face with marketing on the web.
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Date: 2012-01-23
 
Looking Beyond 2012: Trends for Leading Transformation
It's a new year and a new set of predictions to set goals and expectations for 2012. I won't bother you with the top 10 emerging social networks or apps to focus time and resources. Nor will I gaze in the crystal ball to reveal the five secrets to viral marketing and user/customer acquisition. Instead of adding my forecasts to the endless sea of debatable prophesies, I chose a more aspirational path.
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Date: 2012-01-23
 
Come to Atlanta to Get Down to Social Biz
I have the opportunity to go to a lot of CRM/Social events during the course of the year, most of which are held in cool places like San Francisco, Boston and Orlando. And while I love going to those places, I've always wanted to have one of those events down here in Atlanta. And while I've threatened to do it, I would always find an excuse (or 200) not to do it. Not the right venue, not the right time of year, nobody in the industry would come, nobody likes me… man I better stop before I really depress myself.
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Date: 2012-01-20
 
Change what program manages iPhone photos on Windows 7?
When I plug in my iPhone 4s into my Dell Windows 7 laptop, it automatically imports all the photos and videos into Windows Live Photo Gallery. It's driving me crazy! I don't want to use this particular program for managing my photos! How can I change it or, better, have Win7 simply ask me what to do when I hook up my iPhone?


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Date: 2012-01-20
 
Want to Trust Your Employees?
...Give Them All Unlimited Vacation Days! As I am about to enjoy my last day on vacation, since tomorrow morning I will be heading over to Orlando, Florida, to embark on the regular yearly pilgrimage trip to attend IBM's event of events around the world of Collaboration, Knowledge Sharing and the Social Enterprise (Of course, I'm talking about the one and only: Lotusphere 2012), I just couldn't help putting together this blog post about an article that, when I first bumped into it, I found it incredibly innovative, rather refreshing and very re-energising, but after finishing it up I just thought… "Gosh, that's a given! Why are we not doing it in today's corporate world on a wider scale?" … "Give Your Employees Unlimited Vacation Days" may sound all to unrealistic and utopian at best, yet, to me, it's the ultimate goal for any employer out there around Employee Engagement: Trust your employees to do the right thing!
Directory: > Expert Articles > Expert Articles
Date: 2012-01-19
 
2 Ideas To Help You Write Great Content Every Day
If you have ever wondered, how certain bloggers are able to come up with useful blog posts on a regular basis, this post is just for you. It contains 2 simple ideas, which are used by many of the world's most successful bloggers.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-19
 
Writing Useful Content On A Regular Basis
If you have ever wondered, how certain bloggers are able to come up with useful blog posts on a regular basis, this post is just for you. It contains 2 simple ideas, which are used by many of the world's most successful bloggers.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-19
 
17 Must-have Apps For The Instagram Power User
Over the last few months, I've written a number of posts about Instagram. A guest blogger and friend, Jessica Malnik, has also written a couple posts on my blog about the tool. In fact, the entire Web is crazy about Instagram. Apple named it "App of the Year" in 2011. As Dickie V (Dick Vitale, for you non-college basketball fans) would say, it's got "big mo baby!"
Directory: > Expert Articles > Expert Articles
Date: 2012-01-19
 
Expanding Your Facebook Network for Business
You can use your Facebook to attract and engage your business' potential customers. However, this strategy can only work if you're connected to a lot of users.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-19
 
No More SEO Worries For Dynamic Content?
If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). But in recent years, more and more dynamic content is showing up in Google's search index, as Google makes its spider smarter and smarter. So, now there's nothing to worry about with dynamic content, right? Not quite.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-18
 
What To Do About Dynamic Content?
If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). But in recent years, more and more dynamic content is showing up in Google's search index, as Google makes its spider smarter and smarter. So, now there's nothing to worry about with dynamic content, right? Not quite.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-18
 
So Many Tablets But Only a Few Are Selling Well
I recently read the research report, Over 100 Tablets Introduced; Why You Can't Name Any, by Andrew Eisner, Retrevo.com Director of Community and Content. I have written about a number of their prior reports that I always find interesting (see for example, A Study of Social Media Addiction from Retrevo).  In this case they looked beyond iPads at whole tablet market. They found that over 100 tablets came out since the iPad, but most people can only name a few of them. Interest in non-iPad tablet devices was almost non-existent until the Kindle Fire and Barnes & Noble Nook Tablet came out.


Directory: > Expert Articles > Expert Articles
Date: 2012-01-18
 
New Google Campaign Promotes Privacy And Security On The Web
The new campaign, called "Good To Know" by Google, is being initiated in order to educate Internet users about ways to keep themselves protected.
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Date: 2012-01-18
 
MySQL and CakePHP: A Match Made in Heaven
CakePHP is a PHP framework that is become more and more popular because it is so easy to use and makes that task of building web applications a much less daunting task.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-18
 
Entrepreneurs, Book that Next Appointment or Consultation Now!
Are you missing out on a lot of additional business because you're failing to ask your current patients and clients one simple question?
Directory: > Expert Articles > Expert Articles
Date: 2012-01-17
 
Content Marketing 101: Get the balance right
Content Marketing can be super effective, so long as you do the right things, correctly. This post is all about one of the absolute basics: Getting the balance right.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-17
 
Trending: Shifts in Culture and Tech
The world of business is always changing, particularly for businesses that market themselves directly to consumers. In the coming year we'll see some old trends gain more steam while new trends pop up to revolutionize the world of online commerce. Below are five trends you can use to take advantage of shifts in consumer culture and technology.
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Date: 2012-01-17
 
Taking Advantage Of Shifts In Consumer Culture And Technology
The world of business is always changing, particularly for businesses that market themselves directly to consumers. In the coming year we'll see some old trends gain more steam while new trends pop up to revolutionize the world of online commerce. Below are five trends you can use to take advantage of shifts in consumer culture and technology.
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Date: 2012-01-17
 
Fluke Networks Reveals Its Preferred VAR Program
Fluke Networks is a network test and monitoring company who tackles problems involving WLAN security, and other aspects of the industry. They've announced a new 'Preferred' Value Added Reseller Program which will provide customers greater solutions for their network and application needs.
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Date: 2012-01-16
 
Stop Wasting Your White Papers
The humble white paper is a great way to help people make decisions.white papers. If you're unsure what a white paper is, basically, it's a document that describes a problem and shows the reader how to resolve it:
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Date: 2012-01-16
 
Basic WordPress SEO Considerations
WordPress search engine optimisation (WP SEO) options are many and varied. Picking the right options makes a huge difference to SERPs (search engine results pages) outcomes. There's also a complication with many new design themes being distributed with SEO functionality already embedded.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-16
 
SEO For WordPress Sites
WordPress search engine optimisation (WP SEO) options are many and varied. Picking the right options makes a huge difference to SERPs (search engine results pages) outcomes. There's also a complication with many new design themes being distributed with SEO functionality already embedded.
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Date: 2012-01-16
 
What Would Happen to Your Business If You Lost All of Your Online Data
I know you're backing up your hard drive and network data, right? You use Dropbox, Carbonite, MOZY, AmazonS3, or JustCloud. Or maybe you're a Mac Time Machine junky. Either way, here's hoping beyond hope you're doing this regularly.
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Date: 2012-01-16
 
SOPA Goes Down In Flames...Kinda.
Internet users rejoice and be free, as SOPA (Stop Internet Piracy Act) is no longer an immediate threat to your freedom on the web.
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Date: 2012-01-16
 
Copywriting Motivators
What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-13
 
What Is A Copywriting Motivator?
Well, before I answer that, think for a moment about what it is that makes you decide to buy something.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-13
 
The 3-3-3 Online Marketing Investment Model
A few weeks ago I was thinking about how companies seem to haphazardly invest in various aspects of online marketing. Some throw all their budget at SEO, leaving no room for PPC. Other businesses put so much money in PPC that they leave little room for genuine SEO growth. While Herman Cain's bold 9-9-9 tax plan may be as dead as his presidential ambitions, there is something that that we might be able to steal borrow to help frame a successful online marketing campaign.
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Date: 2012-01-13
 
Facebook Open Graph Actions Are Soon To Be Approved
Recently, Facebook released their new Timeline format worldwide, and that means that Open Graph functionality will be available for everyone soon.
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Date: 2012-01-12
 
When Business Blogging Becomes a Business Burden
As Internet usage continues to evolve at lightning speed, it may be hard to remember the time when maintaining a website and an up-to-date "web presence" was enough for a small business owner to stay relevant and reachable. These days if you want your website to even be seen and visited repeatedly, then it likely means maintaining a blog - it's almost automatic.
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Date: 2012-01-11
 
How Will Consumers Respond To The New Personalized Google Plus?
Google Personalized Search rolled out yesterday revealing a change as significant as Universal Search in 2007. Unlike the major change that brought images, video thumbnails, news and blog posts within search results for all, the Google plus Your World changes are only visibile when logged into Google.
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Date: 2012-01-11
 
The Growing Use Of Appliances In Your Datacenter
It's only a matter of time until the consumerization of IT bleeds over from your non-IT employees into your IT department. While this may sound far fetched, iPad like systems, such as appliances or workload optimized systems, are already finding a foothold in your IT datacenter, and it's not about to stop.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-10
 
The Customers' Voice, Your Social Graph and Your Reputation
Social media impacts every part of your business. in 2012 it is imperative that you
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Date: 2012-01-10
 
Install Ubuntu Linux within Parallels Desktop on Mac?
I need to test out some Web site programming on a Linux system and have determined that the Ubuntu distribution is ideal. My question: what's the best, easiest way to install Ubuntu Linux on my Mac system so I can run all my tests?

Directory: > Expert Articles > Expert Articles
Date: 2012-01-10
 
'Megasitelinks' Announced By Google As A Part Of Search Quality Improvements
Google has made quite a few improvements to search in the month of December 2011, and they brought out a latest monthly recap about these search tweaks. The most interesting takeaway of the entire line up of 30 odd improvements is the project codenamed "Megasitelinks," by Google.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-09
 
Google Looks To Improve With Megasitelinks
Google has made quite a few improvements to search in the month of December 2011, and they brought out a latest monthly recap about these search tweaks. The most interesting takeaway of the entire line up of 30 odd improvements is the project codenamed "Megasitelinks," by Google.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-09
 
Web Marketing Influence: Commitment and Consistency
People are hard-wired to be consistent, especially when they've publicly committed to a belief. How does that impact your web marketing & social media?
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Date: 2012-01-09
 
Preparing for Client Meetings and 'The Pitch'
In business, sooner or later you will be faced with presenting a pitch. For some people, that isn't a problem. But for many, they would rather poke their eyes out with a red hot poker than face a potential new client.
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Date: 2012-01-09
 
How To Have A Successful Client Meeting
In business, sooner or later you will be faced with presenting a pitch. For some people, that isn't a problem. But for many, they would rather poke their eyes out with a red hot poker than face a potential new client.
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Date: 2012-01-09
 
Fundamentals of Supply Chain Theory
"We wrote this book to help codify the foundations of this emerging supply chain theory and to demonstrate how recent developments build upon the classical models. Our focus is primarily on the seminal models and algorithms of supply chain theory - the building blocks that underlie much of the supply chain literature", write Associate Professor in the Department of Industrial and Systems Engineering at Lehigh University, Lawrence V. Snyder, Ph.D.; and Chancellor's Professor in the Department of Industrial Engineering and Operations Research at the University of California, Berkeley, Zuo-Jun Max Shen, Ph.D., in their comprehensive and authoritative book Fundamentals of Supply Chain Theory. The authors describe the strategic and tactical foundations of supply chain management, and provide the key mathematical models that combine the classical models and leading edge algorithms and modeling concepts.
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Date: 2012-01-09
 
Teachers Tout iPad in The ClassRoom
Some good news for you parents who decided to drop an iPad2 under the Christmas Tree this past holiday season as research out of Wake Forest University is showing that a single iPad can make a huge difference in the classroom. One has to also think that parents may indeed want to take up a collection fund at the start of each year and outfit their child's class with their own, dedicated iPad. Imagine, a class of 25 kids could have one with a small donation of just $20 per child/family - heck, why not? The government may not invest in education but that doesn't mean that us parents have to also! Interesting to see that some of the top learning apps for iPad in the classroom are Geography / Geo apps!
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Date: 2012-01-06
 
You Should Learn Objective C
You should learn Objective C. Why? Sure, the program language itself has some pretty nifty quirks, but from an objective point of view, the language offers nothing out of the extraordinary or ground breaking as far as programming languages go. Many programmers, however, have reported a somewhat easy transition from C or C++ to Objective C. Although not a prerequisite, having a solid understanding of object oriented programming eases the transition. So what are the reasons you should be learning Objective C?
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Date: 2012-01-06
 
Online Marketing Trends for 2012
What does 2012 hold in store for online marketing? Where 2011, saw some major changes such as Google entering the social media world with Google+, Facebook and Twitter playing a large role in product promotions and an increase in mobile searches, experts predict more such changes in 2012.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-05
 
The Future Is Bright For Online Marketing
What does 2012 hold in store for online marketing? Where 2011, saw some major changes such as Google entering the social media world with Google+, Facebook and Twitter playing a large role in product promotions and an increase in mobile searches, experts predict more such changes in 2012.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-05
 
Running Out Of Room? Think About Cloud Storage.
Many companies out there are moving much of their infrastructure to the cloud because of the great flexibility it gives.
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Date: 2012-01-05
 
Google Indexes AJAX and Javascript Comments
If you use the Facebook Comment Box for your website, your readers' content may now affect your Google PageRank. This is big news because Google is indexing the AJAX or JavaScript code on your website, which previously wasn't picked up by search engines. SEOs may reconsider their earlier advice to avoid these services as indexed comments will provide fresh content appeasing Google's algorithm changes, such as query deserves freshness (QDF).
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Date: 2012-01-05
 
Taking A Human Approach To Marketing
As humans, we are hard-wired to reciprocate a favor. By building favors into your online marketing you can ethically grow your business.
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Date: 2012-01-05
 
The Single Greatest Factor of Success in Business
There are so many important ideas and concepts in business. Things like strategy, purpose, and passion are integral to success, but none of it really matters without one ingredient - and that's clarity.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-04
 
Clarity Is The Most Important Idea An Any Business
There are so many important ideas and concepts in business. Things like strategy, purpose, and passion are integral to success, but none of it really matters without one ingredient - and that's clarity.
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Date: 2012-01-04
 
Forrester on Web Content Management for Online Customer Experience
I received a review copy of the Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011 by Stephen Powers and am just getting around to looking at it. It is a very useful document that covers a web content management market in transition. I remember back in my days with a large consulting firm that this was an emerging field and it was included within the knowledge management group I led. Now it was passed KM, at least the old school version, with the rise in Web, but also I doubt it would even be included in a KM group because of the external focus.
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Date: 2012-01-04
 
Connectivity Does Not Mean Availability
Not too long ago your workday started when you arrived at work and ended when you left work. Then, overtime, as new forms of communication were introduced and implemented in the workplace work started to play a more central role in our lives. Work was no longer about when you got to work and left work it became about when you could be reached. Now thanks to the web, email, phone, and other technologies we can be reached anywhere at anytime, but this is a double-edged-sword.
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Date: 2012-01-04
 
2011, An Important Year For Linux
There was a lot happening in the world of open-source Linux computing this year, and 2012 will most likely be just as eventful.
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Date: 2012-01-04
 
Hitachi Unveils New Mac-exclusive Storage Solutions
With CES 2012 looming on the horizon, Hitachi has gotten a little eager and started spilling the beans on some of cool new products.
Directory: > Expert Articles > Expert Articles
Date: 2012-01-04
 
Why Should You Become A Software Engineer
Like any normal blogger, I obsess about my blog. How much traffic am I getting? Where is the traffic coming from? What search terms are leading people here? The search terms are most interesting when it comes to thinking about new content to write. Today, I am writing about a question I saw in the search terms, why should you become a software engineer?
Directory: > Expert Articles > Expert Articles
Date: 2012-01-03
 
Developing Your Coding Skills
Like any normal blogger, I obsess about my blog. How much traffic am I getting? Where is the traffic coming from? What search terms are leading people here? The search terms are most interesting when it comes to thinking about new content to write. Today, I am writing about a question I saw in the search terms, why should you become a software engineer?
Directory: > Expert Articles > Expert Articles
Date: 2012-01-03
 
Social CRM Needs Clarity
As the headline implies, even though Social CRM exists as an official category, what it is and what it is not is blurry and hotly debated. No, it doesn't need a new definition. And, no, it doesn't need new leadership. sCRM, and now "social enterprise" as categories could however, benefit from clarity around what it is they're solving for, which companies actually provide solutions against those objectives, and ultimately, how everything works together for the benefit of customer engagement and relationships.
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Date: 2012-01-03
 
Blogging: The Useful Post Strategy
I've heard a number of bloggers recently proclaim that they are not going to update their blog as regularly as before. A few well-known bloggers made the announcement and now, others have followed suit. Their reason or excuse? From now on, they say, they are only going to publish posts, which hit it out of the park - Home runs!
Directory: > Expert Articles > Expert Articles
Date: 2012-01-03
 
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