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Utilizing Keyword Tools Effectively
When you're doing SEO or PPC keyword research to expand your sets, keyword tools like Wordtracker, keyword discovery, Keyword Spy,and Mergewords can be a big help at the beginning of your research.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-30
 
Four Reasons Why I Finally Like Triberr
For the past six months I have given Triberr a whirl and it has been quite a drama.
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Date: 2011-12-30
 
Is Touch The Future of Computing?
In today's world, many of us interact with our computers using external input devices, such as the keyboard and mouse that have been commonplace ever since the dawn of personal computing. In the not-too distant future, these external input devices, that we depend so much on with computers today, may not be needed with the direction that computing is headed. The idea of touch-based technology may dominate the computing world soon enough.
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Date: 2011-12-30
 
SpringCM Upgrades Mobile Capabilities and Offers Enhanced Support for Salesforce.com
SpringCM provides a cloud based enterprise content management platform. It was founded in 2005 and I have covered it before (see SpringCM Goes Beyond Content Management). I recently spoke with Roger Bottum of SpringCM on their latest moves. SpringCM is set up to put content into the work process. They are also putting content wherever you need it with an enhanced mobile capability that now includes a version specifically designed for the iPad. This is a smart move as mobile enterprise apps are now on the rise with tablets and smart phones passing desktops and laptops in usage. Over 15 million iPads were sold in 2010 and the numbers are increasing. 
Directory: > Expert Articles > Expert Articles
Date: 2011-12-29
 
10 Conversion Optimization Posts You Must Read
You will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my blog posts that show you how can move the needle further up by taking action on things that are generally not found in tips and tricks books and articles.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-29
 
How To Increase Your Conversions
You will find many examples of how various headlines, call to actions etc. can be tested to drive more conversions and how many companies have successfully done so. Maybe you have done it too. However deep inside you know that moving the needle from 3% to 4% is huge but still there are 96% of your visitors/visits that did not convert. I have compiled a list of some of my blog posts that show you how can move the needle further up by taking action on things that are generally not found in tips and tricks books and articles.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-29
 
Identifying Pain Points In Sales
Now, tell me where it hurts? OK, so I'm not a doctor - actually, with my chronic needle and hospital phobia that was never going to be a career suited to me.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-28
 
Giving Your Message the ‘X Factor’
How to make your copy stand out.
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Date: 2011-12-28
 
2011 Application Platform Ratings
Social Media, along with mobile apps, drove application development in 2011. 2012 appears to be on the same course. The biggest news in the social media arena came with Google's launch of Google+, followed closely by Facebook's announcements concerning the future of Open Graph. However, despite bearing the biggest news of the year, both companies fell short this year.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-27
 
Twitter Pushes The Mark To Attract Brands With Enhanced Profile Pages
With Google+ launching Pages for Business and Facebook working on better marketing features for fan pages, Twitter does not want to be left behind. The company has launched 'enhanced profile pages'. This release is a part of New Twitter that was rolled in recently.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-22
 
Why Your Blog Comments Don’t Get Published
Ever wonder why you sometimes leave comments on blogs, but find they are not published?
Directory: > Expert Articles > Expert Articles
Date: 2011-12-22
 
Are Your Blog Comments Published?
Ever wonder why you sometimes leave comments on blogs, but find they are not published?
Directory: > Expert Articles > Expert Articles
Date: 2011-12-22
 
Linux Distro News
Quite a few distros have come out with updates in the last few weeks, so here is a summary of whats going on out there in the world of Linux.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-22
 
8 Ways to Determine if Your SEO Copy is Bad
Poorly written SEO copy on your website can be one of the biggest reasons your website fails to be successful.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-21
 
Preparing for Meetings – Imposter Syndrome
Regardless of what business you're in, conducting a meeting is bound to be part of your marketing process.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-21
 
How Do You Prepare For Meetings?
Regardless of what business you're in, conducting a meeting is bound to be part of your marketing process.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-21
 
The Customer Is The Customer. Adapt Or Die.
I've had a variety of sales jobs in my career and have dealt with some great people … and some world-class jerks. Not just difficult and demanding people, but unethical, bullying, liars at Fortune 100 companies.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-19
 
Stop Online Piracy Act (SOPA) 101
Back in October, legislation was proposed in the United States entitled Stop Online Piracy Act. The bill, labeled H.R. 3261, seeks to widen the abilities of law enforcement and copyright holders against alleged copyright violators. With the vote currently scheduled for December 21, 2011, here's a quick rundown of what both sides of the bill are saying.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-19
 
Salesforce Acquires Important New Startup
Salesforce has recently acquired Rypple, a cloud computing startup company that provides customers with cloud based HR solutions.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-19
 
Actian and Knowledge Management Provider, Numsight, Sign Partnership
Actian Corporation has just announced that it has signed an agreement with Numsight, a marketing corporation which relies on knowledge management for targeted marketing. The agreement was signed so that they could both analyze large databases at a lower cost.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-16
 
Maintaining Your Social Media Presence
If you're business isn't on Facebook and Twitter, then this post isn't for you except to tell you to consider setting up a Facebook page and Twitter profile ASAP.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-16
 
Top 20 Social Media Do's and Don'ts
If you're business isn't on Facebook and Twitter, then this post isn't for you except to tell you to consider setting up a Facebook page and Twitter profile ASAP.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-16
 
Public Relations in Social Media
The role of Public Relations is to get a positive message out about a particular brand or company. In order to accomplish this goal, Public Relation personnel must go to where the people are in order to spread their message. Thus, as social media has become tightly integrated into society, PR agencies and department have had to utilize this new medium. DWPub has recently released a white paper discussing the newest frontier for Public Relations professionals.
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Date: 2011-12-16
 
Emergent Collaboration Vendor Review: Qontext
On Friday's I'll be reviewing a vendor in the emergent collaboration space and will provide an overview on that vendor which includes aspects from leadership and vision to technology and market focus. If you are vendor that would like to participate, please contact me (email is in the sidebar as is the twitter link). The goal of these posts is not to bash or praise vendors but to simply offer an objective view on what various vendors offer so that YOU can decide if they are a good fit for your business. Every post will cover the same elements for different vendors. If you have ideas or recommendations for other items to be covered in these posts then please let me know and I will consider them.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-15
 
WordPress 3.3 Is Here - What’s New?
WordPress 3.3 was just released. What's inside? Some nice improvements - watch my video for a quick tour. I'll show you around the new interface changes, and some of the new features as well.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-15
 
Checking Out The Improvements To WordPress
WordPress 3.3 was just released. What's inside? Some nice improvements - watch my video for a quick tour. I'll show you around the new interface changes, and some of the new features as well.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-15
 
Gmail- Contacts And Google+ Integrated
Connecting with people is much easier now, as Google has integrated its three services- Gmail-Contacts and Google+. So, now you can see and filter emails while on Google+ and can get your notifications while using Gmail and see your Contacts updated thru Google profiles.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-15
 
Securing Data in 2012
PCI Will Push for Greater Protection While Cloud Continues to Play Catch-up
Directory: > Expert Articles > Expert Articles
Date: 2011-12-15
 
16 Resolutions for Vendors
I can't do my job without great vendor relationships, but I could do my job a lot better if vendors focused on building relationships first and selling later.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-14
 
The 80/20 SQL and NoSQL Paradigm
I'm not ashamed to admit that I've seen Tyler Perry's Why Did I Get Married... more than once. I've even seen the sequel. Okay, maybe I'm a little ashamed. Can I blame my wife? Well, when life hands you romantic comedies, make lemonade - with plenty of alcohol. Also, use it to make good analogies to support your technical stance on why you shouldn't be in any hurry to implement that latest NoSQL technology.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-14
 
Top 10 iPhone Apps for Small Business in 2011
Top 10 iPhone Apps for Small Business in 2011 As the end of the year draws closer, it's always a time we reflect on the best and worst of the year that was.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-14
 
How to Engage Your Reader Through Copywriting
The written word is a powerful tool when used correctly.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-14
 
Are You Engaging Your Readers?
The written word is a powerful tool when used correctly.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-14
 
Tablet Usage Soaring, iOS Dropping
Jiwire has recently released some interesting statistics on location and mobile data, most notable, users tend to prefer purchasing from a physical store when within 5 miles and overall, social checkins are boring! Finally, no surprise here but tablet usage is soaring and the big 3 mobile OS' to look at (US and UK) are iOS, Android, and Windows Mobile/Phone.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-13
 
A Brief History of EXT2, EXT3, and EXT4
In 1992, the first extended file system (EXT) was created especially for Linux, and it has not been immune to changes over the last two decades. The first change to ext happened the following year with the creation of the second extended filesystem (EXT2). Another filesystem (xiafs) was created in parallel with EXT2, but is no longer used due to EXT2's flexibility and longevity.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-13
 
New Thought Leadership Is Needed For Social CRM
For the last year, I have tried to engage with the small circle of social CRM influencers. I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels. Not to debate but to learn. I am trying to figure out what it is they know that I don't know. Is there some secret formula to social CRM that's hidden in their brains that they only share with each other, like the Illuminati?
Directory: > Expert Articles > Expert Articles
Date: 2011-12-12
 
How and Why to Use Pinterest for Business
These days we get a new "it" thing every few months. Right now a newish service called Pinterest qualifies as next year's Google+ or Twitter.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-12
 
Google+ Marketing Tips For Business
This is the era of social media marketing, and Google+ is the place to be. If you are representing a big brand or are trying to promote a small and medium enterprise, in both cases Google+ business page can prove instrumental in driving traffic to your site. If you want to increase your search visibility, want to reach to a targeted audience and want to do online brand control - then you must create a Google+ business page.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-12
 
Is Your Business On Google+?
This is the era of social media marketing, and Google+ is the place to be. If you are representing a big brand or are trying to promote a small and medium enterprise, in both cases Google+ business page can prove instrumental in driving traffic to your site. If you want to increase your search visibility, want to reach to a targeted audience and want to do online brand control - then you must create a Google+ business page.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-12
 
The New, New Twitter and What It Means to You and Your Business
The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I'm not one to write about new features or products as they're released. But I would like to take some time to review why this version of Twitter is important to you and your business.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-12
 
Google+ Keyboard Shortcuts
Keyboard shortcuts to make your browsing simpler. It is no different in the case of Google+, where simple shortcut keys can help you explore the social platform much faster. These shortcuts are a boon for those using laptops.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-09
 
Over 100 ideas to help you grow a great business!
I have some really useful marketing and business development ideas to share with you today.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-09
 
Grow Your Business With These Tips
I have some really useful marketing and business development ideas to share with you today.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-09
 
Search Engine Optimization Tip: Include Keywords in URLs
Your keywords are a great tool to reach potential customers, so make them a priority. However, you should do more than just have those keywords in your tags and your text. They should also be found in your URLs. This is a logical step to really get more overall benefits from your SEO efforts. However, this continues to be an area where many website owners are dropping the ball.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-08
 
Making Keywords A Priority
Your keywords are a great tool to reach potential customers, so make them a priority. However, you should do more than just have those keywords in your tags and your text. They should also be found in your URLs. This is a logical step to really get more overall benefits from your SEO efforts. However, this continues to be an area where many website owners are dropping the ball.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-08
 
Maintaining Multiple Servers with Monitoring Software
As an IT guy here at iEntry, I wear a lot of hats (i.e. programmer, system administrator, "my email stopped working" guy, etc.) and with so much going on in a day, it's easy to miss when one server out of 40 or so goes haywire and stops serving web pages. We employ an open-source monitoring software called Nagios to help us ensure that are always aware of network down times.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-08
 
Branding with Color: Lessons from Coke
At my previous gig, my colleagues took pictures of a client's store and the competition's stores. A designer would convert them to black and white photos and blur any logos in the pics. Then they'd ask the client to match the stores with the brands.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-08
 
Oh GCC, Where Art Though?
Recently through the course of my work, I have had the opportunity to reformat and reinstall several different systems with different Linux distributions. Once installed, I would then begin installing other packages and programs necessary for the system to fulfill its purpose. It was through these installations that I found one common factor between each distro I have installed. None of them come by default with the extremely popular C compiler, GCC.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-08
 
How A Constant Flow Of Content Is Important For Small Businesses
Small businesses know how important it is to have a strong online presence if their brand is to succeed; however entrepreneurs also need to be aware of the fact that a great website is not, on its own, enough to drive online performance - people need to find that website and to understand what it has to offer if they are to consider patronising a company - which is where web content comes in.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-07
 
Pitching to be a Guest Blogger
A great way to get your name or your brand name ‘out there' is by asking bloggers to review your products or publish guest blog posts for you.
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Date: 2011-12-07
 
Promoting You And Your Brand By Guest Blogging
A great way to get your name or your brand name ‘out there' is by asking bloggers to review your products or publish guest blog posts for you.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-07
 
5 Ways Social Media Can Drive Local Business
If you run a local business that's focused on generating customers locally, then you may think you don't really need to pay much attention to social media tools.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-07
 
Google's Tips For Hosting Related Issues Affecting Sites
Google laid out some tips to help webmasters with hosting-related issues affecting their sites. Google has addressed some common problems and the approach to solving them. These are the tips given by Google.
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Date: 2011-12-07
 
Hosting Tips From Google
Google laid out some tips to help webmasters with hosting-related issues affecting their sites. Google has addressed some common problems and the approach to solving them. These are the tips given by Google:
 
Directory: > Expert Articles > Expert Articles
Date: 2011-12-07
 
Optimizing For Customers And Content
Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing). A lot of commentary in the SEO world over the past few years has been about moving levers via site architecture/code/server/crawler/robot/markup/feeds/microformats as well as blocking and tackling with keywords and links. There's even been a trend in attention towards social signals and an increasing perception of value for content.
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Date: 2011-12-07
 
Storage of the Future: Hybrid drives.
In the past few months, many hard drive manufacturers have been looking at marrying traditional and solid state drive technology.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-06
 
How is Mobile Supported on the Enterprise Level?
The rise of mobile communications is one of the major game changes in technology.  The amount of time spent on mobile apps has surpassed web browsing on a computer. There are 5.3 billion mobile subscribers (77% of the world population) and mobile devices have overtaken computers on Wi-Fi networks. Given these numbers, how are enterprise IT departments supporting their mobile users?
Directory: > Expert Articles > Expert Articles
Date: 2011-12-06
 
Developers Getting Excited About The New Kindle
The introduction of the Kindle Fire has seemingly heated up the running for the king of Android tablets.
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Date: 2011-12-06
 
Investing In Your Workforce Could Provide A High ROI
While it seems beneficial to simply hire the brightest, most educated, and skilled employees from the beginning, many times this strategy is difficult to pull off. While the job market is dire, many of the most skilled employees are still difficult to obtain.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-06
 
Can Badges Fix Developer Recruitment?
Lately, more services have appeared with the hope of showing who has experience with various technologies. The idea is meant to solve two problems. First, influence is a hot topic right now, with people focusing more on general influence and sites like Klout or PeerIndex. How do you find people that know about things like HTML5 or JavaScript and JQuery? Outside of the people that wrote a book or wrote the framework, how do you find those people that are truly knowledgable? The second problem is the recruitment and hiring process. In the technical industry, recruitment and hiring is big business. Given the amount of turnover in the industry, those recruiting fees can really add up. In many cases, companies need to pay as much as 10% of the starting salary for the new employee to the recruitment firm. If the average placement makes $100,000, that means the recruitment firm takes $10,000 per position.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-05
 
Finding Ways To Recruit More Developers
Lately, more services have appeared with the hope of showing who has experience with various technologies. The idea is meant to solve two problems. First, influence is a hot topic right now, with people focusing more on general influence and sites like Klout or PeerIndex. How do you find people that know about things like HTML5 or JavaScript and JQuery? Outside of the people that wrote a book or wrote the framework, how do you find those people that are truly knowledgable? The second problem is the recruitment and hiring process. In the technical industry, recruitment and hiring is big business. Given the amount of turnover in the industry, those recruiting fees can really add up. In many cases, companies need to pay as much as 10% of the starting salary for the new employee to the recruitment firm. If the average placement makes $100,000, that means the recruitment firm takes $10,000 per position.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-05
 
Social Media Conversation. Yes, but at what cost?
There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This was social dialogue at its best.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-05
 
Supply Chain Distinction Awards On The Way
On Dec 6, the Supply Chain Distinction Awards will take place in Dallas, TX to celebrate "excellence across the most important disciplines in Supply Chain management."
Directory: > Expert Articles > Expert Articles
Date: 2011-12-02
 
Give Your AdWords Listings a Boost with Google Social Extensions
Following the rollout of Google+ pages for business, today I want to discuss how Google's new social extensions feature can give your AdWords campaigns a boost.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-02
 
SEO Tip: Link to Your Real Home Page Only
You already know that links to your web pages are very important, but you may be overlooking something. Too often, the links for the home page aren't in place. You want the search engines to know that your home page is the core foundation of your website. That is why the process of getting your internal linking correct is vital for you to implement.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-02
 
So, you want more sales leads from your blog or website?
When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-01
 
Turning Traffic Into Sales
When it comes to Internet marketing, there are probably more posts written about building traffic, than any other topic.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-01
 
MS Office Coming Soon To An iPad Near You
One of the great software packages that many people run on Microsoft Windows is the Microsoft Office package. This software package took over from Microsoft Works, providing consumers various tools to accomplish computer-based and online tasks, such as: word processing (Word), spreadsheets (Excel), database management (Access), and visual presentations (PowerPoint). This software quickly became popular and made the office and educational environment more efficient with these easy-to-use packages.
Directory: > Expert Articles > Expert Articles
Date: 2011-12-01
 
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