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5 Ways Corporate Culture Determines Social Media Success
A while back I was working with a new client in New York. In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company's founder - a man who had died 25 years ago. In every meeting I attended, his name, and his values, were mentioned at least once. As I learned about this company, it was apparent that this beloved man's influence extended far beyond the grave into the daily activities of the company life today!
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Date: 2011-11-30
 
Copywriting – How to Sell Without Being Obvious
When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:
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Date: 2011-11-30
 
Selling Without Just Doing A Sales Pitch
When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:
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Date: 2011-11-30
 
How to Make Customer Service Matter Again
Part 13 in a series introducing my new book, The End of Business as Usual…this series serves as the book's prequel.
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Date: 2011-11-29
 
Search Engine Optimization (SEO) for Images
Search engine optimization for images is commonly overlooked by many businesses and organizations trying to optimize their websites. For SEO in general, it is always important to keep in mind that you should not only be optimizing for the search engines, but you should also be optimizing for the user's experience. Read more to discover 10 ways that you can optimize images for users and search engines.
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Date: 2011-11-29
 
Don't Forget To Optimize Your Images
Search engine optimization for images is commonly overlooked by many businesses and organizations trying to optimize their websites. For SEO in general, it is always important to keep in mind that you should not only be optimizing for the search engines, but you should also be optimizing for the user's experience. Read more to discover 10 ways that you can optimize images for users and search engines.
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Date: 2011-11-29
 
15 Ways To Use Twitter To Toast Your Competition
There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits.
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Date: 2011-11-29
 
Facebook Account Security Flaw
Even after leaving Facebook.com, a serious flaw in Facebook‘s account security allows any website to post and "Like" a page without the user's knowledge or permission. Simple JavaScript code that is freely available, placed on any web page, will automatically "Like" a URL and post about it on Facebook Users' walls without their permission or knowledge. A recent test of this JavaScript code revealed that the code was able to auto "Like" and successfully post on over 30 percent of the users' Facebook walls without their knowledge or permission. This is a serious security flaw in Facebook's account security that must be fixed.
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Date: 2011-11-29
 
Optimizing Google+ Profile/Pages For SEO
Google+ has been in the news since its launch, and specially with the rate at which it has grown. It had 10 million users within a few days, and even on an invite-only basis, it collected 25 million users, and the number of users shot up to 50 million in a couple of days of the network going public.
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Date: 2011-11-23
 
Microsoft Offers Money To Those Willing To Develop For Kinect
Microsoft, along with partner Techstars, has begun a program to boost the output of Kinect applications by offering a full package of goodies to ten hand-chosen development firms.
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Date: 2011-11-23
 
15 Tenets For The Software Engineer
Many people talk about the things a software engineer needs to know in order to be successful in their job. Other people talk about the traits needed to be successful. Typically, these posts may read differently but there are many similarities between the two posts. In reality, a software can never really be successful without looking at both types of posts. The list of 15 tenets below is my hope to consolidate the ideas into one handy list for your review.
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Date: 2011-11-23
 
How-To Choose the Right Distribution of Linux
Which distribution is the RIGHT distribution? Is there such a thing? When you start your journey with Linux you might here something like this:
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Date: 2011-11-22
 
The CEO Should Be The Chief Experience Officer
Earlier this week, I was chatting with my friend, co-founder and CEO of HubSpot, Brian Halligan. We were doing one of our ad-hod strategy sessions about the business, and working through some things.
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Date: 2011-11-22
 
The End of Business as Usual
Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I could share the foreword with you here…
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Date: 2011-11-22
 
Your Customers Are Waiting For You To Engage
Dave Peck is the author of Think Before you Engage, a new book that guides readers through 100 questions to ask before starting a social media marketing campaign. He asked me to write the foreword and as a friend and neighbor, I of course said yes. But, the only condition was that upon publishing, I could share the foreword with you here…
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Date: 2011-11-22
 
No DevOps Without Standardization
While the DevOps movement is centered on reducing the friction between developers and operations teams and the ability for developers to deliver applications faster, neither outcome is possible without standardization. But are developers and operations teams ready to agree on standard environments?
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Date: 2011-11-21
 
Are Developers And Operations Teams Ready To Agree On Standard Environments?
While the DevOps movement is centered on reducing the friction between developers and operations teams and the ability for developers to deliver applications faster, neither outcome is possible without standardization. But are developers and operations teams ready to agree on standard environments?
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Date: 2011-11-21
 
How to Grow Your Facebook Audience
Amy Porterfield shares how to grow and engage your Facebook fan base.
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Date: 2011-11-21
 
Android Tops Most-Vulnerable Lists, But Is It A Deserved Distinction?
As Android becomes more and more widespread, analysts have brought many vulnerabilities of the OS into the public eye.
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Date: 2011-11-21
 
How To Do SEO For Google+ Profiles And Pages
Google+ has been in the news since its launch, and specially with the rate at which it has grown. It had 10 million users within a few days, and even on an invite-only basis, it collected 25 million users, and the number of users shot up to 50 million in a couple of days of the network going public.
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Date: 2011-11-18
 
How To Do SEO For Google+ Profiles And Pages?
Google+ has been in the news since its launch, and specially with the rate at which it has grown. It had 10 million users within a few days, and even on an invite-only basis, it collected 25 million users, and the number of users shot up to 50 million in a couple of days of the network going public.
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Date: 2011-11-18
 
The Convergence of Search, Social, and Content Marketing
Welcome to Day 2 of live coverage of #seschi 2011! My second session of the day discussed the Convergence of Search, Social, and Content Marketing. The session consists of 3 high profile panelists and the biggest audience I've seen yet at the show! This should be GREAT!
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Date: 2011-11-17
 
Bringing Search, Social, and Content Marketing Together
Welcome to Day 2 of live coverage of #seschi 2011! My second session of the day discussed the Convergence of Search, Social, and Content Marketing. The session consists of 3 high profile panelists and the biggest audience I've seen yet at the show! This should be GREAT!
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Date: 2011-11-17
 
Foursquare Adds More Functionality For Tablet Users
Some big changes from foursquare today as shared on their blog as the company rolls out some major new enhancements. Touted as #new4SQ the service now appears to be placing much more emphasis on local search and discovery. Although you may be accustomed to mainly using foursquare from your mobile to checkin to your favorite places, if you now hit the official website at foursquare.com (you'll need to login also) you'll notice some changes, particularly in the form of a large map that shows you and your local area… you'll even notice your contacts and friends on the map.
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Date: 2011-11-17
 
Optimizing MySQL Part 2: Optimize Tables
As your databases get larger and larger and you continually make changes to them, they will get messy and fragmented, just like any data on your computer.
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Date: 2011-11-17
 
Tips To Help You Keep An Eye On The Competition
Keeping an eye on the competition is the smart thing to do, if you want to know how are they climbing the SERPs so that you can alter your marketing strategy to combat that. The good thing about online businesses is that spying on the competition is made very easy, in fact like child's play with the plethora of online tools available. Some of these are paid while many are free, that you can use to know what your competition is up to. These free Spy tools tell you:
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Date: 2011-11-16
 
Social Media - Why You Should Watch What You Say
Using social media has become a part of our everyday lives. Once upon a time, we would pick up the phone or pop round for coffee when we wanted to catch up or arrange outings.
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Date: 2011-11-16
 
Be Careful What You Post On Social Media Sites
Using social media has become a part of our everyday lives. Once upon a time, we would pick up the phone or pop round for coffee when we wanted to catch up or arrange outings.
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Date: 2011-11-16
 
Using Drupal for Enterprise Grade Web Publishing
I have been writing about the capabilities of Drupal, primarily as supported by Acquia, for some time (see for example, Acquia Provides Drupal Commons to Support Open Source Enterprise Collaboration) My friend Geoff Bock recenlty report a report on Enterprise-Grade Web Publishing with Drupal that he summarized in his blog post, Why Publishers Should Care About Drupal. 
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Date: 2011-11-15
 
27 Key Takeaways From Sessions at PubCon
The following are my takeaways from several "link building" sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 - Greg Boser, Link Building 2011 - What's Hot, and Daily Social Media Success I'm not intending to cover each session in detail but rather provide key tips and takeaways from each session.
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Date: 2011-11-15
 
How Much Are You Paying to Send Customers Away?
Engaging in online marketing is all about customer acquisition, ROI and profits. If you see growth in these three areas, you can be reasonably confident that your online marketing efforts are paying off in some form or another.
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Date: 2011-11-15
 
Pubcon: Link Building, SEO & Social Media Tips
The following are my takeaways from several "link building" sessions I attended on day three of PubCon Las Vegas which include Links With Maximum Juice and Minimum Risk, Real World Low-Risk High-Reward Link Building, SEO 2011 - Greg Boser, Link Building 2011 - What's Hot, and Daily Social Media Success I'm not intending to cover each session in detail but rather provide key tips and takeaways from each session.
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Date: 2011-11-15
 
Google+ Brand Pages Start Showing Up In SERPs!
Google+ Pages for business and their related data are now showing up in Google's organic search listing, as All About Content reported. Now, signed in users can see the "Add to Circles" option in the search listings, while the non signed in users, get to see the posts and the Google+ page in the search results.
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Date: 2011-11-15
 
Social Media Pioneer Says Technology Will Transform Education
LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world's most successful social media platforms. He dominated his niche and monetized his idea. His company's IPO assured that he has the financial resources to fund his dreams and passions for the rest of his life. And a particular passion is education.
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Date: 2011-11-14
 
Pubcon Tips And Takeaways To Help Your Site
Having been out at Pubcon in Las Vegas this week, I've been going a bit tweet-crazy with my coverage of this. This is the first Pubcon I've attended and I found it extremely valuable, coming back with so many great tips and takeaways that I thought it would only be fair to share this with our readers!
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Date: 2011-11-14
 
154 Awesome Pubcon 2011 Takeaways, Tips & Tweets
Having been out at Pubcon in Las Vegas this week, I've been going a bit tweet-crazy with my coverage of this. This is the first Pubcon I've attended and I found it extremely valuable, coming back with so many great tips and takeaways that I thought it would only be fair to share this with our readers!
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Date: 2011-11-14
 
Oracle Making Another Big Purchase
Technology giant Oracle has recently purchased RightNow for a staggering 1.5 billion dollars.
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Date: 2011-11-14
 
Customer and Employee Collaboration Solve Different Problems
Recently I had a conversation with the CEO of a company (anonymous since I discuss that I will be blogging this) that provides customer community solutions (so clearly he is already biased). This person is a friend so we usually get in little debates about things pertaining to customer and employee collaboration. For some reason the conversations usually turn to, "why do organizations need employee collaboration platforms?" Why can't they just stick with email, intranets, and phone systems? The conversations sometimes also steers down, "the best way to inspire and engage your employees is to show them how you delight your customers." Basically what this CEO likes to argue (I'm sure he does this just to irk me!) is that customer communities can change companies and provide for far more inspiring and engaging fodder for employees, aka customer engagement and communities are more valuable than employee engagement and communities.
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Date: 2011-11-11
 
The Latest Google Algorithm Update
A lot of people have been talking about the lastest Google Algorithm update, now being called the Freshness Update. But what's all the hullabaloo about?
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Date: 2011-11-11
 
Google's Keeping It Fresh
A lot of people have been talking about the lastest Google Algorithm update, now being called the Freshness Update. But what's all the hullabaloo about?
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Date: 2011-11-11
 
Infortrend's New Program To Provide VAR's With New Tools
Infortrend is a network storage company, who has launched a Value Partner Program. The intent is to give Value Added Resellers (VARs) the tools they need to ensure that sales stay up, and support the company's storage solution while finding new ways to make money.
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Date: 2011-11-11
 
ISPs: Why Skype Is Better on the iPad
Have you ever wondered how the experience of a certain application differs when using different devices or platforms? Mu Dynamics provides a variety of products that aims to better serve app developers and how they can use infrastructure to their benefit.
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Date: 2011-11-11
 
The Various Pointer Options of Windows XP
In Microsoft Windows (or any other graphical user interface), the mouse is the best (and easiest) input device for navigating around the various windows and menus within your operating system. With this in mind, there are various ways to customize how your mouse operates and functions so that you can gain a better Windows experience.
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Date: 2011-11-11
 
CRM is Different Than an Accounting System
Successful CRM Requires an Organization to Know Their Own Best Practices
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Date: 2011-11-10
 
How do I create a Google Plus business profile page?
Google Plus has introduced business pages. Excellent, and about time. But how do I get started with creating a page for my own business, Dave?
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Date: 2011-11-10
 
Google+ White Paper Released
If you haven't heard, Google+ recently made its pages service available to businesses and other organizations, effectively pushing them within a hair of Facebook's functionality.
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Date: 2011-11-10
 
Reasons Why You Probably Wont Like Gnome 3
If you don't know already, probably because a lot of you are still too busy trying to get used to (or completely avoid) the new Unity desktop interface now packaged with Ubuntu, a new version of Gnome has been released.
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Date: 2011-11-10
 
The Importance of Social Media Profiles
Have you ever wondered how some people end up everywhere on the web?
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Date: 2011-11-09
 
How Do You Make Yourself More Visible?
Have you ever wondered how some people end up everywhere on the web?
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Date: 2011-11-09
 
What Experience Or Emotion Do You Want From Your Customers?
To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement.
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Date: 2011-11-09
 
Do you want a blog community or do you just want nicey-nicey?
When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was.
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Date: 2011-11-08
 
Hackers Port Old Linux Trojan to Mac OS X
It seems that hackers are starting to get lazy nowadays, as it has been reported that someone has ported the old trojan and named it "Tsunami".
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Date: 2011-11-08
 
Are You Holding Back On Your Blog?
When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was.
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Date: 2011-11-08
 
Is Reading Level a Google Panda Algorithm Factor?
I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think: how important is the quality of writing as a ranking factor following the Panda update?
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Date: 2011-11-07
 
How Important Is The Quality Of Writing As A Ranking Factor?
I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think: how important is the quality of writing as a ranking factor following the Panda update?
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Date: 2011-11-07
 
Creating a Semantic Infrastructure Platform
I am primarily posting my notes from the 2011 KM World on the Darwin blog. I will share a key sessions here and then provide a summary of all my notes with links. I attended the workshop - Creating & Applying a Semantic Infrastructure Platform for Knowledge Sharing led by Tom Reamy, Chief Knowledge Architect - KAPS Group. Here is the session description.
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Date: 2011-11-07
 
Three Easy Steps to Getting More Marketing Done for Your Small Business
Do you find it hard to consistently do the marketing you know you need to do to grow your small business?
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Date: 2011-11-07
 
You Had Me At the Search Engines
You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page.
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Date: 2011-11-04
 
Attracting Users to Your Website
You've likely heard of the movie, Jerry Maguire, with its famous line, "You had me at hello." Jerry Maguire was luckier than web sites we find in search engines. Many web sites don't attract user devotion at the first word, let alone after scanning the home page.
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Date: 2011-11-04
 
Blog Usability – How to Reach Your Blogging Happy Place
Congratulations! You're a blog owner. It has a catchy name. After submitting a blog post, you're amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that "Cool Blogger". Next year, you'll retire to some tropical island because your blog success is like winning the lottery. Or not.
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Date: 2011-11-02
 
How to Achieve a Rewarding Blogging Experience
Congratulations! You're a blog owner. It has a catchy name. After submitting a blog post, you're amazed at the inbound traffic. The ads in your sidebar are paying your mortgage. People recognize you on the street as that "Cool Blogger". Next year, you'll retire to some tropical island because your blog success is like winning the lottery. Or not.
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Date: 2011-11-02
 
Create Custom Cheat Sheets for Linux!
You all probably saw the article a few weeks ago about various Linux cheat sheets to help you feel your way around. While it's nice to have pre-made sheets that you can just download and use, sometimes they don't have everything that you're looking for.
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Date: 2011-11-02
 
Formula for Social Media Success
To be successful in social media you need to listen, learn and respond.
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Date: 2011-11-01
 
10 Reminders for Usability Web Design To Make Site Visitors Adore You
No matter how hard you try, there is always something wrong with your website. There is always a critic. You don't want to be caught with your pants down when trying to present a professional site.
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Date: 2011-11-01
 
Tips For Making Your Website Users Happy
No matter how hard you try, there is always something wrong with your website. There is always a critic. You don't want to be caught with your pants down when trying to present a professional site.
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Date: 2011-11-01
 
New C++ Standard, New Focus
Now that the new version of C++, C++11 is out in the wild as an ISO C++ Standard, there's a renewed focus on getting applications, tools, and books up to date with the new standard. The leaders of the ISO Committee have weighed in on the latest versions of the language. There's Herb Sutter writing about C++11, there's Bjarne Stroustrup's C++11 FAQ, and the upcoming C++Now! conference that's going to be held in Aspen Colorado. Clang is racing to get C++11 support into the stable release of the compiler, and GCC is humming along nicely with it as is Microsoft's Visual C++. Instead of write about any specific things, I would lend my opinion on what needs to be the new focus not for C++11 the language, but the supporting toolchains surrounding this new language - and the version that's coming after this one.
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Date: 2011-11-01
 
App Development Trends Leading Into 2012
It's turning into an app world out there. People are rarely using their browsers anymore, and are instead accessing apps to stay connected. As we continue to see a surge in app usage, the development side of the equation will change along with it. App revenue is expected to peak at around $15 billion in 2011, with this number expect to balloon at $58 billion in 2014.
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Date: 2011-11-01
 
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