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Prescient Releases the Social Intranet Study
Prescient Digital Media will be officially releasing their report on the Social Intranet Study at the Intranet Global Forum conference in NYC, Nov 9-10. I had a chance to look at a preliminary copy and there are some interesting findings. The study examines social media use on corporate intranets, and the magnitude, use and popularity of social media by employees and executives. It is based on a survey conducted between late May and early June 2011 by Toby Ward, Prescient Digital Media, in association with the IABC Research Foundation. The findings indicate that there is rapid adoption of social media on the corporate intranet in the past year.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-31
 
The Green Bar Of The Google Keyword Tool Replaced With New Indicators
The green bar indicator in the Google Keyword Tool is gone now. In a fresh update, the bar has given way to text label of either "High," "Medium," or "Low", in the competition column of the results.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-31
 
Google's Green Bar Indicator Now Gone
The green bar indicator in the Google Keyword Tool is gone now. In a fresh update, the bar has given way to text label of either "High," "Medium," or "Low", in the competition column of the results.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-31
 
How deeply do you respond to customers in public?
Recently, I wrote a post that recommended, "Don't be afraid of fake reviews," to help business owners know how to respond to an angry post in social media. To make a long post short, my advice was to always treat angry reviews as legitimate (not assuming it is faked by a competitor, for example), because responding that way is best whether the review is fake or not.  That advice was questioned by one correspondent, who asked, "How deeply do you respond in public?" What he wants to know is how to practically manage a conversation in social media, which is a very good question.
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Date: 2011-10-31
 
CMO's are at the Crossroads of Customer Transactions and Engagement
Digital Darwinism is the evolution of consumer behavior when society and technology evolve faster than the ability to adapt. At the intersection of relevance and obsolescence is the ability to recognize opportunities for change based on shifting consumer behavior and the subtle coalescence between emerging and disruptive technology. Businesses must realize that change is taking place today with or without them. And, to what extent varies from company to company. But without an understanding of how technology and society are evolving and how decisions are influenced and made, businesses are either left to make decisions in the dark or change simply for the sake of change. We all know how difficult, if not nearly impossible, it is to change. We also realize that once we do begin the inevitable process of transformation, the distance between where we are and where we need to be is not expeditious in any sense. In the era of digital Darwinism, the journey toward evolution and revolution is in fact, the destination. It is perpetual.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-31
 
Why Your Business Needs A Story
Word of mouth is all about story telling. If people are not talking about you in the marketplace, it's because you have not given them a story, which is worth sharing. Today, I am going to recommend you change that!
Directory: > Expert Articles > Expert Articles
Date: 2011-10-31
 
Using 301 Redirects to Capture Lost Traffic
Have you ever clicked on a link only to find that the destination page no longer exists? It's a frustrating experience that leaves a sour taste in the users mind and also means a potential lost customer for the website owner.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-28
 
Use 301 Redirects To Help Visitors Find What They're Looking For
Have you ever clicked on a link only to find that the destination page no longer exists? It's a frustrating experience that leaves a sour taste in the users mind and also means a potential lost customer for the website owner.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-28
 
Cutting Data Center Building Costs With Open Source Servers
The Open Compute Project Foundation recently announced results from Facebook's attempts to build an efficient data center at the lowest possible cost. The foundation claims to have reduced the cost of building a data center by 24 percent, and improved ongoing efficiency by 38 percent versus state of the art data centers.
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Date: 2011-10-28
 
Enable Ping ICMP Replies For Amazon EC2 Windows Instances
Here's a quick tip on how to configure a Windows Amazon instance to successfully respond to ping requests.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-28
 
Are Paid Links Still an Effective Link Building Strategy?
Paid links, also referred to as "rented" links, have been around since Google's rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google's own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, "do they still work?" In short the answer is "yes!" However before you go out and take advantage of this proven strategy, proceed with some caution.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-27
 
Be Cautious While Using Paid Links
Paid links, also referred to as "rented" links, have been around since Google's rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google's own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, "do they still work?" In short the answer is "yes!" However before you go out and take advantage of this proven strategy, proceed with some caution.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-27
 
Differences Between Social Media And Social CRM
Part 8 in a series introducing my new book, The End of Business as Usual…this is not content from the book, but instead, this series serves as its prequel.
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Date: 2011-10-27
 
Months of Hard Drive shortages expected as a result of the Thai floods
It was already clear that the floods were going to have a profound affect on supply chains for various industries when the floods first started, but things may be worse than previously stated.
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Date: 2011-10-26
 
The New, 7 Inch Impression Android Tablet To Compete With Kindle Fire Entry Point
Perhaps you aren't a die-hard tablet user - yet!
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Date: 2011-10-26
 
Why You No Longer Need a Blog
Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?)
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Date: 2011-10-26
 
Do You Still Need A Blog?
Despite the title of this post I happen to think that blogging as a business marketing tool is very much alive, but not in the same sense that kicked off what might be called the golden age of blogging. (Wonder if that period will make the history books?)
Directory: > Expert Articles > Expert Articles
Date: 2011-10-26
 
Socialtext Continues to Focus on Workplace Integration
I have admired the capabilities within Socialtext for some time. It was one of the early enterprise 2.0 providers, well before the term was coined. They began with a wiki base and have added capability over time to build a comprehensive platform. A couple of years ago they added Socialtext Signals, one of the first enterprise micro-blogging tools. A wrote about them a year ago on this blog (see Socialtext Adds Micro-messaging and Goes Mobile). Recently, I spoke with their CEO, Eugene Lee, on their latest offerings.
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Date: 2011-10-25
 
Evidence: Print Is Not Dead
One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Overwhelmingly marketers are being bombarded with the notion that print as a media is becoming a less relevant part of the mix.
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Date: 2011-10-25
 
Optimizing MySQL - Part 1: Indexing
With all of its stability, complexity, and support options, MySQL can be slow sometimes.
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Date: 2011-10-25
 
Confusion As A Usability Defect
As a software engineer, you should always be looking for the location of the next defect or at least clues that something is wrong. The problem is that most developers have been trained to wait for feedback from the QA team. In many cases, the QA team is following a script or has been trained on how to use the system, so some clues get lost in the familiarity.


Directory: > Expert Articles > Expert Articles
Date: 2011-10-24
 
Making Things Simple For Users
As a software engineer, you should always be looking for the location of the next defect or at least clues that something is wrong. The problem is that most developers have been trained to wait for feedback from the QA team. In many cases, the QA team is following a script or has been trained on how to use the system, so some clues get lost in the familiarity.


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Date: 2011-10-24
 
How to Create an Effective Custom 404 Page
Last week I shared a checklist of the SEO tasks for new websites and one of the items on the list was to ensure that you have a custom 404 page when visitors come across an error on your website.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-21
 
Search Engine Optimization 101: Title Tags on Web Pages
There are many ways you can get your Search Engine Optimization efforts to pay off. One of those methods involves the title tag for your web pages being correct. You really need to put some effort into each title tag. This is your chance to accurately describe what the content is for that particular web page. This is very important because it tells the reader what they can expect from that information.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-20
 
Title Tags Are Still Important To SEO
There are many ways you can get your Search Engine Optimization efforts to pay off. One of those methods involves the title tag for your web pages being correct. You really need to put some effort into each title tag. This is your chance to accurately describe what the content is for that particular web page. This is very important because it tells the reader what they can expect from that information.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-20
 
Say Hello to Ubuntu 11.10: Oneiric Ocelot
The newest version of Ubuntu was recently released, and has quite a few shiny new features to take note of.
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Date: 2011-10-20
 
SMMU Launches New Twitter Chat for Business Owners
Social Media Marketing University (SMMU), the world's most trusted social media training program, has developed a new chat on Twitter to discuss social media and online marketing trends with small business professionals.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-20
 
How Getting Personal Increases Conversions
Philip Klien (BTBuckets) presented 2 main points during his presentation:
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Date: 2011-10-20
 
Syncing iCal With The iCloud Calendar
I just upgraded from MobileMe to iCloud and I don't see much different, except my iCal calendar is now empty! This is a huge problem as I use it to schedule patients and, well, it's made me rather anxious. Help!!
Directory: > Expert Articles > Expert Articles
Date: 2011-10-20
 
Dennis Ritchie, Creator Of C And Co-creator of Unix, Dies At 70
Ritchie is best remembered for developing the C programming language and countless programming mainstays such as the simple "hello, world" program that is used in just about every programming textbook made since.
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Date: 2011-10-20
 
Achieve Better Productivity On The Road With Windows Applications
Do you perform your business duties and ventures "on the go"? Do you spend more time on the road rather than in the office? Do you travel with a laptop always looking for wifi hotspots? If so, then the truck that I will elaborate on in this article is just for you.
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Date: 2011-10-20
 
4 Ways To Cover Your Events With Social Media
For most PR pros, promoting events through the media is a core skill. Most of us, at one time or another, have had to pitch the media to "cover" our client's events. And, that skill continues to be relevant today. But, with tools like blogs, smart phones and online video and photo-sharing tools, brands no longer need only the media to cover their events.
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Date: 2011-10-19
 
Cyber Security On The Investor Agenda
US securities regulators have formally asked public companies for the first time to disclose cyber attacks against them, reports Reuters.
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Date: 2011-10-19
 
Finding the Perfect Blog Voice
There are oodles of blogs out there covering just about every subject under the sun.
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Date: 2011-10-19
 
Making Your Blog Stand Out
There are oodles of blogs out there covering just about every subject under the sun.
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Date: 2011-10-19
 
Understanding and Building Relationships with B2B Customers
According to Stephanie Edwards, writer for MyCustomer.com, no matter what your job may be, interaction with customers is inevitable. To her, the word customer applies to more than just the "end-user." In a business-to-business environment, customers are categorized in three ways: external versus internal customers, intermediaries versus end-users, and valuable versus not-so-valuable customers. In order for a business to be successful, it must recognize the importance of customer service, both internal and external.
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Date: 2011-10-19
 
The Changing Face of Lead Generation
I've spent a great deal of time over the last few years professing the virtues of what I've been calling the lead generation trio made up of some combination or advertising, public relations and referrals.
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Date: 2011-10-18
 
Facebook gives us New Insights
Earlier this month, we mentioned some of the new Facebook changes  including Timeline, Friend groups and a couple tweaks to Facebook advertising. In the past few weeks, Facebook has continued to announce many changes to its interface, reporting system, ad and API structure. Some of the changes have already been implemented, but a few are still on their way.
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Date: 2011-10-18
 
Landing Page Quality Given More Weight in Google AdWords
Google recently announced the global release of updates on how AdWords quality score is determined and how much impact these scores have on the ad's ranking.
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Date: 2011-10-18
 
New Linux kernel 3.1
Linus Torvalds, creator and continued development lead for the linux kernel, has announced the last submission for the new linux kernel 3.1 has been completed and the new kernel will be submitted in about a week.
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Date: 2011-10-18
 
White Papers Still Have a Great Deal of Influence
A recent survey conducted by Eccolo Media found that, despite the level of consumption decreasing, white paper promotion is still an effective method for promoting your product and/or business.
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Date: 2011-10-18
 
Thai Floods Seriously Disrupting Global Supply Chain
Over the last few weeks, reports of the damage done by the monstrous floods in Thailand have flooded news feeds across the web.Many people have been swept away by the flood waters and the property damage bill has already risen well above a billion dollars. One of the largest impacts, however, is on the global supply chain, seeing as thailand is Southeast Asia's second largest economy. Thousands of global companies have been forced to shut down production of products made in the country until the flood waters recede and the damage can be repaired. Some of these companies include:
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Date: 2011-10-18
 
5 Important SEO Ranking Factors
SEO Ranking Factors are probably the most important thing to know when you are creating a web site since they are the rules that determine how popular your website will be on the internet-and how much high it would go in search results. There are more than 200 factors that contribute to this ranking scheme.
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Date: 2011-10-17
 
Contributing Factors To The SEO Ranking Scheme
SEO Ranking Factors are probably the most important thing to know when you are creating a web site since they are the rules that determine how popular your website will be on the internet-and how much high it would go in search results. There are more than 200 factors that contribute to this ranking scheme.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-17
 
BroadVision’s Clearvale Offers Integrated Enterprise Social Networking Platform
Many organizations are implementing both external facing social networking programs, as well as enterprise social networking tools. However, these are often different programs using different tools that are not integrated. BroadVision has introduced Clearvale to address this issue. I recently spoke with Richard Hughes of BroadVision to better understand their Clearvale offering.
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Date: 2011-10-17
 
When Social Media and the Workplace Collide
Managing employee's use of social media is certainly a tricky area that employers are dealing with today. According to a recent study by DLA Piper, one third of employers have disciplined employees for something posted on a social media site.  The research also found that 21% or employers had to give their employees a warning for posting something derogatory about a colleague or about the business itself. Despite this only a quarter of the businesses within the study have a social media policy. That, in itself, is a huge problem. Other findings in the study include:
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Date: 2011-10-17
 
Ultimate SEO Checklist for New Websites
When setting up a new website it is easy to get excited about the design and content of the website, while forgetting the most vital aspect - SEO.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-14
 
SEO Tasks To Do Before A New Website Goes Live
When setting up a new website it is easy to get excited about the design and content of the website, while forgetting the most vital aspect - SEO.
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Date: 2011-10-14
 
Keeping Your Copywriting Trim
You've probably read about the idea of keeping your copy 'tight'.
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Date: 2011-10-14
 
Tips For Effective Copywriting
You've probably read about the idea of keeping your copy 'tight'.
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Date: 2011-10-14
 
Google+ Tips- Understanding The New Notification Controls
In continuation with constant evolution, Google+ has come up with new notification controls. These controls let you select who can notify you on Google+ and who cannot.
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Date: 2011-10-13
 
Who Can Notify You On Google+
In continuation with constant evolution, Google+ has come up with new notification controls. These controls let you select who can notify you on Google+ and who cannot.
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Date: 2011-10-13
 
How to Get the Most Value From Your SEO Investment
Getting the most value from your SEO investment isn't always easy. There are a lot of factorsthat go into every SEO campaign and it's not always easy to cut something out without negatively affecting something else, or worse, the entire campaign. I addressed some of these issues in my last post linked above, and here I wanted to provide some additional insights on ensuring your SEO investment is a valuable one.
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Date: 2011-10-13
 
6 Ways to Increase Conversions on Your Website
Many times it happens that people with online business face the most common problem. Their businesses are not giving them as much output as they expect them to make or they are not getting enough number on people on their website as they wanted to. They have trouble monetizing their website. Well, the solution to that is easy. It's time to stop worrying about number of people on your website since you can make twice as much as you currently are, with the number of people that are already there.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-12
 
It's Time To Increase Your Conversion Rate
Many times it happens that people with online business face the most common problem. Their businesses are not giving them as much output as they expect them to make or they are not getting enough number on people on their website as they wanted to. They have trouble monetizing their website. Well, the solution to that is easy. It's time to stop worrying about number of people on your website since you can make twice as much as you currently are, with the number of people that are already there.
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Date: 2011-10-12
 
Copywriting and Research
Ever wondered how a copywriter does it?
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Date: 2011-10-12
 
How Important Is Research To Copywriting?
Ever wondered how a copywriter does it?
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Date: 2011-10-12
 
Securely Develop and Deploy Your Apps
Good Technology recently announced the release of Good Dynamics (http://www.good.com/products/good-dynamics.php), a security platform for mobile application development targeting developers of both consumer and enterprise applications.
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Date: 2011-10-12
 
Linux Tips: The Power of Aliasing
We all know how tedious using the command line interface can be sometimes, especially when doing particularly complex and repetitive tasks. I have recently come to love the alias command, which allows you to collect one or many commands into one. Here is a simple example of how to use the command:
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Date: 2011-10-12
 
iPads Delivered 97.2 Percent Tablet Traffic In The U.S In August
Some interesting stats on the consumption of digital data by iPad users come from the latest research out of Comscore. Of interest, iPads dominate among tablets in driving digital traffic. In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic). Some additional research from the findings:
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Date: 2011-10-11
 
Successful CRM Requires Commitment by All Management Levels
CRM is not just another piece of software to be loaded onto your computer network or floating in the cloud. It should be the backbone of your customer knowledge, customer service and sales. If senior management, especially sales, isn't committed to your CRM, then failure of the system is a given.
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Date: 2011-10-11
 
How to Turn Your Business Into a Commitment Factory
You're passionate, you care, you get it, you think about your business day and night, but let's face it, you've got a big vision for that business and you probably can't realize that vision all by yourself.
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Date: 2011-10-11
 
7 Important Considerations for Link Building Strategies
When it comes to search engine optimization, the bottom line is that link building is still important. The popularity of any web page is dependent on its reaction off-page. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially Google.
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Date: 2011-10-10
 
Link Building For SEO
When it comes to search engine optimization, the bottom line is that link building is still important. The popularity of any web page is dependent on its reaction off-page. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially Google.
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Date: 2011-10-10
 
3 Ways to Fix Broken External Links to Your Website
Broken inbound links are the curse of many website owners. There's nothing more frustrating than finding that a new link to your site has been broken through a simple misspelling or typo.
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Date: 2011-10-07
 
The Social Customer by Adam Metz
"A social object is something that people look at, discuss, and pass from person to person, putting their own stamp on it",writes Vice-President of Business Development at Metz Consulting, Adam Metz, in his practical and idea packed book The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers. The author describes the business case for social customer relationship management (CRM), and how to apply CRM to brands as social objects, through the most effective application of social media.
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Date: 2011-10-07
 
Enterprise Cloud Providers Must Borrow A Page From Apple's Playbook
I've been on the road with clients and partners of late and one thing I can attest to, other than the fact that trains are a much more civilized form of travel versus planes, is that enterprise interest in cloud greatly outpaces actual cloud investments.
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Date: 2011-10-07
 
ISPs and Piracy: Six Strikes Then You're Out!
Since the Internet is such a big place and has so many sharing services emerging, pirating non-legacy-free copyrighted content is easier than ever through many peer-to-peer underground services. Currently, there is no perfect science to fully stop the act piracy; however, there is now a method in place which will help decrease the rate of piracy happening on the major big-named ISPs.
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Date: 2011-10-07
 
What Makes A Good SEO?
Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye?
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Date: 2011-10-06
 
What All Goes Into SEO?
What makes a good SEO? Is it just about having knowledge of search engine algorithms, being able to tweak code for the biggest ranking impact, or inserting keywords into a page to give it a better keyword focus? Is SEO all about search engine rankings or is there more to this than meets the eye?
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Date: 2011-10-06
 
The Future of Work Is Learning
As a result of John Tropea's wonderful blog post from yesterday, which I have blogged about over here, there has been also quite an interesting and rather refreshing conversation developing on the side over at Google Plus around the topics of business processes, BRP (Barely Repeatable Processes), the role of traditional hierarchies and structures in today's work environment while mixing and mingling with a networked organisation and where learning fits in there altogether. Some fascinating stuff in there, for sure! And one of the various reasons why I keep digging quite a bit G+ over other social networking sites. The depth of the conversations has been like no other so far! And it's thanks to those conversations themselves how one keeps bumping into golden nuggets like the one shared yesterday by Dennis Callahan on that very same thread around "The Future of Work".
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Date: 2011-10-06
 
The All-New Kindle Family From Amazon
You've been hearing about all the speculation for some time now, well it is here… Amazon has rolled out details of the new Kindle family of devices. The New Products include:
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Date: 2011-10-06
 
All In One Facebook Marketing Guide
Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:
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Date: 2011-10-05
 
Reasons To Get Your Business On Facebook Now
Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:
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Date: 2011-10-05
 
Content Generation Only Works if People Can Find It
The good news is that loads of businesses understand the importance of content generation. Whether it's through blogging or article marketing, they appreciate that constantly producing great content boosts their online presence.
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Date: 2011-10-05
 
Choosing A Minimally Viable Co-Founder
If you're starting a company, one of the most important decisions you'll make early on is the selection of a co-founder. Some might advocate just "going it alone" because finding a great co-founder is hard and fraught with risk. It is hard and it is fraught with risk. But going it alone is harder - and riskier. Startups are very challenging and having someone to share the ups and downs with, to be a great sounding board for ideas and to just help get things done is immensely valuable.
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Date: 2011-10-05
 
Now Shop At Google Trusted Stores
The name Google inspires trust among internet users, and this trust is what Google has planned to extend to ecommerce sites too. Google has launched Google Trusted Stores, a program that will award verified ecommerce sites with a Google badge, to assure people that the online store can be trusted to put their money in.
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Date: 2011-10-05
 
Red Hat Purchases Data Storage Software Company
Data storage is becoming an extremely busy IT sector, as companies are starting to invest a lot of money in the function. So it should come as no surprise that Red Hat, a Linux software company has paid $136 million for Gluster, an open-source data storage software company.
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Date: 2011-10-05
 
Social Media Flies Past Email and Search for Web Usage
I can remember when Email and Search were the top two in Web usage (aside from porn). Of course, I can remember when there was no Web. Times have changed. Ross Dawson recently shared (on his blog) a new Nielsen report with detailed statistics on online activity that I learned about from his Twitter feed.  It puts social media and blogs on top for Web usage by a significant amount (22,5%) over the new number two, games at 9.8%. Email now comes in third at 7/6% and search is a distance sixth at 4.0%.


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Date: 2011-10-04
 
Why Keyword Research is The First Thing You Should Do
4What should come first? Your website or your keyword research.
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Date: 2011-10-04
 
What Should Come First? Your Website Or Your Keyword Research
Unlike the chicken and the egg conundrum, this one is easy to answer - your keyword research should always come first.
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Date: 2011-10-04
 
Content Marketing Done Right
Companies are jumping on the content marketing bandwagon in increasing numbers, investing in new content for articles, newsletters, whitepapers, blogs, and video to better attract and engage customers. Social media and networking offer an ideal channel for promotion but many marketers chase such tactics as a crap shoot vs. developing a body of content that grows and builds momentum over time.
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Date: 2011-10-04
 
Social Business, Social Brand: Completely Different yet Exactly the Same
There seems to be some confusion in the market place about the difference between a social brand and a social business. First, let's explore the definitions.
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Date: 2011-10-04
 
Create a Screen Saver Using Your Photos
In this age of technology, many people are taking photos of their friends and family from the various events they have attended, and sharing them with these people by uploading them to various social networking sites like Facebook and Twitter. You can also share the pictures you take on your computer's screen saver, and in this tutorial, I will show you how you can make your screen saver a photo album.
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Date: 2011-10-04
 
Social Media's Impending Flood of Customer Unlikes and Unfollows
There's an old saying that carries renewed meaning these days: Give the people what they want. Brands are furiously creating profiles in social networks such as Facebook and Twitter in the hopes of building engaging communities with customers and giving people what the brands think they want. The main activity in this effort is to spur consumers to "like" and "follow" a brand's Facebook and Twitter streams. But are these companies developing effective campaigns to build engagement and give the people what they want? From where I sit, I'd say many are not. If businesses are unable to change course, a very real - and likely very painful - lesson lies ahead. Once-willing consumers will soon become reluctant to connect with brands or will completely sever social ties to brands once they deem the connection fruitless.
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Date: 2011-10-04
 
The Steady Rise Of NoSQL
Now that it is clear that Oracle is serious about offering NoSQL functionality for their systems, the movement may really come to the forefront of the development world.
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Date: 2011-10-04
 
Google Launches Google Analytics Premium
In an attempt to provide webmaster with more insights and support, Google launched a paid version of Google Analytics- Google Analytics Premium. For a flat rate annual fee, the new analytics will process higher volumes of page views and also will provide additional support.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-03
 
More Webmaster Support With The New Google Analytics Premium
In an attempt to provide webmaster with more insights and support, Google launched a paid version of Google Analytics- Google Analytics Premium. For a flat rate annual fee, the new analytics will process higher volumes of page views and also will provide additional support.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-03
 
Landing Pages – Keeping them Focused
Landing pages are a great way of creating a web page that is totally focused on one thing - buying, signing up for a newsletter, or collecting email addresses in return for free reports.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-03
 
3 Ways to Use Twitter to More Deeply Engage Influential Prospects
Amidst all the talk of Google+ and the new, new Facebook, Twitter has a lost a bit of its glow.
Directory: > Expert Articles > Expert Articles
Date: 2011-10-03
 
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