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You're Not an SEO Unless You Read This Post
I often write about the various jobs, skills and talents that go into optimizing a website for search engines. As the owner of a firm that specializes in website marketing strategy and leader of an awesome team of talented people, I'm quite biased as to the need and value of having such a team working on all the aspects of marketing your website.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-29
 
SEO Is Much Bigger Than The Sum Of Its Parts
I often write about the various jobs, skills and talents that go into optimizing a website for search engines. As the owner of a firm that specializes in website marketing strategy and leader of an awesome team of talented people, I'm quite biased as to the need and value of having such a team working on all the aspects of marketing your website.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-29
 
Powerful Testimonials
Testimonials are a very powerful marketing tool.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-29
 
Testimonials Are A Very Powerful Marketing Tool
They instantly show potential customers what you are like, how you work, how trustworthy you are and how your customers perceive you.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-29
 
The Power of Dynamics CRM and Bing Maps
Mapping is changing the game in CRM. In fact, it is putting companies ahead of the game.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-28
 
Google+ Tips- How To Find Friends!
Google+ is spreading-expanding and reaching out at a rate that is maddening. Everybody, who's anybody, is on Google+. So are you, and you are faced with two questions, related totally to the 'social' part of G+:
Directory: > Expert Articles > Expert Articles
Date: 2011-07-28
 
Find Friends On Google+
Google+ is spreading-expanding and reaching out at a rate that is maddening. Everybody, who's anybody, is on Google+. So are you, and you are faced with two questions, related totally to the 'social' part of G+:
Directory: > Expert Articles > Expert Articles
Date: 2011-07-28
 
How to Use Google+ Circles to Control Your Information
Google+ (Google Plus) Circles help you control what information you see, and who sees your content. Here's how.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-28
 
How to Create the Ultimate Customer Experience
Everyone talks about creating a great customer experience, but few people really deliver one that's special in any way. Creating an exceptional customer experience is pretty simple really - you only need to do one thing - pay attention.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-28
 
How To Click With People
"When we are so in sync that we can practically complete each other's sentences, we've tapped into the power of resonance. And when we've tapped into the power of resonance, we've clicked", writes speaker and consultant, Dr. Rick Kirshner, in his engaging and very practical book How to Click with People: The Secret to Better Relationships in Business and in Life. The author describes how getting along with others, through that sudden and almost instant connection he calls clicking, helps people to advance in their careers and enhance their business success.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-28
 
Last Friday of July
System administrators everywhere know what the last friday of July is. All the rest of the year, we spend our time getting the infrastructure to behave in an orderly manner. Most of us system administrators often get treated as though we only keep the Internet up, and the replacement hardware and software installed. However, for the past eleven years people have been trying to bring more recognition to the plight of the SysAdmin by designating the last friday in July as System Administrator appreciation day. A day to engage the system administrators you know, without having a problem that needs to be fixed first.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-28
 
Track Google Plus Referrals in Google Analytics!
With the ever increasing Google +'s membership figures wouldn't it be great to be able to track the referrals in Google+ using Google Analytics? This could enable you to get a clear picture of the source of the traffic to you.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-27
 
Google+ Strategy: Tips to Help Marketers Get Ready for Brand Pages
Google+ is exploding. There are 10 million confirmed users, and with visits going up to 20 million, the numbers are huge. It's a big fat customer base and the brands want their cut of the pie. That is why, just days after its launch queries were pouring in about brand pages. How soon could brands set up their pages, and soak in the traffic from the millions dollar user base? The answer is still not clear. It has been moving from two weeks(since its launch) to the end of July. However the latest schedule has be moved to late fall as according to Christian Oestlien, Product Manager in charge of ads for the social media platform,  - "Google is now promising to "roll out rudimentary business accounts by late fall".
Directory: > Expert Articles > Expert Articles
Date: 2011-07-27
 
Releasing The Potential Of GNU Core Utilities, Part 3
There are numerous great uses for each of the Linux coreutils, and it's difficult to choose which ones we will cover. Text utils are by far my favorite and they hold some of the most common practical uses. Let's look at how practical they are and, with a bit of creativity, how powerful.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-27
 
Three Checks To Do Before Your Optimized Site is Ready to Go Live
When you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal!
Directory: > Expert Articles > Expert Articles
Date: 2011-07-27
 
Don't Forget The Small Details
When you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal!
Directory: > Expert Articles > Expert Articles
Date: 2011-07-27
 
Is Your Web Site Failing? This May Be Why
The world of business is rapidly shifting to online business and marketing. Companies are seeing the cost benefit in introducing site-specific sales and online promotions. All you have to do is have someone that's monitoring the site and you can do the work of hundreds of employees through a single source. The problem arise, however, when a company thinks they're going to be successful simply because the have a web site. This is most definitely not the case. Though the costs of doing business online are cheaper, it still takes forethought and careful planning if a site is ever going to be successful. If yours isn't, these are some of the reasons your site is probably failing:
Directory: > Expert Articles > Expert Articles
Date: 2011-07-26
 
Traction Releases TeamPage Attivio Plus and Social Enterprise Web
I have covered Traction Software a number of times (for example, Traction Team Page 5.1 Moves Forward with Project Management Capabilities and Traction Introduces New Capabilities and Partners with Team Page 4.2). At E2.0 Boston 2011 Traction announced two major new capabilities. TeamPage Attivio Plus extends permission-aware search and faceted navigation to external Sharepoint, Documentum, File server, Exchange and other sources, fused with TeamPage content. Social Enterprise Web allows you to discover, discuss, tag, task and use external documents or database records discovered by search or selected with a TeamPage badge (a "Like" button for collaboration). This brings content of external "Systems of Record" into the TeamPage fabric for collaboration and action tracking using.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-26
 
Twitter Search Gets A Facelift
This news is one that was long awaited. The Twitter Search has gained a new location and has got a facelift to match the Twitter.com search experience. This information was Tweeted by Twitter. This means that now if you key in http://search.twitter.com, you will be redirected to http://twitter.com/search. The new user interface has major improvements and will provide highly relevant search results and related photos & videos too!
Directory: > Expert Articles > Expert Articles
Date: 2011-07-26
 
MySQL Runs the Web
Not only is the LAMP software stack the most common web implementation, but MySQL is also built into the leading CMS engines: WordPress, Drupal, Joomla, phpBB, and others. It is used by the largest websites in the world: Google, Facebook, YouTube, Wikipedia, and Flickr. When looking at database architectures, SQL is here to stay, and of them MySQL will continue to run the web.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-26
 
Google+ Tips- Know Who Removed You From Their Circles
Google+ is all about finding friends, connecting with them and Adding them to your 'Circles' and being added to their 'Circles'. There is no concept of a 'friend request' here. Just people and circles. So, the big question, 'how do you know someone has removed you from their circles?' There is a way, and you will get notified immediately, when that happens. Below is the 'How?'
Directory: > Expert Articles > Expert Articles
Date: 2011-07-26
 
Who Has Removed You From Their Google Circles?
Google+ is all about finding friends, connecting with them and Adding them to your 'Circles' and being added to their 'Circles'. There is no concept of a 'friend request' here. Just people and circles. So, the big question, 'how do you know someone has removed you from their circles?' There is a way, and you will get notified immediately, when that happens. Below is the 'How?'
Directory: > Expert Articles > Expert Articles
Date: 2011-07-26
 
Google Introduces More URL Parameter Options
Google announced the  introduction of parameter handling to webmaster tools in 2009. Parameter handling, allowed webmasters to pick up to 15 parameters on their websites which were indispensable. And now, Google has improved this feature once more. It now enables webmasters and site owners to cite how certain parameters could modify the content on the page.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-25
 
Google Webmaster Tools Get More URL Parameter Options
Google announced the  introduction of parameter handling to webmaster tools in 2009. Parameter handling, allowed webmasters to pick up to 15 parameters on their websites which were indispensable. And now, Google has improved this feature once more. It now enables webmasters and site owners to cite how certain parameters could modify the content on the page.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-25
 
Social Media Feedback As Customer Prophecy
My wife and I decided to celebrate for no particular reason at a favorite restaurant. When my wife went to the restroom, I checked-in on Foursquare to pass the time. When I "checked in" to this location, I was surprised and delighted to see a review from one of my best friends pop up on my screen. What a coincidence. He had been to the same restaurant within the same week. Here was his review:
Directory: > Expert Articles > Expert Articles
Date: 2011-07-25
 
Tackling Storage Overload Via Information Lifecycle Management, Part 2: Policy
Previously we discussed the first step in creating an Information Lifecycle Management system: categorization. Now, we will take a look at the ILM policy that will guide data through the various stages of its life.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-25
 
Article Marketing - It's For Humans Not Search Engines
Content drives the internet and therefore search results - that's probably why many people are still writing articles for the search engines rather than for people.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-22
 
Write For Readers First And Search Engines Second
Content drives the internet and therefore search results - that's probably why many people are still writing articles for the search engines rather than for people.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-22
 
Echo Global App Improves SCM Agility
Keeping track of shipments is essential to managing supply chains. Supply chain managers succeed and fail based on their ability to quickly respond to the ebb and flow of demand. In the rapidly changing economy it is difficult to keep up with the high volume of information without the help of technology. Echo Global's new free mobile application hopes to give needed visibility to managers for tracking shipments.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-22
 
Tips and Tricks for SSH and SSHFS, Part 2: Configuration
Last time we discussed general setup and install for SSH and SSHFS. Having setup our SSH keys we will now look at some configuration tips for both security and ease of use.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-22
 
36 Resources To Help You Teach Kids Programming
As a parent, I am always looking at what my children are learning and what they like. As a software developer, I hope that my daughters embrace their inner geek one day and get involved with technology. That being said, I was wondering at what age kids should learn programming and what resources there are to teach kids programming.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-21
 
What Age Should Kids Learn Programming And Development?
As a parent, I am always looking at what my children are learning and what they like. As a software developer, I hope that my daughters embrace their inner geek one day and get involved with technology. That being said, I was wondering at what age kids should learn programming and what resources there are to teach kids programming.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-21
 
NewsGator Enhances its Social Sites 2010 Platform for SharePoint
NewsGator recently launched Social Sites 2010 2.0, the next version of their flagship enterprise social computing software. Among other things, the new release includes enhanced community capabilities, architectures, and reporting functionality. NewsGator has also announced a new video module for Social Sites that supports enterprise learning initiatives and multimedia sharing. I have covered NewsGator on several occasions before (see NewsGator Gets More Mobile and Ramps Up Activity Streams and Analytics and NewsGator Offers Social Sites ™: A Comprehensive Enterprise Social Networking Suite). I recently spoke with Brian Kellner about their new offerings.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-21
 
Debunking Popular Myths of Social Media
Social media is many things to many people. For some, it's a core part of their overall business and marketing strategy. For others, it's a key player in driving traffic to their blog. For others, it's a new toy they're just beginning to play with. And for some, it's about as interesting as pond moss.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-20
 
Social Media Myths
Social media is many things to many people. For some, it's a core part of their overall business and marketing strategy. For others, it's a key player in driving traffic to their blog. For others, it's a new toy they're just beginning to play with. And for some, it's about as interesting as pond moss.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-20
 
Social Media ROI Revisited: A Look at Correlation
In the immediate aftermath of the now-epic Old Spice Guy YouTube response campaign, Facebook fan interaction spiked by 800%, the brand's Twitter following grew by 2700%, 1.4 billion impressions were generated, and more importantly, product sales surged 27% over six months to establish Old Spice as the men's body wash category leader.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-20
 
What Is (A) Community?
While a rather fascinating and inspiring conversation is developing nicely further on over in Google Plus, around a recent blog entry that my good friend Euan Semple published over at his blog under the title "Ten ways to create a knowledge ecology" (A superb piece of writing that, by the way, I can strongly recommend you all have a look and read it through as well, in case you haven't done it just yet, as I do believe it's probably one of the best articles published this year around the social transformation that businesses need to go through in order to become and live social, and help prepare for that knowledge ecology that Euan hints so nicely), the topic of communities and gardening communities through community managers (Or community facilitators) came up again and I thought I would go ahead and share with you folks this quick blog post where I can reference a rather interesting and very thought-provoking short video clip that tries to answer the question we have all been trying to answer all along: What is (a) community?
Directory: > Expert Articles > Expert Articles
Date: 2011-07-20
 
Google Ad Extensions with Mona Elesseily
For the last 12 years, Mona Elesseily has focused on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (PubCon) and the International Internet Marketing Association (IIMA).
Directory: > Expert Articles > Expert Articles
Date: 2011-07-19
 
Oracle's JDK 7 for General Availability Coming Soon
Adam Messinger, VP of Development of Oracle, describes the release of JDK 7 as more evolutionary than revolutionary. It has been almost 5 years since JDK 6 was released, which he comments has to do with business and political reasons. The new version holds valuable improvements for developers and a bright hope for future breakthroughs in the Java platform.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-19
 
Various Types Of Ad Extensions for Google AdWords
For the last 12 years, Mona Elesseily has focused on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, CareerBuilder.com, Cathay Pacific and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Some of the events Mona presents at include Search Engine Strategies (SES), Search Marketing Expo (SMX), Ad:Tech, Shop.org, the International Marketing Conference (IMC), WebmasterWorld (PubCon) and the International Internet Marketing Association (IIMA).
Directory: > Expert Articles > Expert Articles
Date: 2011-07-19
 
Is Social Media About Conversations?
In the dawn of social media, pundits repeated the mantra that social media is about conversations. While conversations are part of the mix, I think it's a small part, and, while it's necessary, should be minimized with an eye for ROI
Directory: > Expert Articles > Expert Articles
Date: 2011-07-18
 
Content Marketing Is The Best Way To Get Noticed
There's a lot of great SEO copywriting out there but there's a lot of bad stuff too.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-18
 
Top 20 Google Plus Tips & Tricks!
Everyone is on Google+ or G+, as it's fondly called now. If you want to master this newest social networking mecca, then you need to learn the tricks of the trade. As most of us are in the exploring and experimenting stage on G+, listed below are a few pointers, that will aid you in using the social platform better and faster.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-18
 
Google Plus: Tricks Of The Trade
Everyone is on Google+ or G+, as it's fondly called now. If you want to master this newest social networking mecca, then you need to learn the tricks of the trade. As most of us are in the exploring and experimenting stage on G+, listed below are a few pointers, that will aid you in using the social platform better and faster.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-18
 
Tightening CRM Safety Belts in Climate of Growing Cyberthreats
Cybercrime is on the rise and data breaches are a daily occurrence. Customer relations managers and those working with CRM software often leave security up to the IT specialists. However, everyone plays a role. A great article at CIO discusses this issue. Let's look at how CRM security can be tightened in this climate of growing cyberthreats.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-18
 
Google + Adding Value To Your Businesses?
Within less than a month into the launch of Google + project, it seems like everyone these days wants to get on it. It has seen a mind blowing 10 million users already and growing by the second as we speak. At the rate it is going, it seems a great possibility that it will get at par with Facebook soon
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Date: 2011-07-15
 
Is Cloud Computing the Victim or the Suspect?
When cloud computing arrived at center stage back in the late 1990's, it was the future. It was the invention of the microchip all over again. IT departments and CFO's everywhere were breathing a sigh of relief. They saw the cloud as a means of ending budget overages, pesky support tickets and reducing hardware costs. As soon as the media got wind of this nifty cloud thingy, well, the cloud metaphors were more prolific than Captain America cosplayers at a Comic-on. In fact, one could even say the media was largely responsible for the cloud's success. After all, we know the media is built on driving the rise of a trend and then greedily exposing its crash and burn. That begs the question, is cloud computing really as fabulous as we think it is? Is the cloud a victim of commercialism or a suspect in the breakdown of data security?


Directory: > Expert Articles > Expert Articles
Date: 2011-07-15
 
Google's Panda Ranking Algorithm Changes SEO Forever
Every day, I run into people affected by the Panda update. "Affected" always means negatively affected, because when your rankings go up, it means that Google is finally recognizing the quality of your site. When your rankings go down, blame it on Panda. Now, none of this is to say that Google's Panda algorithm update, and its ongoing tweaking that has followed, is not a big deal. In fact, this might be the biggest search ranking algorithm change since Google inaugurated link analysis in the late '90s. Because the search ranking algorithm isn't really an algorithm any more, because people don't set the rules. Google has embraced machine learning, and SEO will never be the same.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-15
 
SEO Will Never Be The Same
Every day, I run into people affected by the Panda update. "Affected" always means negatively affected, because when your rankings go up, it means that Google is finally recognizing the quality of your site. When your rankings go down, blame it on Panda. Now, none of this is to say that Google's Panda algorithm update, and its ongoing tweaking that has followed, is not a big deal. In fact, this might be the biggest search ranking algorithm change since Google inaugurated link analysis in the late '90s. Because the search ranking algorithm isn't really an algorithm any more, because people don't set the rules. Google has embraced machine learning, and SEO will never be the same.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-15
 
Removing Desolate Pages that Waste Valuable Link Equity
I guesstimate that 90% or more of all active websites and blogs on the Internet could use a content audit RIGHT NOW. And I bet your site could benefit from one as well.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-14
 
Does Your Website Need A Content Audit?
I guesstimate that 90% or more of all active websites and blogs on the Internet could use a content audit RIGHT NOW. And I bet your site could benefit from one as well.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-14
 
Tips On Promoting White Papers Through Social Media
The Eccolo Media 2009 B2B Technology Collateral Survey Report discovered "89 percent of respondents passing them along to others." As they state, collateral is viral. Of the five collateral types listed, white papers, case studies/success stories, podcasts, video, brochures/data sheets, white papers were the most frequently shared. Social media is the most concentrated form of sharing information. Let's look at some tips for sharing white papers through social media.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-14
 
Facebook On The Brink Of SQL Crisis?
Facebook may on the brink of a crisis and trapped in a MySQL "Fate Worse than Death." The entire social platform is operating a huge, complex MySQL implementation that stands to cripple the social giant. According to Micahel Stonebraker the only possibility is to rewrite everything from scratch.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-14
 
CentOS Releases 6.0, Eyes 6.1 Upstream
The wildly popular CentOS distribution moves out of version 5 and into version 6. Essentially an open source redistribution of their 'upstream provider' Red Hat Enterprise Linux. They mostly removed the Red Hat branding, and added only package that contains distribution version information, while removing the Red Hat documents. So, it is practically bit for bit exactly like Red Hat Enterprise Linux 6.0, and that is why it is so wildly popular. This upgrade brings needed updated packages for the more popular technologies.
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Date: 2011-07-14
 
Kinect Now "Connects" to Windows
One of the biggest revolutions in the gaming industry (as well as the technology industry in general) is the Kinect for the well-known gaming system Xbox 360. The Kinect changed the gaming world by releasing a component for the Xbox 360 by enabling users to interact with the game they are currently using without using any handheld controllers. This gives the user/player more freedom and better controls their character/avatar/entity on the specific game that the user is playing. Just think: What if this technology was brought into everyday computing functions? Well, that dream is now reality.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-14
 
Releasing The Potential Of GNU Core Utilities, Part 2
Previously we began looking at the core utilities available to linux. Continuing looking at file utilities we will look at two in particular that are very useful for producing output in writing bash scripts: echo and printf.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-13
 
Enhancing Secure Communications with Strict Transport Security
New security capabilities in Firefox, Chrome and several other browsers enable web applications to create a more secure browsing experience with users.
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Date: 2011-07-13
 
Corporate Social Media Policies are Advancing
Pam Sahota has provided a useful post, Examples of Corporate Social Media Policies, that actually contained links to 14 examples. While it is always good to look at what others are doing, Pam started with the proper caution that there's no right policy. Your company needs to find what is right for your culture and needs. Here are a few.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-13
 
Do You Know What Your Brand Is?
Do you understand what your brand is? You do? Great, write it down as succinctly as you can.
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Date: 2011-07-13
 
Captain America’s Guide to Creating Killer Blog Titles
Everything I learned about creating compelling blog titles I learned from Captain America, the First Avenger.
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Date: 2011-07-13
 
What You’ve Missed With C++: 2011 So Far
The past few months have been a jam-packed with a few developments in terms of C++. Not only did C++0x get the almost unanimous nod of the industry to be good enough to be called C++11 but there's also a few stories that have come out that need some attention too. There was the Google findings which show that C++ is by far the best performing programming language (if you have enough programmers that know the language well enough to wield it proficiently) and C++ AMP which aims to bring massively parallel C++ programming closer to the mainstream by Microsoft. Also, last May BoostCon 2011 was held with a pretty good lineup of talks that Boost users would be most appreciative of. It seems like 2011 is the year that C++ dusts off its boots and starts marching on again to the top of the programming language hill. Or is it?
Directory: > Expert Articles > Expert Articles
Date: 2011-07-13
 
It’s Time to Try Social Technologies
At the beginning of the series of blog posts on Google Plus that I started earlier on this week I mentioned how I would be putting together about four different articles about my first impressions on playing around quite a bit with G+, something that those folks who have been following this blog for a long while now would know it's not something that I do rather often, so you can imagine how it is starting to grow on me more and more by the day. You could say I am having a blast with it, to the point where most of my other external social networking activities have gone a bit dormant in the last few days! I do realise though how I still need to post that fourth article and all, but I thought I would go ahead talk about something else today: the value I am getting from Google Plus already on my first week of usage. Because I guess that's what we all care about  at this point in time, right? What (business) value do we want to get from G+? We all remember that social for the sake of social is not going to take us anywhere. So how am I benefiting from making use of it at the moment? Well, let me summarise it with a single sentence: facilitated serendipity on steroids!
Directory: > Expert Articles > Expert Articles
Date: 2011-07-12
 
Complementary Roles of Tablets, Smart Phones, and Television
A recent article by Clayton Morris, Study Reveals Changing Role of iPads, Tablet PCs found that 70 percent of tablet owners and 68 percent of smart phone owners use their devices while watching television. It also reported that 61 percent of eReader owners use their device in bed, while 57 percent of tablet owners and 51 percent of smart phone owners do the same. Now bed is one of the places I watch TV, the other is in my office next to my laptop.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-12
 
Local Search Ranking Factors 2011
The latest Local Search Ranking Factors Survey from David Mihm was released last month. It's full of big surprises for businesses and marketers who haven't been keeping up with the fast and furious changes in the world of Local Search.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-12
 
Tips To Ensure A Strong Foundation For Local Search Success
The latest Local Search Ranking Factors Survey from David Mihm was released last month. It's full of big surprises for businesses and marketers who haven't been keeping up with the fast and furious changes in the world of Local Search.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-12
 
Never Forget Anything Ever Again. Ever.
Google Voice transcribes your voicemails to text. That means a free voice memo transcription for your best ideas.
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Date: 2011-07-12
 
2011 MIT Sloan CIO Symposium: Enterprise Analytics = Business Values
Here are more of my notes from the MIT Sloan CIO Symposium: Enterprise Analytics = Business Values. Participants included: Moderator: Michael S. Hopkins, Editor-in-chief, MIT Sloan Management Review, panel: Rock Gnatovich, SVP & COO, Spotfire, TIBCO Software Inc., Brad Peterson, CIO, Charles Schwab, Sid Probstein, CTO, Attivio, and Renée Romano Nocker, Director of Technology Product Marketing, SAS.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
5 Tips To Boost The Google Indexing of Your Website
Getting your homepage indexed in Google is only the 1st step to your SEO success. It's important that all your key web pages are indexed and appearing for relevant searches.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
Tips To Help Improve Your Indexing In Google
Getting your homepage indexed in Google is only the 1st step to your SEO success. It's important that all your key web pages are indexed and appearing for relevant searches.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
Exceptional Customer Service Is A Great Marketing Idea
Every business has to do marketing in some form or another.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
Netflix Neutrality, Speaking Out Against Tiered Plans
A member of Netflix's management derided the recent maneuverings of the Telecommunications Industry that he witnessed at the annual National Cable Television Association. He was not speaking about the recent agreement by ISPs and the Entertainment Industry to send increasing "alerts" to people seen to be sharing copyrighted content. He was speaking of the intentions of the Telecom companies' when they are planning on the eventual future where bandwidth is scarce and customers must offset that demand by paying for bandwidth and content in tiers. It is the only way they see to stem the growing use of high-speed Internet services such as high definition video streaming.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
How Much ROI Will SEO Bring? How Much You Got?
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment).
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
If You Invest In SEO, Invest Wisely
Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment).
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
Tackling Storage Overload Via Information Lifecycle Management, Part 1: Data Classification
"We are drowning in a sea of information. No one knows the value, how long it should be kept, or what the risk of keeping or getting rid of it is" (J.P. Morgan). A white paper by Recommind on getting data under control mentions that "the amount of enterprise data doubles every 18 months," according to an IDC report. Be it an individual or massive organization, hours can be wasted on trying to find information and nightmares can plague trying to manage it if a solid Information Lifecycle Management (ILM) policy isn't made. An ILM plan begins with defining the data's properties, category, and type.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-11
 
Tips and Tricks for SSH and SSHFS, Part 1: Setup
Secure Shell (SSH) access is a marvelous utility for all computer users. It can be used to seamlessly mount remote drives, run daily backups, and much more. The purpose of this series of articles is to share ideas on how Linux developers can get the most out of SSH and hopefully bring up new possibilities many are unaware of. In this part we will look at the initial setup of SSH and SSHFS.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-08
 
Overcoming Technology Investment Inertia
Simon Wardley writes an interesting post claiming that Microsoft's biggest enemy is not Google, Facebook, Apple - it's Microsoft. Wardley's research suggests that inertia makes it easy for Microsoft to continue doing what they've done in the past with great success. Inertia is also an important force within IT departments. IT decision makers seeking to help their businesses differentiate from competition should guard against technology inertia.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-08
 
Schemas, Microformats, Rich Snippets, And SEO
When I was a kid, sometimes my father called me a dirty little schema. (He's from Brooklyn.) OK, OK, he didn't spell it that way. It wasn't long ago when "schema" was a word only used by database geeks. Microformats and rich snippets are even more obscure terms, but they are becoming increasingly important. If you don't know what they are, remain ignorant at your own peril, because these arcane terms are making big changes in SEO--probably the biggest markup-related changes since search engines stopped looking at the keyword meta data field.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-08
 
Rich Snippets And SEO
When I was a kid, sometimes my father called me a dirty little schema. (He's from Brooklyn.) OK, OK, he didn't spell it that way. It wasn't long ago when "schema" was a word only used by database geeks. Microformats and rich snippets are even more obscure terms, but they are becoming increasingly important. If you don't know what they are, remain ignorant at your own peril, because these arcane terms are making big changes in SEO--probably the biggest markup-related changes since search engines stopped looking at the keyword meta data field.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-08
 
Qontext.com Brings Greater Context to Enterprise Collaboration
When Gartner named Qontext a cool vender in the context-aware computing space they wrote, "one of the holy grails in the collaboration market is the ability to embed collaboration services directly into business processes." This allows you to "build the collaboration service directly into the business process and make historical collaboration content accessible from the application." I could not agree more.  I have long been a proponent of this approach going back to building process-aligned knowledge management systems beginning in the early 90s. Now Qontext has taken the approach a step further with its pinning concept. I recently spoke with Samir Ghosh, Qontext, VP, Business Development & Strategy, about their capabilities.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-07
 
Making Better Use of Customer Intelligence
Forrester's Tamara Barber asked the question: Are You Prepared For The Intelligent Enterprise?  She looked at the future of market research and saw a trend and need for increased collaboration between the market insight professionals who go out and proactively collect market research data and those who passively collect transactional and behavioral data.  We applaud this.  She worked with a colleague, Dave Frankland, to look at how these functions best collaborate.  These came up with these findings and suggestions.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-07
 
How do I implement add rel=author for Google serps?
I notice that sometimes on the Google search results that the author of the article is displayed next to the match in the search. Sweet. How do I do that? Is it tied to the addition of the new rel=author attribute?


Directory: > Expert Articles > Expert Articles
Date: 2011-07-07
 
Adding rel=author To Google Serps
I notice that sometimes on the Google search results that the author of the article is displayed next to the match in the search. Sweet. How do I do that? Is it tied to the addition of the new rel=author attribute?


Directory: > Expert Articles > Expert Articles
Date: 2011-07-07
 
Can A Great User Experience Co-exist With SEO?
My friend Bob Knorpp has a good piece on AdAge this week:"Why Marketers Should Break Free of the Digital Content Trap" about the fallacy of content. He makes some good points about companies going through the motions of creating and promoting content on social channels with motivations of retweets, likes, shares and links over real engagement. I have to agree where he says, "content alone is a dead end for ongoing engagement".
Directory: > Expert Articles > Expert Articles
Date: 2011-07-07
 
Online Video Tips for Small Business and Affiliate Marketing
This time someone interviews me. A friend of mine - Bob Thordarson, CEO of BluCapp, Inc. interviewed me about online video for a webinar he was putting together. He gave me a copy of the final video so I wanted to share it here on the Expand2Web Podcast.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-07
 
Using Simple Online Videos To Promote Your Business
This time someone interviews me. A friend of mine - Bob Thordarson, CEO of BluCapp, Inc. interviewed me about online video for a webinar he was putting together. He gave me a copy of the final video so I wanted to share it here on the Expand2Web Podcast.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-07
 
Striving For A Better Work/Life Balance
Every entrepreneur with a thriving business eventually discovers there's always more on the to-do list than any human can get done. That makes it really tough to achieve a decent balance between business and your personal life.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-06
 
What's the Purpose of Your Website?
That might sound like a strange question to ask.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-06
 
Why Do You Have A Website?
That might sound like a strange question to ask.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-06
 
Share Your Content By Mapping Your Social Graph
"A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter-and getting smarter faster than most companies." The Cluetrain Manifesto
Directory: > Expert Articles > Expert Articles
Date: 2011-07-05
 
Developing With Appcelerator Titanium vs Adobe AIR
Tony Lukasavage has a great review on the differences between Titanium, PhoneGap, and AIR. Here we will focus on just Titanium and AIR. Another analysis which touches on the issue comes in two parts (part 1 and part 2. Titanium has the clear advantage over AIR in every way.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-05
 
The Filter Bubble & Personalization
So what is happening to our interweb these days? It's been several years now since the web evolved into a truly interactive arena. With the advent of blogs, wiks, social networks, eBay selling, Amazon self publishing etc. end users started to became publishers, online retailers, product creators and so on. Effectively the end users of the web started to become the new generators of the web with the smart bigger player simply providing a platform for this to happen. The wonder of user generated content.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-05
 
+1 Effect In Webmasters Tools And Google Analytics!
Google released the reports that show the effect of +1 buttons to the website.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-01
 
The Effect Of +1 buttons To Websites
Google released the reports that show the effect of +1 buttons to the website.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-01
 
User Contributions Declining As Open Source Reaches Mainstream?
As open source usage has grown into the mainstream, have users started to contribute less time and money to open source projects, thereby putting the future of the project at risk? One CEO of a leading open source based company thinks so.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-01
 
Building A Deep Understanding Of Your Customer
A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-01
 
Using Different Approaches To Understanding Your Customers
A well-argued post on Mashable explores why the use of traditional demographic analysis in marketing today is a flawed approach to understanding your customer.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-01
 
Computer Software Engineers Expected to Increase 32%, With a Caveat
The US Department of Labor's recent publication of the Occupation Outlook Handbook, 2010-11 Edition, outlines the changing work environment we live in. The great news for programmers is that their share of employment is expected to increase by 32% between 2008-2018. Yet, those who get the higher paying jobs will need a few features in their bag.
Directory: > Expert Articles > Expert Articles
Date: 2011-07-01
 
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