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How To Check Your Whois Domain Data
This is only one SEO tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point.
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Date: 2010-05-28
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Learning To Market Your Business From Real Estate Agents
Not all of us are in the market for a 40,000 square foot villa in the hills of California. In fact most of us probably aren't, so the world of luxury real estate is one that seems like an exclusive mystery. It is a shame that few of us do get to experience this world, because when it comes to marketing there is a lot that anyone could learn from how luxury real estate and real estate agents in particular run their businesses.
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Date: 2010-05-28
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Using Your Twitter Account To Monitor Customer Service
It's no secret that companies are using Twitter for marketing, but are you monitoring tweets for customer service? Last week, I ran into a striking reminder that companies are increasingly taking Twitter seriously, even when I am joking. Let me explain what happened last week when I slept in a Select Comfort Sleep Number bed and tweeted about my experience the next morning.
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Date: 2010-05-27
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How to install OpenBSD
Linus Torvalds, the creator of the Linux kernel, once said of OpenBSD, "Security people are often the black-and-white kind of people that I can't stand, in that they make such a big deal about concentrating on security to the point where they pretty much admit that nothing else matters to them." Ironically, Torvalds suggestion that they should concentrate more on the average everyday software bug before big security protocol's is exactly what they say themselves. Marc Espie said, "He was saying the same things we say. Hell, reading him in that discussion without the From: lines could make me think I'm reading someone @openbsd.org."
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Date: 2010-05-27
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Spanish, Korean Predicaments Send Stocks Lower
It's a good bet that a lot of boats, trains, and planes are delivering shipments of antacids this week. Mounting problems in Europe and Korea have conspired to damage financial markets all over the world, with many major indexes hitting levels not seen in six or more months.
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Date: 2010-05-26
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The Impact Of Social Media on SEO
For every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking circuit and has a tremendous amount of experience and expertise to share.
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Date: 2010-05-26
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Making IT A Driving Force Of Innovation
I recently attended the MIT Sloan CIO Symposium for the second time. It is an annual one-day conference, held on the MIT campus. This is part three of my notes. I attended a session, Positioning IT as an Innovation Engine, led by Martin Reeves, Senior Partner, Boston Consulting Group. Panel members include: Ananth Krishman, CTO, TCS, Daxi Li, Chairman Chinese Association for Science and Business, Roy Rosin, VP of Innovation, Intuit, and Marco Orellana, CIO Codelco. The session picked up on some of the themes covered in the solving the CIO paradox session I reported on earlier
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Date: 2010-05-25
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Discovering Specific Page Traffic Through Google Analytics
I've been using Google Analytics for a while and a client just asked me about the traffic on a specific page. I logged into the Analytics site and dug around everywhere, but can't see anywhere I can actually just type in a URL and find the stats for that specific page. Is it possible, or is that just not how Google Analytics works?
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Date: 2010-05-25
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Using Google Analytics To Find Your High Traffic Pages
I've been using Google Analytics for a while and a client just asked me about the traffic on a specific page. I logged into the Analytics site and dug around everywhere, but can't see anywhere I can actually just type in a URL and find the stats for that specific page. Is it possible, or is that just not how Google Analytics works?
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Date: 2010-05-25
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Controlling Access Gives Joomla! A Boost
Joomla!'s next, and very anticipated, version 1.6 of their popular CMS recently went beta. In case you're one of the many who left Joomla! for Drupal or even compared the two before settling on Drupal and/or another CMS , perhaps it's time to take another look back and see what Joomla! is doing to bridge the gap.
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Date: 2010-05-25
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How To Improve Your Customer Relationships
You might not have thought much about how your bank treats you. In a world of drive-through windows and automated teller machines, you might not even think about what kind of relationship you have with your bank You take for granted that its policies are more important than who you are, but does it have to be that way?
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Date: 2010-05-24
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For CIOs Too Much Control Can Be Counter Productive
I recently attended the MIT Sloan CIO Symposium for the second time. It is an annual one-day conference, held on the MIT campus. This is my second set of notes. I attended a session, Solving the CIO Paradox, led by led by Maryfran Johnson, Editor in Chief, CIO Magazine. Panel members include: Anne Marguiles, CIO Commonwealth of Massachusetts, Bill Brown, former CIO, Iron Mountain, James McGlennon, Liberty Mutual, and Tom Pyke, former CIO U.S. Department of Energy.
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Date: 2010-05-24
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Independent ISPs Making Waves In The News
When one thinks of ISPs, the mind shifts towards the big companies - Verizon, AT&T, or regional companies. With the onward debate of net neutrality, could independent ISPs be the wave of the future? Two indy based ISPs have made it into the news the past couple of days, one of them being taken down while another has just now surfaced.
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Date: 2010-05-21
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Support For Windows XP SP2 To End
Windows XP users who for some reason haven't upgraded to Service Pack 3 should probably think hard about finally taking the leap. Microsoft has announced that it will stop supporting Windows XP SP2 (along with Windows 2000) after July 13th of this year.
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Date: 2010-05-21
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Dissecting Duff's Device
One of the most confusing pieces of code I have ever had a chance to look at is Duff's Device. At first glance, it seems that your compiler would laugh at you for attempting such a feat. For those of you who haven't yet been introduced to this programming marvel, I suggest you sit down before reading on.
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Date: 2010-05-20
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Building Your Twitter Messaging Strategy
So you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.
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Date: 2010-05-20
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Enabling Your Sites To Deliver Customized Pages
It's more than a year since my original post about DemandBase. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. Specifically, ABR returns data within 10 milliseconds of the initial page request, in time to customize even the first page served. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.
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Date: 2010-05-20
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Building A Better User Experience With Real-Time Access Data
It's more than a year since my original post about DemandBase. At the time, they had just extended their product beyond basic IP-address-based Web visitor identification to provide company details and contact names. Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. Specifically, ABR returns data within 10 milliseconds of the initial page request, in time to customize even the first page served. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups.
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Date: 2010-05-20
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Perl's Staying Power Advertised Again
ActiveState is a company that specializes in dynamic languages, and whether or not you've heard of it, it's quite successful, with a long list of customers that includes impressive organizations like Cisco, HP, and Lockheed Martin. Which sets Perl professionals up for a nice surprise, because ActiveState's director of engineering has argued that Perl is here to stay.
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Date: 2010-05-18
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Australia Commits To Significant IT Spending
Government IT professionals all over the world may want to keep a close eye on Australia in the weeks and months ahead. Australia's federal budget has allocated over $1 billion to public-sector technology projects, meaning it may be able to pioneer some advances, or at least set an example through trial and error.
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Date: 2010-05-18
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Janson White Paper Wins PR Award
When it comes to white papers, it appears that Janson Communications is quite the authority. Janson recently won an Award of Excellence for a white paper with the unusually apt title "How Strategic Communications Can Positively Affect Your Business."
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Date: 2010-05-13
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Make Unix/Linux System Administration Easier With Fish
Everyday, System Administrators on Unix/Linux based systems work with the console to accomplish the tasks at hand. The underlying system interpreting their commands to the system is a shell, usually bash, or tcsh, or even ksh or zsh for the very passionate shell user. I just found out about a new shell that is better than all of them.
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Date: 2010-05-13
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Take the (Open) Plunge Already!
About ten years ago or so, you may have ran across this nice little swimming hole called open source software (OSS). The pool was small and you didn't see too many of your professional IT buddies swimming in there. You decided to pass It up.
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Date: 2010-05-13
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Using Webmaster Tools To Gain SEO Ranking
You've never been able to get decent or accurate backlink counts (the number of other sites linking to your site) by running a link command search on Google. Such a search generally only shows a fraction of the links to any given page Google Webmaster Tool's link reports are far more accurate.
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Date: 2010-05-12
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Building Your Site Rank With Webmaster Tools
You've never been able to get decent or accurate backlink counts (the number of other sites linking to your site) by running a link command search on Google. Such a search generally only shows a fraction of the links to any given page Google Webmaster Tool's link reports are far more accurate.
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Date: 2010-05-12
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Using App Stores To Grow Your Web Business
Time is money when you're a small business owner, and you probably don't have time to scour the Internet trying to find every application you need to promote or expand your small business. One small business that can help yours is an apps store. These pull together mobile and web apps for you, saving you precious time.
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Date: 2010-05-12
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How To Effectively Handle Customer Disputes
Anyone reading this site is always on the lookout for the next big idea in search, and you all know that social media is it. My wife Linda knows, too. So, when she recently underwent successful Lasik surgery, she thought it would be far nicer to create a Squidoo lens for her surgeon, promoting his business, than to send a bouquet of flowers.
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Date: 2010-05-10
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Could An Android Tablet Be On It's Way?
Apple possesses a power that few other companies can claim: the ability to create markets. The iPhone has been a massive success, and the iPad appears to be headed in that direction, because Apple created something that people not only wanted, but obsessed over.
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Date: 2010-05-07
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To Switch, or Not to Switch
When it comes to making selections in C programming, the obvious first choice of most programmers is the if,else combination. This can become a hassle when there are multiple choices with different or similar outcomes. A simple example of this is outputting the number of days in a month. You could do:
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Date: 2010-05-07
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Process-Alignment Remains The Key To Effectiveness
Before there was enterprise 2.0 I used to think that, except for utilities like email, most business information-based software such as knowledge management needed to be process aligned. I have softened that position somewhat but for certain tasks, process-aligned remains the key to effectiveness. This is the approach taken by the Clearwell E-Discovery Platform, a product targeted at information-related legal process such as discovery.
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Date: 2010-05-06
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Google Launches New Keyword Search Tool
Anyone familiar with keyword research for paid search knows that estimating traffic is one element that can influence what keywords or keyword phrases to target (budget, bid price also play a factor of course as well as a host of other information.)
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Date: 2010-05-05
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Giving Your SEO Clients What They Want
With the current economic situations that many businesses are facing, its a given that they are all looking to cut costs. What does this mean to the SEO industry? With all of the negativity, mistrust, and skepticism surrounding the industry - it quite simply means that we're the first on the chopping block.
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Date: 2010-05-05
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What Processes CTOs Could Learn From Start Ups
I have spent well over 20 years in corporate IT environments, most of it working for IT shops in the 100-300 person range. In every company that I worked for, IT was seen as a bottleneck and IT struggled to satisfy the needs of the business. In many companies, this is the standard. The reasons for these struggles can be boiled down into the following categories:
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Date: 2010-05-04
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Learning Strong Practices From The NetFlix Deck
If you have time to read one document on the topic of startup culture, you should read through the NetFlix "culture deck". If you have time for two, read through the NetFlix deck twice - it's that good. It is so good, in fact, that I'm surprised when I come across entrepreneurs that haven't seen the deck yet.
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Date: 2010-05-03
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