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Using Off-Site Link Building To Boost Your SEO
In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. As I've said before, there are many things that go into an SEO campaign. However, most campaigns boil down to two areas - "Off-Site SEO" and "On-Site SEO".
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Date: 2010-04-29
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Building The Best Linking Strategy For Your Site
In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. As I've said before, there are many things that go into an SEO campaign. However, most campaigns boil down to two areas - "Off-Site SEO" and "On-Site SEO".
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Date: 2010-04-29
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Rogue San Fran Sysadmin Found Guilty
The system administrator who made national headlines after locking the city of San Francisco out of its own network has been found guilty of computer tampering. Terry Childs now faces the possibility of a five-year prison sentence, with sentencing scheduled to occur on June 14th.
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Date: 2010-04-29
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How To create Good Site Content
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, "I agree wholeheartedly!" Why does the specter of creating content set off service providers, agency clients, and businesses flying solo, making them more than a little squirrel-y?
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Date: 2010-04-28
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Developing Great Content For Your Site
I suspect that the title of this post creates different reactions amongst different groups. I also suspect that none of the reactions include, "I agree wholeheartedly!" Why does the specter of creating content set off service providers, agency clients, and businesses flying solo, making them more than a little squirrel-y?
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Date: 2010-04-28
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How Are Your Employees Using Content Management Tools?
We need more research like this. I recently read an interesting study by my friend Kate Ehrlich at IBM and her colleague Sadat Shami, It is titled, Microblogging Inside and Outside the Workplace and looks at how corporate employees use microblogging tools. This effort conducted a content analysis comparing over 5,000 posts between March and June 2009 from individuals who were using an internal IBM proprietary tool, Blue Twit, and Twitter simultaneously. Within these 5,000 plus posts, 58% were done with twitter and 42% were done with the internal tool so there is a reasonable balance for the comparison.
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Date: 2010-04-27
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Adding Stronger Business Success With Crowdsourcing
It seems everywhere you go, there will be a person you meet who claims to be the "biggest fan" of a product or brand. You know, the guy that wears a compete 3 piece Nike suit with shoes every day, the office co-worker carrying a Starbucks into the office every day of the week and the family in my neighborhood that have 4 Volkswagen carsin their driveway.
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Date: 2010-04-23
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Adding Audio Equalizing To Your iPad
I listen to a lot of music and have thousands of CDs on my iPod and now my Apple iPad too. On the iPod - and on my PC - I can get to the "equalizer" and adjust the audio profile for small speakers, jazz, etc. On the IPad it doesn't seem like that's available any more. Did Apple just axe it in the iPad version of iTunes, Dave?
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Date: 2010-04-23
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Giving Your Blog An Extra SEO PuSH
If you have a blog or a website with a RSS (real simple syndication) feed and you haven't heard of the new PuSH protocol then I have a treat for you. A little while back, Google announced a new open source protocol quirkily called PubSubHubbub, or PuSH for short. In Google's own words PuSH is "a simple, open, server-to-server web-hook-based pubsub (publish/subscribe) protocol as an extension to Atom and RSS."
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Date: 2010-04-22
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New Apple Rules Support Objective-C, C, C++
As anyone who's gone near an Apple store on the day a new product's released must know, there's a sizable segment of the population that more or less worships the company's products. It's interesting - and possibly rather important - that Apple has signaled its approval of Objective-C, C, and C++, then.
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Date: 2010-04-22
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GM Is Paying Off Government Loans Ahead Of Schedule
The buzzword in 2009 was 'bailout'. You couldn't turn a TV on without someone uttering the word. One of the controversial bailout topics was for the auto industry. Two of the Big Three American auto companies were in desperate need of funds, General Motors and Chrysler. A Washington Post poll found that only 41% of Americans supported the auto bailout. The final amount of bailout funds afforded to the auto industry sat around $130 billion.
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Date: 2010-04-22
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How To Initially Set Up Your Website
All right beginners pay attention and I'll instruct you "How To Set Up A Web Page Free"!!! There are a lot of sites out there that make you believe that they are going to give you free website or free web addresses or free something or the other.
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Date: 2010-04-21
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Setting Up Your Site For The First Time
All right beginners pay attention and I'll instruct you "How To Set Up A Web Page Free"!!! There are a lot of sites out there that make you believe that they are going to give you free website or free web addresses or free something or the other.
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Date: 2010-04-21
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Synaptics Gesture Suite released for Linux
Synaptics, a global human interface device developer, has created the first multi-touch package for Linux. The Synaptics Gesture Suite (SGS), which has been running on Windows-based devices, has been released to the Linux community (SGS-L). What does this mean for Linux users?
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Date: 2010-04-21
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Oracle Pledges To Up Investment In MySQL
An organization with a market cap in the neighborhood of $130 billion will soon be taking a renewed interest in MySQL. The chief corporate architect of Oracle, Edward Screven, has indeed indicated that Oracle will be helping MySQL in all sorts of ways.
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Date: 2010-04-20
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Fork Bomb Protection
The fork command is a vital part of the Unix shell environment. It works by creating a new thread, called the child, which is identical to the original (parent) thread. From there the new thread will execute the command called by the user, while the shell can either wait for that execution to finish, or can continue on.
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Date: 2010-04-20
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Perl 5.12.0 Released
A new version of Perl has arrived, and it should prove deserving of a very warm welcome. Perl 5.12.0 was a long time coming, and it represents a significantly more advanced offering than what was available before this release.
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Date: 2010-04-20
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Testing Your SEO With The Google Report Card
How a search engine does self analysis. A while back Google did a self analysis from an SEO perspective and Matt (Cutts) even did a session on it during a recent SMX session, (video at the end). I thought it might be an interesting excercise to actually go through it, point by point, to see what exactly they were considering important elements. It bears noting that they obviously aren't giving away the farm here, nor is this a Google how-to for SEO.
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Date: 2010-04-20
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Using The Google Report Card To Test Your SEO
How a search engine does self analysis. A while back Google did a self analysis from an SEO perspective and Matt (Cutts) even did a session on it during a recent SMX session, (video at the end). I thought it might be an interesting excercise to actually go through it, point by point, to see what exactly they were considering important elements. It bears noting that they obviously aren't giving away the farm here, nor is this a Google how-to for SEO.
Directory:
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Date: 2010-04-20
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How To retain Your SEO Equity During A Re-Launch
This article comes on the heels of a few website redesigns and relaunches that the SEO team and I have had to work through over here at People To My Site. People (namely me) and companies are always redesigning their websites, and while some really do it right there is always the potential for it to get really screwed up from an SEO perspective - which happens more than I care to admit.
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Date: 2010-04-19
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SEOing Your Site During A Re-Launch
This article comes on the heels of a few website redesigns and relaunches that the SEO team and I have had to work through over here at People To My Site. People (namely me) and companies are always redesigning their websites, and while some really do it right there is always the potential for it to get really screwed up from an SEO perspective - which happens more than I care to admit.
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Date: 2010-04-19
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Addressing The Security Risks Involved With Social Computing
If you have been exposed to Social Computing within the enterprise for a little while now I bet most of you folks out there would probably be able to identify one or two of the main issues that every single corporation has got with regards to the wider adoption of social software tools, both inside and outside of the firewall. Those two issues are actually privacy and security. Oh, and perhaps risk management, too!
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Date: 2010-04-19
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Why Are You Really Optimizing Your Site?
The very name "Search Engine Optimization" would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines--it's all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.
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Date: 2010-04-16
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Understanding The Content That Your Customers Are Looking For
The very name "Search Engine Optimization" would seem to answer the question of who marketers are optimizing their site for. All the great advice you get about getting your pages indexed and finding which keywords are used in the search engines and optimizing your content to be found by the search engines--it's all search engines all the time. Or is it? At some point, you need to ask yourself why you are doing all of this.
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Date: 2010-04-16
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CompTIA Launches New VAR Package
Information technology trade association, CompTIA, has introduced a new membership package for value-added resellers (VARs) that gives them access to major industry research, education, skilling programs, and network opportunities, starting at $20 per month.
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Date: 2010-04-16
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How To Save Your PC From Memory Loss
This has been bothering me for quite some time, and noone else has been able to give me a good answer: How do you retrieve RAM lost to memory leaks? I have one gig of RAM my computer, but I can only use 550MB of it... I just recently got into programming, and I am sure that memory leaks are the cause of this RAM loss. Is there a program I can use, is my RAM now useless, or did I miss something?
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Date: 2010-04-15
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iPad Apps Prove Useful To System Administrators
Apple didn't really hold back when promoting the iPad; the company went so far as to call the device "magical and revolutionary" in a press release - twice. It would make sense, then, if the iPad could meet all sorts of needs, and it can indeed help system administrators in more than a single way.
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Date: 2010-04-15
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How To Keep Track Of Your Website Downtime
With Google's announcement of site speed now playing a hand in search engine ranking, many webmasters will no doubt be taking a look at their websites speed performance. But lets take a step back… although your site may rank well in the SERP's, this is pretty useless if your website is down at any time and your searchers can't get access to it.
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Date: 2010-04-14
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Driving Traffic To Your Business With YouTube Videos
Even though most of our SEO advice relates to getting traffic to your own website, you can still make sure your message gets out to the general public via YouTube. YouTube videos can be optimized so their titles show up in search engine results for popular topics, or specialized niche issues.
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Date: 2010-04-14
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MeeGo Project Wins More Support
The MeeGo Project, which aims to make a single Linux-based, open source software platform out of separate Intel and Nokia projects, has gained a whole lot of supporters. A whopping 27, in fact, and there are some rather important companies among them.
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Date: 2010-04-14
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Getting What You Paid For With Cheap SEO
A few months ago I bid on an SEO project for a local contractor in the Seattle area. We had agreed on some terms and planned on moving forward. He seemed committed to the project, but for whatever reason I never heard from him again. I followed up a few times but then wrote it off as a dead lead.
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Date: 2010-04-13
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How Blackhat SEO Will Hurt Your Long-term Ranking
A few months ago I bid on an SEO project for a local contractor in the Seattle area. We had agreed on some terms and planned on moving forward. He seemed committed to the project, but for whatever reason I never heard from him again. I followed up a few times but then wrote it off as a dead lead.
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Date: 2010-04-13
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What Makes Gmail A Great Service?
Have you tried the free email service - Gmail - from Google? It's been around for a while now and is an app that can help you control your in box. I love Gmail. For one thing, it exists in the cloud so you can get to it from anywhere which is important to me. You're not dependent on a single computer to have access to your important email.
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Date: 2010-04-13
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Understanding The Truth About Website Domainers
Firstly, I think domainers are geniuses. They are the only group of people that I know that can work as little as they do, and make as much as they do. Top level domainers are the TRUE optimizers, and saw the biggest gapping hole in the economics of the web ever created, and are now driving trucks of money through it.
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Date: 2010-04-12
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Top level domainers are the TRUE optimizers
Firstly, I think domainers are geniuses. They are the only group of people that I know that can work as little as they do, and make as much as they do. Top level domainers are the TRUE optimizers, and saw the biggest gapping hole in the economics of the web ever created, and are now driving trucks of money through it.
Directory:
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Date: 2010-04-12
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Making Sure That Special Offers Don't Backfire
Every day, millions of people throw out envelopes and click away from commercials that flaunt the word "free" simply because they know there's a catch. So when businesses make a special offer (whether it relates to free stuff or not), they should be very careful to make sure that there aren't too many obstacles associated with it.
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Date: 2010-04-12
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How To Start Optimizing Your Site
Attempting to implement SEO on your website can be a fairly murky process for many webmasters. An even murkier question, "Where do you start?" If you've never implemented SEO on your website before, it can be a little overwhelming, and there is much you need to do.
Directory:
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Date: 2010-04-09
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Do YOur Research Before Optimizing Your Site
Attempting to implement SEO on your website can be a fairly murky process for many webmasters. An even murkier question, "Where do you start?" If you've never implemented SEO on your website before, it can be a little overwhelming, and there is much you need to do.
Directory:
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Date: 2010-04-09
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Fine Tuning Your PPC Campaign With Impressions Data
Head keywords, click through rates, ad testing and query mining, all of these are monitored or performed on a daily basis by paid search account managers. But often time is spent on areas of your account where this is not as much opportunity as others. So how do you judge where you should be spending your time improving quality score or performing ad testing?
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Date: 2010-04-08
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Increasing Your Impression Share By A Higher Amount
Head keywords, click through rates, ad testing and query mining, all of these are monitored or performed on a daily basis by paid search account managers. But often time is spent on areas of your account where this is not as much opportunity as others. So how do you judge where you should be spending your time improving quality score or performing ad testing?
Directory:
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Date: 2010-04-08
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Learning To Speak To Clients On An Emotional Level
Good copywriting does more than just explain the details of a website's products or services. Copywriting that sells has to come off as more than informative. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take action.
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Date: 2010-04-08
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C Returns To Top Of Tiobe Index
C fans, your time has come (again). After four arguably long years, the C programming language has made it back to the top of the Tiobe Programming Language index, scoring the number one spot for April of 2010.
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Date: 2010-04-08
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Using The Keynote App To Copy Presentations To Your iPad
Now that I have an Apple iPad, I want to use it to show customers presentations on our products and services. The presentations are built in Keynote and I bought Keynote for my iPad, but for the life of me, I can't figure out how to copy the darn Keynote presentations onto the iPad! Is there some app I need to get or something?
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Date: 2010-04-06
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How To Apply SEO Changes To Your Site
Implementing SEO changes can be one of the toughest parts of any search engine optimization project. Admittedly, it takes a lot of time and energy to come up with the right keywords, choose the right themes for pages, and write content, but in many cases the biggest challenge involves getting the optimization onto the site itself.
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Date: 2010-04-05
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Addressing The Implementation Challenges Of SEO
Implementing SEO changes can be one of the toughest parts of any search engine optimization project. Admittedly, it takes a lot of time and energy to come up with the right keywords, choose the right themes for pages, and write content, but in many cases the biggest challenge involves getting the optimization onto the site itself.
Directory:
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Date: 2010-04-05
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How Paid SEO Ranking Firms Work
Who is going to pay to tell people that they are good enough and their lives are fine as they are? A fundamental truth of advertising is that advertising the truth usually isn't very profitable - which is why there is lead generation, affiliate programs, public relations, negative billing options, small print, bogus medical research, and so on... ;)
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Date: 2010-04-02
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BioPerl Makes Google Summer Of Code Cut
Google's annual Summer of Code is a rather big deal, bringing together excellent students from all over the world to work on open source software projects. And so it should be a big deal for the Perl community that BioPerl has been accepted into the Summer of Code 2010.
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Date: 2010-04-02
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