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Exposing Your Web Business Using Social Media
1. Facebook If you have not heard of it, and worse yet if you are not on it, you just don't have a chance to keep up with the competition. Chances are, your competing brands are on the mega power social media site and if you are not, well, I would rather not mention what the consequences will be for you business wise. Facebook isn't just for individuals anymore. Yes, there are still the occasional peeps that really say, "I like Facebook to keep in touch with mom and grandma," but most people do like to check out their favorite brands and businesses too...this is 2010 not 2008.
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Date: 2010-03-31
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How To Determine The Value Of Your Site Links
Links come in all different shapes and sizes. Some good, some bad, some are just there. In part 14 of this series we looked at the anatomy of a link, analyzing the different elements that make a link what it is. There are a lot of things to consider when looking at the value of the link, many of which lie in the the value of the page or website doing the liking. But here we'll look at a slightly different value of link, in how it's linked between the two sites.
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Date: 2010-03-31
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What Makes A Good Site Linking Structure
Links come in all different shapes and sizes. Some good, some bad, some are just there. In part 14 of this series we looked at the anatomy of a link, analyzing the different elements that make a link what it is. There are a lot of things to consider when looking at the value of the link, many of which lie in the the value of the page or website doing the liking. But here we'll look at a slightly different value of link, in how it's linked between the two sites.
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Date: 2010-03-31
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Lord Mandelson’s Digital Economy Bill Seeks To End Anonymity On The Web
There are powerful online trends at work sweeping away anonymity as a default position, creating many commercial opportunities for those with a light enough touch. Firstly, there's Facebook, the web's 800lb social gorilla. Zuckerberg's service has given four hundred million people around the world an online identity and the norm is for users to provide 'real' information. And it's an identity that increasingly follows you around the web, thanks to Facebook Connect. Then there's the booming mobile web.
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Date: 2010-03-31
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New PS3 Update Will Disable Linux Support
Sorry, Linux professionals, but your operating system of choice will soon be pushed out of a large number of people's daily lives. Sony has announced that the next Playstation 3 firmware update - due out April 1st - will disable the "Install Other OS" feature that allowed many gamers to use Linux.
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Date: 2010-03-31
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Comparing NoSQL And RDBMS For Large Database Structure
The last few weeks I have witnessed a ton of passionate debate about what is better, NoSQL or RDBMS. It almost sounds like a religious battle between Windows and Mac fan-boys. To me this is like arguing that a hammer is better than a screw driver. If you need to pound a nail, I'll take the hammer. If you want to turn a screw, I'll take the screw driver.
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Date: 2010-03-30
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Increasing Your Wordpress SEO Ranking
After you've signed up for your free WordPress account it can be a little daunting trying to give your blog proper SEO optimization. Lucking there are so many free plugins and guides online that you can optimize your site in no time. Here are some simple steps you can take in the next 15 minutes.
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Date: 2010-03-29
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Using SEO To Increase Your WordPress Site Ranking
After you've signed up for your free WordPress account it can be a little daunting trying to give your blog proper SEO optimization. Lucking there are so many free plugins and guides online that you can optimize your site in no time. Here are some simple steps you can take in the next 15 minutes.
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Date: 2010-03-29
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Who Really Has Browser Control?
Interesting tidbit over at Techdirt this morning about a Grease Monkey script called Fluff Busting Purity formerly known as Facebook Purity. While the Techdirt article is good, there are some interesting side issues here that should be noted.
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Date: 2010-03-29
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Federal CIOs Rank Concerns, Suggest Responses
Federal CIOs seem to have a lot on their minds these days, and these aren't unimportant, I-hope-the-budget-allows-for-fancy-new-keyboard concerns. Fortunately, TechAmerica and Grant Thornton found while surveying some CIOs that they've thought of some effective initiatives, too.
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Date: 2010-03-29
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Optimizing Your Site To Recover Lost Traffic
Wouldn't it be great to be able to magically discover traffic and links to your website without having to do a whole lot of work? Well, there is a way to do this without having to break the bank or even look at your Google Analytics. In fact, in order to properly recover lost traffic and links to your website, you have to stay away from Google Analytics and any other web analytics software that you're using that relies on JavaScript.
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Date: 2010-03-26
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Focusing Your Company As A Whole On Internet Marketing
Who owns the Internet? Obviously no one actually owns the Internet, but this is a question that I hear every day from big companies, because they want to know which organization within the company should take the lead with all Internet work. Big companies fail in Internet marketing every day because they waste time answering that question instead of just using the Internet.
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Date: 2010-03-26
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Palm Nods To C, C++ With Plug-in Development Kit
By all accounts, mobile is the future. Companies of all sorts are making iPhone apps, Google's investing millions in its Android operating system, and Microsoft is developing the Windows Phone 7 Series. So C programmers should be happy to hear that Palm has made room for them in its mobile strategy.
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Date: 2010-03-26
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Making The Most Of Your Permalinks
Wordpress is such a great tool for blogging and building websites alike. But do you sometimes get tired of reading the same old SEO tips for Wordpress? Yeah. Well I do too! This time I'm going to tell you about a couple of tips you won't likely hear anywhere else. To be honest with you, I learned both of these shortly after I had already started blogging here. Which kinda sucked because it usually takes a lot more work to fix up your website after you've created a handful of blog posts.
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Date: 2010-03-25
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Personalizing A Relationship With Your Potential Clients
I've been playing in the social networking space for a few years now, and truly believe it's one of the best low-cost marketing tools out there. I've landed new clients, found speakers for my teleseminar series, and been invited to write articles and speak for organizations-all because my profiles resonate with the right people.
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Date: 2010-03-25
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How To Keep Your Momentum While Link Building
Most SEOs have a love/hate relationship with links. We love a good link but we hate what it takes to get them. At best, link building is time consuming and tedious. At worst it's the thing drives good SEOs to the dark side of black hat magic. It's the one thing that most SEOs don't to do and very few actually can do well. Show me a link builder that advertises they can get 100 PR4+ one-way links and I'll show you 100 barely readable blog posts on 100 barely read blogs.
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Date: 2010-03-24
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Understanding And Building Your Site Links
Most SEOs have a love/hate relationship with links. We love a good link but we hate what it takes to get them. At best, link building is time consuming and tedious. At worst it's the thing drives good SEOs to the dark side of black hat magic. It's the one thing that most SEOs don't to do and very few actually can do well. Show me a link builder that advertises they can get 100 PR4+ one-way links and I'll show you 100 barely readable blog posts on 100 barely read blogs.
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Date: 2010-03-24
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Linux Developer Gurus Named
The Linux developer community has five new heroes to look up to. The Linux Foundation announced the "Top Five 2010 Linux.com Linux Gurus" this week, meaning these five individuals have done more than just about anybody to help their colleagues and promote the operating system.
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Date: 2010-03-24
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VARs Reach 25th Anniversary With Autodesk
It's not every day - or even every week or quarter, it seems - that something tech-related reaches a 25th anniversary or birthday. Autodesk and an additional ten companies have cause to be rather proud, then, as ten value-added resellers recently celebrated 25 years as Autodesk partners.
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Date: 2010-03-24
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How Do You Describe Your Level Of Social Media Expertise?
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call themselves an expert without having the necessary experience. Others create some sort of artificial metric to try and put some parameters around who should be allowed to call themselves an expert and who should not.
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Date: 2010-03-23
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You Could Be Sacrificing Visibility By Using Ranking Report Software
In the past, some search engines allowed an API access key to be used for ranking report software, and it can still be utilized today. Without utilizing the API key for the reports, you could be blocked from accessing the search engine. Software-automated queries drain resources, bandwidth, and inflates ad impressions, which is used to compute quality score for Pay-per-Click Ads.
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Date: 2010-03-22
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Utilizing Rank Checking Software Could Kill Your SEO Ranking
In the past, some search engines allowed an API access key to be used for ranking report software, and it can still be utilized today. Without utilizing the API key for the reports, you could be blocked from accessing the search engine. Software-automated queries drain resources, bandwidth, and inflates ad impressions, which is used to compute quality score for Pay-per-Click Ads.
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Date: 2010-03-22
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Pegasystems Acquires Chordiant To Unify Customer Treatment And Marketers
Business process technology vendor Pegasystems announced on Monday that it was purchasing Chordiant, which offers a central decision engine for customer interactions. Although the news is interesting in its own right, it also triggered a twinge of personal regret because I've been meaning to write about Chordiant for nearly a year. At that time, they had just added some slick simulation capabilities that estimated outcomes if a different set of rules had been applied to historical interactions.
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Date: 2010-03-22
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Figuring Out Your Twitter Social Media Strategy
Are you too Twitter-obsessed in your social media approach? Twitter's role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it's the online equivalent of HBO - important more because of who uses it and the media's infatuation with it, rather than the actual size and impact of its audience.
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Date: 2010-03-18
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Reaping The Rewards Of Long Tail Keyword Research
Keyword Research - another oldie but goodie. To reap rewards from a good SEO campaign, you need to select powerful keyword that have high volume and are attainable in terms of rankings. Simultaneously, you can also search for "long tail" keywords that are highly targeted, even if they have very low volume. The traffic from long tail keywords have to convert at an extremely high ration. We see this all too often: people running high budget campaigns to websites that have not implemented appropriate keyword research and selection. This minimizes the benefits gained from a link popularity and SEO campaign.
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Date: 2010-03-18
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Gaining Link Popularity Through Keyword Research
Keyword Research - another oldie but goodie. To reap rewards from a good SEO campaign, you need to select powerful keyword that have high volume and are attainable in terms of rankings. Simultaneously, you can also search for "long tail" keywords that are highly targeted, even if they have very low volume. The traffic from long tail keywords have to convert at an extremely high ration. We see this all too often: people running high budget campaigns to websites that have not implemented appropriate keyword research and selection. This minimizes the benefits gained from a link popularity and SEO campaign.
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Date: 2010-03-18
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Creating A Powerful Call To Action
A good white paper is like a diving board. You promote and preface it so that your ideal readers see the benefit in getting onto it. You inform AND persuade, so that readers feel that they are drawing their own conclusions as they move down it. You set it up so that those conclusions lead in one specific direction - to your category of product or service.
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Date: 2010-03-18
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Perl-AdWords Crisis Foreseen, Averted
It looks like the Perl community suffered a close call at the hands of a certain search giant. Although allowances have now been made, John Napiorkowski stated early yesterday, "on April 22nd SIGNIFICANT FUNCTIONALITY WILL PERMANENTLY BREAK FOR EVERY PERL APPLICATION USING GOOGLE ADWORDS API."
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Date: 2010-03-18
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Increase Your Site SEO With Chrome Extension
Ever since Google has allowed Chrome Extensions, a number of interesting SEO tools have been popping up. These are now beginning to rival some of the toolbars and add-ons available for Firefox, so I thought it would be a good time to share my three favourite Chrome SEO plugins.
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Date: 2010-03-17
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Weeding Out The Scams When Selling Your Site
When Transparency is Valuable: If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such. And if you have high growth and contact an investment banker to get a bidding war going then limited transparency can help then.
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Date: 2010-03-17
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System Rescue CD
One of the most useful rescue disks for both Windows and Linux systems that I have found is SystemRescueCD (SRCD); A free (as in beer and freedom!) "live" Linux distribution that allows for booting on either a 32-bit or 64-bit Intel/AMD system. SRCD is based on my favorite Linux distribution, Gentoo.
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Date: 2010-03-17
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Understanding The Key Differences Of Copywriting And Webwriting
I got excited about his panel because it seemed to speak to me specifically, and sure enough, it really delivered. The panel concentrated on two aspects of web writing, first is to explore writing web content, and secondly how to write web content for a living. For the purposes of this post, I'll be concentrating on the first aspect because it is a little more applicaple to our audience.
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Date: 2010-03-16
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Building The Correct Size SOA For Your Business
I am working on my second enterprise SOA implementation in the last 4 years. The first implementation was at a medium sized IT shop of 200+ people. That project was driven by the need to revamp business processes and leverage SOA to connect new user interfaces driven by workflow to old legacy systems. My current SOA initiative is quite unique. As a startup we are building from a blank sheet of paper.
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Date: 2010-03-16
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Study Shows Who Is More Loyal To Your Brand
Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time. In fact, the conclusion of this research made such an impression, I clipped a report of it and put it on the board beside my desk as a reminder of one important difference when marketing to women versus men that many small businesses completely ignore or forget about. The research explored the idea of customer loyalty, and uncovered that (on average) men were far more loyal to an organization or group than any single individual within it - and for women this finding was the opposite.
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Date: 2010-03-15
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Will Republishing Content Hurt Your SEO Ranking?
We like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we've ever seen before. And, to some extent, that's true. But if you are a veteran of electronic or even paper newsletters, I'll excuse you for not being so bowled over.
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Date: 2010-03-12
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Changing The Way You Think About Knowledge Management
Every so often there are those times when you bump into a couple of articles published by people, who you know and respect dearly for the tremendous amount of great work they have done in the space of Social Computing, that give you such an adrenaline rush, while reading through them, that you just can't stop thinking about anything else for a little while. And if those blog posts have got to do with two of my favourite topics from all along (People and Trust) in that context of the Social Enterprise, you know I will surely be sharing my two cents of the conversation.
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Date: 2010-03-11
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Optimizing Your Social Media Messaging System
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.
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Date: 2010-03-11
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Making Your Brand Personal For Everyone
As we've learned time and time again, there is no "I" in team. Instead of focusing exclusively on "what's in it for me," we're encouraged to contribute to the greater collective of groups in order to accomplish wonderful things - those usually unattainable by any one person.
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Date: 2010-03-11
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Protecting Your Enterprise Asset Security
Readers, I would like your help addressing a question from one of my clients. Please add comments with your thoughts. Consider a scenario where you offer training via online recorded content. Your revenue stream is based on people purchasing the right to watch and listen to your recordings.
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Date: 2010-03-10
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Optimizing SEO Through Link Architecture
Many webmasters focus a majority of their time on building new links to their site with a variety of link building methods. While this is certainly an important part of SEO, it's also beneficial to review your existing links to make sure you're getting the most out of them. Here's a few simple ways to improve the SEO benefit of your existing link partners.
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Date: 2010-03-10
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Using Existing Links To Maximize SEO Return
Many webmasters focus a majority of their time on building new links to their site with a variety of link building methods. While this is certainly an important part of SEO, it's also beneficial to review your existing links to make sure you're getting the most out of them. Here's a few simple ways to improve the SEO benefit of your existing link partners.
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Date: 2010-03-10
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Warren Buffett Releases Latest Shareholder Letter
One of the world's most successful (and likeable) investors has issued his yearly letter to Berkshire Hathaway shareholders, and even if you're not part of that target audience, it's very much worth a read. Warren Buffett included all sorts of useful explanations and advice (along with some amusing jokes).
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Date: 2010-03-10
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ReadSoft And Ariba Partner On ERP Investments
On-demand spend management solutions provider Ariba and global document process automation provider ReadSoft, announced today that ReadSoft will leverage Ariba's offerings to offer a comprehensive transaction processing tool that allows companies to streamline the invoice approval process and optimize existing investments in enterprise resource planning (ERP) systems.
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Date: 2010-03-10
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Blogging Is Important To Your Overall SEO Strategy
When talking to business owners about marketing their businesses on the internet, I often get asked about why I always recommend that their online marketing strategy, their search engine optimization efforts, include a blog. There are several reasons why I recommend adding a blog, and I would equate the importance of having blog to the importance of having an email newsletter. An email newsletter is important because it allows you to keep in touch with your current customers and your potential customers.
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Date: 2010-03-09
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Learning SEO One Step At A Time
One of the hardest things for any newcomer to search engine optimization (SEO) to discover is that there is a wealth of information online about SEO, and much of it is contradictory. To become any thing close to a true "SEO Expert," it is almost necessary to learn the entire history of SEO, have a clear understanding of all the methods people used to trick search engines in the past, and apply that knowledge so your new site does not get filtered or banned before it even gets off the ground. Whether people come into the universe of SEO as DIY site builders or customers, there is a sharp learning curve.
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Date: 2010-03-09
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Finding Value In The Avalanche Of SEO Advice
There is obviously no shortage of information on SEO. But thanks for turning up here :) The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler?
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Date: 2010-03-08
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Using Worthwhile SEO Advice For Your Site
There is obviously no shortage of information on SEO. But thanks for turning up here :) The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler?
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Date: 2010-03-08
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Seagate Releases Record-Setting 2TB Enterprise Drive
Companies that don't have to deal with either millions of customers or HD video should be pretty much set for data storage if they choose to take advantage of Seagate's latest move. And even those organizations might be able figure something out, since Seagate has released what it's calling the industry's first 2TB enterprise-class drives.
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Date: 2010-03-08
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Optimizing Your Content Distribution Network
This may seem obvious to some but I come across many brands (big and small) who have yet to optimize their content distribution network. A content distribution network is sometimes referred to as the "hub and spoke" model of a brand's web presence. The hub serves as the "base of operations" and could be a web page or blog. The spokes are the brand's "off domain" web properties and can include sites like Facebook, Youtube, Flickr and Twitter.
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Date: 2010-03-05
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Building An Online Hub And Spoke Social Model
This may seem obvious to some but I come across many brands (big and small) who have yet to optimize their content distribution network. A content distribution network is sometimes referred to as the "hub and spoke" model of a brand's web presence. The hub serves as the "base of operations" and could be a web page or blog. The spokes are the brand's "off domain" web properties and can include sites like Facebook, Youtube, Flickr and Twitter.
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Date: 2010-03-05
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How To Improve Your AdWord Quality Score
Do you need to improve your AdWords Quality Score? Do you want to understand what Google wants from you as an advertiser in exchange for a decent Quality Score and lower click prices? Today I will teach you the ins and outs of the algorithm and show you how you can tweak your account and site to influence each Quality Score factor.
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Date: 2010-03-04
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Tips To Improving Your Quality Score In AdWords
Do you need to improve your AdWords Quality Score? Do you want to understand what Google wants from you as an advertiser in exchange for a decent Quality Score and lower click prices? Today I will teach you the ins and outs of the algorithm and show you how you can tweak your account and site to influence each Quality Score factor.
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Date: 2010-03-04
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Determining Your Ideal White Paper Reader
Too many companies underestimate the importance of this step in the white paper process-determining the ideal reader. When this step is skipped, the result is a white paper that tries to do too much for too many people and ends up boring most of them. Don't let that fate befall your white paper project.
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Date: 2010-03-04
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How To Interface With Linux Using The Shell
Almost everyone who switches on a computer today expects to see a tiny button at the bottom left of the screen that says ‘Start'. Apologies to Mac users and Linux aficionados of the Gnome and KDE camps, but the truth remains that majority of computer users are still Windows users. Let's get back to the basics and get shell shocked!
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Date: 2010-03-03
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Understanding The Value Of Inbound Linking
Here's a question that came up from a recent subscriber & SEO company. Does it matter where you get an inbound link for your website? For example, if I am in the epoxy paint industry and I get a link from a directory that doesn't have any traffic. My link is on a page with 200 other listing.
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Date: 2010-03-03
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Google In The European Union's Crosshairs
All the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft, the European Commission is opening an investigation. For one of the companies, Foundem, this is just another chapter in what seems to be a cheap publicity grab. For another, the Microsoft-owned Ciao, it could be a way for one of Google's biggest competitors to put a fly in the ointment for the search giant.
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Date: 2010-03-03
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Making Dynamic Messaging Over Multiple Channels Easier
Summary: Conversen makes it easy to generate dynamic messages across multiple channels. It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.
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Date: 2010-03-02
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Flow of Communication Using the Salmon Protocol
Salmon Protocol is actually one of the most exciting things that will be used by Google Buzz & theoretically could dramatically make huge changes to the way communication flows around all kinds of web content, whether comments on blog posts, votes & likes on Youtube videos, maybe blog posts themselves, video replies etc.
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Date: 2010-03-02
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Perl Connects To Gene Expression Studies
The dynamic programming language everyone knows and loves may play an important role in understanding how human beings - and/or all other sorts of species - work. Perl, it turns out, is being used to help people gather better data from gene expression studies.
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Date: 2010-03-02
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You Could Be Hurting Your Site By Removing Article Links
There's a trend of editors in the SEO world uptight about linking out. A friend in the industry who guest blogs recently told me that he was told by his editor he couldn't promise links to contributors who participated in guest interviews. Others have been seeing the same, and writers I work with have seen their editors take forever about updating bios [with the attendant links] …
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Date: 2010-03-01
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Do Not Remove Article Links To Hoard Your Page Rank
There's a trend of editors in the SEO world uptight about linking out. A friend in the industry who guest blogs recently told me that he was told by his editor he couldn't promise links to contributors who participated in guest interviews. Others have been seeing the same, and writers I work with have seen their editors take forever about updating bios [with the attendant links] …
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Date: 2010-03-01
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Joomla! Gains More Ground In The Business Arena
Open Source Matters, Inc. (OSM), the not-for-profit organization that supports the Joomla! Project, today announced that Joomla!, the industry's leading open source content management system (CMS), has been downloaded more than 15 million times from JoomlaCode. In addition, the Community Oversight Committee has elected several new board members including Steve Burge, Javier Gomez, Marko Milenovic, Jacques Rentzke, Robert Deutz and Akarawuth Tamrareang.
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Date: 2010-03-01
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Gartner Puts Unix Server Sales Down
Given that the last UnixProNews report covered similar findings from IDC, this may not come as a surprise, but there's more not-good news regarding the market for Unix-related hardware. Gartner determined that Unix server sales dropped by a significant amount in the fourth quarter.
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Date: 2010-03-01
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