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Is Google Acting As An ISP Really A Good Thing?
Back in the early days of the Internet, there was a lot of talk about ISPs (Internet service Providers) and the power they had. They still have power today but they do not have the same pizazz. Having a connection to the Internet is not special today because it seems as if everyone has access in some way or another.
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Date: 2010-02-26
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Other Uses Of The WordPress Platform
Since the release of WordPress 2.0, community leaders and programmers have pushed the boundaries of WordPress far beyond it's original design. In the early days, WordPress was used as solely a blogging platform. Today, I am going to show you some of the other uses for WordPress.
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Date: 2010-02-26
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Understanding The Time Required For Keyword Research
The process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant. Any attempts to rush through the keyword research process will likely lead you down the wrong paths at best and at worst cause you to have to rethink your entire keyword targeting strategy.
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Date: 2010-02-25
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Developing Quality Keywords Takes Time
The process of researching your keywords isn't something that should be rushed. Each phase of the research process needs to be performed deliberately, ensuring that you take the time to find all relevant terms and discard the irrelevant. Any attempts to rush through the keyword research process will likely lead you down the wrong paths at best and at worst cause you to have to rethink your entire keyword targeting strategy.
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Date: 2010-02-25
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Measuring The Success Of Your Twitter Strategy
How do you measure if you are being effective on Twitter or not? In my opinion it really comes down to measuring if anybody is paying attention to what you are saying or not, everything else follows. If you can measure the true impact on the bottom line then you are way ahead of a lot of people on Twitter. Congratulations to you!!! However, not everybody is yet in a position to measure at that level.
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Date: 2010-02-25
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Building Knowledge Through Backchannel Chat
I can't remember the exact date when I first took part in a backchannel chat while participating in a virtual event; I guess it must have been a few years back when I first started making use of Lotus Sametime for group chats while at work, back in the early 2000s. The thing is that nowadays (Whether using IM tools, Twitter, Meeting Rooms, whatever) I just can't live without those backchannel chats, whether I'm attending a team conference call, a virtual event (Seminars, webinars, workshops, presentations, conference events, lectures, etc. etc.) or whatever else. They have remained, over the course of time, an indispensable collaborative tool I just couldn't do without.
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Date: 2010-02-25
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Taking A Deeper Look At The Graphics Tablet
With the iPad taking over newsrooms world over, let us take a look at a different kind of tablet: the graphics tablet. Also known as a digitizing tablet, graphics pad or drawing tablet this is an input device that permits drawing just like one would draw with a pencil and paper. More bland uses include entering handwritten signatures while creative license allows one to create absolute masterpieces that would wake the Renaissance masters from their graves to paint divine masterpieces once again using this amazing tool.
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Date: 2010-02-24
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Learning The Social Side Of Enterprise CRM
So I guess that it's time for me to check in and comment about my experiences at the recent SCRM Summit put on by BPT Partners last week. I won't bore you with all the details surrounding my difficulties in getting back home, (it took me 4 days due to all of the airline cancellations from the winter storms in the mid-atlantic and southern part of the country), I'll focus on my most meaningful insight.
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Date: 2010-02-22
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How To Detect And Correct Over-Optimization
What is overoptimization? In the world of SEO, over-optimization refers to the idea that your site has been heavily manipulated for search engine rankings. Normally, an over-optimized site is easy for a person to detect, and even easier for a search engine algorithm to spot.
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Date: 2010-02-22
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Monetizing Your Site Traffic Outside Of SEO
Find ways to monetize traffic that doesn't come from search engines, and get more traffic like it. Aside from search engine traffic, websites can get a significant amount of traffic from other online references. For instance, if you have a site that gets links from CNN or the Wall Street Journal, you may see an overwhelming amount of traffic in a short amount of time.
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Date: 2010-02-22
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Tools To Help Stay Focused On Social Media
Amazingly, it seems like there's more social media tools than Jonas brothers, with the gap growing every day. I don't feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what's out there and what's worthwhile.
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Date: 2010-02-19
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Using Windows XP Movie Maker For Simple Videos
Looking to put together a touching video for a friend's wedding, or a simple montage of your family? If you own Windows XP, then you more than likely have the tools needed to put one together yourself. Simply go into the Start menu, and glide over 'All Programs' and you should find a program called Windows Movie Maker. It won't be in a folder, unless you've put it there prior.
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Date: 2010-02-19
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Having Google Show Your Site In Real Time Results
Back in December 2009, Google began showing the integration of the real-time web in the Google organic search results. Google told us that their goal is to strive to bring us "the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices" we "use to access it." They added real-time into the search results like this:
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Date: 2010-02-18
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Getting Real Time Results On Your Site
Back in December 2009, Google began showing the integration of the real-time web in the Google organic search results. Google told us that their goal is to strive to bring us "the freshest, most comprehensive and relevant search results over an ever expanding universe of content on the multitude of devices" we "use to access it." They added real-time into the search results like this:
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Date: 2010-02-18
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C++/Java Arguments Written Off
When shopping for a new vehicle (or just keeping up on the latest developments), car guys will pore over performance stats, looking closely at acceleration times, skidpad numbers, and top speeds. But in real life, these details might not matter, and one expert recently argued that comparisons between C++ and Java are similarly pointless.
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Date: 2010-02-18
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WSO2 Launches Cloud Identity Service
Lean enterprise middleware firm WSO2 has launched WSO2 Cloud Identity aimed at helping companies eliminate the complexity of deploying identity management and authentication across multiple SaaS (software as a service) applications as well as internal and traditional systems.
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Date: 2010-02-18
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Linux And Open Source Could End Vendor Lock-Ins
A primer on "Why Open Source?" A development method for software that harnesses the power of distributed peer review and transparency of process is how it is often defined by The Open Source Initiative (OSI). This non-profit corporation was formed to educate about and advocate for the benefits of open source and to build bridges among different constituencies in the open-source community. The promise of open source is simply better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in.
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Date: 2010-02-17
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Adding Social Media Optimization To Your Website
As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you're in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion.
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Date: 2010-02-17
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Optimizing Your Site For LeapFish
I have written about the LeapFish search engine earlier, as you might recall. I am a fan of LeapFish, not only because LeapFish is the fastest search engine, but because I believe LeapFish is one search engine that might really have a chance of making it to the big-time. Further affirming this, LeapFish continues to grow its user base.
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Date: 2010-02-16
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Verizon's Rollout Of 4G To Create New Opportunities
4G wireless service should be available later this year courtesy of Verizon, according to one of the company's executives. And for businesses, that could have some important ramifications as they'll be able to offer better customer service and perhaps increase the odds of their representatives making sales.
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Date: 2010-02-16
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CRM Giant Alters Exec Lineup
A top company in the CRM industry now itself has a new leader. Lots of them, actually. SAP CEO Leo Apotheker has been replaced by Bill McDermott and Jim Hagemann Snabe, who will act as co-CEOs. And a few other alterations to the exec lineup occurred at the same time.
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Date: 2010-02-15
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Building Your Site Ranking Through Keyword Research
Keywords are the blue-prints from which all your marketing efforts are built upon. Keyword research tools provide valuable insight into what words people are searching on the major search engines. But research tools are just the first step in a thorough and well-planned keyword research process. Great tools like Keyword Discovery and Wordtracker or even Google's tools don't tell you the intent of each search, however that information can be deduced with a bit of analysis and keyword organization.
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Date: 2010-02-15
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How To Add Links To Your Website
Most online entrepreneurs end up finding about SEO accidentally, but they usually follow the same pattern to link building. First, they build a website and wonder why it isn't getting found on search engines. Next, they read up on SEO, start with some metatags, and may get limited results. They may even add more content. At some point, they learn that Google, Bing, and Yahoo need to see links from other websites in order to give the website credibility and better rankings.
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Date: 2010-02-15
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Using Customer Feedback To Adjust Your Keywords
You probably use many sources to brainstorm your search keywords, but how do you know if your customers are starting to change the way they search for your products? Have you listened to what your customers are saying? Time was that listening to customers demanded expensive focus groups and surveys, but that time has passed. Nowadays, you can listen to social media conversations and analyze them for any number of purposes, including search keywords.
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Date: 2010-02-15
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Creating Real Buzz About Your Brand
Across the Internet, in news, blogs, tweets and other social media, millions of people are talking about major brands. This "buzz" can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. The volume and character of this buzz are predictors and influencers of brand performance; these exposures "count" in the real world, sometimes even more than the advertising-derived exposure typically measured.
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Date: 2010-02-12
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United Nations Researches Sustainable Supply Chain Management
It's not every day that you hear about the United Nations - the international organization that can settle disputes and/or dispatch armed peacekeepers - in connection with supply chain management. But the United Nations Environment Programme and the Society for Environmental Toxicology and Chemistry have teamed up on a special project.
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Date: 2010-02-12
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How To Implement SEO Techniques
Today's post is based on this great question from an SEO beginner… 'Would you agree with the notion that you must know how to build websites before knowing how to implement SEO techniques? I'm currently able to edit title, meta, and link tags, but only through a WYSYWYG editor. I'd like to move away from that in time. I know SEO's know some programming or a strong grasp of it, so how much should one know? Does having the knowledge of a programmer help you down the road? What's your opinion?'
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Date: 2010-02-11
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Gaining Better Twitter Follower Information With Twiangulate
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software that would be useful for an agency like Ogilvy, hands down one of your most effective methods of advertising has to be to target the Ogilvy network on Facebook with a customized ad. I have seen several ads like this for solutions and find myself always clicking on them - not because they say Ogilvy but because I presume that someone has done their homework and identified that whatever they are promoting is particularly relevant for someone who works at an agency like ours. So I'll give the the benefit of the doubt and click further. That's how I found Twiangulate.
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Date: 2010-02-11
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Is Your Humanized Brand Suffering In The Social Web?
Social media relies on the premise that we'll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That's why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.
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Date: 2010-02-11
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Behavioral Targeting Matters To Your Site Ranking
In the early days of the WWW (ie: 1990-2000) what mattered was your ability to stuff your webpages with keyword rich text, in the hopes that the unsophisticated search engine bots would index common and obscure phrases and direct users to your pages when a user typed in an obscure Yoda-like "nano cheap".
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Date: 2010-02-10
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iPad Fails To Set The Tablet PC World On Fire
First a disclaimer: Apple's new iPad didn't meet expectations, either mine, or the folks who I've been talking with on Twitter. If my friends who work with or for Apple and in the press hadn't built it up as mind blowing it wouldn't have been disappointing, but this was a case where expectations got too big and what showed up didn't meet them. Come on, no radically new way to interact? No Flash? No full OS? No Camera? No Verizon?
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Date: 2010-02-10
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Using The Shell To Communicate With Linux
Almost everyone who switches on a computer today expects to see a tiny button at the bottom left of the screen that says ‘Start'. Apologies to Mac users and Linux aficionados of the Gnome and KDE camps, but the truth remains that majority of computer users are still Windows users. Let's get back to the basics and get shell shocked!
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Date: 2010-02-10
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Versing Yourself In The SEO Fundamentals
Search Engine Optimization Training is useful in a variety of website design and development fields beyond pure SEO. Editors of newspapers with online editions have learned that an SEO-friendly article title with a demand-driven keyword focus can provide a traffic advantage in both natural and news aggregation results. Ecommerce shopping cart SEO knowledge helps programmers build web stores that get cached in Google, and when it comes to building strong internal links, SEO training may be the difference between top 5 results and a trickle of traffic from the second page.
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Date: 2010-02-09
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How To Gain Investing Capital
As the market improves, my guess is that many of you will likely be thinking about raising funding for your company. With my latest startup, I'm now a venture-backed startup founder (I've raised $33 million in three rounds of capital for my marketing software company). So, I've got some direct experience with the process. Several of the companies I'm an angel investor in or otherwise involved with have also been in the fund-raising process. So, along the way, I've learned a few things, and I'd like to share them with you.
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Date: 2010-02-09
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Significant Growth Expected In US IT Market
Regardless of what the Dow may be doing at the moment, the recession isn't going to last forever, and in fact, a new report indicates that the IT industry is poised to recover. Business Monitor International believes spending in this field will soon start to grow at a rate of 5.5 percent (or more) per year.
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Date: 2010-02-09
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Making Your Site More Search Friendly
When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. This is especially important for e-commerce websites that quite often have long complicated URLs. But having good URL structure is still no less important for static websites.
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Date: 2010-02-08
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Leading Perl Development Companies Named
Different individuals may react to this list of businesses in different ways, perhaps sending congratulatory notes or their resumes, choosing to study it, or just attaching it to a dartboard. But regardless, bestwebdesignagencies.com has named what it believes to be the 10 best Perl development companies.
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Date: 2010-02-05
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Making Your Blog More User Friendly
Its easy to think that all the good domain names are taken. Sure, the easy and obvious ones have been snatched up years ago, but that doesn't mean there still aren't any good .com domain names left that are perfect for your business or blog.
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Date: 2010-02-04
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Linux Foundation Exec Concerned About Apple's Magic
Outside of Apple's overenthusiastic fan base, a lot of people just shrugged when the iPad was unveiled. The Linux community, in particular, seemed to have little to worry about since the iPad is so expensive. But the executive director of the Linux Foundation is concerned that Linux can't compete with the iPad in terms of "magic."
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Date: 2010-02-03
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What Ranks Tweets In Google's Real Time Search?
In 2009, Google struck a deal with Twitter, rumored at $15 million, to integrate tweets into keyword related Google searches. And last month, Google also integrated real-time search technology to surface blog posts and news content as they hit the Web - dramatically improving the previous five to 15 minutes its spiders would take to crawl the Web.
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Date: 2010-02-02
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IBM Promotes "Future Of Unix Servers"
Products that represent "the future of Unix servers" are on their way, according to a new ad from IBM that appeared in the Wall Street Journal. And said products - which are, in fact, the next generation of Power Systems - may be worth a second or even third look.
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Date: 2010-02-02
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Building Your On-Page SEO
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L'Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.
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Date: 2010-02-01
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Castle CRM, Sage Take Cloud Computing Forward
As the benefits of cloud computing become more and more obvious - and as more and more time passes without any catastrophes occurring - this method of distributing loads is growing increasingly popular. And today, Sage North America, Castle CRM, and one other company gave it a few more votes of confidence.
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Date: 2010-02-01
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