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CDC Software Involved In SCM Acquisition
After a bit of confusion and a failed deal involving another organization, a company that deals in supply chain management software has received an offer regarding a new owner. CDC Software is just being a bit mysterious about all other details.
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Date: 2010-01-29
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Venture Investing Set For Rebound
Venture capitalists invested $17.7 billion in 2,795 deals in 2009, marking the lowest level of dollar investment since 1997, according to the MoneyTree Report by PricewaterhouseCoopers and the National Venture Capital Association (NVCA), based on date from Thomson Reuters.
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Date: 2010-01-29
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Using Twitter For Long Term Sourcing Of Content
With the increasing emphasis on content marketing for both SEO and Social Media, I thought I'd offer some specific tips on dealing with one of the most prevalent issues companies face in this area: long term sourcing of content. While we've written about content sourcing for corporate blogs in the past, but this post will emphasize how to use social media darling Twitter to find a goldmine of useful resources, tips and information that your customers will love and keep coming back for more.
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Date: 2010-01-28
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How Canonical Tags Can Help You Understand SEO
The canonical tag (or canonical link) element can go a long way in helping Google understand which pages of your site belong in the search engine results. Thanks to a recent Google update, this tag can also help you specify which site is the preferred source for information which may need to be duplicated in other places.
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Date: 2010-01-28
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Are We Witnessing The Future Of Knowledge Management?
And continuing further with that series of blog posts with highlights from 2009, here is another one that I thought I would share with you folks today. It's not going to be the only one touching on this specific topic, but I guess I had to start somewhere. Yes, that's right! I'm talking about some of the most amazing presentations that I have been able to attend live, or rather, get exposed to them from services like Slideshare that some of the folks I have been following for a while have been sharing across in there.
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Date: 2010-01-28
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Engaging Personally With Your Consumer Base
There's a great scene in the movie Jerry MaGuire . In it, Tom Cruise's sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.'s frosty relationship with the media, Cruise implores, "Help me to help you." It's a pivotal moment in the movie for both characters - and it's one that we could (should) use more in the PR industry
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Date: 2010-01-28
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Correcting Errors In Your Conversion Rate
According to Web Analytics Association (WAA) standard definition, a conversion is a visitor completing a target action. Conversion rate is calculated by total number of visitors completing a target actions divided by a "relevant denominator" (Sometimes it is total number of target actions divided by a "relevant denominator).
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Date: 2010-01-27
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Meta Description Tags Do Not Weigh Heavily On Your SEO Ranking
Meta Description Tag: One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn't (or shouldn't be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn't weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign.
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Date: 2010-01-27
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Not Everything On Your Site Truly Increases SEO Ranking
Meta Description Tag: One of the big misconceptions about SEO is that everything we do is designed to increase search engine rankings. This isn't (or shouldn't be) true, and there is no simpler example of that then the Meta Description tag. Even though this description tag doesn't weigh all that heavily into the search engine ranking algorithms, it is still a very powerful part of an effective optimization campaign.
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Date: 2010-01-27
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Sage ERP X3 v6 Unveiled
A new version of Sage ERP X3 has been announced, and it's supposed to pack quite a lot of improvements compared to what was available before. They aren't all minor tweaks, either, as Sage claims the software will help users save significant amounts of time and money.
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Date: 2010-01-27
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Physical Security vs Network Security
When most people think about security, they think about physical security. Is our build secure? Are our server in a secure location? Is our build monitored to ensure no one can break in? These are the most common questions asked by a company when thinking about security.
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Date: 2010-01-27
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How Blogs Can Affect SEO
Recently I posted a series of informal poll questions about blog SEO on Twitter to gain insights and feedback which were leveraged to construct a more in-depth survey. I used the longer survey to collect information on how companies are using blogs for search engine optimization purposes and what kind of impact those efforts have. Essentially, I wanted to get opinions on and answers to: "Are blogs still important for SEO and why?".
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Date: 2010-01-26
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Integrating Social Media Strategies Into Your Small Business
An overnight success ten plus years in the making, Social Media is as transformative as it is evolutionary. With every day that passes, we are presented with increasing reports that showcase the impact of Twitter, Facebook, YouTube and blogs within small and large businesses alike. As a result, we can now visualize the state of adoption, understanding, and implementation in different business ecosystems.
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Date: 2010-01-26
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Search Engines Change Stance On URLs In Variables
Did you realize that search engines have gone full circle on URLs in variables? It used to be considered something to avoid, now search engines are saying variables in URLs are good, as long as you use the canonical meta tag. Google is pushing them with FeedBurner and if webmasters aren't careful, they could fall victim to a new onslaught of duplicate content issues.
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Date: 2010-01-25
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Is There Any Value In Trackbacks?
The idea of trackbacks and pingbacks are great. It's a way of getting notified when someone else posts about you on their blog. However, spammers have taken over and it makes you wonder if there is any value in trackbacks anymore.
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Date: 2010-01-25
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How Do Google Web Search And The Darwin Awareness Engine Stack Up?
I want to share this post I first wrote for the Darwin Awareness Engine blog last week to see what you think and what questions you might have. Google has been the dominant web search engine for years now for good reason. It is the default opening screen on my laptop and I use it multiple times every day. It brought the innovative concept of Page Rank to gauge popularity and provide us with useful, quality content.
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Date: 2010-01-25
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Seagate Expands Interactions With Companies
When an individual has a need for storage, satisfaction is never far away; just a single purchase at a local store or Newegg often does the trick. Corporations tend to have more complicated requirements, however, and to satisfy them, Seagate has started dealing with some companies on direct basis.
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Date: 2010-01-25
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Encryption: What happened to it?
Over the past few years, there have been numerous cases of stolen data from companies. Everything from credit card companies to hospitals have lost the personal data of people. I myself had my credit card data lost, because an employee had account numbers, credit card numbers, and Name on a stolen company laptop.
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Date: 2010-01-22
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Gaining A Large ROI On Your SEO
Let me give this analogy a try; It takes 100 pennies to make a dollar. If you are happy and content with having just 90 cents, then that's okay, but if you demand the full dollar, you can't ignore a few pennies just because they are not perfectly shiny, they must be included.
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Date: 2010-01-22
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C, C++ Tests Posing Real Challenge To Programmers
The tests that students must take on a routine basis are no fun, and leaving them behind is perhaps of the nicer things about becoming an adult. Still, there's no denying that exams can effectively separate people who know stuff from folks who just fake it, and unfortunately, it seems that the C and C++ programming communities haven't done too well on a certain two tests.
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Date: 2010-01-21
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Learning The Essentials of SEO
When you've been writing about SEO as long as I have you sometimes feel that you've run out of things to say. We forget that there is always someone new just learning about SEO and hasn't had the chance to read every article ever written on the topic. Not many people have that kind of time on their hands.
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Date: 2010-01-21
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Building A Reliable And Scalable Cloud Architecture
My team and I have been architecting an enterprise platform for over a year now. Our platform is an aggregation model that connects multiple channel partners to multiple retail partners and is 100% cloud based. I wish I could share some of our architectural drawings with you, but since I can't I have created some very generalized diagrams that allow me to discuss architecting for the cloud without giving away our secret sauce.
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Date: 2010-01-21
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How To Landscape Print In Microsoft Word
How can I print a document "sideways" in Microsoft Word (or print a Web page in Internet Explorer sideways, for that matter), so that the words run lengthwise down the length of the paper, rather than running from side to side parallel with the shorter sides of the paper?
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Date: 2010-01-21
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Wikipedia Can Help You Manage Your Business Reputation
Go on, search for your company. I dare you not to find a Wikipedia entry in the first page of results, if you're a company of a certain size or significance. Now be honest--are you engaged at all in that Wikipedia article? Or, when you are Googling your paid search terms and your organization name, is the Wikipedia article on the topic one that your eyes carelessly slide past? What are you thinking?
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Date: 2010-01-21
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The Weakest Link
Network security is one of the most important topics in IT. Everyone says they have the best solution and want to sell it to you. The only problem is that most people overlook the weakest link in network security, the person behind the computer.
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Date: 2010-01-20
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Infiltrating The Google Top 10 Real Time Results
The end of 2009 saw the search engine world abuzz with talk of real time search. Microblogging platforms such as twitter the main driver behind the movement. So as 2010 settles in, most of the major search players have started their real time search integration in one form or another, but it's the Twitter integration that's the prime focus at the moment.
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Date: 2010-01-19
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Microsoft Angers CPAN Testers
Apple lovers, rejoice; Microsoft's standing with the overall Perl community took a serious turn for the worse last week. Indeed, while it might not be wise to speculate about motives (this could've been an accident), Microsoft effectively assaulted the CPAN Testers Reports site, and people aren't amused.
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Date: 2010-01-19
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Looking At SEO From A Different Perspective
I'm not trying to coin a new phrase here, just looking at SEO from a different perspective. See, I never really liked the term Search Engine Optimization. That seems like the job of the math geeks behind the search engine algorithms. Its their job to optimize the search engine, not mine.
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Date: 2010-01-18
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Building Custom Made SEO
First of all, many people in the US may be wondering what the term "bespoke" means. Across the pond in the UK, the term "bespoke" is best translated as "custom made." It generally implies that you are getting something with more quality and care than "off the rack" or "one size fits all" designations. Web.com Search Agency has been specializing in "bespoke SEO" for quite some time, with packages for enterprise level customers as well as small businesses.
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Date: 2010-01-18
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Taking Business Advice From CES 2010
The end of last week was the annual Consumer Electronics Show (CES) which attracts more than 120,000 people from all parts of the technology industry together to Las Vegas to share their latest innovations and visions for the future. NBC was reporting live from the tradeshow floor, all the big tech publications were there and anyone who works in the technology industry spent the weekend either talking about all the things they were doing, or wishing they were in Vegas to be part of it.
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Date: 2010-01-15
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Understanding SEO’s Value Proposition
It is very difficult to oversimplify the value proposition of Search Engine Optimization, since it is based on the following 2 premises: 1. People use search engines to find things. 2. If people can't find you in the search results, you don't have a shot at their business.
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Date: 2010-01-14
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Adding Enterprise Search Technology To Your Knowledge Management
I want to share this post I did that first appeared in AppGap to make you aware of a free search tool for those in a Microsoft environment. Coveo offers enterprise search technology including their enterprise search modules and search-based applications for such functions as call centers and litigation & compliance. It has now launched a free, entry-level enterprise search solution, Coveo Expresso™ Beta. Coveo's new offering provides a basic, but robust, set of search functionality, at no cost, for up to 50 users, 1M desktop files and email items and 100,000 Intranet documents.
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Date: 2010-01-14
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Increasing Your Enterprise Messaging Through Social Media Tool
The best way to get up and running with social media fast is to watch what the experts are doing and adopt some of the methods and tools that they are using. Here's a quick look at 5 popular social media personalities and a description of the tools of the trade that they are using… enjoy! In this list we'll share with you some tools for url shortening, RSS feed push and campaign scheduling, mobile Tweeting via iPhone, a PC client, and social location check-ins.
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Date: 2010-01-14
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Mobile Web Becoming More Important
It's looking like more and more people will access the Internet using their cell phones, according to new data from comScore, and the trend isn't likely to reverse itself or even slow down anytime soon. So CEOs would do well to adapt, perhaps by optimizing their sites or creating mobile apps.
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Date: 2010-01-14
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How To Address SEO On An Enterprise Level
Dennis Goedegebuure, aka DennisG, is the head of eBay's in-house SEO team. After seeing him make some great posts in our forums and chatting a bit back and forth I asked if he would be up for doing an interview about SEO. And the result is the following 12 pages full of great actionable tips for anyone looking to learn more about in-house SEO best practices. Thanks to Joost for introducing us.
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Date: 2010-01-13
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How To SEO For Your Niche
In some ways, SEO for niche sites and products can be easy. There may not be a lot of competition for your keywords, and you can get good rankings on them in a relatively short amount of time. The downside is that you may not be seeing a lot of traffic, even with top rankings, because niche items (by definition) don't see a lot of demand.
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Date: 2010-01-11
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Play.me Launches New Android App For Streaming Music
Play.me has launched as a browser-based service offering access to 2.5 million songs to create playlists and customize radio stations that can also be shared and streamed on social networks. On board at launch is Sony, EMI, IODA, The Orchard, and Beggars Group. The company says it is in latter stages of negotiations with the other major labels.
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Date: 2010-01-11
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SonicWALL Releases Improved Network Management System
There might be a few ways in which networks that aren't secure can prove useful - perhaps companies could go all secret agent-y and try to feed their competitors false information. But generally speaking, secure networks are best, and so it's good news that SonicWALL has released something known as Global Management System 6.0.
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Date: 2010-01-11
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System Administration And Social Media Trends
It seems like just about every online thing is becoming "social" these days; Google Reader tries to recommend users' lists to each other, blogs utilize Facebook Connect, and CNN.com even quotes Twitter users. Which sort of raises the question of whether social networking features could make system administrators' lives easier.
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Date: 2010-01-07
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How To Select File Groups In Windows XP
I know how to move files around on my computer and copy them to/from a disk by dragging and dropping, but it's a pain that I always have to open two windows and line them up side by side to drag and drop from one location to another. Plus, sometimes I'd like to select a group of files to copy or move, but they aren't arranged in order so I can't select a group of them by dragging a dotted-line rectangle around them. What's an easier way to do all of this?
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Date: 2010-01-07
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Maximizing Your Users Website Interaction
Earlier, I explained how our brain finds "Waldo." To briefly recap the post: We have two neural mechanisms for seeing things we might want to pay attention to: a peripheral scanning system that takes in a wide field of vision and a focused (foveal) system that allows us to drill down to details. We have neurons that are specialists in different areas: i.e. picking out colors, shapes and disruptions in patterns. We use these recruited neuronal swat teams to identify something we're looking for in our "mind's eye" (the visual cortex) prior to searching for it in our environment.
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Date: 2010-01-06
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How Your End Users See And Scan Your Website
Earlier, I explained how our brain finds "Waldo." To briefly recap the post: We have two neural mechanisms for seeing things we might want to pay attention to: a peripheral scanning system that takes in a wide field of vision and a focused (foveal) system that allows us to drill down to details. We have neurons that are specialists in different areas: i.e. picking out colors, shapes and disruptions in patterns. We use these recruited neuronal swat teams to identify something we're looking for in our "mind's eye" (the visual cortex) prior to searching for it in our environment.
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Date: 2010-01-06
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Securing Private Analytics Data To Mitigate The Risks
With both large real and hidden opportunity costs associated with evaluating, implementing, and learning the quirks of a new analytics tool, it only makes sense to ensure that the tool one chooses will be able to keep pace with one´s future requirements. So in order to evaluate tools correctly people need to be aware of the changes that are occurring in the online world as this will influence what data will be important to collect and leverage in the future.
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Date: 2010-01-05
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The 13th Month
It's the beginning of a new year and a headache for many businesses. This is the time of the year when many customers are not accustomed to putting the new year down or what one of my college professors would call, the 13th month.
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Date: 2010-01-05
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Florian Mueller Sets Out To Save MySQL IN 2010
Florian Mueller begins 2010 by demonstrating why he was named EU Campaigner of the Year by the Economist five years ago. While most of us were prepping for New Year's Eve celebrations or contemplating New Year's resolutions, Monty and Mueller spent December 28th launching an online Save MySQL petition against the Oracle acquisition of MySQL via Sun.
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Date: 2010-01-04
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How Dating Tactics Apply To Search Marketing
From across the room, you see...THE ONE. Wow. Your heart goes pit-a-pat at the sight. Immediately, your thoughts start racing. You are ready to do anything, be anything to be attractive to that one person you are fixated on. Is that the right approach? You probably know that it's not the right approach in dating, but did you know that it fails in search marketing, too?
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Date: 2010-01-04
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Google Adds Ad Blockage Extension To Chrome
Google must know something that we don't. Why else would they be SO open in their new move toward transparency as to allow for extensions on Chrome that, gulp, block the very lifeblood of their money printing operation? Well, considering the market share that Chrome currently has (around 40 million users) and the mindset of someone likely to use (or even know about) this extension the thought of this kind of ‘allowance' is probably bigger than the reality.
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Date: 2010-01-04
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Pepsi Adopts Super Bowl CRM Program
It's no secret that Super Bowl commercials cost a ton of money, and whether or not you agree with this practice, there are a number of people who plan their Super Bowl bathroom breaks around the ads, not the football. So it seems that Pepsi's giving CRM a huge endorsement by skipping ads in favor of a CRM program this year.
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Date: 2010-01-04
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Attracting 'Ready To Buy' Customers With White Papers
Finding quality customers during tough times really is achievable! Studies show white papers remain the most effective lead generation tools, bar none. Prospects turn to white papers when making large purchasing decisions. These marketing tools are so powerful that corporations repeatedly pay up to $10,000 to professionals to craft them.
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Date: 2010-01-04
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