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Managing Your Costs Budget And Maximizing Your Investment
Search Engine Marketing (SEM) can be an expensive proposition, whether you're going for paid advertising (Pay-Per-Click a.k.a "PPC"), Search Engine Optimization (SEO) or both. In some cases, PPC costs of five to twenty dollars per click can price you out of the market.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
When CRM Fails Where Should Blame be Placed?
Here are several excerpts from an article by Jim King, VP of Operations at Panasonic Computer Solutions Company, Who to Blame When CRM Fails.  Check out the complete source article for a more comprehensive discussion of each of the key learnings mentioned below:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
Using Negative Keywords To Better SEO Your Site
The first thing any Pay-Per-Click (PPC) campaign should include is a good list of keywords. The second thing it should have is a list of negative keywords. This is because there is a lot of search traffic on engines like Google, Bing, and Yahoo, and not all of it will be profitable for your site's business model.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
How Negative Keywords Can Help Your SEO Strategy
The first thing any Pay-Per-Click (PPC) campaign should include is a good list of keywords. The second thing it should have is a list of negative keywords. This is because there is a lot of search traffic on engines like Google, Bing, and Yahoo, and not all of it will be profitable for your site's business model.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
Customers Are Gaining More Power Over Your Brand Thanks To Social Media
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even millions of people.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
Chrome OS Will Change How We Store Our Computer Files
As with anything Google does, opinion ranges from revolutionary to lackluster.  Personally, I think it's too early to tell.  More importantly, I think the success of Chrome OS won't be based on the success of version 1.0.  Google has the uncanny ability to generate and maintain interest even in the face of negative initial reviews.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
Creating A Local Business Listing For Bing In The UK
When I first posted how to setup a Bing local listing, we had a ton of feedback from our UK readers who pointed out that the Bing local listing center was only accepting US based businesses.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
Hospital System An Ideal Target For CRM Community
America's population is getting older all the time. Changes to the healthcare system may mean that a lot more people will soon have health insurance, too. It could be extremely beneficial to the CRM community, then, if hospitals learn the value of CRM software.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-30
 
Adding Reviews Can Build Traffic And Site Authority
RatePoint a marketing research company shared some interesting findings about reviews . Businesses that integrates reviews into their business web sites, 43 percent of the respondents to a survey indicated an increase in sales and 28 percent said they experienced an increase in traffic.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-25
 
Building Your Site Authority Through Reviews
RatePoint a marketing research company shared some interesting findings about reviews . Businesses that integrates reviews into their business web sites, 43 percent of the respondents to a survey indicated an increase in sales and 28 percent said they experienced an increase in traffic.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-25
 
How To Use Google Analytics Advanced Segments On Your Site
If you are using Google Analytics on your website then you should be aware of a feature called Advanced Segments. Advance Segments is a way to isolate and analyze specific parts of your traffic. If you want to know who and how visitors are coming into your site, but you want to see more than just 50% coming in from search engines, and 15% from direct traffic.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-25
 
Using Advanced Segments From Google On Your Website
If you are using Google Analytics on your website then you should be aware of a feature called Advanced Segments. Advance Segments is a way to isolate and analyze specific parts of your traffic. If you want to know who and how visitors are coming into your site, but you want to see more than just 50% coming in from search engines, and 15% from direct traffic.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-25
 
Is Semantic Technology A Good Fit For Knowledge Management?
This is another in a series of notes from the 2009 KM World. It is titled: Is Semantic Technology Real? It is moderated by Rob Gonzalez, Platform Product Manager, Endeca Technologies and include:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-24
 
Advancing Your Site's SEO Through Link Building
Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your SEO campaign.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-24
 
Building Links To SEO Your Site
Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your SEO campaign.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-24
 
Linux for everyone
I know this has been said many times in the past, but I also thought it was premature until now. My reasoning is based on an experience I had two weeks ago.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-24
 
Twitter Has Transformed How Messages Are Distributed And Disseminated
I recently wrote about reports on the documented decline of visitors to Twitter.com. A good friend encouraged me to take a deeper look at the reports as a way of discerning hype from reality and to also examine the potential trends that will most likely set the stage for something more meaningful.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-24
 
Formatting your Perl code
I have worked with many programmers working with many different languages, so I am used to seeing code formatted different ways. The problem I run into and more often than I should, is when someone has a long program written to the left margin or improper formatting.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-24
 
What To Look For In the SharePoint 2010 Upgrade
ComputerWorld has just dropped a ton of information concerning the Microsoft SharePoint 2010 beta. For those who have been on the fence as to whether or not SharePoint 2010 would be worth the upgrade, your answer can be found here. Let's go through the changes found in SharePoint 2010.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-24
 
Not Letting Your Fears Of SEO Kill Your Budget
Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don't have the funds, time, or resources needed to engage in as much marketing as they would like. Unlike larger businesses with deep pockets, small business often have to rely on do-it-yourself strategies built upon free advice gathered from blogs, forums, and social networking sites.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-23
 
Saving Your SEO Budget To Achieve Your Goals
Many small businesses are at a financial disadvantage when it comes to marketing their website. Too often they don't have the funds, time, or resources needed to engage in as much marketing as they would like. Unlike larger businesses with deep pockets, small business often have to rely on do-it-yourself strategies built upon free advice gathered from blogs, forums, and social networking sites.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-23
 
Autodesk Teams With DreamWorks On Mudbox For Linux
Autodesk has announced that DreamWorks Animation SKG, and Sony Pictures Imageworks are integrating Autodesk Mudbox software into their Linux-based production pipelines.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-23
 
Making Your Site URLs More Search Friendly
Most search marketing experts are full of advice for folks who are struggling with weird looking URLs that search engine spiders really don't like. I should know, because I have always been loaded with that kind of advice, too.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-23
 
How Social Media Engagement Can Effect Your Organization
This is another in a series of notes from the 2009 KM World. These notes are done real time so please excuse typos. It is titled: The Role of Social Techniques in Search & How It Impacts Your Organizationby Charlene Li,Partner, Altimeter Group. Here is the session description.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-20
 
Android Powered Vega Tablet PC To Show At CES 2010
While most of the world is clamoring over the ever present but still imaginary 'Apple iTablet', ICD has announced an actual product and is one that could be a game changer. The Tablet PC is simply called, Vega, and has turned the heads of many techno-geeks in cyberspace.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-20
 
New Google SERP Deals With Search Result Hierarchy
While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-20
 
Google Announced New Hierarchy To Explain Search Results
While Google made the announce of their new inclusion of site hierarchy to help searchers understand the context of a search result more clearly on Tuesday, it also stated that this will be seen globally over the next few days.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-20
 
Using Time And Date Navigation Can Hurt Your Website's Usability
Time and date based navigation offer terrible usability and even worse SEO. Have you ever heard of mystery meat navigation? Maybe not, but you've probably seen archive navigation that meets the following description:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-20
 
How To Password Protect Your Windows XP Computer
Many people have their computer unprotected by a password, so that when you turn on the computer, Windows loads up automatically without the user having to type any password to gain access to the computer. If you decide you want to put a password on the computer after all, here's how to do it.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-19
 
Intuit Is Crafting A Niche Market With Its Small Business CRM Solutions
Unless you're a complete professional, the idea of CRM can be a grueling, boring and sometimes overwhelming experience. You'll see on this site, all kinds of articles that present all kinds of jargon that the layman knows absolutely nothing about. Which is why Intuit has me interested to see how it performs in the future.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-19
 
Giving Your Site Multiple Uses Depending On The End User
In preparation for the upcoming winter fest, my wife bought me some Thinsulate gloves. These things are the coolest ever - transforming gloves! Basically they're fingerless and have a strip of velcro attached to the back of each glove. Attached to the velcro (and sewn to the glove itself) are mitten tops.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-19
 
Making Your Website Multi-functional
In preparation for the upcoming winter fest, my wife bought me some Thinsulate gloves. These things are the coolest ever - transforming gloves! Basically they're fingerless and have a strip of velcro attached to the back of each glove. Attached to the velcro (and sewn to the glove itself) are mitten tops.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-19
 
Using C Programming To Simplify JavaScripting With Closure Compiler
A few days ago, Google released their Closure Compiler project for optimizing JavaScript. Here's what they write about the Closure Compiler:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-19
 
Google Adds More Editing Functions To AdWords Service
The new version 7.6.1 of Google AdWords Editor has been released. Apart from having new features like promoted video ads and account tree editing, the new version also has:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-19
 
Easy Ways To Find Your Site's Amount Of Backlinks
Backlinks or the Inbound links are directed towards your website and play a crucial role in the search engine optimization. If a website has large number of backlinks, it will be considered more popular or important amongst search engines.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-19
 
How Real Time Search Can Ultimately Hurt You SEO Strategy
Not too long ago, having a website in the top spot of a search engine results page came with a certain amount of security. There wasn't a whole lot of volatility, and you could see a real spike in traffic if a sudden news event led to more searches, or you anticipated a surge in search traffic far enough in advance to get some good SEO in place.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
Unlocking Your Potential Search Traffic With Keywords
Many of us in the online marketing community look at keywords as a synonym of a real key that "unlocks" traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me explain:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
How To evenly distribute Your Site Ranking With Deep Links
Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
Boosting Your Page Ranking With Deep Links
Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
Understanding How Your Keyword Density Can Effect Your Ranking
Keyword density used to be very important for getting your web page ranked by the major search engines. (back in the day of Inktomi, AltaVista) At one time you had to have about 15 to 20 percent keyword density on your body content. Keyword stuffing was the order of the day then. You can imagine reading the content was like reading robotic script with keywords that didn't make any sense.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
Easily Analyze Your RSS Adsense Data With Google Analytics
The news is out that Google Analytics has added AdSense for Feeds and Google Feedburner data for all the items it analyzes & monitors. If you are also using one of the two tools for feed advertising, you will now be able to see the performance of your ad implementation in terms of item clicks.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
Recouping Time On IT Projects By Removing Non-Essential Features
Here are several excerpts from an article by Phil Simon, Three Questions to Ask When Considering Cutting Features from an IT Project: I am often involved with projects that are running behind schedule and over budget. Such is life of an IT consultant, I suppose.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
Xobni Releases Salesforce CRM Extension
Thanks to a new extension from Xobni, Salesforce CRM info has become more accessible. Enterprise and individual Xobni users can now see the information through Outlook, with sales forecasts, collaboration data, and lots of other stuff making its way onto the figurative menu.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-18
 
How To Avoid Common Failings With Your Startup
I visit a lot of startups, the video here is of Posterous, a company that is doing it right. Usually you can tell immediately whether a startup is really run well (which Posterous is). You'll have your own ability to "smell" real startups when you go on the Startup Crawl in SF on November 20.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-17
 
Understanding And Addressing Current IT Service Management Discussions
Twitter is increasingly useful lately, for pointers to current IT Service Management (ITSM) discussion & many other topics. A couple lines of inquiry have me feeling contrarian, or at least desiring more clarity:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-17
 
Which App Platform Is Most Popular?
"Smartphones continued to represent the fastest-growing segment of the mobile-devices market and we remain confident about the potential for smartphones in the fourth quarter of 2009 and in 2010," said Ms Milanesi
Directory: > Expert Articles > Expert Articles
Date: 2009-11-17
 
ECM: Tips for Managing Change Effectively
While researching ECM, you've probably read some discouraging statistics about IT project failures, ranging anywhere from 30% to 50%. Gartner analyst Mark Gilbert recently noted that over 30% of ECM projects do not realize full success, according to discussions held with clients during 2008.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-17
 
Yahoo Bounces Back From SQL Injection Flaw
Jobseekers are perhaps some of the last people in the world who deserve to be bothered by malware; things are tough enough for the unemployed, particularly in this economy. Yahoo might deserve a round of applause, then, as the company fixed an SQL injection vulnerability affecting its HotJobs site.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-17
 
How Long Should You Wait To Translate Your Site For Other Countries?
I recently had the opportunity to meet with Mark Rodgers, the Managing Director of Cipherion Translations and we started to talk about the opportunities that the internet presents to us if we wish to expand our business internationally.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-16
 
How Soon Does Your Site Need To Be Translated
I recently had the opportunity to meet with Mark Rodgers, the Managing Director of Cipherion Translations and we started to talk about the opportunities that the internet presents to us if we wish to expand our business internationally.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-16
 
Top Strategic Technologies For 2010
Here are several excerpts from an article by Josh Cable, Senior Editor for Industry Week Magazine, Top 10 IT Strategies for 2010. For more information on each strategy area, check out the complete source article:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-16
 
Setting Up CRM Software For Your Business
Here's some thoughts from Andrew Mulvenna that's worth repeating, How Integrated, Web-Based Software Makes Business More Efficient:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-16
 
How To Choose The Best Storage Solution For Your Needs
My wife recently replaced her Thinkpad T40 with a MacBook Pro (MBP). To save me time in the future, when a crash or data loss occurs, I decided to get Time Machine and SuperDuper! set up on a Western Digital Passport USB drive (I love those passport drives!). The problem with this setup was that it relied on her plugging in the USB drive into the MBP on a regular schedule.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-16
 
Study Shows Customers Want To Build Relationships With People Not Brands
Last week, I wrote about a study that was conducted by interactive agency Razorfish that came to the conclusion that maybe people are not so interested in being personally involved with a brand. Maybe, just maybe, people have a little more depth and actually have relationships with people.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-16
 
Google's Chrome OS Slated For Release Next July
Google first announced is Chrome operating system in July. Open source and targeted at netbooks, the OS could launch within a week, according to TechCrunch.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-16
 
Retalix To Implement Windows 7 Into Supply Chain Software
Retalix, a leading supply chain software company, has announced plans to incorporate Windows 7 into it's supply chain software. The company specializes in the food industry and services distributors in over 50 countries.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-13
 
Using A Free Web Hosting Service Can Limit Your Site Development
There are many companies those permit to host your website in their server and also give you a sub domain name. Many people don't want to waste money for hosting the website and prefer to get the free services for hosting their websites. A few people get satisfaction after hosting their websites in the free services.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-13
 
Are You Limiting Your Site Development By Using Free Hosting?
There are many companies those permit to host your website in their server and also give you a sub domain name. Many people don't want to waste money for hosting the website and prefer to get the free services for hosting their websites. A few people get satisfaction after hosting their websites in the free services.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-13
 
Does Site Registration Make Sense For Your Business?
A debate has raged for years as to whether you should place your juiciest content behind registration pages that visitors must fill out before seeing the good stuff. Some proponents argue that collecting that registration information is an ideal way to boost your marketing mailing lists. Others say that it ruins your search marketing and is nasty to your visitors. Who's right?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-13
 
Should You Keep Your Best Content Behind A Registration?
A debate has raged for years as to whether you should place your juiciest content behind registration pages that visitors must fill out before seeing the good stuff. Some proponents argue that collecting that registration information is an ideal way to boost your marketing mailing lists. Others say that it ruins your search marketing and is nasty to your visitors. Who's right?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-13
 
White Papers Continue To Be Power Houses For Businesses
Listen up businesses!  The white paper is here to stay and it's only getting more important.  Or so says a brand new study by Eccolo Media.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-12
 
Compiling Scala With Ant For Ralio Access
I'm working on a Railo project that is using some Scala code for part of the system and I'm using Ant to drive the build process. The Scala website has a lot of tools and documentation and you can read about compiling Scala with Ant for the basics of how to get started.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-12
 
Twitter Adds More Messaging Functionality With Official Retweet Option
Twitter started to officially roll out its own retweet function that has been the cause of some serious consternation from the Twittersphere (or whatever silly term you want to apply to the Twitter community).
Directory: > Expert Articles > Expert Articles
Date: 2009-11-12
 
Microsoft Dynamics CRM Online Made More Of A Bargain
Pricing is often the key to attracting customers, and in this economy, that's liable to be even more true than usual. So Microsoft may be onto something as it's tied fresh, free features to Microsoft Dynamics CRM Online, and also offered Oracle and Salesforce.com customers a special incentive to switch.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-12
 
Simplifying Business Processes Of Knowledge Management
There are plenty of people out there whom I continue to admire and respect a great deal over the course of the years; especially, those folks in the areas of Knowledge Management, Collaboration, Communities, Learning and Social Computing. And, certainly, plenty of others in the last couple of years, too!
Directory: > Expert Articles > Expert Articles
Date: 2009-11-12
 
NetSuite Partners With InsideView To Offer Social ERP
Software providers InsideView and NetSuite have partnered to offer InsideView's social media information available on NetSuite's cloud ERP and CRM platform.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-12
 
ISPs Will Likely Implement P4P Whether They Want To Or Not
If you were to go around to various ISPs and ask about P4P technology, you'd be met with a mixed bag of reactions. If you've never heard of P4P, let me provide a brief summary. P4P technology is a means to optimize peer-to-peer connections (P2P). These connections eat up a massive amount of bandwidth, but with P4P, the amount is lessened. Which provides ISPs a more efficient manner of handling P2P connections.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-12
 
How To Build Site Links That Will Improve Your Ranking
Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-11
 
Building Links To Increase Your Search Engine Rank
Blogs are often touted as good for search engine optimization. The reality is, blogs are simply software tools and what you get out of them from a SEO perspective is in proportion to how well you know how to use them.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-11
 
Emulex Offers Partner Program For VARs
Networking solutions firm Emulex has launched its Emulex Edge Partner program, which is designed to increase Value Added Reseller's (VARs) revenue and productivity, using a streamlined approach and unified report across segments a single channel program framework, and a consistent eligibility and rewards structure
Directory: > Expert Articles > Expert Articles
Date: 2009-11-11
 
Hijackers Expose Serious Security Risk To Enterprise Facebook Users
Control your info has taken administrative rights to hundreds of groups on Facebook this morning - which is going to prompt a stampede of fear across the Facebook landscape. Looking at the security of social networking - this is going to be a bad day for many groups on Facebook.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-11
 
The Command Line - Take Control Of Your Computer
One of the major complaints about UNIX is the command line. People say it's too hard, or that it's too complex. I will never understand this. The command line is your most powerful tool in the UNIX environment. Many times, I have seen Windows administrators using a GUI take 15 to 20 minutes to make simple updates to the network. On the other hand, I have made the same updates on a UNIX system in minutes.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-11
 
Linux Gets Boost From New Stats, Former MSFT Employee
For quite a while, different reports and analysts have portrayed Linux as some sort of puny also-ran. Last week, a little info came out that seems to put Linux in Conan the Barbarian's shoes (and equip it with his sword), instead.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-11
 
Consumers Engage Deeper With Personal Connections To A Brand
ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-11
 
Why Do PR Mailings Often Get Misused?
A timely story about that distribution channel so often misused by the PR industry - email. In an article published in Journalism.co.uk (and elsewhere), Iain Fleming, who works for Newslink, a news aggregation and delivery service in the UK, writes about the results of a survey he carried a few months ago on people's attitudes to the email that PR agencies and others send them.


Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
Are You Fully Investing Into Social Media?
Here is a post by Jacob Morgan, Principal of Chess Media Group,  that appeared in Social Media Insider that I wholeheartedly agree with, Is the Promise of Social Media Enough? What About ROI?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
Using Keyword Research To Increase Conversions
Have you ever optimized a site for a keyword phrase, received some good traffic, but there was no conversion, your phone still didn't ring, regardless of the numerous changes you made to your landing page?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
How To Increase Your Conversion Rate With Keyword Research
Have you ever optimized a site for a keyword phrase, received some good traffic, but there was no conversion, your phone still didn't ring, regardless of the numerous changes you made to your landing page?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
How To Install True Type Font Into Linux
I'm posting this as a reminder to myself since I've had to do this twice in the last few weeks and have to Google it each time...
Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
How To Correctly Choose CRM Software For Your Enterprise
Here are several excerpts from an article by Rahul Sah, about how to get started on the right foot before buying enterprise application software, Enterprise Apps Buying Guide - Be sure to check out the complete source article for much more on this topic:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
Perl - The Most Popular Language No One is Talking About
Even though PHP and ASP are the two new languages that have all the buzz currently, Perl is still a major player. It allows for faster loading websites and little overhead. It shouldn't be surprising, but Perl runs some of the biggest websites on the Internet such as Amazon, IMDB, Slashdot, and many more.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
Microsoft Schedules SQL Server 2008 R2 Price Hike
People and businesses that want to get close to Microsoft's SQL Server 2008 R2 may have to dig a little deeper than they expected. Microsoft recently announced that certain editions will carry a higher price tag for the first time in about four years.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-10
 
Why Businesses Struggle To Get Their Customers
At our event in the Bay area last week, Marketo Marketing Director Jon Miller gave a very compelling presentation about how they've put a comprehensive sales and marketing strategy together that not only blows away performance benchmarks in his category, but outstrips what would be considered "Best of Breed" campaigns. At the same event, someone from a huge company asked who were the companies that were "doing it right" in B2B. A panel of very smart B2B marketers looked at each other, struggling to come up with a single name.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-09
 
Technologies That Greatly Impact The Potential Of Your Business
Forrester's Alex Cullen recently released, The Top 15 Technology Trends EA Should Watch and they were nice to share with me. The summary states, "Forrester has identified 15 technologies with the greatest potential for business impact, and we've grouped these technologies into five themes:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-09
 
Good SEO Strategies Are Worked On Everyday
Many people think that SEO is a set-it and forget it endeavor. The theory is that once you optimize the site then there really isn't much more to do after that. This is something that many penny pinchers like to espouse so they can try to "save money". Others just don't like the idea that online marketing is a never ending process. We like to have goals and want to see things through a conclusion.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-09
 
SEO Must Be Maintained On A Daily Basis
Many people think that SEO is a set-it and forget it endeavor. The theory is that once you optimize the site then there really isn't much more to do after that. This is something that many penny pinchers like to espouse so they can try to "save money". Others just don't like the idea that online marketing is a never ending process. We like to have goals and want to see things through a conclusion.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-09
 
Survey Claims Small To Medium Businesses Allowing Unsafe Network Practices
Frost & Sullivan, a research company specializing in growth strategies, has released a startling survey concerning the IT practices of small/medium business enterprises. The survey evaluated the network risks that these businesses unknowingly, or sometimes knowingly have going on in operation.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-09
 
Testing On A Hidden Domain May Soon Become Illegal
You know that domain name that you don't want anyone to know that you own? The one that you're either testing out some SEO stuff that's in the "gray hat" area? The one you don't want your competitors to know that you own? The one you've been considering for sending spam emails?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-06
 
Hiding Your Domain For Testing Could Get You In Legal Trouble
You know that domain name that you don't want anyone to know that you own? The one that you're either testing out some SEO stuff that's in the "gray hat" area? The one you don't want your competitors to know that you own? The one you've been considering for sending spam emails?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-06
 
Manufacturers Cite High Level of Supply Chain Risk
More than one-third of North American manufacturers have experienced a significant supply chain disruption in the past three months, according to a new survey by MFG.com.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-06
 
ISPs To Be Liable For Piracy Under New Trade Agreement
'A can of worms' is the only saying I can think of when pondering about the latest proposal for the fight against internet piracy. A new international anticounterfeiting trade agreement (ACTA), would allow for ISPs to be liable for piracy conducted by their users.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-06
 
Provide A Compelling Reason For Your Users To Look Closer
Whether it's the title shown on the search results page, or the subject line of your e-mail, or the title of your latest blog post, you need to provide a compelling reason for your customer to look closer. If you're not sure which headline is compelling, try several different variations. You can test them on a few people you know at first, but eventually, you'll want to try the promising ones on real customers to see which ones garner the most clicks
Directory: > Expert Articles > Expert Articles
Date: 2009-11-06
 
Creating Topnotch Headlines For Your Blog Posts
Whether it's the title shown on the search results page, or the subject line of your e-mail, or the title of your latest blog post, you need to provide a compelling reason for your customer to look closer. If you're not sure which headline is compelling, try several different variations. You can test them on a few people you know at first, but eventually, you'll want to try the promising ones on real customers to see which ones garner the most clicks
Directory: > Expert Articles > Expert Articles
Date: 2009-11-06
 
Positive Ecommerce Growth Forecast For Q4
U.S. online retail spending reached $29.6 billion in the third quarter of 2009 (Q309), down 2 percent compared to a year ago, according to a new report from comScore.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-06
 
How To Use C Programming To Verify Your Javascript
In the past few days, I've worked on finding a way to do static code analysis on JavaScript files.The resaon is that I want to apply some sort of binary and source code checking like FxCop and StyleCop provides for C#.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-05
 
How To Open Your Windows XP Command Prompt Window
I read some set of instructions for Windows saying that I need to go to the "Control Panel" and change some settings. On a computer running Microsoft Windows XP, Windows Vista or Windows 7, how do I open the Control Panel?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-05
 
Reigning In Your Social SEO Budgets
Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-05
 
Budgeting Your Social Media SEO Efforts
Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-05
 
Google Now Allows Users To Compare Ads
Google has launched a new type of AdWords ad which allows users to compare offers from multiple advertisers at the same time. Called ‘Comparison Ads', users are invited to provide additional details, before being taken to a page showing all available offers.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-05
 
Telling A Story And Being Transparent Within Your Enterprise
Software-as-a-Service (SaaS) pioneer and salesforce.com co-founder and CEO Marc Benioff credits storytelling as one of the primary reasons for his company's rapid success. "Communication is probably the most essential part of my job," Benioff told me in an recent interview about his new book, Behind the Cloud.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-05
 
Karmic Koala Biting Some Would-Be Users
The Linux community appears to have received a rather unpleasant surprise with the release of Ubuntu 9.10 (otherwise known as Karmic Koala). Installations aren't going so well, as early adopters are reporting a wide variety of minor errors and near-catastrophic problems.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-04
 
Avaya Launches Private Label Managed Services For VARs
Avaya has introduced a new set of managed services offers to help its partners and VARs expand their business, improve customer relationships and reduce costs.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-04
 
The Impending Hybrid of Tablet PCs and eReaders
For Tablet PC users, it can difficult to describe the benefits of having the device compared to a notebook or in the other direction, a smart phone. Finding a broader market and expanding is the key focus of any business, and is the reason behind what could be the latest trend -- the hybridization of Tablet PCs, and eReaders.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-04
 
Giving Scalability To Your Blog Growth
If you look back at my earliest posts in 2006, you'd see that search engine traffic primarily through blogging had been my bread-and-butter source of traffic generation, which begs the question: why the shift to PPC and other forms of paid traffic?
Directory: > Expert Articles > Expert Articles
Date: 2009-11-04
 
Making Your SEO Strategy More Beneficially Creative
Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the bottomline of any company, the $ generated in revenue.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-04
 
Becoming More Creative With Your SEO
Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the bottomline of any company, the $ generated in revenue.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-04
 
Collecting Better Site Data Through Stat And Tracking Tools
If we talk about online web stat software and tracking tools, the list would be endless. So, how would you go about choosing which tool is right for your website. Here's the list of top 5 analytics and web stat tools that would fit the everyday needs of Webmaster:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
Gaining Better Traffic Knowledge With Tracking Tools
If we talk about online web stat software and tracking tools, the list would be endless. So, how would you go about choosing which tool is right for your website. Here's the list of top 5 analytics and web stat tools that would fit the everyday needs of Webmaster:
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
How The Future Of The Social Web Will Effect You
Brian Solis writes a thought-provoking post about how he sees the future of the social web, prompted by a Forrester report of the same name published in April.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
Artists Moving To Cutting Edge Media Applications
Fostering the artist to fan connection is the current mantra and iPhone apps the preffered cutting edge delivery device.  But to date only iLike has offered indie artists an affordable way to join the mobile party.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
How To Use Social Media Effectively For B2B Relationships
If you want some insight into who's doing what in business-to-business engagement with social media in the UK, the Dell B2B Social Media Huddle on December 7 is an event that you'll not want to miss.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
OpenLogic May See Better Days Soon
I read two articles last week that lead me to believe OpenLogic's best days are ahead. First, OpenLogic reported a 41% year to year increase in 3Q09 revenue with a 100% renewal rate.  These are strong results and the renewal rate suggests that clients value OpenLogic's offerings.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
How To Stay In Control Of Your Online Business
If you've been following my earlier posts like "Looking for a few lazy affiliates", you might come to the realization that there's no "secret sauce to internet marketing success", at least in the early stages of your business. Here are some tips to help you get your business to the point of being able to operate when you're not there (my definition of being a business owner, rather than have your business "own" you).
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
WhiteHouse.gov Switches To Open Source CMS - Drupal
If you've been keeping up with technology under the Obama administration, you'd notice hints at looking more into open source technology. The US Chief Technology Officer Aneesh Chopra has been making pushes to greater open source adoption. The latest news, while small by itself could be the precursor for more change. The site WhiteHouse.gov has switched their CMS to Drupal.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
An Intro to Load Balancing
Load balancing is a general term used to describe several technologies. Distributing computing load amongst more than one server is the common theme in all types of load balancing. Clustering can be an effective form of load balancing, however I consider clustering to be unique enough that it is beyond the scope of this article.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-03
 
How To Properly Use Anchor Text On Your Site
The proper use of Link Text, also known as "Anchor Text" plays an important role in Search Engine Optimization (SEO) whether it is being used on your own site or in the links your site is getting from other places on the Internet. The basic definition of link text is any word or phrase that is hyperlinked to another page on the Internet. As an example, the phrase "SEO company" turns into link text when it is associated with our site by way of a link.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-02
 
Using Anchor Text To Optimize Your Website
The proper use of Link Text, also known as "Anchor Text" plays an important role in Search Engine Optimization (SEO) whether it is being used on your own site or in the links your site is getting from other places on the Internet. The basic definition of link text is any word or phrase that is hyperlinked to another page on the Internet. As an example, the phrase "SEO company" turns into link text when it is associated with our site by way of a link.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-02
 
Solve the Multiple Devices Storage Problem With Synchronization
This day and age it's rare that a person only accesses files and data on a single device. The rest of us are continually moving around, and loading our data in various locations. Doing this leads us to a wide variety of devices. You have to worry about files being able to load on PC's, Macs, and in the modern world - mobile devices.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-02
 
IBM Exec Places Bet Against CRM
Businesses and individuals in the CRM industry may want to watch their backs while working harder than ever. An IBM exec has been quoted as saying that CRM (along with ERP) will be more or less left in the dust.
Directory: > Expert Articles > Expert Articles
Date: 2009-11-02
 
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