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Using Twitter To Share Your Message
I recently spoke with Adweek's Brian Morrissey about Twitter and brands. He began with the thought that Twitter presents a challenge for old school marketing people who are used to crafting messages and coming up with clever ways of presenting them.
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Date: 2009-10-29
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Defining How People Use Search Engines
The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in its practice.
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Date: 2009-10-28
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Understanding How Search Engines Work
The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in its practice.
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Date: 2009-10-28
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Perl 5.11.1 Enters The Scene
The march of progress continued last week with the release of Perl 5.11.1. This release - which, it should stressed, is a development release - incorporates some significant changes, and Perl programmers have been encouraged to give the whole thing a test drive when possible.
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Date: 2009-10-27
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How To Correctly Use Your Analytics Data
Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your livelihood is on the line.
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Date: 2009-10-23
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Taking Traffic Into Consideration With Your Analytics
Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your livelihood is on the line.
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Date: 2009-10-23
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Understanding The Real Focus Of Net Neutrality
As the new proposals for rules and regulations start to show up regarding net neutrality moving forward it is apparent that politics and political wrangling will rule this one. A very real possible result of this could be that common sense is shelved. Why do I say this? Go ahead and read the article from Macworld discussing this very subject and see if you come to another conclusion.
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Date: 2009-10-23
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Supply Chain CEO Sees Bright Future for Industry
It's almost beyond cliche at this point to say that the economy has affected everyone. One industry that took a massive hit was Supply Chains. It makes sense; they're the middle man that transports goods from supplier to consumer. If consumers aren't buying, the suppliers aren't supplying and so on and so forth.
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Date: 2009-10-23
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How To Select File Groups In XP
I know how to move files around on my computer and copy them to/from a disk by dragging and dropping, but it's a pain that I always have to open two windows and line them up side by side to drag and drop from one location to another. Plus, sometimes I'd like to select a group of files to copy or move, but they aren't arranged in order so I can't select a group of them by dragging a dotted-line rectangle around them. What's an easier way to do all of this?
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Date: 2009-10-22
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How To Not Miss Key Steps In Keyword Research
I speak to many small businesses working on organic search marketing. They usually understand the concept of keyword research, but often they miss a basic step that makes the difference between a successful search program and one that just bumps along without creating much of an impact.
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Date: 2009-10-21
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Following The Basic Steps To Keyword Research
I speak to many small businesses working on organic search marketing. They usually understand the concept of keyword research, but often they miss a basic step that makes the difference between a successful search program and one that just bumps along without creating much of an impact.
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Date: 2009-10-21
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The True Benefits Of Optimizing Your Website
I've been in the business of SEO for about 12 years and have worked with hundreds of companies of all sizes. I cannot be anything but biased towards the benefits of optimizing web sites to improve visibility in search and the commercial outcomes that can result.
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Date: 2009-10-21
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How To Enact Data Privacy Within Your Enterprise
We all have a vested interest in how data and data privacy is enacted by companies, regardless of the environment, cloud, mobile (laptop, cell phones), private Data Center, or anything else that is a combination of the above. Companies have a vested interest in keeping their customers data private and clear of distortion or error. Consumers and people in social networks also have a vested interest in making sure that the data they share is not abused or misused.
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Date: 2009-10-21
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How To Beat Your Competitors With Focused Optimization
As search marketers, most SEO professionals are focused on the optimization aspects (both on page and off page) that will help a site achieve top rankings in the SERPs of the major search engines. The complexity of achieving top rankings increases by the day with the algorithms focusing more and more on factors that cannot be manipulated by a site owner/webmaster.
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Date: 2009-10-21
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Adding Social Media Policies To Your Business
Tech Republic recently posted on 10 things you should cover in your social networking policy. There has been a lot of discussion on this topic, including my prior post, Social Media Policy Outside and Inside the Enterprise. Like most policy discussions I have seen, this one focuses on social software use on the Web. However, it remains no less importance to have guidelines that also cover usage inside the enterprise. I think the ten points are very useful and eight apply to internal use, some more than others.
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Date: 2009-10-20
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Key Benefits Of Build Your Site's Links
As advances in technology move forward, the needs of online users change, the methods of advertising also experience an evolution over time. One of these more recent advertising methods has been link building. There are a lot of varieties of link building. Moreover, there are new rules that have to be followed to ensure the success of this method. But the benefits hardly ever change.
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Date: 2009-10-16
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Building Your Site Links To Gain SEO Rank
As advances in technology move forward, the needs of online users change, the methods of advertising also experience an evolution over time. One of these more recent advertising methods has been link building. There are a lot of varieties of link building. Moreover, there are new rules that have to be followed to ensure the success of this method. But the benefits hardly ever change.
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Date: 2009-10-16
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Success In The Internet Marketing Space Involves Listening
I might have found the "secret sauce" for success in the Internet marketing space. Curious? Well, I am not sure if I am going to share it, because if I do, it actually requires me to not use the secret sauce! Confused? Good, because that means that you have had too much. You want to make sense of everything that is said written or recorded on the Internet, and you want to have a witty comeback for everything (even if it stays in your head). But reading, watching and absorbing is not the answer.
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Date: 2009-10-16
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How Social Media Is Changing Knowledge Management
I know that for a good number of years Social Computing and Knowledge Management have been walking different paths. Even more, I would probably be able to state that all along they haven't gotten on well with one other. Quite the opposite! Knowledge Management doesn't want to do anything with Social Computing, because of the chaotic, messy and unstructured sharing of knowledge and information, and how little control organisations may have over it all, specially within communities (Which are currently the major drivers of social software adoption within the business world).
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Date: 2009-10-15
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Pointers and their Pitfalls
This may seem like a very basic idea, but I have seen far too many programmers not know the proper way to handle pointers. Pointers were the first thing I learned about in my second programming class when I was in college. The teacher beat into our heads that pointers are one of the hardest things in programming to understand.
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Date: 2009-10-15
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Email Safe From Google Wave
To hear some people tell it, email - and therefore email marketing - is facing yet another threat on its life. They think Google Wave will revolutionize the way people contact each other and replace older forms of communication. Or it won't, as some stats and early reviews indicate.
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Date: 2009-10-14
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Building Revenue From Adsense Sites
Can you make money building sites primarily designed to create income through Google Adsense? The answer is yes. As always, the definition of "making money" is different for different people, since the money you make on a daily basis may not exceed the value of a few hours' work at the burger joint on the corner.
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Date: 2009-10-13
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How To Generate Revenue From Adsense
Can you make money building sites primarily designed to create income through Google Adsense? The answer is yes. As always, the definition of "making money" is different for different people, since the money you make on a daily basis may not exceed the value of a few hours' work at the burger joint on the corner.
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Date: 2009-10-13
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Perl 5.11.0 Released
Perl 5.11.0 - which has been labeled "the result of over two years of development by a global community of developers" - is now available to everyone. It was released not long ago, and a plan regarding future releases has been announced, too.
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Date: 2009-10-13
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Create A Reason For Your Customers To Visit You
We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we'd never usually imagine. We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, and make us feel that we're the only people that they're talking to at that given time.
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Date: 2009-10-12
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Making Your Images SEO Friendly For Google
There are several billion images indexed in Google Images. Are yours there? If you've been wondering what it takes to get your images ranking, then this article is for you. Here are some tips to help you increase the exposure of your images, and with a little luck, have them appearing at the top of the regular web search results.
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Date: 2009-10-12
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Optimizing Your Site Images For Google SEO
There are several billion images indexed in Google Images. Are yours there? If you've been wondering what it takes to get your images ranking, then this article is for you. Here are some tips to help you increase the exposure of your images, and with a little luck, have them appearing at the top of the regular web search results.
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Date: 2009-10-12
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Comcast Warns Users About PC Infections
People with ties to the ISP industry may want to ask themselves how helpful is too helpful. Comcast announced yesterday that it will reach out to customers with infected PCs, which has some people saying "aww, thanks" while leaving others a little more worried.
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Date: 2009-10-09
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Creating A Successful Whitepaper Template
An interesting thing happened while collaborating on some sales letter work recently. While sitting in on the initial client interviews, I found myself going back to Mike's white paper interview template to "fill in" some gaps while we were talking to the client.
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Date: 2009-10-08
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Clarifying Adobe's Collaborative Platform Offers
There has been a bit of confusion around which one of Adobe's collaborative platforms offers or will offer certain features. In particular many people have asked if a developer always needs to rely on a hosted service such as Stratus or Lifecycle Collaboration Service (aka AFCS aka Cocomo) when wanting to use the new RTMFP protocol which will deliver (partly is delivering already) new and exciting features to the Flash Player.
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Date: 2009-10-08
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Joining TV Marketing With The Internet To Promote Your Business
It's pretty rare that I watch local TV Stations "real-time" . But a show was on the other day at the exact moment I wanted to watch it (OMG) so I sat down with a beverage and laptop to enjoy it. I habitually pulled out the Tivo Remote every ad, banging on the FF button, soon realizing that it wasn't going to work. Here's the pattern I saw on local ads:
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Date: 2009-10-07
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Seven Major Tasks Of Successful SEOs
SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars. If you are an SEO, or you have or will hire an SEO, there is a relationship issue that is part of any good business strategy.
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Date: 2009-10-07
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How To Become A More Successful SEO Professional
SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars. If you are an SEO, or you have or will hire an SEO, there is a relationship issue that is part of any good business strategy.
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Date: 2009-10-07
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Developing Streaming Video Content Within The Cloud
We are in the process of building out our own streaming video server at the school, and tinkered around with Darwin from Apple for a bit. While it ended up not being the product we are going to stick with because it needs a completely different link structure than http, and it is difficult to embed, actually you can't embed any videos on a web site we have gone past the software. In the mean time, installing Darwin is very simple on Amazon Web Services, so here is a quick how to do this.
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Date: 2009-10-07
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Using The Cloud To Build Streaming Video
We are in the process of building out our own streaming video server at the school, and tinkered around with Darwin from Apple for a bit. While it ended up not being the product we are going to stick with because it needs a completely different link structure than http, and it is difficult to embed, actually you can't embed any videos on a web site we have gone past the software. In the mean time, installing Darwin is very simple on Amazon Web Services, so here is a quick how to do this.
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Date: 2009-10-07
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Basics Of Making Business Rules Work
Jim Sinur and Dave McCoy of Gartner hosted a quick session on making rules work at the Gartner BPM show. With only 30 minutes this was quick and dirty and the audience was overwhelmingly people completely new to business rules (though not to BPM). Dave outlined his 5 pieces of advice:
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Date: 2009-10-06
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Helping Those Who Help Promote Your Site
Search Engine Optimization can be confusing at times. Therefore, we recently started compiling a series of search engine optimization tips. This is tip number 30 in the series. Each search engine optimization tip is generally very specific, should not take a long time to fix or perform, and is rather "short and sweet" and directly to the point. For search engine optimization tip 30, let's talk a little bit about promoting those who link to you.
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Date: 2009-10-06
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Webmaster Tools Improve With New Verification Process
Sean Harding is talking about the changes in the website verification process of Webmaster Tools on the Google Webmaster blog. Earlier, webmasters were required to add a specific meta tag or file of their website to become its verified owner. But, Google has recently made a few improvements in the ownership verification process to make it easier and more reliable.
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Date: 2009-10-05
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Archos Releases More Data On Their Newest Tablet PC
As the buzz and lust over gadgets continues unabated, the Archos Company is on a smart track to deliver smaller touch screen media players that can do a lot of other things along the way. With a small store, and a small group of core dedicated developers, Archos is leading the way to small pad enabled computing devices while everyone waits for the Crunchpad and the mythical Apple Tablet or Media Pad system. The Archos 5 is here now, but wait, something cooler is happening on the 22end of October 2009, the Archos 9 comes out, and that might be worth the wait.
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Date: 2009-10-02
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Can Optimizing Your Site Help Your Competitor?
The search engine optimizer's work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them. But I also know that websites can reach a point where the vast majority of the optimization work has been done. All the low-hanging fruit has been gathered and the primary keywords have been optimized into the site properly. All that remains is the "upkeep" of the optimization efforts, the tweaking to squeeze out better performance and blazing new ground into the long-tail keywords.
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Date: 2009-10-02
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Losing SEO Rank To Your Competitor
The search engine optimizer's work is almost never done. Only in very rare instances have I seen sites that have been optimized for every possible keyword phrase and is ranking well for all of them. But I also know that websites can reach a point where the vast majority of the optimization work has been done. All the low-hanging fruit has been gathered and the primary keywords have been optimized into the site properly. All that remains is the "upkeep" of the optimization efforts, the tweaking to squeeze out better performance and blazing new ground into the long-tail keywords.
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Date: 2009-10-02
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Get A Leg Up With ASP.NET Developer Hiring Guide
Understanding another person's outlook can be useful in all sorts of situations. Parents pass on the golden rule to their children, for example, there's the put-yourself-in-his-or-her-shoes approach to marriage counseling, and the "know your enemy" war directive, too. So let's now look at a guide to hiring ASP.NET developers.
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Date: 2009-10-02
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More Linux Summit Details Released
Now may be the time for Linux developers to finalize their travel (or stay-at-home) plans, as more details concerning the second annual Linux Foundation End User Summit have become available today. The time, place, and a speaker list have all been cemented.
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Date: 2009-10-01
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