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Finding the Best Keywords For Your Site
When you own an online business one of the most important things you can do is get high rankings in the search engines. There are many ways of doing this. One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.
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Date: 2009-05-29
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McAfee Released New Most Dangerous Keyword List
Every year McAfee releases a list of the most dangerous keyword queries you can try on the search engines. Meaning searching for something and then clicking on the result only to have malware installed onto your computer with or without you even knowing. Here is their report:
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Date: 2009-05-28
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Using Organic Anchor Text To Rank Higher
If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the "chain" might be rusty. You might need to update them, and even vary them a bit.
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Date: 2009-05-27
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Technology Is Paving The Way For Future Business Changes
Todays announcement of 3Tera's AppStore is just another mounting piece of evidence of how technology is drastically changing the business landscape of our future. 3Tera joins Amazon in delivering "cloud ready" components that enterprises, big and small, can quickly get up and running with very little upfront costs. Take at look at 3Tera's website and you see that in Q3 of 2009 they will release many new components..
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Date: 2009-05-26
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The Understanding And Implementation Of Cloud Computing
I have been to my share of conferences and webinars on cloud computing the last two years and I have also read the content of many colleagues who live blog, blog, and/or tweet at cloud conferences as well. What I am finding is that most of the talking is being done by vendors, analysts, security gurus, and people who just flat our resist change.
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Date: 2009-05-22
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Becoming More Comfortable With Social Media Goals
There are seven words you can't say on television, according to George Carlin, but there's only one you can't say at social media conferences. As Carlin put it, it's the one word that will "infect your soul, curve your spine, and keep the country from winning the war." This deadly c-word is "campaign"; utter it at your peril.
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Date: 2009-05-22
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You Should Only Use One Organic Keyword Per Site Page
I'm sometimes asked this question, usually by someone savvy in search marketing. After all, it's expensive to create and optimize pages for search, so you'd want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one.
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Date: 2009-05-21
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Microsoft Adds Word Processing Power To The iPhone
Here is another app for your iPhone. I like this application. I might be getting an iPhone soon and if I do, I will be sure to get Quickoffice also. Quickoffice has been in the business of supplying productivity software to mobile devices for a number of years with 100 million applications running on the Palm, Nokia's Symbian, and other systems.
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Date: 2009-05-21
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Almost-Ready New C++ Standard Discussed
Has anyone else noticed how many of the movies released recently revolve around the future? "Star Trek," "Terminator," perhaps "Wolverine" considering some of the technology on display . . . . So, in keeping with that trend, we're going to look at C++0x - the not-yet-released C++ standard - today.
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Date: 2009-05-21
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Service For Creating Social Brand Communities
What if all the people who were truly passionate about your brand had a single place to gather? Somewhere that they could share content and opinions, organize real life events, ask one another questions, and just about any other activity that happens in a real community.
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Date: 2009-05-20
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Moving Forward In Anticipation Of Web 3.0 Strategies
We're all aware that Web 1.0 is over and we're trying to get up to speed with Web 2.0. So what's around the corner with Web 3.o? Peter Granat, CEO of Cision Europe spoke to the attendees of Media Relations Summit 09 about the future of PR and technology today. The migration to online news is a well known fact now and not only is this affecting larger newspapers - 300 regional newspapers have disappeared.
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Date: 2009-05-20
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Breathing New Life Into Press Releases
The press release is over 100 years old and for the most part, its evolution is mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web.
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Date: 2009-05-18
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Making Storage More Affordable
The economy may be getting stronger, but it's still important to keep expenses down. People who deal with enterprise storage can help a lot in this respect, and we'll try to name a few of the most important money-saving moves in this article.
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Date: 2009-05-18
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Using ASP.Net As A Database
I have a very clear view on what ASP.NET is and what it isn't. I've never given it much thought until recently when I learned that my view was different from a lot of other ASP.NET developers'. It started at an ASP.NET session at the MVP summit where a presenter asked whether or not people in the audience used the Entity Framework or Linq2Sql.
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Date: 2009-05-15
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Iron Man Perl Blogging Challenge Begins
Type the term "Perl" into the Google Blog Search engine, and the odds seems good that you'll find the results a little disappointing. Perl just isn't discussed too much, which for Perl programmers, can be a shame. So a new contest called the Iron Man Perl Blogging Challenge aims to fix the problem.
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Date: 2009-05-15
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Controlling Your User Generated Blog Content
When thinking about a blog, one big thing that a lot of companies are concerned with is control. They are worried about what may get posted on their blog, and are concerned with people saying negative things about them in their comments. Companies get scared that it's going to be mass chaos. The good news is content can be easily controlled by properly setting up user rolls and comment moderation.
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Date: 2009-05-15
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Are You Investing Online From Belief Or Knowledge?
I was talking with someone a few days ago (who will remain nameless) who has been investing what (to me) is an enormous amount of money on their Web site. I asked what was prompting such a massive investment, and was told, "We believe that the Web site is driving a lot of business." Being a smart consultant, I did not let out an audible sign of shock, because that tends to scare clients away.
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Date: 2009-05-14
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Using Windows XP To Create Screen Captures
I have seen a lot of Web pages - including your own - where there are tons of screen shots from different versions of Microsoft Windows. I run WIndows XP and need to include screen shots (screen captures?) in some documents I'm writing. Is there some way to do this without having to buy and install any additional software?
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Date: 2009-05-14
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Taking Cues From Lost To Personalise Your Marketing
Last night was the season finale of the TV show Lost - and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry ... there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush about how great I think it is. It is about what you learn from how the show has been promoted.
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Date: 2009-05-14
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Google Apps Leaps Ahead With Valeo
It looks like Google Apps has come a sizable step closer to omnipresence. Yesterday, a deal was announced that will have 30,000 employees of Valeo, the French automotive components manufacturer, use the software suite as part of their regular routines.
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Date: 2009-05-14
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New Wave Of European CMS Vendors Come To The US
A "third wave" of European-based Web Content Management (CMS) vendors is hitting North American shores, offering buyers a greater variety of longstanding solutions, particularly in the areas of .NET support and open source platforms, according to research released today by independent evaluation firm, CMS Watch.
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Date: 2009-05-13
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YouTube Continues Search For Its Monetization Sweet Spot
In a story that has dragged on even longer than the Yahoo/Microsoft saga, YouTube continues to search for its monetization sweet spot. This January, they started a deal to run masthead ad units, which seventeen brands have utilized. Now they're offering a synchronized homepage placement, and McDonald's has signed up as the first advertiser.
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Date: 2009-05-12
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Finding The Best Keywords To Use On Your Site
When you own an online business one of the most important things you can do is get high rankings in the search engines. There are many ways of doing this. One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.
Directory:
> Expert Articles > Expert Articles
Date: 2009-05-12
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New Ubuntu Tools That Make Life Simpler
With the advent of the latest release of probably the most preferred Linux distro, Ubuntu 9.04 (Jaunty Jackalope), life for a lot of has become simpler. I have been loving the changelog that Ubuntu team works on. With their six-monthly release schedule they come back with better UI, support for new technologies, newer kernel, etc. You may wish to check out the scintillating features of the latest release.
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Date: 2009-05-12
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HP Gives Unix A Pat On The Back
Other operating systems may get a lot more play in the press, but it looks like Unix still has some friends in high places. Not too long ago, Hewlett-Packard acknowledged Unix in a couple of rather important ways.
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Date: 2009-05-12
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Making Electronic Resumes Work for You
We¹re living in an electronic world, which means it¹s pretty important that when it comes to resumes you learn to be an electronic girl or boy. There are a high percentage of companies that prefer that job candidates submit applications and resumes online. So if you don¹t know how to do so, you may find yourself left behind your technologically advanced competition.
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Date: 2009-05-11
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Making Your Cloud Server Architecture Secure
There are a lot of discussions going on about security and compliance in the cloud. The concerns are valid, but the belief that they can't be resolved are not. When you buy a cluster of servers and install them in your data center, are they secure? Of course not. There are many things one must do from the perspective of hardware, operating systems, process and policy, network, data center, and software in order to secure those servers and the applications or services running on them.
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Date: 2009-05-11
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Optimizing Press Releases For A Specific Audience
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google or Yahoo.
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Date: 2009-05-08
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Optimize Press Releases For People First And Search Engines Second.
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes. However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google or Yahoo.
Directory:
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Date: 2009-05-08
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Online Retailers Bullish On Web Sales
The economy is causing online retailers to rethink their marketing strategies in order to acquire and retain customers, according to findings from "The State of Retailing Online 2009," study from Shop.org conducted by Forrester Research.
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Date: 2009-05-08
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Great Twitter Application For Power Users
Finding an app that helps you sort through the people you follow is handy if you follow more than a few hundred people. You can easily lose a message that you may have wanted to see or respond to on Twitter. This is where groups come in, you can sort the people you follow into groups so you can easily monitor and check to see what everyone in a specific group is talking about.
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Date: 2009-05-07
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Your Consumers Are People And Expect To Be Heard
Every expert tells marketers that they must listen to customers. Fair enough. My problem is that too many of us misinterpret what customers are saying to us. I think we forget that customers are people too, and while some of them don't mind bluntly giving us a piece of their mind, most are at least trying to be civil and to protect our feelings. When we interpret what customers are saying, we need to keep that in mind.
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Date: 2009-05-07
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The Kindle DX Is More Than Just A New Device It’s A Step In The Same Direction
If you are at all plugged into the tech world, chances are you're tired of reading about the Amazon Kindle DX. I am too. So why I am writing about it? With all the hype about the new device, some may not realize its ultimate significance. To be sure, the DX offers a wide variety of new features that the old Kindle couldn't muster. It's a newspaper, a magazine, a textbook. It's saving trees. It's making a small dent in the pulp and paper industry. In essence, it's a big changer.
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Date: 2009-05-07
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MoSync 2.0 Arrives To Help C/C++ Code Go Mobile
According to Google, Yahoo, Microsoft, and a host of other huge corporations, mobile is the future. At the same time, even these usually-strong companies have had a hard time succeeding in the field, so it may interest you to know that help in the form of MoSync 2.0 has arrived.
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Date: 2009-05-07
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Implementing Social Knowledge Management
Social media technology is changing the rules of knowledge management but for any information manager charged with understanding how these new technologies integrate with content and knowledge management initiatives, the challenge remains the same.
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Date: 2009-05-07
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Any Keyword Research Tool Has Its Set Of Limitations
I'm a big fan of keyword research but I know that the data provided from any keyword research tool has its limitations. For the most part, these tools can only provide you with information on what is being searched. What they can't do is tell you which searches were relevant, which results were quickly discarded in favor of a different or more refined search, or which searches actually provide the visitor with exactly what they are looking for.
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Date: 2009-05-06
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What Are The Major Benefits From Being Certified?
And why you are at it, also get a certificate in something techy along the way. Is college the right path to succeed? With all the layoff's and an economy still stuck in the downturn or at least struggling at a pseudo bottom, the question of college as a way to make it through the hiring process is something that you should be thinking about.
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Date: 2009-05-06
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Using Linux As Your Start Up Software To Lower Costs
Are you a budding entrepreneur and the very thought of having a start-up of yours has just tickled your head? After the initial thought process of the product/service niche you're willing to plant yourself in, the next steps would include setting up your budgets. A penny saved is a penny earned! Why not consider an open source alternative against purchasing several licensed copies of your favorite operating system or getting a pirated copy of the same!
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Date: 2009-05-06
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IBM Acquires Database Specialist
A database company made it big this earlier week. Although financial details weren't disclosed, IBM announced yesterday that it had acquired Exeros, which should represent about as good an end for the privately held business as its owners could have hoped to see.
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Date: 2009-05-06
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Choosing Keywords For Content Starts With Brainstorming
The core of search marketing is the mix of keyword phrases that people use to search for information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. If optimization efforts can focus on the phrases that are equally relevant and in demand, there's a resonable expectation that the optimized news content will attract more visitors of the right kind: journalists, reporters, analysts, bloggers and even end consumers.
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Date: 2009-05-05
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Gaining Website Trust Through Link Building
One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day.
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Date: 2009-05-05
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Ending Traditional Software Maintenance Fees For CRM
Here are several excerpts for an article about Salesforce.com CEO Marc Benioff's call for "the end" of traditional software maintenance fees. A key takeaway here is that when comparing the cost of on-premise CRM to on-demand CRM services, annual fees charged by on-premise vendors for maintenance and support must be considered.
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Date: 2009-05-04
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How To Use PPC To Attract Customers
When search engine marketing enters the conversation in PR circles and vice versa, it's usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content.
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Date: 2009-05-04
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Backing Up Multiple Remote Locations
IT departments are constantly seeking to share and manage the backup of data across a wide variety of geographically scattered locations. Traveling executives and sales staff with laptops and remotely located offices place demands on the network and the IT department to make data more accessible - and at the same time - more secure and completely accurate.
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Date: 2009-05-04
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Windows Mobile Is Now Open To Developers
Developers who have been wanting to get their hands on Windows Mobile don't have to wait any longer. Over the weekend, Microsoft opened its Windows Marketplace for Mobile to developers, and the process of getting started actually isn't too difficult.
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Date: 2009-05-04
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Avoiding Swine Flu by Using Your iPhone
Just when you thought there were enough iPhone apps, someone comes out with a new one. And the one now waiting for approval from Apple had better get the green light. After all, it is the Swine Flu Tracker-a dynamic program that tracks the spread of Swine Flu.
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Date: 2009-05-01
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