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Researching And Implementing The Best Keywords For Your Site
When you own an online business one of the most important things you can do is get high rankings in the search engines. There are many ways of doing this. One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-29
 
Finding the Best Keywords For Your Site
When you own an online business one of the most important things you can do is get high rankings in the search engines.  There are many ways of doing this.  One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-29
 
Using Lead Nuturing To Increase Customer Interaction
A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That's why forming a plan for lead nurturing is such an integral part of your lead generation process.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-29
 
Using Your Twitter Page As A Knowledge Management System
Personal knowledge management can be very useful and when it is social it can serve many purposes. Can twitter serve this function?
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
Book Review: Collapse Of Distinction
"Being different, standing out, getting noticed in a sea of sameness is vital to an organization's sustained growth and profitability". writes best selling author Scott McKain in his brilliant and business saving book Collapse of Distinction: Stand out and move up while your competition fails. The author takes the familiar concepts of differentiation and customer service to an entirely new level that create the power of being truly distinctive in the marketplace.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
SEO Is Always Changing, Your SEO Snapshot Should As Well
Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
Keeping Your SEO Strategies Up To Date Will Increase Success
Search Engine Optimization is a changing field. At any given moment in time, companies that rely on the web for new business or customer communications will consume information about SEO and then rely on that snapshot for months or even years.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
Creating The Perfect Blend Of Education And Marketing
Reading a good white paper can be like experiencing a great cappuccino. There are two basic components to each, which depend on one another for success.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
Q&A Site For System Administrators Gaining Momentum
System administrators now have a new resource to turn to whenever they run into a problem. A site called Server Fault has been launched in public beta, and it's well-populated with people who can answer the sorts of questions that pop up in sys admins' professional lives.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
How To Track Your Niche And Brands In Twitter
Everyone it seems is hanging out on Twitter and sharing their links and tweeting about not only the latest news and gossip, but they're also talking about everything from aplusk to #unfollowdiddy
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
McAfee Released New Most Dangerous Keyword List
Every year McAfee releases a list of the most dangerous keyword queries you can try on the search engines. Meaning searching for something and then clicking on the result only to have malware installed onto your computer with or without you even knowing. Here is their report:
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
M&A Due Diligence For Supply Chain Management
Due diligence is an analysis of a companies activities and records as a key step in the acquisition, or potential acquisition, of a business. This review is done whether the company being bought is a small, private one or is a multi-national corporation.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-28
 
Using Organic Anchor Text To Rank Higher
If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the "chain" might be rusty. You might need to update them, and even vary them a bit.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-27
 
Better Your Search Engine Rankings By Including Anchor Text
If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the "chain" might be rusty. You might need to update them, and even vary them a bit.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-27
 
Customized SEM Projects May Change Course Mid-Stream
In South Korea, a purpose built city ($25B) is rising into the sky called New Songdo City, which will be around the size of Boston - and build in 10 years. This purpose built city, with it's LEED certified green buildings and innovative architecture is designed to serve as a major centrally-located business hub between Japan and China.  But New Songdo City has a problem.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-27
 
Ensuring Your Enterprise Has Security On The Internet
A plan to ensure the security of the organization's internet computing assets.
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Date: 2009-05-27
 
Technology Is Paving The Way For Future Business Changes
Todays announcement of 3Tera's AppStore is just another mounting piece of evidence of how technology is drastically changing the business landscape of our future.  3Tera joins Amazon in delivering "cloud ready" components that enterprises, big and small, can quickly get up and running with very little upfront costs.  Take at look at 3Tera's website and you see that in Q3 of 2009 they will release many new components..
Directory: > Expert Articles > Expert Articles
Date: 2009-05-26
 
Using '503 Server Unavailable' For Extended Periods Can Kill Site Traffic
This is a post I am sure the "Andy Beard Haters Club" will gloat over, but as I haven't been able to find a resource anywhere on the effect extended use of 503 Service Unavailable can potentially have on a site, and in particular the effect on search traffic, I thought I should write about it.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-26
 
Exposing Your Site To Extended Maintenance Can Kill Your Traffic
This is a post I am sure the "Andy Beard Haters Club" will gloat over, but as I haven't been able to find a resource anywhere on the effect extended use of 503 Service Unavailable can potentially have on a site, and in particular the effect on search traffic, I thought I should write about it.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-26
 
Past Employers Have Equal Power Over Credibility As Your Resume
Louis Gray wrote an article about how Skill or Luck can influence how people perceive your ability to do work. Sometimes a bad organization can haunt you forever, and this goes for just about any place you choose to work.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-26
 
Gartner Highlights Cost Effective CRM Strategies
Companies that fail to invest in CRM strategies because of the tough economic climate will delay perceived benefits by at least 12 months once the economy recovers, giving rivals an advantage in the market, according to Gartner Inc.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-26
 
Exploring The Problem Of Poor Customer Service In Large Web Companies
Here are several excerpts from an excellent post by Phil Wainewright, Web Giants and the Helpless Individual, which explores the problem of poor customer service and support from some of the largest web service companies:
Directory: > Expert Articles > Expert Articles
Date: 2009-05-22
 
The Understanding And Implementation Of Cloud Computing
I have been to my share of conferences and webinars on cloud computing the last two years and I have also read the content of many colleagues who live blog, blog, and/or tweet at cloud conferences as well. What I am finding is that most of the talking is being done by vendors, analysts, security gurus, and people who just flat our resist change.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-22
 
Becoming More Comfortable With Social Media Goals
There are seven words you can't say on television, according to George Carlin, but there's only one you can't say at social media conferences. As Carlin put it, it's the one word that will "infect your soul, curve your spine, and keep the country from winning the war." This deadly c-word is "campaign"; utter it at your peril.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-22
 
Kumo: Will This Spider Spin The Web?
With Google owning nearly 65 percent of the U.S. search engine market, it's no wonder Microsoft is looking for some fresh search engine technology. Right now Microsoft only owns 8 percent of the market share in the U.S. search engines, according to the April U.S. Search Engine Rankings. This ranking is due in-part to their Internet Explorer-embedded Live Search default.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-21
 
You Should Only Use One Organic Keyword Per Site Page
I'm sometimes asked this question, usually by someone savvy in search marketing. After all, it's expensive to create and optimize pages for search, so you'd want to amortize that investment over as many keywords as possible right? Actually, no. The number of organic search keywords I recommend you target per page is one.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-21
 
Microsoft Adds Word Processing Power To The iPhone
Here is another app for your iPhone. I like this application. I might be getting an iPhone soon and if I do, I will be sure to get Quickoffice also. Quickoffice has been in the business of supplying productivity software to mobile devices for a number of years with 100 million applications running on the Palm, Nokia's Symbian, and other systems.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-21
 
Almost-Ready New C++ Standard Discussed
Has anyone else noticed how many of the movies released recently revolve around the future? "Star Trek," "Terminator," perhaps "Wolverine" considering some of the technology on display . . . . So, in keeping with that trend, we're going to look at C++0x - the not-yet-released C++ standard - today.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-21
 
How To Create And Launch Products In ClickBank
Well college is done for the semester, and with that comes a load of free time for me to expand my business.  With this comes many different ideas for websites, but the biggest point of emphasis for me will be the book I am creating called Weekend Marketing.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-21
 
Is A Linux Driven Laptop Ideal For The Average User?
I've been reading the recent Linux & Netbook blogs/analysis with great interest as my wife's Thinkpad T40 is nearing death.  I asked her if she wanted a Mac, a Netbook, or another Thinkpad.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-20
 
Developing Predictive Analytics For Consumer Behavior
I got a chance to sit down with Rob Walker last week for an update on Chordiant Decision Manager. Rob covered some of the new features in Chordiant Decision Management 6.2 as well as some general background that has not appeared in any of my posts before (check out First Look - Chordiant Decision Management for a basic overview and First Look - Chordiant's Visual Business Director - VBD is generally available in this release).
Directory: > Expert Articles > Expert Articles
Date: 2009-05-20
 
Service For Creating Social Brand Communities
What if all the people who were truly passionate about your brand had a single place to gather? Somewhere that they could share content and opinions, organize real life events, ask one another questions, and just about any other activity that happens in a real community.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-20
 
Moving Forward In Anticipation Of Web 3.0 Strategies
We're all aware that Web 1.0 is over and we're trying to get up to speed with Web 2.0.  So what's around the corner with Web 3.o? Peter Granat, CEO of Cision Europe spoke to the attendees of Media Relations Summit 09 about the future of PR and technology today.   The migration to online news is a well known fact now and not only is this affecting larger newspapers - 300 regional newspapers have disappeared.
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Date: 2009-05-20
 
Keeping Up To Date With Real Time News Tickers
I wrote last month that iPhone is all about the apps. It's not really about the device itself, cool though it is - it's much more about what you can do with it.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-19
 
Great Content Can Increase The Momentum Of Your Site
Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-19
 
Content Development Can Directly Impact Link Building
Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-19
 
Before Adopting New Technology Fix Your Current IT Issues
Here are several excerpts from a very informative blog post by Phil Wainewright, How to Fail with Cloud, SaaS and Enterprise 2.0 :Gartner analyst Michael Maoz blogged yesterday Why your Twitter and Social CRM efforts will fail. It's an insightful post and one that, by coincidence, shares a theme with something I posted yesterday, Hybrid cloud or half-hearted kludge?
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Date: 2009-05-19
 
Chat Catcher Makes Social Connection With Your Blog
One of the most useful WordPress plugins I have installed on my blogs is Chat Catcher by Shannon Whitley. What it does is connect comments made on Twitter that reference content in your blog, and links those comments to your content by placing a reference to a particular tweet in a post it mentions, as indicated in the screenshot.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-18
 
Breathing New Life Into Press Releases
The press release is over 100 years old and for the most part, its evolution is mostly stagnant for the majority of its lifespan. However, the press release has evolved more in the last decade than it has over the century thanks to the proliferation of the Internet and most notably, the Social Web.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-18
 
Achieving Individualisation Of Blog Content Pages
Two years ago, I wrote an article entitled "Content Management Systems Equal Business Suicide." The basic premise was that at that time, CMS applications were inherently devoid of basic SEO functionality. Building a new site, or converting an existing site to the existing CMS versions of 2 years ago was rapid way of consigning those sites to the oblivion of Google's supplementary index.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-18
 
How To Avoid Duplicate Blog Content
Two years ago, I wrote an article entitled "Content Management Systems Equal Business Suicide." The basic premise was that at that time, CMS applications were inherently devoid of basic SEO functionality. Building a new site, or converting an existing site to the existing CMS versions of 2 years ago was rapid way of consigning those sites to the oblivion of Google's supplementary index.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-18
 
Making Storage More Affordable
The economy may be getting stronger, but it's still important to keep expenses down. People who deal with enterprise storage can help a lot in this respect, and we'll try to name a few of the most important money-saving moves in this article.
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Date: 2009-05-18
 
Using ASP.Net As A Database
I have a very clear view on what ASP.NET is and what it isn't. I've never given it much thought until recently when I learned that my view was different from a lot of other ASP.NET developers'. It started at an ASP.NET session at the MVP summit where a presenter asked whether or not people in the audience used the Entity Framework or Linq2Sql.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-15
 
Iron Man Perl Blogging Challenge Begins
Type the term "Perl" into the Google Blog Search engine, and the odds seems good that you'll find the results a little disappointing. Perl just isn't discussed too much, which for Perl programmers, can be a shame. So a new contest called the Iron Man Perl Blogging Challenge aims to fix the problem.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-15
 
Cisco Launches Cloud Platform For Service Providers
Cisco has launched its Unified Service Delivery, a solution to help service providers build a foundation for cloud services.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-15
 
Controlling Your User Generated Blog Content
When thinking about a blog, one big thing that a lot of companies are concerned with is control. They are worried about what may get posted on their blog, and are concerned with people saying negative things about them in their comments. Companies get scared that it's going to be mass chaos. The good news is content can be easily controlled by properly setting up user rolls and comment moderation.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-15
 
Distributing Your Site's Content Over The Social Web
The Internet has changed the way people find information.  And it's changed the kind of information they pay attention to. What are people looking for today? Honest, informative and entertaining content breaks through the noise and wins their elusive attention.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-14
 
Changing The Way Your Site Handles Content For Social Media
The Internet has changed the way people find information.  And it's changed the kind of information they pay attention to. What are people looking for today? Honest, informative and entertaining content breaks through the noise and wins their elusive attention.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-14
 
Are You Investing Online From Belief Or Knowledge?
I was talking with someone a few days ago (who will remain nameless) who has been investing what (to me) is an enormous amount of money on their Web site. I asked what was prompting such a massive investment, and was told, "We believe that the Web site is driving a lot of business." Being a smart consultant, I did not let out an audible sign of shock, because that tends to scare clients away.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-14
 
Using Windows XP To Create Screen Captures
I have seen a lot of Web pages - including your own - where there are tons of screen shots from different versions of Microsoft Windows. I run WIndows XP and need to include screen shots (screen captures?) in some documents I'm writing. Is there some way to do this without having to buy and install any additional software?
Directory: > Expert Articles > Expert Articles
Date: 2009-05-14
 
Taking Cues From Lost To Personalise Your Marketing
Last night was the season finale of the TV show Lost - and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry ... there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush about how great I think it is. It is about what you learn from how the show has been promoted.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-14
 
Google Apps Leaps Ahead With Valeo
It looks like Google Apps has come a sizable step closer to omnipresence. Yesterday, a deal was announced that will have 30,000 employees of Valeo, the French automotive components manufacturer, use the software suite as part of their regular routines.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-14
 
Infor Adds New Features In ERP SyteLine
Infor has introduced an improved version of Infor ERP SyteLine, a comprehensive enterprise resource planning solution used globally by more than 3,000 discrete manufacturers.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-14
 
Increase Your Market Success With Twitter
Over the past few weeks I have been reading a book called Twitter Power by Joel Comm. As many of you know I am not a big fan of books, but I have to say it is one of my favorite books. Even though I already know a lot about social media it made me think about Twitter in a new way. Here are a few things I learned:
Directory: > Expert Articles > Expert Articles
Date: 2009-05-13
 
New Wave Of European CMS Vendors Come To The US
A "third wave" of European-based Web Content Management (CMS) vendors is hitting North American shores, offering buyers a greater variety of longstanding solutions, particularly in the areas of .NET support and open source platforms, according to research released today by independent evaluation firm, CMS Watch.
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Date: 2009-05-13
 
Searchers Increasingly Expect To Interact With Search Content
Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-13
 
Ensure News Content Is SEO Friendly And Social Media Friendly
Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-13
 
Web Accessed Databases Are Coming Allowing New Powerful Collaboration
As all studious web watchers know, the next wave of internet innovation has been brewing for some time, as massive amounts of data has been pumped onto the web and made available for people to share-and-compare, play with and link to. Yes, prepare yourselves people, The Web Of Data is on the way.
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Date: 2009-05-13
 
Google Squared: New And Improved Searching From Google
Your favorite search engine is about to get better. Google is rolling out changes that will revolutionize the way you search, will reform SEO technique, and will revamp the kind of answers that web searches will give you. It's called Google Squared.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-13
 
Book Review: Stealing MySpace
"The story of MySpace is a story of the first Hollywood Internet company, a company that is a breed apart from its Silicon Valley Brethren", writes Wall Street Journal Senior Technology Editot Julia Angwin in her important and highly entertaining new book Stealing MySpace: The Battle to Control the Most Popular Website in America.
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Date: 2009-05-13
 
YouTube Continues Search For Its Monetization Sweet Spot
In a story that has dragged on even longer than the Yahoo/Microsoft saga, YouTube continues to search for its monetization sweet spot. This January, they started a deal to run masthead ad units, which seventeen brands have utilized. Now they're offering a synchronized homepage placement, and McDonald's has signed up as the first advertiser.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-12
 
Finding The Best Keywords To Use On Your Site
When you own an online business one of the most important things you can do is get high rankings in the search engines. There are many ways of doing this. One of the most effective ways of getting your site noticed by the search engines is by using relative keywords.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-12
 
Building Site Authority Through Directory Submissions
When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions:
Directory: > Expert Articles > Expert Articles
Date: 2009-05-12
 
Directory Submissions Are An Important Part Of Any SEO Strategy
When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions:
Directory: > Expert Articles > Expert Articles
Date: 2009-05-12
 
New Ubuntu Tools That Make Life Simpler
With the advent of the latest release of probably the most preferred Linux distro, Ubuntu 9.04 (Jaunty Jackalope), life for a lot of has become simpler. I have been loving the changelog that Ubuntu team works on. With their six-monthly release schedule they come back with better UI, support for new technologies, newer kernel, etc. You may wish to check out the scintillating features of the latest release.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-12
 
Using Aggressive Sales Strategies For Email Avertising
Do aggressive marketing practices repel you? Or make you more likely to buy? Is it a cultural thing? For example, does hard sell work in some cultures, but not others? Dear Friend...... ;)
Directory: > Expert Articles > Expert Articles
Date: 2009-05-12
 
HP Gives Unix A Pat On The Back
Other operating systems may get a lot more play in the press, but it looks like Unix still has some friends in high places. Not too long ago, Hewlett-Packard acknowledged Unix in a couple of rather important ways.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-12
 
Product Information Is Key To Your Site
In one of my previous posts titled Most Important Pages on an Ecommerce Site I uncovered for you the most important parts of any ecommerce website. After that post I thought it would be a good idea to develop a series providing more detail on each page within that original post.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-11
 
Making Electronic Resumes Work for You
We¹re living in an electronic world, which means it¹s pretty important that when it comes to resumes you learn to be an electronic girl ­ or boy. There are a high percentage of companies that prefer that job candidates submit applications and resumes online. So if you don¹t know how to do so, you may find yourself left behind your technologically advanced competition.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-11
 
Maximizer's CRM Solutions Receive Several Nods
Maximizer Software is on a roll. Six days ago, there was an announcement that two companies signed its partner program, and even more recently, Maximizer Mobile CRM was certified through the Sprint Smartphone Certification Program to work on Sprint networks.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-11
 
Creating A Successful Business Blog Takes Careful Planning
Starting a business blog is no easy task. There are lots of things to think about and lots of things to consider. Sometimes companies think to big to fast, which could be setting the blog up for failure before it even launches.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-11
 
Improving Search Engine Performance
Besides content optimization and making sure a site's news pages and digital assets can be found and indexed, attracting relevant inbound links is the next most important tactic for improving search engine performance of Public Relations related content.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-11
 
Improving Content SEO Performance For PR
Besides content optimization and making sure a site's news pages and digital assets can be found and indexed, attracting relevant inbound links is the next most important tactic for improving search engine performance of Public Relations related content.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-11
 
Making Your Cloud Server Architecture Secure
There are a lot of discussions going on about security and compliance in the cloud. The concerns are valid, but the belief that they can't be resolved are not. When you buy a cluster of servers and install them in your data center, are they secure? Of course not. There are many things one must do from the perspective of hardware, operating systems, process and policy, network, data center, and software in order to secure those servers and the applications or services running on them.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-11
 
Media Firms Beginning To Turn To White Papers
Are you leveraging the power of white papers? Today, they are one of the top lead generation vehicles. There have been tons of recent studies confirming this.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-08
 
The New All In One Tablet: Trimble Yuma
New from Trimble as the company hosts the annual Trimble Dimensions user conference, a very cool, rugged, mobile device for field workers.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-08
 
Optimizing Press Releases For A Specific Audience
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes.  However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google or Yahoo. 
Directory: > Expert Articles > Expert Articles
Date: 2009-05-08
 
Optimize Press Releases For People First And Search Engines Second.
One of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes.  However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google or Yahoo. 
Directory: > Expert Articles > Expert Articles
Date: 2009-05-08
 
Online Retailers Bullish On Web Sales
The economy is causing online retailers to rethink their marketing strategies in order to acquire and retain customers, according to findings from "The State of Retailing Online 2009," study from Shop.org conducted by Forrester Research.
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Date: 2009-05-08
 
SaaS Version Of SQL Server Management Toolset Announced
Individuals and companies with ties to SQL Server may soon have a much easier time of things. Red Rock Consulting has released a Software as a Service (Saas) version of its RockSolid SQL Server Management toolset.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-08
 
Epson Launches VAR Channel Program
Epson America has introduced its ImageWay SM Partner Program, a new channel partner program designed specifically for Value-Added Resellers (VARs).
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Date: 2009-05-08
 
Great Twitter Application For Power Users
Finding an app that helps you sort through the people you follow is handy if you follow more than a few hundred people. You can easily lose a message that you may have wanted to see or respond to on Twitter. This is where groups come in, you can sort the people you follow into groups so you can easily monitor and check to see what everyone in a specific group is talking about.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
The Importance Of The Whole Website For Link Building
In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
Holistic Link Building Focuses On The Site As A Whole
In my last post, Holistic Link Building 101, the beginning of a series of post was embarked upon and the topic is very subjective. When it comes to building a website for SEO success, however, link building or development is an extremely important part of an effective online marketing strategy.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
Your Consumers Are People And Expect To Be Heard
Every expert tells marketers that they must listen to customers. Fair enough. My problem is that too many of us misinterpret what customers are saying to us. I think we forget that customers are people too, and while some of them don't mind bluntly giving us a piece of their mind, most are at least trying to be civil and to protect our feelings. When we interpret what customers are saying, we need to keep that in mind.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
Windows 7: Fast Enough for You?
The recent release candidate of Windows 7 is still the buzz. If you're like me, one thing that you're very concerned about in a new operating system is speed. Is the thing going to be fast enough?
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
Ensuring Customer Satisfaction Is The Best Marketing
Here is an absolutely great post that appeared in the Dovetail Software Blog, Be the Duck: It's a known fact that it costs five times more to gain a new customer than it does to retain an existing one.  So why do companies seem to invest more time, money and effort in the former, when the latter is what will really keep them afloat?
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
The Kindle DX Is More Than Just A New Device It’s A Step In The Same Direction
If you are at all plugged into the tech world, chances are you're tired of reading about the Amazon Kindle DX. I am too. So why I am writing about it? With all the hype about the new device, some may not realize its ultimate significance. To be sure, the DX offers a wide variety of new features that the old Kindle couldn't muster. It's a newspaper, a magazine, a textbook. It's saving trees. It's making a small dent in the pulp and paper industry. In essence, it's a big changer.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
MoSync 2.0 Arrives To Help C/C++ Code Go Mobile
According to Google, Yahoo, Microsoft, and a host of other huge corporations, mobile is the future. At the same time, even these usually-strong companies have had a hard time succeeding in the field, so it may interest you to know that help in the form of MoSync 2.0 has arrived.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
Implementing Social Knowledge Management
Social media technology is changing the rules of knowledge management but for any information manager charged with understanding how these new technologies integrate with content and knowledge management initiatives, the challenge remains the same.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-07
 
Learning SEO Fundamental Concepts For Added Success
This is post #5 in a series of 10 on the intersection of PR and SEO.  We'll discuss a few best practices content SEO tactics as well as a few things to avoid.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
Facebook Tests Volatility Of Malware And Phishing From Swine Flu
Early news reports indicate that a new phishing attack is happening at Facebook right now, so be very careful what e-mails you click on. With all the attention that phishing and malware is getting between the swine flu and other events happening right now, this is a good time to remind folks, be careful of what e-mails you click on.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
Using Thesis To Change Your Design Without Coding Changes
When I mention Thesis a lot of people don't really get the value of it, to them Thesis is just a design. However they don't understand Thesis and miss the real value of  Thesis as a framework.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
Any Keyword Research Tool Has Its Set Of Limitations
I'm a big fan of keyword research but I know that the data provided from any keyword research tool has its limitations. For the most part, these tools can only provide you with information on what is being searched. What they can't do is tell you which searches were relevant, which results were quickly discarded in favor of a different or more refined search, or which searches actually provide the visitor with exactly what they are looking for.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
Twitter Had Its Admin Infrastructure Cracked Causing Alarm For Social Networking
Nothing says "going to have a bad day" than to have someone crack open the admin panel to one of the hottest social networking properties out there. But Twitter has had at least one of their admin accounts cracked, with pictures both on Mashable and Korben.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
What Are The Major Benefits From Being Certified?
And why you are at it, also get a certificate in something techy along the way. Is college the right path to succeed? With all the layoff's and an economy still stuck in the downturn or at least struggling at a pseudo bottom, the question of college as a way to make it through the hiring process is something that you should be thinking about.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
Using Linux As Your Start Up Software To Lower Costs
Are you a budding entrepreneur and the very thought of having a start-up of yours has just tickled your head? After the initial thought process of the product/service niche you're willing to plant yourself in, the next steps would include setting up your budgets. A penny saved is a penny earned! Why not consider an open source alternative against purchasing several licensed copies of your favorite operating system or getting a pirated copy of the same!
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
IBM Acquires Database Specialist
A database company made it big this earlier week. Although financial details weren't disclosed, IBM announced yesterday that it had acquired Exeros, which should represent about as good an end for the privately held business as its owners could have hoped to see.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-06
 
Choosing Keywords For Content Starts With Brainstorming
The core of search marketing  is the mix of keyword phrases that people use to search for  information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. If optimization efforts can focus on the phrases that are equally relevant and in demand, there's a resonable expectation that the optimized news content will attract more visitors of the right kind: journalists, reporters, analysts, bloggers and even end consumers. 
Directory: > Expert Articles > Expert Articles
Date: 2009-05-05
 
Is Facebook Business 2.0 Killing IT Business 1.0?
Most social networking sites with a zillion users don't come close to making money. Eventually, even dinosaurs such as myself succumb to the inevitable old school question - "how long can it continue?" The answer, it appears, is not much longer.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-05
 
Gaining Website Trust Through Link Building
One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-05
 
MySpace Allows Developers To Include Friends In Testing Process
The concept of quid pro quo is a fine one; exchanging goods, services, or favors comes pretty naturally to most people. MySpace's tradition of only letting developers test applications was severely limiting, however, and so developers should be happy to hear that the policy has changed.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-05
 
Ending Traditional Software Maintenance Fees For CRM
Here are several excerpts for an article about Salesforce.com CEO Marc Benioff's call for "the end" of traditional software maintenance fees. A key takeaway here is that when comparing the cost of on-premise CRM to on-demand CRM services, annual fees charged by on-premise vendors for maintenance and support must be considered.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-04
 
How To Use PPC To Attract Customers
When search engine marketing enters the conversation in PR circles and vice versa, it's usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-04
 
Make Your WordPress Blog More Social With Automattic
Late last week the parent company of WordPress, Automattic, unveiled BuddyPress which is designed to build social networks around WordPress sites reports paidcontent.org.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-04
 
Backing Up Multiple Remote Locations
IT departments are constantly seeking to share and manage the backup of data across a wide variety of geographically scattered locations. Traveling executives and sales staff with laptops and remotely located offices place demands on the network and the IT department to make data more accessible - and at the same time - more secure and completely accurate.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-04
 
New Supply Chain Tool Aims To Reduce Inventory
Supply chain management software firm, Supply Chain Consultants has introduced a new inventory management module for its Zemeter family of supply chain management software tools.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-04
 
Windows Marketplace For Mobile Opens To Developers
Developers who have been wanting to get their hands on Windows Mobile don't have to wait any longer. Over the weekend, Microsoft opened its Windows Marketplace for Mobile to developers, and the process of getting started actually isn't too difficult.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-04
 
Windows Mobile Is Now Open To Developers
Developers who have been wanting to get their hands on Windows Mobile don't have to wait any longer. Over the weekend, Microsoft opened its Windows Marketplace for Mobile to developers, and the process of getting started actually isn't too difficult.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-04
 
Avoiding Swine Flu by Using Your iPhone
Just when you thought there were enough iPhone apps, someone comes out with a new one. And the one now waiting for approval from Apple had better get the green light. After all, it is the Swine Flu Tracker-a dynamic program that tracks the spread of Swine Flu.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-01
 
Optimizing Your Site For Mobile Devices With ASP
When I was building the mobile TV guide I found that there are a couple of things needed to make the website look better on the iPhone and iPod. They both have some extra capabilities that is easy to utilize when you know how.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-01
 
Cablevision To Launch Faster Internet Service
Cablevision Systems Corp has announced plans to launch a new high-speed Internet service that will offer faster broadband connections of up to 101 megabits-per-second.
Directory: > Expert Articles > Expert Articles
Date: 2009-05-01
 
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