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Using SEO Advice From PR Professional To Boost Your Site
Over the next 10 business days I will be posting a series of SEO tips focused mostly on how to employ search engine optimization tactics for online PR benefit. This Top Ten SEO Tactics for PR Professionals series is centered around a presentation I am giving at the PRSA Digital Impact conference. If you're attending that event, you'll get the best of both worlds by reading this series as a compliment to the in person presentation.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
Pay Per Click Practices To Avoid
Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
Mistakes To Avoid In Your Pay Per Click Campaign
Pay per click advertising has the ability to not only increase traffic to your site, but also increase the knowledge you have of your market. It can very quickly put money in your pocket or very quickly take it out.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
Does Your Business Have A Social Media Plan?
Companies in many cases are struggling to come up with a plan on how to manage social networking within an organization. There are so many moving parts that trying to align all those parts into a cohesive whole will require that the organization transcend the standard silo mentality and embrace social networking as a core competency of the organization. You need people across many disciplines with many different talents to make a social networking plan work. You even need a social networking damage control plan for those just in case controversies that are going to happen in the blogosphere.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
Not Using Twitter Can Be Damaging To Your Personalization
I don't know the answer to this question. My intuition tells me no and that Twitter doesn't have that much power; but my alternate personality keeps tapping me on the shoulder in disagreement. And to clarify, maybe I should rephrase this question to be "Can Twitter really suck the life out of a brand, if a brand chooses not to participate?"
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
SP2 Released For Office 2007 To Fix Key Issues
If you use Outlook 2007 on a Windows computer to manage your email, calendar and more, you'll definitely want to get hold of the Microsoft Office 2007 Service Pack 2, released April 28th.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
Bringing Your Store Online Is An Investment In Success
A few years ago the concept of running a website in conjunction with your "brick and mortar" store was seen as just another avenue to generate a handful more sales each year. Today, websites generate a significant portion of sales for many businesses, and there are plenty of web-only businesses that don't make their money any other way
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
BMC Software CEO Provides Industry Insights
"Situational awareness" is, in case you didn't know, a military term for knowing what the heck's going on. And in life and in business, situational awareness is important. So today we're bringing you some info relating to BMC Software's ERP offerings and the field as a whole.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-30
 
Focusing On Wrong Strategies Can Be Killing Your Business
Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do all the "right" things to make money, but they are doing all the wrong things to serve their customer's needs.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
Book Review: The Age Of The Unthinkable
"As much as we might wish it, our world is not becoming more stable or easier to comprehend. We are entering, in short, a revolutionary age," writes Managing Director at Kissinger Associates, Joshua Cooper Ramo, in his brilliant and worldview altering book The Age of the Unthinkable: Why the New World Disorder Constantly Surprises Us And What We Can Do About It. The author takes the reader on a globe trotting adventure, from the turbulent Middle East to the world of Wall Street high finance, where generally accepted ideas of how the world works are shattered forever.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
Google To Combat Spam With A New Algorithm
Google is set to make changes to their ranking algorithm after a recent outbreak of SPAM links started dominating search results. The update will remove a number malware links from the Google Index which is great news for legitimate site owners.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
How To Choose The Correct Domain For Your Brand
Choosing a domain name for a new project can be a little daunting. All the good names are gone. Once you find something acceptable, you'll have to be sure you can live with it for a long time. And what about the implications for SEO? So many considerations.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
Domains Are As Important To Your Brand As Your Brand Itself
Choosing a domain name for a new project can be a little daunting. All the good names are gone. Once you find something acceptable, you'll have to be sure you can live with it for a long time. And what about the implications for SEO? So many considerations.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
Linux Defenders Seek To Undermine Microsoft Patents
Linux developers, listen up: Open Invention Network wants your help. Microsoft's recent lawsuit against TomTom seemingly opened the door to cases against other companies with Linux ties, and Open Invention Network intends to discover examples of prior art that could serve as protection.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
Integrating Email Marketing With Social Media
More marketers plan to integrate their email campaigns with social media in 2009, according to new a survey from Ball State University, the Email Marketer's Club and ExactTarget.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
Building Secondary Links Using Social Media
Time and time again I see folks in the SEO world talking about getting links from social media websites. Many times this advice will include finding ‘followed' links and even lists of ‘dofollow' social media sites. This is quite strange and bewildering to me as the holy grail of link building in SM isn't getting a link from the actual site…. but getting the secondary links that follow viral content.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-29
 
FTC Warns Further Action Against Behavioral Tracking Without Consent
We looked at the SEC and its involvement in the world of social media. The impact of even the thought of raising a big government agency's eyebrow in this environment is enough to send the most daring social media companies to the corner for a time out to think about what they are doing.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-28
 
How To Sucessfully Request A Site Reconsideration
The latest in our SEMVideo series is a video from Google which gives viewers some tips on how to create a good reconsideration request.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-28
 
Finding A Job Through Social Media Avenues
As you may know, Ignite Social Media is a close knit group who has grown rather quickly in the last year. Since I started, the agency has doubled and we're still growing. In that time, we have chosen carefully to ensure we're getting people that are the perfect fit for each opening and it hasn't been easy.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-28
 
Questions To Consider When Developing A Social Marketing Widget
This is post two of a three part series on how to use widgets for marketing. Widget development can be costly and time consuming. It is important to ask the right questions before developing widgets. Here is somewhat of a checklist that needs to be answered if you are considering developing a widget as part of your social media marketing campaign.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-28
 
Widget Development Checklist
This is post two of a three part series on how to use widgets for marketing. Widget development can be costly and time consuming. It is important to ask the right questions before developing widgets. Here is somewhat of a checklist that needs to be answered if you are considering developing a widget as part of your social media marketing campaign.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-28
 
Keep In Touch With Microsoft Vine
Microsoft has announced the private beta launch of Microsoft Vine, a web tool designed to keep family and friends in contact with each other.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-28
 
Study: Interest In Content Management On The Rise
In the past week or so, GM killed Pontiac, panic over swine flu began to build, and more bad news about home prices emerged. Not good stuff for the economy, all in all. But content management experts still appear to be in the clear, as yet another study has said interest in this field is on track to increase.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-28
 
How To Intergrate Behavioral Data with VOC
In my last post on this topic, I showed how to capture key response data directly into the web behavioral stream. For many integrations, this is really all that's necessary. However, a deeper level of integration can make it possible to use tools like Omniture for storing and reporting on all your survey data.  In this post, I'll show how to capture the entire survey record in Omniture. For this short series, I'm focusing on QuestionPro - a very inexpensive survey solution as an example case and showing how it can be effectively tied into Omniture.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-27
 
Managing Your Reputation Through Google Profiles
Google has launched a new way to search for individuals called Google Profiles.Setting up a Google Profiles account takes only a couple of minutes.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-27
 
Yelp Brings Customer Concerns And Business Together
As previously reported, Yelp has launched a system to allow business owners to address reviews left by their customers.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-27
 
How To Decide On Social Marketing Tactics And Measuring Success
The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-27
 
Funnela A Decent CRM Starting Point
As everyone who's ever watched the movie "What About Bob?" knows, some of life's more complicated or intimidating issues are best addressed by taking baby steps. And where CRM is concerned, Funnela is a software program that is supposed to be pretty approachable for people new to the field.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-27
 
Cloud Computing Rests Solely On Users For Success
I said the same thing when we in the extreme hype & FUD stage of SOA. Now we have simply changed the marketing slides from SOA to Cloud Computing and the same pattern of insanity commences.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-24
 
Extreme Growth In Knowledge Management Sector Predicted
It's a well-known fact that the recession has caused certain companies to close down. Depending on the day, it can even look like entire industries are in jeopardy. Knowledge management professionals may have little to worry about, however, as at least one person thinks the niche is (in a good way) going to explode.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-23
 
The Best Ways For Tracking 404 Errors
There are many debates as to the best way to track 404 errors. The range of tools and functions range from just being able to count the 404 errors, all the way up to tracking your 404 errors, then helping you remedy the 404 errors. As always, there is never one fix that applies to all websites. The best fit for a 404 tracking tool depends on what type of site you have, how often errors occur, and whether you need a quick way to fix these 404 errors. Once you answer those questions, take a look at this list of 404 error tracking tools.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-22
 
Google Releases New Profile Search
Google must have big plans for Google Profiles. Just last week, it implemented a change that allows you to use a vanity URL and now we learn that Google will start showing said profiles in its search results.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-22
 
Looking Forward On The Issues Of SEO
Google's Eric Schmidt identifies one of Google's core problems: ...you've got somebody who really is very trustworthy, but they're not as well-known and they compete against people who are better known, and they don't "in their view" get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way
Directory: > Expert Articles > Expert Articles
Date: 2009-04-22
 
Tool Developed To Hide Malware Within .NET
Most windows based modern computers come with the .NET Framework installed, so a security flaw in it could be a very dangerous threat - think to Conficker (and, by the way: take a look here and check if you are infected, then move to Linux or buy a Mac).
Directory: > Expert Articles > Expert Articles
Date: 2009-04-22
 
Samwell Launches Ruggedbook SR800
Taiwan-based Samwell Group has launched its RUGGEDBOOK SR800 a compact tablet PC that features four protective rubber bumpers and an integrated carry handle.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-22
 
Tracking 404 Errors With The Best Results
There are many debates as to the best way to track 404 errors. The range of tools and functions range from just being able to count the 404 errors, all the way up to tracking your 404 errors, then helping you remedy the 404 errors. As always, there is never one fix that applies to all websites. The best fit for a 404 tracking tool depends on what type of site you have, how often errors occur, and whether you need a quick way to fix these 404 errors. Once you answer those questions, take a look at this list of 404 error tracking tools.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-22
 
Stay On Top Of The Latest Twitter Apps
For day-to-day interacting with Twitter, you can't beat a good third-party app in my experience. As to which is the best one, that's largely a matter of subjective opinion although some popularity measurement is good, too.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
Oracle Slated To Buy Sun
The AP is reporting that Oracle will buy Sun shares for $9.50/share, $0.10 higher than IBM's reported offer which fell through.  The deal is expected to close in this summer.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
How do you feel about the Pirate Bay verdict?
Reaction to the news Friday that the Pirate Bay Four had been convicted came from every corner of the web over the weekend:
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
Salesforce Launches Mobile CRM
Business software maker Salesforce.com has introduced Mobile Lite, a new free mobile service that provides existing customers with instant access to Salesforce CRM.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
Are You Looking To Break Out Of The Pack?
The 113th running of the famed Boston Marathon was on Monday April 20th (which happens to be my birthday, as well, if anyone gives a rip, and, no, I was not around for the first Boston Marathon). I started to think about Internet marketing again. As I have stated before in this column, this recurring theme of everything relating to Internet marketing is a problem and I am seeking help.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
Taking Risks To Get Ahead
The 113th running of the famed Boston Marathon was on Monday April 20th (which happens to be my birthday, as well, if anyone gives a rip, and, no, I was not around for the first Boston Marathon). I started to think about Internet marketing again. As I have stated before in this column, this recurring theme of everything relating to Internet marketing is a problem and I am seeking help.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
Is The Google Marriage Great For Linux?
It has been quite a while now that stories of Google's Linux supported desktop have been doing rounds over the technology news websites across the world. This has been an interesting move by Google. From providing the support for Google gadgets on Linux to now providing an entire Google desktop for Linux users!
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
Internet Users Act On Newsletter Content Over Advertising
It's always interesting to see research confirm something that your gut says is real. Ad blindness is a very real concern for marketers and it is forcing more creativity to get brands in front of the right people at the right time for THEIR right reason. A report from eMarketer shows that Internet users are more likely to act on brand mentions when reading about it in content form rather than advertising form. Not a shock but still good to know rather than suspect. Here's some info about what is working and what is not.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-21
 
P2P Is About Instant Gratification Not Thievery
'P2P is a demand signal from the market,' says Cory Doctorow. If that's the case, what are we to make of The Pirate Bay conviction last week? For those who don't know, Pirate Bay is one of the world's largest Bittorrent search engines. It allows people to search through the gazillions of TV shows, films and other entertainment that sit on the web.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
Facebook Goes Democratic On Changes
As we discussed a little while back, Facebook is going for the democratic (not the party) approach of putting the proposed changes to their terms of service to a vote. The polls opened yesterday and the idea is that with the users of Facebook ‘making the call' there can no longer be an uproar over Facebook making changes unilaterally.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
Do You Have A Business Plan?
Discussions on business plans always bring many opinions to the surface. There's no in between on business plans. People either love ‘em or hate ‘em.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
Monitoring Rankings Is The Ultimate Measure Of Success
SEO is all about ranking. Whether you're optimizing code, creating keyword driven content or acquiring links; the aim is to appear at the top of Google's search engine results page (SERPs).
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
Rank Monitoring Made Easy With Referal String
SEO is all about ranking. Whether you're optimizing code, creating keyword driven content or acquiring links; the aim is to appear at the top of Google's search engine results page (SERPs).
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
Using Social Media Tools To Promote Yourself
Over a decade ago, Tom Peter's wrote a visionary article in Fast Company entitled The Brand Called You, where he laid out the then startling proposition that ordinary people could establish their own personal brands much like Fortune 500 companies and celebrities.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
Storage Company Seagate's Uncertain Future
First, a disclaimer. Seagate is the sponsor of my video show at FastCompanyTV. It has been my biggest partner in the journey I've been on for the past three years and it's been very tough watching my friends there deal with some very tough business issues which ended this week in the ousting of Bill Watkins, CEO. Here's the details on that from CNN Money.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
CRM Up-And-Comers Honored
Some music fans will spend 20 hours a week checking out mostly bad bands in the hope of finding a great one. Movie lovers can waste even more time suffering through subpar acting and poor directing. But people who watch CRM companies may be able to stop the hunt, as two smallish firms were recently called promising ventures.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-20
 
IT Certification Looks Toward Freeware Or Freedom
Earlier this week Forrester released a report titled: "Open Source Software Goes Mainstream".  While the title may not be breaking news to readers of Open Sources, the data backing up the report is well worth the read.  The report is based on responses from over 1100 software development decision makers in North American and European enterprises and SMBs.  According to the survey, the top three planning goals for 2009 are:
Directory: > Expert Articles > Expert Articles
Date: 2009-04-17
 
Offer Something Useful When Building Links
Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question - "What would Bugs Bunny do?" Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:
Directory: > Expert Articles > Expert Articles
Date: 2009-04-17
 
Link Building Is An SEO Arms Race
Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question - "What would Bugs Bunny do?" Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:
Directory: > Expert Articles > Expert Articles
Date: 2009-04-17
 
Old-Fashioned Versus Newfangled Approaches To Perl
In many areas of life, there are distinct groups of people weighing tradition against innovation. Perl professionals sometimes split themselves along the same line, too, and one expert recently explored the relative merits of each side.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-17
 
D-Link Offering VARs Discount
D-Link, a networking solutions provider, has introduced a 5 percent upfront discount from a partner's distributor of choice as part of its Premier Partner Program to help its value-added resellers during these tough economic times.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-17
 
Book Review: The Expert's Edge
"Though all entrepreneurs and companies are experts, few of them exploit their expertise to superior advantage", writes thoughtleading expert Ken Lizotte in his practical and inspiring book The Expert's Edge: Become the Go-to Authority People Turn to Every Time. The author guides the business person through the steps for turning expertise into highly sought after and lucrative thoughtleadership.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-16
 
Reaching New Customers By Combining SEO And Social Media
Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have.  SEO is an online marketing tactic that's been tried and true for well over 10 years and is still earning its stripes in the marketing mix.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-16
 
Search Twitter With The New Twazzup
Twazzup, a new search for Twitter, debuted recently and it just may replace you're activity on search.twitter.com for the time being (thanks Louis Gray).
Directory: > Expert Articles > Expert Articles
Date: 2009-04-16
 
Should We Have a 'Write A Whitepaper Month'?
I recently came across a rather sly press release indicating that April was "Write a White Paper Month."

Considering how odd that was, it got my attention.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-16
 
Integrating VOC With Your Site Analytics
In the first post on this topic, I promised to walk though the basic steps involved in integrating VOC data into your web analytics solution. I'm focusing on QuestionPro - a very inexpensive survey solution as an example case and showing how it can be effectively tied into Omniture. In this post, I'll discuss the basics of data integration - capturing the survey respondent's identity.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-16
 
Merging VOC Data With Site Data
In the first post on this topic, I promised to walk though the basic steps involved in integrating VOC data into your web analytics solution. I'm focusing on QuestionPro - a very inexpensive survey solution as an example case and showing how it can be effectively tied into Omniture. In this post, I'll discuss the basics of data integration - capturing the survey respondent's identity.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-16
 
Ada To C Conversion Tool Now Available
Ever try to translate something from a foreign language with which you're not too familiar? You wind up identifying a word at a time, and then it's often necessary to make guesses about tense and number before rearranging the parts of a sentence. New software from SDC Systems Limited aims to save you from a similarly painful process where Ada and C are concerned.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-16
 
Embracing Social Media To Increase Productivity
Is your organization or corporation lagging behind in adoption of new collaboration and productivity tools? You're in good company apparently - the Microsoft and Accenture ‘Oil and Gas Collaboration Survey 2009,' conducted by PennEnergy in partnership with the Oil & Gas Journal Research Center, found that although many execs in this industry feel that social media tools produce better results, the companies by and large are still using old methods to retain and share knowledge.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-15
 
Engaging Your Reader In Traditional Email Advertising
A few weeks ago a client generously told me that they valued my contribution because I was trying to, ‘do good stuff'. 'In fact', his colleague added lightheartedly, 'you are our outbound spam filter'. The remark was clearly intended as a compliment but initially I was confused. The client's company was not to my knowledge a great user of low-down spamming techniques.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-15
 
Firms Continue To Invest In Blogs
Here is more good news for business blogs. ReadWriteWeb recently covered a Forrester report, Despite The Recession, More Than 50% Of Marketers Will Pursue Social Applications, by Jeremiah Owyang of Forrester.
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Date: 2009-04-15
 
How To Add Digital TV To A Mac Mini Continued
For those of you that just want to know if it works or not (see part 1), the answer is yes. Yes! It works! Gladly, I didn't order the various hardware and software components for nothing. I can now watch digital (HD) television, movies and listen to music on the Mac mini using a single remote.
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Date: 2009-04-15
 
Linux Plays A Role In Keeping Netbook Pricing Low
The perfect fit for low-cost miniature laptops - "netbooks" or "mini-notebooks" is under lime light for quite some time now. One of the prime reasons for their sale is price, apart from the size of course. Linux plays an important role in keeping the price to the minimal and is known to work quite well on netbooks. Most manufacturers are offering netbook models with pre-installed Linux. These netbooks have low memory and are largely meant for web browsing. Lightweight Linux distros works smartly over these machines delivering better performance with mini laptops' low-configuration hardware.
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Date: 2009-04-15
 
Making Unix Play Well With Others
Gather together a bunch of people who speak different languages, and it is, believe it or not, possible to accomplish things. You'll just have to put up with what looks like a game of charades or long pauses while everyone uses different dictionaries. It's best to skip that sort of stuff when dealing with operating systems.
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Date: 2009-04-15
 
A Solution To The DIY Or YouTube Video Hosting Debate
Suppose for a moment that you needed to advertise something. You could stick a sign in a yard and reach out to people close by. Or you could turn to a radio station and find folks wherever they may be. Or you could embrace both options, and when it comes to hosting videos, this sort of all-inclusive route is the way to go.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-15
 
The Great Video Hosting Debate Continues
Suppose for a moment that you needed to advertise something. You could stick a sign in a yard and reach out to people close by. Or you could turn to a radio station and find folks wherever they may be. Or you could embrace both options, and when it comes to hosting videos, this sort of all-inclusive route is the way to go.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-15
 
Doing Well In An Interview Environment
In a previous role, I used to interview at least one person per week to handle overload and grow our team at a large ad agency in Sydney. Though I don't do much hiring personally in my role now, many of the lessons have stayed with me. Aside from the obvious advice of looking your interviewer in the eye and being friendly, for this fourth post of Career Survival Week I thought I would include a checklist of things that most successful candidates are able to do in a job interview:
Directory: > Expert Articles > Expert Articles
Date: 2009-04-14
 
FTC Sets It's Sights On Social Marketing
The main reason that they killed the dating ads was that people were using copyright images as well as girls under 18 to advertise for CPA sites. It got to a point where the ad approval team couldn't police them anymore. The dieting ads were killed cause the FTC is just starting to crack down on the fake blogs that promote the diet offers.
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Date: 2009-04-14
 
Adding Value By Reacting Now
"Business time" means getting the right information quickly enough to add value now. On the web, data from last quarter is a lifetime ago with respect to visitor behavior. So, companies need to get their hands on key behavior patterns now, even at the deepest levels. They need to answer questions like:
Directory: > Expert Articles > Expert Articles
Date: 2009-04-14
 
New Google Android Apps For April
FrAppDay was pushed back to Easter to see if there were any Easter Eggs hidden or update over the holiday for Android.

Perhaps we will know more in just over a week at the big T-Mobile announcement in New York City on Tuesday April 21st to see if that coincides with the latest CupCake update rumor happening in April.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-14
 
Spending On Web CMS Set To Increase
A new survey from the Aberdeen Group found that 42 percent of companies plan to increase their Web Content Management budgets this year.
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Date: 2009-04-14
 
How To Integrate 'Voice of Customer' Into Your Data Collection
The integration of VOC data with web behavioral data is an increasingly common wish-list item for clients of every sort. It's also something that's usually easier than people think - and I find that some organizations haven't done it because they anticipate much more work than is really involved.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-13
 
Embracing Social Networking To Market Your Business
These days it seems like half of all small business owners have fully embraced social networking, and the other half are still trying to figure out if it's even worth it. Okay, so that's probably a gross generalization. And I'm sure there are some folks who are just dabbling. But you get my point.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-13
 
Maximize ROI Through Data Analysis And Understanding "Search Cycle"
My recent presentation at Search Engine Strategies (SES) New York afforded me the opportunity to talk about: The importance of measuring the right data from each step in the "search cycle" and then,...Taking action based on that data.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-13
 
Title Tags Are Most Important To Quality Sites
I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site's TITLE tag. It's not the first time that I have mentioned how TITLE tags are key to relevance in Local Search - I'd previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-13
 
The Understanding And Importance Of Title Tags
I recently penned an article at Search Engine Land on Leveraging Reverse Search For Local SEO. In it, I describe how in certain exception cases, one may benefit from adding the street address into a business site's TITLE tag. It's not the first time that I have mentioned how TITLE tags are key to relevance in Local Search - I'd previously mentioned how critical it is for local businesses to include their category keywords and city names in the TITLE as well.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-13
 
Using Social Computing Within The Corporate World
Continuing further with interesting video links that describe how large businesses are making use of social software, both inside and outside of the firewall, to help improve the way knowledge workers collaborate and share their knowledge (And how they can enhance their own interactions with their customers), here is another one I bumped into a couple of days back and which I can certainly recommend as being very insightful and thought-provoking, specially for those folks who may not buy too much into the concept of social computing within the corporate world.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-13
 
Oracle, Google Make CRM Moves
A whole lot of people like Google; a look at the corporation's share of the search market (around 65 percent) proves this point. And Siebel and its parent company, Oracle, have a ton of fans, too. So quite a few folks should be happy to hear that the entities behind all these names are now working together on CRM-related matters.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-13
 
Learning The Ins And Outs Of ASP
ASP contains text, HTML tags and different scripts. These scripts in an ASP file are executed on the server.Before learning ASP one should have knowledge of VBscript or Java script.ASP means Active Server Pages and this pages runs on Internet Information Services .ASP file is the same as HTML file it contains HTML, XML, and scripts and these scripts are executed on server.ASP files are saved with extension.asp.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-10
 
ISPs Are Educating Customers On Illegal File Sharing
A few months ago, The RIAA announced that it was going to stop suing individuals and start working with the ISP's to warn and then shut off those engaged in illegal file sharing.  In recent days,  AT&T, COX and several other ISP providers have gone public with their TIAA backed efforts and then just as quickly  clarified them.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-10
 
Study Reports Five Major Challenges In SCM
Whenever I promote something related to IBM, I always first disclose that I work for IBM. So consider yourself disclosed. A few weeks ago IBM released a new study based on interviews with 400 supply chain executives from the Americas, Western Europe and Asia called the Supply Chain of the Future.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-10
 
Marketing Your Small Business With Web Tools
Thanks to the internet, things are changing fast. Frankly, it's a whole different world online. From blog sites, to podcasting and even videos on YouTube. Yet all too often small business owners waste tons of cash trying to do everything the old school way, or to old school or print world standards.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-10
 
The Most Exciting Thing About Mobile Computing
What's the most significant thing about the iPhone? Is it the gorgeous design, the near-perfect blend of form and function? The easy way to make phone calls and send text messages? Perhaps the simple fact that you just know what to do without reading up on anything?
Directory: > Expert Articles > Expert Articles
Date: 2009-04-10
 
How To Detect Web Content Spam
For starters, what is web spam and what's its function? In the patents we're looking at today, they describe spam as websites constructed with random or targeted content and links in order to, "to trick the analysis algorithms used by search engines" into ranking the pages higher than they should (bit of an oxy moron play there). The end game of course being to monetize said traffic with varying forms of advertising… yada yada… we know the deal - And the fly in the ointment?
Directory: > Expert Articles > Expert Articles
Date: 2009-04-10
 
Making Your Company Personal
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-09
 
Using Plain Language To Optimize Anchor Text
Jakob Nielsen recently put up a nice article about link text, titled First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth a read for any SEO.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-09
 
Don’t Force Users To Think Hard With Titles
Jakob Nielsen recently put up a nice article about link text, titled First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth a read for any SEO.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-09
 
Could Google Be Hindering Android?
Google Android Engineer echos what I have been feeling for quite a while as he declares that Google itself is a major bottleneck when it comes to Android being an Open-Source project.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-09
 
Driving Decision-Making Trends In CRM
Here's an excellent article by William Band, VP, Principal Analyst with Forrester, Six Trends That Will Drive CRM Decision-Making in 2009:
Directory: > Expert Articles > Expert Articles
Date: 2009-04-09
 
System Administrators Still Not Crazy About SSDs
The average system administrator is probably quite used to hearing about all sorts of great technologies he should embrace. This week, let's try something new and instead talk about one he (maybe) shouldn't: solid-state drives.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-09
 
Social Knowlege Management Collaboration Within The Enterprise
It looks like I will keep flooding you folks this week (Perhaps just this one more time!) with interesting presentations I have bumped into, or that other people have forwarded to me as they come right along my areas of interest and focus, specially in the area of Social Computing within the Enterprise (a.k.a. Enterprise 2.0). Thus here is the last one, at least, for this week, and perhaps for the next few days as well, to give everyone out there a short break.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-09
 
Getting The Most Return On Your Backlinks
It seems that backlinking is a popular subject at the moment… we recently wrote about how you can find sites in your niche to build backlinks. Now we have some extra tips when it comes to getting valuable backlinks for your website.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-08
 
How To Lower Your Website's Ranking
Ever heard of reverse search engine optimization? It's the unranking of keywords which are working well for your site. Sounds like an odd concept doesn't it? Who on earth would want to decrease their ranking in the search engines?
Directory: > Expert Articles > Expert Articles
Date: 2009-04-08
 
How To Target Your Actual Audience
I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." So, I ask you Gaming873, why are you following me? Do you care what I have to say? And for that matter, what are you doing to engage others who might be interested in gaming? Oh, nothing? That's cool. Keep it up.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-08
 
Knowing And Targeting Your Audience
I recently gained a Twitter follower named Gaming873. Now, don't get me wrong, I like gaming and everything, but I am not a gamer, per se. I might have at some point in time Twittered something about some video game, or possibly the word "game," but that doesn't mean that I am by any means a "gamer." So, I ask you Gaming873, why are you following me? Do you care what I have to say? And for that matter, what are you doing to engage others who might be interested in gaming? Oh, nothing? That's cool. Keep it up.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-08
 
CEOs Not Seeing CSR As Driver Of Long-Term Success
In reading PWC's 12th Annual Global CEO Study, I found the chart on "drivers of long-term success" during the downturn to be insightful on how CEOs view corporate social responsibility.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-08
 
Open Source Has Become A User Based Evolution
The trends in the IT market have changed consistently with time. Today, technology becomes obsolete faster than ever before. Open source has become an evolution in itself. The presence of Linux and its role in market is difficult to predict as the computing market is exploding today. Experts like Alan Cox are sure about its sustainability and say,
Directory: > Expert Articles > Expert Articles
Date: 2009-04-08
 
IBM-Sun Tussle May Still Have Huge Impact On Database Market
People who are interested in search engines spun rumors for what seemed like an endless amount of time as Microsoft tried to acquire Yahoo last year. Now, although little is happening at the moment, the IBM-Sun relationship has created a similar spectacle for database professionals.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-08
 
The Basics Of Internet Marketing On A Daily Basis
I'll be up front on this one. I am not a fan of the NBA anymore. I am, however, very quick to borrow their 24 second clock for an analogy. You see one thing that is rewarded in the pro game is getting an offensive rebound. When you get an offensive rebound you are awarded a "fresh 24". The 24 second clock resets and you now have another chance at getting some points.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
Focus On Architecture To Succeed In The Cloud
A small number of bloggers keep reminding the industry of the lessons learned from SOA. We keep reminding people that to succeed in the cloud there must be a focus on architecture. Well it doesn't sound like many people are listening.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
Thoughts To Consider When Building Your Social Media Team
Starting a social media team? Here are some high level thoughts that you should consider before you get started. This is not a comprehensive list and there are many specific details within each of these to consider.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
SEO Guide For Webmaster Tools
Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they'll give you access to all sorts of information.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
Tips To Increase SEO Through Webmaster Tools
Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they'll give you access to all sorts of information.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
How To Install a New DVD Drive To Your XP Machine
I recently bought a Guitar Hero III Game for my PC. Only to find out that my computer doesn't have a DVD Drive installed. =[ It only reads CD's. How Can I get my Computer to Read a DVD-ROM? Should I get someone to install a DVD-Drive, or what would be the best thing to do in this situation?
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
First Look At Predictive Analytic Software By SPSS
Today SPSS Inc. announced new product releases and new naming for its product families. Predictive Analytics Software (PASW) is the new umbrella and the four families are layered below this. The four families are Data Collection, Statistics, Modeling, and Deployment.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
Towers Perrin-Approved Newsletter Tips
Trying new things won't always get you too far. Where food is concerned, a bad choice can lead to an empty belly. With sports, think injuries. And if something like karaoke's at issue, lifelong nicknames are a possible result. Fortunately, the following newsletter tips have been well-tested.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-07
 
Factors And How to Increase Site Ranking
The other day I was thinking about what signals we consider when trying to understand search engines and how they rank pages. There have been more than a few folks that have taken a stab at the elusive ‘over 200' ranking factors the last few years (not to mention local rankings); why not give it a go? For me, it is likely a utopian fantasy, a journey into supposition, more than it is any real insight… but let's have a go at it anyway.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-06
 
Factors That Weigh In Your Website Ranking
The other day I was thinking about what signals we consider when trying to understand search engines and how they rank pages. There have been more than a few folks that have taken a stab at the elusive ‘over 200' ranking factors the last few years (not to mention local rankings); why not give it a go? For me, it is likely a utopian fantasy, a journey into supposition, more than it is any real insight… but let's have a go at it anyway.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-06
 
Stay On Guard When Promoting Your Site
This past Friday, I was chatting with a friend who just started working for a luxury brand consulting firm when she asked, "Do you Twitter? I'm just asking because it's THE new media." Oh no, I thought, it never ends.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-06
 
How Do You Do Things That Get You Noticed
We recently did the first-ever sponsored Tweet-a-thon for one of our clients, NCM Fathom Events, and their event A Powerful Noise. It was the first time just sending a tweet generated a donation from a third party, and it went extremely well, with more than 2,800 Tweets rolling out in 4 days.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-06
 
Tips To Help With Your Cloud Computing Project
Just finishing up the final touches on my first big cloud computing project, and there was much to learn here, some pitfalls and some promises in the cloud that might help you with your cloud computing project.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-06
 
Axxana Talks (Mostly) Indestructible Phoenix System
People who drive Toyotas sometimes drool over impractical Lamborghinis. People who just own a pistol or shotgun often find their heads turned by extreme assault rifles. And for you enterprise storage-minded individuals, there's now Axxana's Phoenix System.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-06
 
Majority Of Businesses Not Familiar With CRM
The majority of small to medium businesses (SMBs) are unfamiliar with the terms Customer Relationship Management (CRM) and Software as a Service (SaaS), and those that do know about CRM connect it to products that only apply CRM in indirect ways, according to a survey from software firm Avidian Technologies.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-06
 
The Current IT State Of Cloud Computing
I spent two days at the Cloud Computing Expo in NYC this past week and want to share my thoughts on the state of the cloud. Here are my thoughts in no particular order…
Directory: > Expert Articles > Expert Articles
Date: 2009-04-03
 
First Look At ERP Integration With Tavant
Some weeks back I got a review on Tavant, a 700 person IT services and solutions company with a focus in financial services (mortgage, trading and security), ebusiness and Service Operations such as warranty management.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-03
 
Apple Apologizes For Perl Snafu
Not long ago, we reported that a Mac OS X security update had affected some Perl scripts in an adverse way. Now, an Apple programmer has stepped forward to say "sorry" for the problem and talk about causes and resolutions.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-03
 
Motion Launches J3400 Tablet PC
Motion Computing has announced its new rugged tablet PC the J3400.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-03
 
Balancing Client Approval And SEO Control
In this final installment our questions will be centered on control and expected involvement of the business owner. The site owner, to some degree, will likely have to give up some control of their site if they want the SEO firm to implement anything themselves.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Questions To Consider Before Giving Control To An SEO Firm
In this final installment our questions will be centered on control and expected involvement of the business owner. The site owner, to some degree, will likely have to give up some control of their site if they want the SEO firm to implement anything themselves.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
How To Add Digital TV To A Mac Mini
I'm probably one of the last Mohicans, but I still watch tv on an old 4:3 television set. It isn't even worthy of calling it a set. It's just an old CRT tube. Also, I watch tv using the analogue cable signal. No digital High Definition shows for me.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Consider Costs Versus ROI When Outsourcing SEO
In this installment we move into the realm of pricing and asking questions related to costs versus return on investment. When outsourcing your SEO to a firm or consultant it becomes a bit more difficult to control costs than it does when you hire-in house.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Book Review: Customizable Style Guide For Coaches Who Write
"Better writing will help individual coaches build relationships, trust, credibility and sales, and improve the perception of the coaching industry as a whole". writes Linda Dessau in her practical and easy to understand book Customizable Style Guide For Coaches Who Write: Look Smarter, Write Faster and Get Better Results from Your Writing. The author takes coaches and other business people on a journey that will improve both their writing style and their overall sales and marketing success.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Report Shows How To Maximize White Paper Use For B2B
InformationWeek recently released a report titled, "Tech Marketing: Best Practices Research Series: White Papers: How to Maximize the Use of White Papers in Your B2B Marketing and Sales Process." Yes, that is a mouthful, but so is the report. It full of great facts about the marketing power of white papers.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Spammer Growth Rate Highest Ever
Spammers are stepping up their efforts as the "industry" recovers from the loss of McColo, a web hosting company whose clients generated some 75% of the spam e-mail we get to enjoy on a daily basis. It seems that these folks are back up to their old levels again according to a report from Postini, which provides the security for the approximately 15 million users of Google's enterprise e-mail offering.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Twitter Gets Search And Trends With New Design
Back in October we had the exclusive on the new user interface for Twitter. Today we learn that selected Twitter users will indeed start seeing this new layout.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Using Marketing Templates For Small Web Businesses
My wife and I are in the midst of moving my mother-in-law from New York to New Jersey, and one of the things she needs help with is changing her car registration and driver's license. So, as you might expect, I headed to the Web to find out what to do. What I found from the New Jersey motor vehicle bureau has a lesson in it for many small business Web sites.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Google May Be Investing In Twitter
Yes, Twitter is in talks to be sold by Google, but is that the worst thing that would happen to Twitter?
Directory: > Expert Articles > Expert Articles
Date: 2009-04-02
 
Prompting Action From Business Reports
A post over on the Walker Information Blog - Reports that prompt action made me think about the number of useless reports I see. Their focus was on voice of the customer or other customer information reports but it made me think more generally about reports.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-01
 
Is Linux Ideal To Base All Games In?
GNU/Linux has an immense potential, not only because of the fact that it can be ported to myriad of devices and installed on almost any hardware, but also because of the touch of openness and freedom it provides to its users.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-01
 
Focusing Too Much On Ranking Will Ultimately End In Failure
How many SEO goals are aimed at winning the battle, and not the war?
Directory: > Expert Articles > Expert Articles
Date: 2009-04-01
 
Rankings Are Not Always An Appropriate Measure Of Success
How many SEO goals are aimed at winning the battle, and not the war?
Directory: > Expert Articles > Expert Articles
Date: 2009-04-01
 
Lightspeed, IAB Speak To Email Marketing's Usefulness
Today's April 1st, and given all the wacky stuff going on (Google alone has cooked up half a dozen decent jokes), it's possible you'll get taken in by a prank or two today. But here's evidence that you're no fool: a recent study by Lightspeed Research and the Internet Advertising Bureau confirmed that email advertising is a good way to reach consumers.
Directory: > Expert Articles > Expert Articles
Date: 2009-04-01
 
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