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Understanding What The Canonical Tag Does
A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website's ability to rank well in the search engines. The new canonical tag is a new effort by the search engines to help us fix duplicate content on our websites. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-27
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Learning What The Canonical Tag Can Do
A while back you might recall that we talked about fixing duplicate content on your website and how duplicate content can have a direct impact on your website's ability to rank well in the search engines. The new canonical tag is a new effort by the search engines to help us fix duplicate content on our websites. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-27
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Mac OS X Update Causes Perl Complications
Apple computers are extremely popular in some corners, and you won't find anything approaching an anti-Cupertino rant in this article. Just the same, Macs are known for having compatibility problems (try seeing how a hardcore gamer reacts to the suggestion he use one), and the latest Mac OS X security update can essentially break Perl. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-27
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Agilis Starts Guarding 64-bit C/C++ Applications
With Windows 7 on its way out, people and businesses are likely to start buying new PCs left and right, and 64-bit operating systems are liable to become the norm. And when that happens, people who want to use 64-bit C and C++ applications will have nothing to worry about, because Agilis Software intends to look out for them. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-27
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Managing Your Site Analytics Data
Analytics are one item that every site owner should be looking into to find out where traffic is coming from and how users are interacting with the site. However, analytics can sometimes be to much to consume with to much information or a cluttered interface. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-26
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Organizing Your Sites Analytics Traffic
Analytics are one item that every site owner should be looking into to find out where traffic is coming from and how users are interacting with the site. However, analytics can sometimes be to much to consume with to much information or a cluttered interface. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-26
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Using Twitter Effectively For Business Purposes
Twitter for many used to be a way of passing the time, like watching the crowds walking along the High Street, or watching a turbulent river flow by. Fascinating and in some ways relaxing. However with so many people now using Twitter it has become a rich resource that you can use effectively for business purposes and many people are. How can you best get results that justify the time you may spend on Twitter. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-26
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Improving Knowledge Worker Productivity
While a theme of the enterprise 2.0 is transparency, often the maze of different platforms, repositories, and metadata structures makes finding the information you need difficult, if not impossible. I recently spoke with Josh Rosenthal, founder and CEO at iQuest, about his experience with one of the top 5 international pharma companies that was struggling with enterprise search and had found it easier to re-invent a needed compound that try to find the existing one somewhere within their terabytes of data. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-26
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Google Ups Its Business Email Game
Two days ago, Gmail crashed, and although the timing of the outage spared most Americans from noticing, a lot of business users in Europe and Asia were affected. So now Google's introduced a monitoring product to help communicate the status of some of its offerings. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-26
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Gartner Examines Future Of CRM
The business goals and challenges of customer relationship management (CRM) programs will remain the same today as they were 10 years ago, and they will continue to be the most important during the next 10 years, according to Gartner. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-26
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XP To Windows 7 Upgrade Path Looking Difficult
By all rights, Microsoft should love people who will try to upgrade from Windows XP to Windows 7 - in a sense, these folks are returning to the fold, wallets in hand. Only it looks like actually making the upgrade might be difficult with some computers, and impossible with others. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-26
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Google Keyword Tools You Need To Succeed
I just wanted to remind everyone that Google provides some awesome tools for us to use FREE. The data in each of these is fabulous and should be part of any keyword development tool box. I have done write-ups on all three before and included links to them and the announcement blog posts from Google themselves. Enjoy! Directory:
> Expert Articles > Expert Articles
Date: 2009-02-25
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Personalize Your Business With Online Reputation Monitoring
Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know it exists. Practically, however, there's not enough time in the day to do all of this. While that might be valid that doesn't mean that it can't change. In fact, I would posit that it must change. You might need to shift your priorities. If you don't, there could be an impact on you and your personal reputation or business that you can ill afford. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-25
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Tech Giants Still Considered Good Bets
There are days - and even entire weeks - when it seems like every stock in existence should be marked with an underlined, italicized, and bold "SELL" label. But analysts who make a living on longer-term results believe Microsoft and Google represent safe havens of a sort. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-25
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Why Allinanchor Is Important
It is a known fact that the number of links to a particular website play a crucial role in deciding its position on the search engine ranking results. But, how important this is and what are the metrics used by search engine to measure it? Directory:
> Expert Articles > Expert Articles
Date: 2009-02-24
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Securing Your Site With Google Advice
Hacking is a major problem that is increasing day by day. The Internet world is flocked with hundreds of, infact of thousands of anti hacking software but their effectiveness is still in question! In a recent post at Google's Webmaster Central blog, Search Quality Team of Google talks about two most common attacks resulting in hijacked websites: SQL injection and cross-site scripting (XSS). Directory:
> Expert Articles > Expert Articles
Date: 2009-02-23
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Surviving A Recession With Better Management
A global recession such as we are all suffering is not easy for anyone. Some companies will not survive since sloppy business practices only work in good times. The half-full glass can thus be seen as a time of opportunity for the survivors who apply high performance practices. On the other side of the recession, the survivors will be in good shape and will have less competition. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-23
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Pirate Bay Enters It's Fifth Day In Court
The prosecution again tries to enter new evidence into the trial resulting in a quick break, a smack down, and the prosecution having to share everything or stop trying to do American style legal proceedings. Peter asks if this is to be a political trial, more fun and games in the court room. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-23
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How To Use Thesis For Section Targeting
Using Adsense on your blog usually isn't the most profitable way to monetize it, but it is fairly quick and easy, which makes it a popular choice for many website owners. Last week I moved one of my commercial blogs to Thesis, and was reminded of the importance of using section targeting on your blog. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-23
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The Importance Of Section Targeting
Using Adsense on your blog usually isn't the most profitable way to monetize it, but it is fairly quick and easy, which makes it a popular choice for many website owners. Last week I moved one of my commercial blogs to Thesis, and was reminded of the importance of using section targeting on your blog. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-23
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Enterprises Thrive With Strong Internet Marketing
Internet marketing and the SMB can be a powerful match. The Internet and its many channels (search, blogs, social media and more) can create opportunity that was not possible for many businesses just a few short years ago. Internet savvy marketers and business owners see the potential to bring leads to their business that would have never been fathomed in the old world of call lists and caffeine. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-20
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View Site Analytics On The iPhone
I was asked to take part in the beta test of this a few weeks ago, and I'm so lame I just finally got aroud to mentioning it. So if you've got an iPhone and you want to be able to check look at your analytics without firing up your laptop or netbook, this is actually a really really good app. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-20
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Why Does Spam Effect Some People More?
I'm a German national who lives in the Philippines for more than 17 years. I use Gmail for a long time already and I really like it. No problems so far. Just a couple of days back, though, my brother in Germany who also has a Gmail account told me that he receives more than 100 spams a day whereas I get at the most 2 or 3 a month. Can you please give me some advice on that? Directory:
> Expert Articles > Expert Articles
Date: 2009-02-20
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Implementing Good SEO To Promote Content
I was sad to see some people who claim to be search experts actually syndicate that John Dvorak article stating that it was good. Of course there are some scammers in every piece of the marketing industry because anywhere where there is demand for a marketing service opportunistic people will look to take advantage of people, but not all SEO techniques are seedy or shifty. In fact, most are not. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-19
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Thomson Reuters Launches Enterprise IM Hub
A lot of science fiction shows and movies - while great - feature painfully unrealistic moments in which the hero approaches some alien control panel and uses it with ease. Now, at least on an intraplanetary scale and where instant messaging is concerned, Thomson Reuters has unveiled a working solution to overcoming communications problems. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-19
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Opportunities Of Open Source ERP During A Recession
Earlier this year, Matt wrote that, in 2009, companies will balk at long and costly implementation cycles for enterprise ERP products and turn to open source ERP, especially in the current economy. I'm not completely convinced that enterprises spending on "18-month, multimillion-dollar ERP rollouts" will turn to open source ERP. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-18
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Fully Automated Database Mining With KXEN
I got my first chance to really see KXEN's product a little while ago and, as I am off to Predictive Analytics World tomorrow, I thought I would blog about it. KXEN was founded in 1998. The product is designed to deliver automated data mining and predictive analytics at a function level - the user doesn't have to choose variables or algorithms. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-18
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Linux To Figure In Samsung Phone Push
If you consider the issue of operating system exposure, you'll realize that a lot of people spend their whole work days in front of Windows computers. Then, some folks go home and open a laptop or sit at another desk. But thanks to Samsung, Linux is going to be in even more constant touch with certain people as it's used in cell phones. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-18
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Using Inner Circle Strategies To Win SEO
If only Google would sit still for one moment! The job of the SEO would be so much easier :) As we all know, the last thing Google wants to do is make life easy for SEOs, so we'll just have to live with the constant change. One of the biggest changes SEOs have had to adapt to in recent times has been algorithm shifts that reward big players. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-17
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How To Boost Your Blog
As a communication and community-building tool, blogging is up there with Twitter as a key social media platform. A place to both offer and share opinions as well as a view at the person behind an online persona, a blog is more than just a personal or business journal - it's your voice. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-17
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Tools That Can Help Boost Your Blog's Voice
As a communication and community-building tool, blogging is up there with Twitter as a key social media platform. A place to both offer and share opinions as well as a view at the person behind an online persona, a blog is more than just a personal or business journal - it's your voice. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-17
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Box.net Makes Content Management More Social
Social media is all the rage these days; even Twitter, with its complete lack of a business plan, was able to raise $35 million in the midst of our recession. So it seems to be a smart choice on Box.net's part to give the latest version of its content management system a social side. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-17
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Visualize Blog Statistics With Woopra
There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features. As the social web continues to grow and become central to the internet experience, analytics and social monitoring software will HAVE to converge to measure on and off page interactions. We don't have that quite yet, but here are a number of other blog analytics tools that offer rich visualization and real time reporting features that are worth a look. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-16
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Blog Information Visualized By Woopra
There are many ways to analyze the effect of blogging with Google Analytics ranking at the top for most due to the pricetag of free and robust features. As the social web continues to grow and become central to the internet experience, analytics and social monitoring software will HAVE to converge to measure on and off page interactions. We don't have that quite yet, but here are a number of other blog analytics tools that offer rich visualization and real time reporting features that are worth a look. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-16
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Is Link Building A PR Discipline?
Link Building is a discipline that has a ton in common with basic PR. While there are many important differences as well, both are focused on getting the word out about a business, and getting other people to embrace it. Once you understand how closely tied these are you begin to see why these important functions must work together. Directory:
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Date: 2009-02-16
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AppSense Offers VARs More Support
AppSense, a provider of user environment management solutions for the enterprise, has announced the addition of six U.S. channel partners, expanding its base of strategic resellers who sell its profiling and personalization solutions. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-13
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Experimenting With Amazon Google Hacks
Sometimes it is not about what you can find, but what you can't find that makes Google more interesting. In the highly competitive world we live it, here are some Google hacks for Amazon that will let you know what is not currently being carried by Amazon. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-12
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Understanding The Good And Bad Of SEO
Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can't tell what is good useful information as opposed to silly ignorant and possibly hurtful bits. Directory:
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Date: 2009-02-12
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Learning The Difference Between Good And Bad SEO
Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can't tell what is good useful information as opposed to silly ignorant and possibly hurtful bits. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-12
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Burning A CD In iTunes For Mac
My kids are really into High School Musical and Miley Cyrus, to the point where we bought them the soundtrack and they promptly broke the CD squabbling over it. I know I could buy a couple more but that's pretty expensive! Is there a way to just use iTunes to dupe a music CD so they could listen to the copy and we'd keep their Hannah Montana music (etc) safely stored away? Directory:
> Expert Articles > Expert Articles
Date: 2009-02-12
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Businesses Can Do Their Own SEO
As someone who sells SEO as a service it is often not in my best interest to tell people they can do SEO on their own. But it's true. Just as changing the car's oil, fixing clogged pipes, or painting a house are all relatively easy, most business owners can SEO their website on their own. All it takes is some knowledge and time. Directory:
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Date: 2009-02-12
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How To Use Your Gmail As A Geo Locator
The Gmail Team rolled out a really cool new feature to their Gmail services: you can now have your whereabouts added to your signature at the time your email was sent. I'm sure half of you are thinking "that's awesome!" while the other half are saying, "who cares?" Google is able to do this through the use of IP detection. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-12
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The Critical Importance Of Writing Good Headlines
One of the aspects of writing online that I am constantly surprised so few people pay attention to is the critical importance of writing good headlines, good titles that help readers identify the topic of the piece and whether it's something they should read or not. There's a secondary benefit too for those of you savvy about search engines, but even without that, I wanted to just write briefly about the critical importance of good titles. Directory:
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Date: 2009-02-11
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Enterprises Need A Good Onsite And Offsite Mix
Seems I get this question nearly every presentation I give . "Why build a branded community or blog site, why not build a program where the audience is?" It's a great question. It's been one of those staple questions for any presentation along with. "Have you consider GEO requirements?" and "How are you measuring success?". Directory:
> Expert Articles > Expert Articles
Date: 2009-02-09
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Government Needs To Fully Embrace Social Media
Recently there has been some talk on a few other DC-based social media consultant blogs about the rise of "Government 2.0" and whether the so-called experts in the space really deserve that title. Yet for all this attention on expertise in social media (justified or not), those of us who at least work and provide advice in the space have not done as much as we need to offer the ammunition to the people who are really in a position to move government forward into using these tools. These are the web masters, communications managers, PR directors and other such people who are the voices waiting to be unleashed within government offices everywhere. Directory:
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Date: 2009-02-09
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Increasing Your Sites Level Of Exposure With SEO
Unlike traditional media buying, where placement is guaranteed, SEO can appear to be hit and miss. This is because SEO is a strategic process, whereby the SEO will align your site with the often cryptic requirements of the search engines, with the intent of gaining higher visibility for your site in search listings. Directory:
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Date: 2009-02-06
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Modernizing Legacy Systems Using ILOG Rules
Frank DiGiovanni of Group RCI (a vacation exchange and vacation rental company, part of Wyndham Worldwide) presented on their journey - a legacy modernization using ILOG Rules. Frank identified SOA, legacy migration from mainframe to SOA and how business rules complements these as his key topics. Group RCI's core problem was threefold: Directory:
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Date: 2009-02-06
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Can Spammers Take Advantage Of Redirects
Google is warning that spammers can take advantage of your site without even making use of your server! They do so by abusing open redirect URLs. In this case the spammers or the hackers take advantage of your website rather than exploiting any security flaw or some other means of spamming. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-06
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How To Improve Windows XP Performance
I'm running on an old clunker of a PC and find that all the visual bells and whistles in Windows XP
are really slowing things down. I don't need fancy window zooming or anything else, I just need the fastest computer I can create. How do I turn off all these effects? Directory:
> Expert Articles > Expert Articles
Date: 2009-02-06
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Unique Moment In Unix Time Approaching
Ever stare at your digital watch at around 11:11 on November 11th? This story's for you. Fans of the hockey mask-wearing killer called Jason may get a kick out of it, too, as it seems a special moment in Unix time will fall on a date near and dear to their hearts. Directory:
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Date: 2009-02-06
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Book Review: Outliers
Our notion that it is the best and the brightest who effortlessly rise to the top is much too simplistic, writes visionary author Malcolm Gladwell in his watershed book Outliers: Why Some People Succeed and Some Don't. The author provides a devastating rebuttal to the idea of why people succeed or fail, and why we need to rethink conventional wisdom on everything from what constitutes genius, to the causes of unusual events. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-05
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Advice From Thought Leaders In Knowledge Management
And since it looks like I am on a roll, now that I have returned back home from a long business trip to the US and Madrid and have spent most of the day today on a massively intense catchup with everything that has been happening since I left, I thought I would share with you another presentation which I am sure you are going to enjoy quite a bit. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-05
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Test Simple HTTP Loads With Apache Bench
If you have access to a Mac or Linux server, chances are you may already have a really simple http load generating tool installed called Apache Bench, or ab. If you are on windows and have Apache installed, you may also have ab.exe in your apache/bin folder. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-05
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Edubuntu: Teaching Open Source To Children
Ever since school days, I was taught that a good start in programming is a way to become a good software developer. Today, the college students desire to learn programming languages which are easy to implement and has a good portability across various platforms. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-04
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Does Removing Web Cookies Interfere With Personalization?
Many marketers are asking me about personalized marketing, which you should expect to see more and more of in the next few years. We've already seen behavioral targeting in display ads and personalized search, and we'll see more personalized advertising emerge. But are we marketers just assuming that users will allow all this personalized marketing in? What if they clean their cookies regularly? Will that prevent those users from being exposed to personalized ads? Directory:
> Expert Articles > Expert Articles
Date: 2009-02-04
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Give Your Customers The Opportunity To Share
In my role as a social media strategist I'm often asked to review Intel marketing campaigns that contain social elements. And I must say that there are many great examples out there. Two of my favorites are the 2006 What Would You Do for a Duo contest and Mass Animation. Both of these programs include the critical elements needed to make something social/viral: they give our human customers the opportunity to share their personal and creative passions with the world. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-04
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Retailers Need To Push Mobile Apps
In a recent Foresee Results survey of online shoppers, nearly a third said they used their mobile phone as part of a shopping trip. That means that 29% of these shoppers stood in a brick and mortar store, and pulled out their phone before deciding whether to make a purchase-which means that these retailers could be filling a significant gap. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-04
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TIOBE Index Puts Pearl In Eighth Place
The TIOBE Programming Community index for January 2009 has been released, and Perl fans should find the news to be mostly good. Perl remains among the top 10 programming languages, and its status "A" makes Perl officially part of the mainstream. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-03
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Not All Publicity Is Made Equal
There's an old saying that any publicity is good publicity - but is it? True, a discussion about your company or business means that at least people are talking about you but is there a limit as to how far this should go and be accepted as a good thing? Directory:
> Expert Articles > Expert Articles
Date: 2009-02-02
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New Study Points To Better-Paying IT Certifications
An old Irish phrase that's meant to be said to friends mentions something about the sun shining on a person's face and the wind being at his back. These days, you'd almost want to change that to his job being secure and bank accounts being full, and new info from Foote Partners indicates which IT certifications are likely to best fit that picture. Directory:
> Expert Articles > Expert Articles
Date: 2009-02-02
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