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Customizing The Inner Workings Of ASP.NET With IIS 7
With IIS 7 it is now easier than ever to customize the inner workings of ASP.NET applications using only the web.config. It is possible to remove all the features but the ones the specific application uses. In other words, we are able to lock down our applications and only turn on the features we need. The reason to do this is to reduce the attack surface of the application as well as stay in total control all the way from the IIS and into the ASP.NET application.
Directory:
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Date: 2009-01-30
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How to Accurately Define SOA And SaaS
My brother's really psyched that he got a new job with a company that has, as he tells it, the premiere "SOA" application. Rather than seem like the clueless sister, can you give me a brief rundown on what SOA is all about so I can come across as more knowledgeable? Thanks!
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Date: 2009-01-29
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Learning To SEO From The Veterans
Another question we received recently from the SEOBook.com community was: What qualities are common in Aaron Wall, DaveN, Bob Massa, Jason Duke, SugarRae, et al, that new SEOs can adopt, to come closer to people like these in expertise. Where do most new SEOs go wrong when they set learning priorities?
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Date: 2009-01-29
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Legal P2P Coming Soon?
The buzz last week at Midemnet was that legal P2P was just around the corner. Some believe that licensing downloads at the ISP level and thus monetizing a currently illegal practice could be the savior of the music industry.
Directory:
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Date: 2009-01-28
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Adding Value To Your CMS
One of the features that make self-hosted WordPress such an excellent content management system or blogging platform (take your pick of description) is the easy way you can extend functionality through adding third-party plug-ins.
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Date: 2009-01-27
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SEO For Your Website
There are many articles written on the HOW of SEO, covering the many and varied aspects of the art of improving your site's position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential.
Directory:
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Date: 2009-01-27
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How Long Will It Take For Rankings To Start?
There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is "How long till I start to see results?" This article is dedicated to anyone who has ever asked that question.
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Date: 2009-01-26
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Green Tech Might Not Be Red Hot
It's impossible to argue that "green" issues aren't becoming increasingly important; failing car companies are throwing themselves at the idea of efficiency, organic goods are showing up on all sorts of stores' shelves, and, well, there's the whole global warming thing. But investing money in green companies may not be the best bet.
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Date: 2009-01-23
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Microsoft Cuts 5,000 Jobs
This is much less than the 9 to 16 thousand that has been thrown about on the internet since December. But news has hit the street, yes indeed Microsoft is going to lay off 5000 employees. This gives a lot of credibility to Mini-Microsoft this morning who basically posted a warning back in December that something was going to happen.
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Date: 2009-01-23
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Now Is The Perfect Time To Create New Ideas
A couple of weeks ago, Jason Cohen of Smart Bear wrote a guest post on 6 reasons why this economy is good for startups. Damn you Jason, both for your perfect timing and for writing the blog post I wish I had written. So I'm going to have to ride on your coat tails, scrape the barrel and come up with 6 more reasons why now is as good time as any for startups.
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Date: 2009-01-22
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AVG Gets Acknowledged For Excellence
AVG Technologies, a global anti-virus and Internet security software provider with over 80 million users in 167 countries, today announced that its Internet Security Network Edition (NE) solution has received the "Recommended" designation in the most recent Anti-malware Group Test performed by security publication SC Magazine.
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Date: 2009-01-22
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Personality Will Determine Your Social Media Effectiveness
The world of social media has many pluses. There is exposure to ideas and exposure for ideas. There is finding people in areas that you may never have found them before. There are new ‘relationships' formed (this one is much more precarious since we can significantly water down the definition of relationship in the online space). There are business leads that can be generated and a lot more.
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Date: 2009-01-22
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Why SEO is Absolutely Essential
There are many articles written on the HOW of SEO, covering the many and varied aspects of the art of improving your site's position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential.
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Date: 2009-01-21
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Avoid Warning Flags in Your Resume
There are just some resumes that set off every warning sign when it comes to the potential hire. These are people that just will never make it through the hiring process, and here is what you can do to avoid being a "red flag resume".
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Date: 2009-01-21
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Maximizing The Value of Your Content
When Channel 4's boss, Andy Duncan, writes in the FT, ‘The future must be about maximizing the value of our content,' he undoubtedly speaks for media executives around the planet. So what's the problem? Why has the value of content suddenly become so newsworthy?
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Date: 2009-01-21
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Recession Could Boost Status Of Newsletters
The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.
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Date: 2009-01-21
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Is 2009 The Year of The GDrive
When asked to make a wish list for Google in 2009, many of you said you wanted the legendary "GDrive" product to be released. Being the most eagerly anticipated Google product ever, with rumors literally going back years, could new evidence suggest that we may finally get to see it launched this year?
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Date: 2009-01-19
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Update Your Sites Copyright To Improve SEO
This is search engine optimization tip number twenty five in our continuing series of Search Engine Optimization tips. All of our SEO tips are meant to be pretty specific in nature, should not take too long to read and review, and will be rather "short and sweet" and directly to the point. This search engine optimization tip has to do with something that you might have forgotten to do: update your copyright date.
Directory:
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Date: 2009-01-19
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The Social Phenomenon Working for Businesses
Over the course of the last few weeks, and as more and more people out there are getting exposed to everything related with the social phenomenon on 2.0 (Whether you are talking about Social Computing, Social Networking, Web 2.0, Enterprise 2.0, Social Media -Yes, I know!
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Date: 2009-01-16
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Securing Your Blog From Intruders
Keeping your blog secure is extremely important these days. So much so that new installs of WordPress ask the user to create four security keys. These keys help ensure that the cookies placed in your browser when logged in are not easily de-coded by would be hacker sites.
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Date: 2009-01-16
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Developing A Secure Blogging Site
Keeping your blog secure is extremely important these days. So much so that new installs of WordPress ask the user to create four security keys. These keys help ensure that the cookies placed in your browser when logged in are not easily de-coded by would be hacker sites.
Directory:
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Date: 2009-01-16
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AspDotNetStorefront Goes After New Audience
The self-proclaimed leader in the ASP.NET eCommerce space appears ready to pull even further ahead of its competitors. AspDotNetStorefront has offered merchants using another eCommerce platform special upgrade pricing and a data migration tool as incentives to join its side.
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Date: 2009-01-16
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XP Still A Favorite Among Gamers
Gamers tend to have good gear: cool keyboards, nifty mice, nice monitors. And fast, new computers. But a fresh report seems to confirm Windows XP's lasting popularity as, even among PC-owning gamers, XP is used a lot more than Vista.
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Date: 2009-01-16
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New Knowledge Management Web-Service: Knowledge Plaza
Knowledge Plaza is a new Web-based platform for enterprise search, social bookmarking, knowledge management, information brokerage and expert identification. It was developed by the Belgium based firm, Whatever. I recently spoke with Olivier Verbeke, CEO at Whatever and COO Antoine Perdaens. They explained the concept behind this interesting platform. There are three components, the Dashboard, the Plaza, and the Web. They offer a SaaS version and an on-premise version.
Directory:
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Date: 2009-01-15
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Enhance Website Usability With ClickTale
ClickTale, a company which specializes in website usability and my favorite, Form Analytics, recently released a new interface for their product. The new ClickTale UI offers a unified framework which enables quick navigation between different projects and easy access to reports and visitor recordings. You can read the ClickTale Blog for the entire update and below are some screenshots of the new UI.
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Date: 2009-01-15
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Breaking Down The SEO Of Page Segmentation
One area that is worth looking at for SEO in 2009 (for me at least) is page segmentation. Now this approach really isn't new and I came across papers as far back as 1997 and beyond. But unsurprisingly most IR methods don't just appear over night. The big three, (of search) have each had various research papers and patents dating back as far as 2003-4. It just seems to have some traction and is sensible as well.
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Date: 2009-01-15
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C/C++ Walkthrough Pops Up Online
Programming languages are sometimes taught during the course of expensive university classes. Would-be learners can also take their chances buying thick $35 books. But a walkthrough called "Learning C/C++ Step-By-Step" has become available online for free in a development that's both nice and useful.
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Date: 2009-01-15
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Adjust Your Monetization Strategy
Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem. If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!
Directory:
> Expert Articles > Expert Articles
Date: 2009-01-14
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Integrating Predictive Analytics With Business Rules
Mike Gualtieri published a nice piece on business rules engine algorithms last July that I wanted to point out to my readers. Mike summarizes the mainstream rules engine algorithms into those that deliver inferencing at run time, those that execute sequentially and those that execute sequentially but have compile-time algorithms to sequence rules correctly. While I have a few comments on Mike's report, I was struck both by its measured tone and a great piece of advice:
Directory:
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Date: 2009-01-14
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Effective Relationship Building Techniques
There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers, but other people influential in your space.
Directory:
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Date: 2009-01-14
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Email Marketing Essentials For Any New Year
For whatever reason, it seems that most people feel an urge to reassess their lives and businesses every January. That's not necessarily a bad habit, though, and anyone who's not already set in their ways may appreciate some email marketing tips for 2009 that StreamSend has provided.
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Date: 2009-01-14
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Internet Marketing Keywords Have Double Meanings
Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?
Directory:
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Date: 2009-01-13
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Create A Better User Experience
Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem. If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!
Directory:
> Expert Articles > Expert Articles
Date: 2009-01-12
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Perl News Now Way More Likely To Make Headlines
Some people would have you believe that achieving something is its own reward, with or without wider recognition. But we all understand that publicity can be nice (companies spend millions of dollars chasing it, after all), and members of the Perl community can now proudly know that their programming language is getting mentioned in widespread press releases.
Directory:
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Date: 2009-01-11
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Getting Personal Through Word of Mouth Marketing
In the past few weeks, I've looked at where our feelings towards brands come from and how they get stored in our brains for future recall. I've looked at how powerful brand beliefs can be, even to the point of altering our physical sensations (the Coke blind taste test), how advertising can mix with our own personal experiences to create false memories, how emotions can build a powerful subconscious reaction to a brand and how we label complex concepts, including brands, with a summary label that reduces all we know about a brand to an easily accessible impression. Today, I'll round out the building of brand belief with perhaps the most powerful influence of all: the opinion of others.
Directory:
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Date: 2009-01-10
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Vietnam About To Give Open Source Software A Huge Boost
Here's some interesting news for all you Linux folks: if the American economy really goes to crap (or if you're just feeling a bit underappreciated as things stand), Vietnam's government may be able to offer you a really good job. It seems that the country's government agencies all intend to switch to using open source software in the near future.
Directory:
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Date: 2009-01-10
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Track Your Ranking With Google Analytics
With Google and other search engines continuing to roll out personalization updates, it is becoming increasingly difficult for SEOs to get an idea of their true ranking position. A personalized search result page can look completely different than the results a ranking tool would provide.
Directory:
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Date: 2009-01-07
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Applying Even Focus on Traffic and Conversion
In many cases, conversion has become one of the most overlooked components of any online marketing campaign. Many people focus too heavily on sending the most number of visitors to a page, without taking the time to maximize the conversion of these visitors into sales. An insightful article on search engine land shares 6 tips to improve website conversion which I have summarized below:
Directory:
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Date: 2009-01-07
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Iron Mountain Preparing To Serve Mac Users
Watch enough TV, and you'll get the idea that Apple fans are everywhere; commercials for iPods, iPhones, and computers seem to come on during every break. So Iron Mountain has made what looks like an intelligent move and decided to offer this growing crowd an online backup solution.
Directory:
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Date: 2009-01-06
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Promoting Your Brand in The New Year
It's the first monday of the new year and even if you aren't usually a person to make new year's resolutions, chances are you are still thinking about doing things slightly differently in 2009 than you did in 2008. It's a new start and that's the beauty of the first few weeks in January. They are a time when you can swear off the mistakes of last year and choose to do things differently. It also presents a big opportunity for marketing. Here are three ways that you could use "resolution marketing" to position and promote your brand in the new year:
Directory:
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Date: 2009-01-05
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Learning and Using Internet Marketing
We all know that things are not good economically as we head into an uncertain 2009. I am not going to belabor that fact here. While many businesses and business owners sit on their hands waiting for our new president to take office others are waking up to a new reality.
Directory:
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Date: 2009-01-05
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Building Benefical Two-Way Communication and Respect
Pete Blackshaw is a tireless evangelist detailing the power shift between company and consumer. In the early 90s, Blackshaw began tapping into new technologies to increase the level of consumer engagement while working in the California legislature. From there he began to see the shift that inspired him to found Planet Feedback in 1999.
Directory:
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Date: 2009-01-05
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