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Customizing The Inner Workings Of ASP.NET With IIS 7
With IIS 7 it is now easier than ever to customize the inner workings of ASP.NET applications using only the web.config. It is possible to remove all the features but the ones the specific application uses. In other words, we are able to lock down our applications and only turn on the features we need. The reason to do this is to reduce the attack surface of the application as well as stay in total control all the way from the IIS and into the ASP.NET application.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-30
 
White Papers Play An Important Role In Search Via Google Study
When thinking of purchasing a product or service, what do people search for when they use search engines or visit the company website? A new study reveals the kinds of things people are looking for and the important role of white papers.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-30
 
How To monitor Your Linux Network Bandwidth Usage
Did you ever wonder how much bandwidth your linux server is using each month, or each day? There are a number of tools that can give you this information, but many of them are packet sniffers, and can effect performance.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-30
 
Complexity And Visibility Hampering High-Tech Supply Chains
The increasing numbers of products, suppliers, channels and geographies, along with a lack of real-time visibility, are hampering high-tech manufacturers supply chains and hurting their bottom lines, according to a new Infosys/Microsoft survey.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-30
 
How to Accurately Define SOA And SaaS
My brother's really psyched that he got a new job with a company that has, as he tells it, the premiere "SOA" application. Rather than seem like the clueless sister, can you give me a brief rundown on what SOA is all about so I can come across as more knowledgeable? Thanks!
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Addressing Enterprise Cloud Computing Concerns With Sonoa ServiceNet
Sonoa ServiceNet is a network and virtual appliance that supports enterprise cloud computing by enforcing security, interoperability, and performance policies. I spoke with Scott Regan, their head of marketing. The use of cloud computing is exploding, in part because of the huge potential cost savings.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Use Acunetix Blind SQL To Identify Web Vulnerabilities
Cool presentation on YouTube on how to use the Acunetix Blind SQL Injection Tool for data mining systems. In all honesty, this is a great video to watch.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Learning To SEO From The Veterans
Another question we received recently from the SEOBook.com community was: What qualities are common in Aaron Wall, DaveN, Bob Massa, Jason Duke, SugarRae, et al, that new SEOs can adopt, to come closer to people like these in expertise. Where do most new SEOs go wrong when they set learning priorities?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Add A Custom Footer To Your RSS With Better Feed
Better Feed is a WordPress plugin that allows the blog owner to add a custom footer to the end of each post in their feed.  This a great way to customize what your readers see when they only read your feed, and don't click through to your site.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Free Tools To Help Build High Quality Sites
In the first part of the checklist, we looked at creating high quality websites from a client perspective and the tools that helps us do that. In this part we look at the (free) tools that will help us build high quality on the server side of the website.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Developer Tools To Help Create High Quality Websites
In the first part of the checklist, we looked at creating high quality websites from a client perspective and the tools that helps us do that. In this part we look at the (free) tools that will help us build high quality on the server side of the website.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Personal Productivity Functions For Enterprises By GroupWise 8
I have visited Novell and written about they use wikis within their own enterprise (see Making Wikis Work at Novell) So I was interested when they approached me about a new product in the enterprise 2.0 space.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-29
 
Getting People To Promote Your Company
Want to know the #1 reason your customers don't recommend you to their friends?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-28
 
Manage Tasks And Projects With Manymoon
Here is a free enterprise 2.0 tool that is focused on the average business user.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-28
 
The Hub And Spoke Strategy For Websites
Should You Have Multiple Websites? Or just one?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-28
 
Web Strategies That Have Numerous Benefits
Should You Have Multiple Websites? Or just one?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-28
 
Legal P2P Coming Soon?
The buzz last week at Midemnet was that legal P2P was just around the corner. Some believe that licensing downloads at the ISP level and thus monetizing a currently illegal practice could be the savior of the music industry.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-28
 
Nokia Cancels The N810 Tablet PC
Looks like Nokia has discontinued the sale of the N810 WiMAx Tablet PC (maemo open source OS) - too bad asa this was a very sweet device which appeared to have gotten great reviews in the past.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-28
 
Unlocking The Secrets of Customer Loyalty
Here's an excellent post by Gary Schwartz, SVP of Marketing at Confirmit, Why attitude counts if you want loyal customers:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-28
 
IT Departments Making Better Use Of Resources
Here are a few excerpts from an article by Tom Kaneshige, IT Learns To Do Less With Less:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
Adding Value To Your CMS
One of the features that make self-hosted WordPress such an excellent content management system or blogging platform (take your pick of description) is the easy way you can extend functionality through adding third-party plug-ins.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
Things To Remember When Shopping For CRM Software
For many companies a good CRM (Customer Relationship Management) program is a holy grail of sorts.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
Use Internet Marketing To Make A Difference
I don't usually try to break news here but I got one today: The economy is not in good shape. What you've heard that already? You say I should shelve my aspirations to be a story breaking newshound?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
Twitter Gains More Relevance And Prominence
Twitter has us in a flutter.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
Google's Guidelines For Selecting An SEO Provider
Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
Selecting An SEO Provider
Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
SEO For Your Website
There are many articles written on the HOW of SEO, covering the many and varied aspects of the art of improving your site's position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-27
 
How Long Will It Take For Rankings To Start?
There is one important factor to remember whenever you are involved in improving the organic rankings of a website, and that factor is time. One of the most common questions I receive as an SEO is "How long till I start to see results?" This article is dedicated to anyone who has ever asked that question.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-26
 
Monster Gets A Monster Of A Hack Again
Monster has been been hacked again, along with USAJobs.gov (which monster runs), this time with a loss of information for people who are seeking jobs. Be careful which job opportunities you respond to, and change your password.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-26
 
2009 Predictions For The Future Of Enterprise 2.0
Dion Hinchcliffe from ZDNet put his prognostication prowess to the test with eight predictions for 2009.  Here they are.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-26
 
More Internet Prediction Trends for 2009
Following the New Year, it started to feel like we were the only blog not making predictions about the year ahead. Rather than continuing to feel so alone I figured, better late than never.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-26
 
Providing Viewers With A Call To Action
How many times have you received a batch of emails waiting for you on a Monday morning, and you either skim quickly through them or delete them without even opening them? Don't worry - you're not alone.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-26
 
Small Business Must Evolve To Meet Changing Needs
Change is in the air.There's no doubt. From the failing economy, to the wounded environment, to the hope for a better America-and a better world-inspired by our new president things are definitely different than they were a year ago.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-23
 
Green Tech Might Not Be Red Hot
It's impossible to argue that "green" issues aren't becoming increasingly important; failing car companies are throwing themselves at the idea of efficiency, organic goods are showing up on all sorts of stores' shelves, and, well, there's the whole global warming thing. But investing money in green companies may not be the best bet.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-23
 
SCM Software Aids System Administrators
Perforce Software has released version 2008.2 of its Software Configuration Management system (SCM), with enhancements to improve developer productivity and facilitate system administration.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-23
 
Microsoft Cuts 5,000 Jobs
This is much less than the 9 to 16 thousand that has been thrown about on the internet since December. But news has hit the street, yes indeed Microsoft is going to lay off 5000 employees. This gives a lot of credibility to Mini-Microsoft this morning who basically posted a warning back in December that something was going to happen.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-23
 
Now Is The Perfect Time To Create New Ideas
A couple of weeks ago, Jason Cohen of Smart Bear wrote a guest post on 6 reasons why this economy is good for startups. Damn you Jason, both for your perfect timing and for writing the blog post I wish I had written. So I'm going to have to ride on your coat tails, scrape the barrel and come up with 6 more reasons why now is as good time as any for startups.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-22
 
How to Delete Files Completely From Your Mac
A friend showed me how she can recover deleted files on her Mac OS X system using some utility or the other and it got me to thinking... how do I delete files on my own Mac so that she - or anyone else - can't recover them later?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-22
 
Addressing Key Challenges For CRM/Marketing
Elana Anderson, now at Unica, wrote a nice piece titled Where CRM Goes Next for Baseline Magazine. In a short piece she highlights some of the key challenges for CRM/Marketing going foward:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-22
 
AVG Gets Acknowledged For Excellence
AVG Technologies, a global anti-virus and Internet security software provider with over 80 million users in 167 countries, today announced that its Internet Security Network Edition (NE) solution has received the "Recommended" designation in the most recent Anti-malware Group Test performed by security publication SC Magazine.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-22
 
Optimization Tips For Large Scale Projects
It is not just about Microsoft.com or Msn.com that have an infinite number of URLs, infact a lot of sites are have unlimited URLs. So the question that now arises is how to optimize big sites?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-22
 
Personality Will Determine Your Social Media Effectiveness
The world of social media has many pluses. There is exposure to ideas and exposure for ideas. There is finding people in areas that you may never have found them before. There are new ‘relationships' formed (this one is much more precarious since we can significantly water down the definition of relationship in the online space). There are business leads that can be generated and a lot more.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-22
 
IT Pros Should Prepare For Open Source Government
Some people like open source software; others, not so much. But IT professionals on both sides of the issue may at some point gain a sort of power user to keep in mind in the form of the federal government.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-22
 
India's Rapidly Growing Online Population
Back in 2006, Google predicted that India would become the biggest online market in the world. They may just have been right. The potential for e-commerce in this massive region of 1.13 billion people is very promising.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-21
 
Why SEO is Absolutely Essential
There are many articles written on the HOW of SEO, covering the many and varied aspects of the art of improving your site's position in search engine ranking pages (SERPs). Whilst most people have heard the term "search engine optimization" and have a vague appreciation (or apprehension) of the hoped-for outcome, surprisingly few people seem to really understand WHY it is absolutely essential.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-21
 
Test New Ways of Presenting Your Site's Information
If your website was presented before a jury of your peers, would you be found guilty of gross marketing misconduct or absolved of all charges of crimes against usability?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-21
 
Avoid Warning Flags in Your Resume
There are just some resumes that set off every warning sign when it comes to the potential hire. These are people that just will never make it through the hiring process, and here is what you can do to avoid being a "red flag resume".
Directory: > Expert Articles > Expert Articles
Date: 2009-01-21
 
Maximizing The Value of Your Content
When Channel 4's boss, Andy Duncan, writes in the FT, ‘The future must be about maximizing the value of our content,' he undoubtedly speaks for media executives around the planet. So what's the problem? Why has the value of content suddenly become so newsworthy?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-21
 
Recession Could Boost Status Of Newsletters
The individual companies that send out newsletters are unlikely to be fond of the global recession; something that makes money scarce is never popular. It seems that the recession may be good for the reputation of newsletters in general, though, and people who promote them could gain favor within organizations.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-21
 
Are Businesses Adopting Linux During The Recession?
Linux plays a promising role of delivering higher performance, better security, freedom from being locked into a single vendor and ultimately lowering the costs.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-20
 
Keeping Up With The Inauguration Ceremony
Unless you disconnect yourself today entirely from anything audio-visual, you won't be able to miss the inauguration ceremony of incoming US President Barack Obama.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-20
 
SafeNet Offers HSM That Works With MS SQL Server 08
SafeNet has announced that its Luna SA hardware security module (HSM) now works with Microsoft SQL Server 2008 for greater application security and performance by offloading select management functionality.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-20
 
Kick Start Your Organic Search Marketing
As a new year arrives and we all make our resolutions and plans for 2009, here's the "Ultimate SEO Checklist" to kick start your organic search marketing.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-20
 
SEO Elements To Consider In 2009
As a new year arrives and we all make our resolutions and plans for 2009, here's the "Ultimate SEO Checklist" to kick start your organic search marketing.

Directory: > Expert Articles > Expert Articles
Date: 2009-01-20
 
Is 2009 The Year of The GDrive
When asked to make a wish list for Google in 2009, many of you said you wanted the legendary "GDrive" product to be released. Being the most eagerly anticipated Google product ever, with rumors literally going back years, could new evidence suggest that we may finally get to see it launched this year?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-19
 
Areas To Focus on With SEO
There are so many SEO tasks demanding your attention. How do you prioritize them? Seems to be a common issue, as when we asked for questions a while back, we received this one:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-19
 
Improving The Important Aspects Of SEO
There are so many SEO tasks demanding your attention. How do you prioritize them? Seems to be a common issue, as when we asked for questions a while back, we received this one:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-19
 
Update Your Sites Copyright To Improve SEO
This is search engine optimization tip number twenty five in our continuing series of Search Engine Optimization tips. All of our SEO tips are meant to be pretty specific in nature, should not take too long to read and review, and will be rather "short and sweet" and directly to the point. This search engine optimization tip has to do with something that you might have forgotten to do: update your copyright date.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-19
 
Increasing Your Revenue During The Super Bowl
The Super Bowl is a huge event for both sporting fans and marketers alike. Every year the world's largest brands spend millions of dollars for a TV spot during the game which is one of the most watched events in the U.S.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-19
 
Giving Customers What They Really Need
Here are several excerpts from an excellent post by Ardath Albee, Customer need or wishful thinking?: According to B2B Marketing Trends 2010, a report by the Institute for the Study of Business Markets, the #1 trend getting the attention of B2B marketers is:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-19
 
Increase Your Site Traffic With Social Search Engines
There are many reasons to search social media including monitoring for brand and reputation management purposes. Smart online marketers have also been using social search for other reasons including competitive research and opportunistic content marketing through social keyword trends.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-19
 
Is It Legal to Advertise on Mobile Devices
Naturally, privacy watchdogs answer the question in this post title with a resounding "Yes!" The answer is so emphatic, in fact, that the Center for Digital Democracy and U.S. Public Interest Research Group are filing a 52-page complaint with the FTC today alleging that mobile marketers collect so much "non personally identifiable information" that it infringes on users' privacy-and are "unfair and deceptive."
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
The Social Phenomenon Working for Businesses
Over the course of the last few weeks, and as more and more people out there are getting exposed to everything related with the social phenomenon on 2.0 (Whether you are talking about Social Computing, Social Networking, Web 2.0, Enterprise 2.0, Social Media -Yes, I know!
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
Universal Visual Translator: ICOON
ICOON, Europe's most popular language dictionary, has made travelling easier than ever before. And now ICOON digital edition is conveniently available for download to your iPhone and iPod Touch for only 99 cents. Soon also available for Blackberry.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
Securing Your Blog From Intruders
Keeping your blog secure is extremely important these days. So much so that new installs of WordPress ask the user to create four security keys. These keys help ensure that the cookies placed in your browser when logged in are not easily de-coded by would be hacker sites.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
Developing A Secure Blogging Site
Keeping your blog secure is extremely important these days. So much so that new installs of WordPress ask the user to create four security keys. These keys help ensure that the cookies placed in your browser when logged in are not easily de-coded by would be hacker sites.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
Google Rolls Out Reseller Program For Google Apps
Google has introduced a Google Apps authorized reseller program that will allow authorized resellers to sell and customize its apps.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
AspDotNetStorefront Goes After New Audience
The self-proclaimed leader in the ASP.NET eCommerce space appears ready to pull even further ahead of its competitors. AspDotNetStorefront has offered merchants using another eCommerce platform special upgrade pricing and a data migration tool as incentives to join its side.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
XP Still A Favorite Among Gamers
Gamers tend to have good gear: cool keyboards, nifty mice, nice monitors. And fast, new computers. But a fresh report seems to confirm Windows XP's lasting popularity as, even among PC-owning gamers, XP is used a lot more than Vista.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-16
 
Is Linux Truly Ready For The Main Stream?
Is just being free and open source the reason for increase in its user share as compared to its competitors? May be a better reason can be its competitive advantages over others.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
New Knowledge Management Web-Service: Knowledge Plaza
Knowledge Plaza is a new Web-based platform for enterprise search, social bookmarking, knowledge management, information brokerage and expert identification. It was developed by the Belgium based firm, Whatever. I recently spoke with Olivier Verbeke, CEO at Whatever and COO Antoine Perdaens. They explained the concept behind this interesting platform. There are three components, the Dashboard, the Plaza, and the Web. They offer a SaaS version and an on-premise version.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
Small Businesses Want Straightforward CRM
Here's an article by Greg McNevin, worthy of some commentary, SMBs Want Simple, Accessible CRM:
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Date: 2009-01-15
 
Ford's Vision of The Digital Car
Tuesday, I posted a column on my interview with Doug VanDagens of Ford Motor Company. Today, you get the full interview. I'm partial to text since it's easier to read during the workday, so you can choose between the video or the full transcript (very slightly modified for readability).
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
Book Review: Courage Goes To Work
Courage is, most often, a behavioral response to a challenge, writes courage coach Bill Treasurer in his workplace changing book Courage Goes to Work: How to Build Backbones, Boost Performance, and Get Results. The author considers the role of a manager is to activate the latent courage in themselves and in their employees.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
Enhance Website Usability With ClickTale
ClickTale, a company which specializes in website usability and my favorite, Form Analytics, recently released a new interface for their product. The new ClickTale UI offers a unified framework which enables quick navigation between different projects and easy access to reports and visitor recordings. You can read the ClickTale Blog for the entire update and below are some screenshots of the new UI.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
Breaking Down The SEO Of Page Segmentation
One area that is worth looking at for SEO in 2009 (for me at least) is page segmentation. Now this approach really isn't new and I came across papers as far back as 1997 and beyond. But unsurprisingly most IR methods don't just appear over night. The big three, (of search) have each had various research papers and patents dating back as far as 2003-4. It just seems to have some traction and is sensible as well.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
C/C++ Walkthrough Pops Up Online
Programming languages are sometimes taught during the course of expensive university classes. Would-be learners can also take their chances buying thick $35 books. But a walkthrough called "Learning C/C++ Step-By-Step" has become available online for free in a development that's both nice and useful.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
In Depth Guide to Producing YouTube Videos
I have now had a chance to read, YouTube: An Insider's Guide to Climbing the Charts. Thanks to O'Reilly for the review copy. The book is very comprehensive, including great coverage of all the technical video stuff. I see the above blog post title as an endorsement, not a criticism.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-15
 
Adjust Your Monetization Strategy
Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem. If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Increase Site Searchability By Adding Videos
The Forrester Blog recently came up with an interesting info on how to heighten page rankings on Google! Their main tip is to utilize Google's universal search by creating videos. Let's see how:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Using Videos To Increase Site Traffic
The Forrester Blog recently came up with an interesting info on how to heighten page rankings on Google! Their main tip is to utilize Google's universal search by creating videos. Let's see how:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Facebook Finally Reaches User Levels With MySpace
Two statistics that caught my eye this week were the increases in traffic to Facebook and Twitter. According to Mashable, and the graph they ran on Compete, Facebook is now running neck and neck with MySpace.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Learning Hacks The Chinese Hackers Use
You might be surprised by how mundane this list is, most security engineers should have them in their toolboxes as well. A few here are new to me, and worth sharing.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Integrating Predictive Analytics With Business Rules
Mike Gualtieri published a nice piece on business rules engine algorithms last July that I wanted to point out to my readers. Mike summarizes the mainstream rules engine algorithms into those that deliver inferencing at run time, those that execute sequentially and those that execute sequentially but have compile-time algorithms to sequence rules correctly. While I have a few comments on Mike's report, I was struck both by its measured tone and a great piece of advice:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Effective Relationship Building Techniques
There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers, but other people influential in your space.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Tips For Creating Highly Valued Keywords
Creating a Sweet High Value Keyword List in 5 Minutes. For this example we will cover hosting...so our core word list could be something like...
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Date: 2009-01-14
 
Developing A Strong Keywords List
Creating a Sweet High Value Keyword List in 5 Minutes. For this example we will cover hosting...so our core word list could be something like...
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Ensuring Your Site is Advertiser Friendly
There are times when I'm maybe a little harsh on the lifestyle blogging community, but more than anything it's a Judge Judy kind of  tough love. What I really want is for people to grasp the concept that just because some people (who happen to be exceptional writers) are able to make money being  lifestyle bloggers, doesn't mean everyone can.
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Date: 2009-01-14
 
Requirements For Successful Database Conversion
The goal is to successfully expand, correct, and migrate the current data from one automated system which currently supports the Customer program to the new New System system.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Two Security Sites Close Amid Economic Pressure
The poor economy hits two more security web sites, making news and sharing of information security information that much harder to find.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
New SEO Tool Set For Small Businesses
As a change up from my usual Frank Friday thoughts I had the chance to review a new SEO tool that has been developed to help the DIY (do-it-yourself) search engine optimization crowd. Primarily this crowd would consist of small business types with very low level SEO needs (you'll see why in a minute).
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Email Marketing Essentials For Any New Year
For whatever reason, it seems that most people feel an urge to reassess their lives and businesses every January. That's not necessarily a bad habit, though, and anyone who's not already set in their ways may appreciate some email marketing tips for 2009 that StreamSend has provided.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-14
 
Internet Marketing Keywords Have Double Meanings
Words that sound good are often used in marketing by those in dire need of credibility, or those promoting a warped view of reality needed to justify their own business models. Many catch words and phrases obtain an Orwellian opposite meaning, due to such usage. Some examples?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-13
 
Driving Risk Management Into Business Decisions
The Forrester Blog For Information & Knowledge Management Professionals had a nice post on The Growing Importance Of Enterprise Risk Management. One of the key points was this one:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-13
 
Create A Better User Experience
Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem. If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!
Directory: > Expert Articles > Expert Articles
Date: 2009-01-12
 
Important Business Value Changes Shaping CRM Trends
Here are several excerpts from an article by Richard Adhikari, Social Networks Among Trends in CRM for 2009:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-11
 
Increase Your Online Sales With Special Incentives
Just before Christmas I had the opportunity to meet with a colleague in one of my networks who was interested in exploring options for developing his business this year.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-11
 
Perl News Now Way More Likely To Make Headlines
Some people would have you believe that achieving something is its own reward, with or without wider recognition. But we all understand that publicity can be nice (companies spend millions of dollars chasing it, after all), and members of the Perl community can now proudly know that their programming language is getting mentioned in widespread press releases.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-11
 
ToolsGroup Launches New Supply Chain Planning Solution
ToolsGroup, a global provider of demand-driven inventory optimization solutions, has introduced a new type of supply chain planning solution that incorporates probabilistic modeling across all main supply chain functions.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-11
 
Léo Apotheker on The State of IT
Yesterday, a very interesting and enlightening conversation between Léo Apotheker, SAP co-CEO, and Andy McAfee got aired on TV with the ever resourceful Charlie Rose as the host and getting down to business right away. In that 23 minute interview, which I can highly recommend watching, the topic of whether IT -specially Enterprise Software- can help in the current crisis or not came up and I must say that although I enjoyed listening to the answers, I think that they are still missing an important point that, I can't believe, yet again, has been taken for granted.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-11
 
Some Very Exciting News From Macworld
Maybe you couldn't make it to MacWorld this week but that doesn't mean you can't be privy to some of the cool announcements being rolled out for Mac and iPhone users… read on for several interesting roll-outs announced today.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
How White Papers Keep The Money Flowing
By now you've heard the buzz about White Paper Success Summit 2009.I've got some important information for you, but first let me share the story that led to this event (and why this means a great opportunity for you).
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
Getting Personal Through Word of Mouth Marketing
In the past few weeks, I've looked at where our feelings towards brands come from and how they get stored in our brains for future recall. I've looked at how powerful brand beliefs can be, even to the point of altering our physical sensations (the Coke blind taste test), how advertising can mix with our own personal experiences to create false memories, how emotions can build a powerful subconscious reaction to a brand and how we label complex concepts, including brands, with a summary label that reduces all we know about a brand to an easily accessible impression. Today, I'll round out the building of brand belief with perhaps the most powerful influence of all: the opinion of others.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
GNOME Foundation Calls For Collaboration for Support
Sugar Labs - the no-profit foundation behind the sugar educational software platform running on the OLPC - joined the GNOME Foundation as part of the GNOME Advisory Board.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
Can Your ISP Be Trusted With Personal Privacy?
As the new Comcast Bandwidth throttling scheme goes on line today, Techdirt asks why no ISP's are coming forward to say that they are working with RIAA?
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
Vietnam About To Give Open Source Software A Huge Boost
Here's some interesting news for all you Linux folks: if the American economy really goes to crap (or if you're just feeling a bit underappreciated as things stand), Vietnam's government may be able to offer you a really good job. It seems that the country's government agencies all intend to switch to using open source software in the near future.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
Gaining Increased Knowledge Through Google Analytics
Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
Tracking Various Development Stages In Google Analytics
Google Analytics filters allow you manage and segment your incoming data giving you increased insight for your website. Google Analytics filters can be created for internal traffic, capturing sub domains, rewriting URLs within your reports, gaining a better understanding of referring keywords and even the exact page on Google where your traffic came from.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-10
 
Track Your Ranking With Google Analytics
With Google and other search engines continuing to roll out personalization updates, it is becoming increasingly difficult for SEOs to get an idea of their true ranking position. A personalized search result page can look completely different than the results a ranking tool would provide.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Applying Even Focus on Traffic and Conversion
In many cases, conversion has become one of the most overlooked components of any online marketing campaign. Many people focus too heavily on sending the most number of visitors to a page, without taking the time to maximize the conversion of these visitors into sales. An insightful article on search engine land shares 6 tips to improve website conversion which I have summarized below:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Web Analytics Advice for 2009
Below I have posted some of my favorite web analytics tips/best practices that I received during the contest.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Always Keep Your Stakeholder Up to Date
Without an official statement from your company, your stakeholders will often fill the void with rumor and speculation.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Sound Analytics Advice for The New Year
Below I have posted some of my favorite web analytics tips/best practices that I received during the contest.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Enterprise Implementation of SaaS Myths
Here is a synopsis of an excellent article by Fergus Gloster, Senior VP EMEA, at salesforce.com, Busting the Myths About SaaS:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Can Microblogging Help The Enterprise?
Earlier I wrote about QikCom, an enterprise 2.0 microblogging solution (see - Bringing Micro-messaging to Enterprise 2.0 - QikCom). There are at least two other major players in this space, Present.ly and Yammer. I have not had a chance to s speak to them but I hope to soon. In the meanwhile these two have been getting a lot of press from some of the top bloggers.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Motorola Launches A Touch Tablet Smartphone
Motorola has introduced a new 3G-touch tablet smartphone at the Consumer Electronics Show in Las Vegas.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-07
 
Recommended Server Technology for 2009
The specified AT&T servers perform these primary functions:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-06
 
Amazon Application Makes Purchases on Your iPhone Easy
While there were numerous reports of Amazon being one of the few retailers who were positive this holiday season. One of the things that was didn't receive a tremendous amount of press was the release of Amazon's iPhone application.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-06
 
Understanding Bounce Rates
Last night I posted about what Google has to say on SEO and bounce rates.   You can  view the post here. A great question was posted by Wilson: "David, I was wondering, why Google want to have two different answer for the bounce rates…? "
Directory: > Expert Articles > Expert Articles
Date: 2009-01-06
 
Is the DAM Mid Market Going Extinct?
The Digital Asset Management (DAM) and Media Asset Management (MAM) marketplace has split into a low end and high end, with mid-market solutions lacking, according to recent research conducted by CMS Watch, a vendor-independent analyst firm.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-06
 
Positive Changes in The Open Source Model
I was thinking about how much the open source movement has progressed in the past year.  More specifically, I am pleased with how the typical stance of open source proponents has shifted during 2008. 
Directory: > Expert Articles > Expert Articles
Date: 2009-01-06
 
Is Google Code Hosting The New Face of Spam?
Spammers have found a way to try abuse the Google Code Hosting project. Originally, Code Hosting was and is meant as a platform to store and manage your open source projects. Including an issues tracker, a download section, and source access.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-06
 
Iron Mountain Preparing To Serve Mac Users
Watch enough TV, and you'll get the idea that Apple fans are everywhere; commercials for iPods, iPhones, and computers seem to come on during every break. So Iron Mountain has made what looks like an intelligent move and decided to offer this growing crowd an online backup solution.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-06
 
Is 2009 The End of Free Open Source
Dave Rosenberg wrote an interesting post titled "Open source becomes paid software in 2009″. He writes:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
No More Free Open Source Software
Dave Rosenberg wrote an interesting post titled "Open source becomes paid software in 2009″. He writes:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
Promoting Your Brand in The New Year
It's the first monday of the new year and even if you aren't usually a person to make new year's resolutions, chances are you are still thinking about doing things slightly differently in 2009 than you did in 2008. It's a new start and that's the beauty of the first few weeks in January. They are a time when you can swear off the mistakes of last year and choose to do things differently. It also presents a big opportunity for marketing. Here are three ways that you could use "resolution marketing" to position and promote your brand in the new year:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
Open Source SOA Provides Major Business Advantages
Dave Linthicum wrote a post today called Open Source SOA provides some major advantages. In his post Dave stated:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
CRM Makes The Mobile Jump
Here are several excerpts from interesting article by Brendan Read, Senior Contributing Editor with Customer Interaction Solutions, Mobile CRM: Are We There Yet?:
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
Learning and Using Internet Marketing
We all know that things are not good economically as we head into an uncertain 2009. I am not going to belabor that fact here. While many businesses and business owners sit on their hands waiting for our new president to take office others are waking up to a new reality.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
Building Benefical Two-Way Communication and Respect
Pete Blackshaw is a tireless evangelist detailing the power shift between company and consumer. In the early 90s, Blackshaw began tapping into new technologies to increase the level of consumer engagement while working in the California legislature. From there he began to see the shift that inspired him to found Planet Feedback in 1999.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
Israel and Hamas Take to The Virtual Streets
If you are not paying attention to what is happening in Israel with the escalating war between Israel and Hamas, then you really need to. This is how cyber war is fought, and how information security is more important than bombs or guns.
Directory: > Expert Articles > Expert Articles
Date: 2009-01-05
 
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